--- title: "rainbow loom — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rainbow-loom" last_updated: "2026-07-15T02:51:52.005Z" locale: en meta: description: "rainbow loom clears our launch bar: a $3.4M/yr market growing +9.4% this quarter with returns at 1.1%." "og:description": "rainbow loom clears our launch bar: a $3.4M/yr market growing +9.4% this quarter with returns at 1.1%." "og:title": "rainbow loom — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen" --- Back to Flapen home # **rainbow loom** **Launch it** A $3.4M/yr market growing +9.4% this quarter with returns at 1.1% — clears our launch bar. Market size 96Growth 37Conversion 71Competition 56Returns 94Price range 58Avg price 77Brand share 32Review moat 37Quality gap 16 **Market size** **Incredible****$3.4M** $3.4M/yr · 3.3M searches **Returns** **Great****1.1%** return rate — above 6% kills the launch gate **Avg price** **Great****$15.78** avg listing price — sweet spot $15–$100 **Conversion** **Good****6.5%** search→purchase rate — share of searches ending in a sale **Price range** **Good****$5.75–$27.85** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Competition** **Good****52%** top-5 click share — leaders hold, buyers still browse **Growth** **Okay****+9.4%** 90-day search growth — must beat 0% to launch **Review moat** **Okay****2,777.33** avg incumbent reviews — the moat a new listing must climb **Brand share** **Okay****86%** top-5 brand share — brands hold most of the demand **Quality gap** **Bad****4.7★** avg incumbent rating — lower means beatable quality ## **Competition** The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. **Brands** **11 **▼falling **Sellers** **28** **Top-5 brand share** **86%** **Open market** **7%** - Rainbow Loom46% - XKDOUS13% - Yestrong11% - Booriss8% - INSCRAFT8% - YITOHOP7% - Open — no brand owns it (5 brands, 7%) ## **Product shelf** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%4%$134K8%$268K12%$403K16%$537K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 27 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Rainbow Loom MEGA Combo Set Features 7000+ Colorful Rubber Bands 2 Step-by-Step Bracelet Instructions Organizer Case Great Gift for Kids 7+ DIY Craft STEAM](https://m.media-amazon.com/images/I/51fr7qAVlEL.jpg)**Rainbow Loom MEGA Combo Set Features 7000+ Colorful Rubber Bands 2 Step-by-Step Bracelet Instructions Organizer Case Great Gift for Kids 7+ DIY Craft STEAM**Rainbow Loom**$22.95**4.8★6,626 rev](https://www.amazon.com/dp/B085WNTJT1) [2![XKDOUS 24 Colors Rubber Band Bracelet Kit Bracelet Making Kit for Art and Craft Rubberband Bracelets kit for Kids Ages 6+](https://m.media-amazon.com/images/I/51u1FPSQWxL.jpg)**XKDOUS 24 Colors Rubber Band Bracelet Kit Bracelet Making Kit for Art and Craft Rubberband Bracelets kit for Kids Ages 6+**XKDOUS**$7.59**4.7★1,431 rev](https://www.amazon.com/dp/B0CJ4YX2RZ) [3![JIYAKO 2500+ Rubber Band Bracelet Kit Loom Bracelet Making Kit for Kids Rubber Bands Refill Loom Set Loom Bands Kit Friendship Bracelet Birthday Gift Kits](https://m.media-amazon.com/images/I/61uMVWi+--L.jpg)**JIYAKO 2500+ Rubber Band Bracelet Kit Loom Bracelet Making Kit for Kids Rubber Bands Refill Loom Set Loom Bands Kit Friendship Bracelet Birthday Gift Kits**Yestrong**$10.81**4.6★2,042 rev](https://www.amazon.com/dp/B0B8Z55KMY) [4![12730+ Loom Rubber Bands Refill Kit in 26 Color with 500 Clips 6 Hooks Premium Bracelet Making Kit for Weaving DIY Crafting Gift](https://m.media-amazon.com/images/I/61KarnunQnL.jpg)**12730+ Loom Rubber Bands Refill Kit in 26 Color with 500 Clips 6 Hooks Premium Bracelet Making Kit for Weaving DIY Crafting Gift**Booriss**$14.58**4.8★4,466 rev](https://www.amazon.com/dp/B08NYB13TV) [5![Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+](https://m.media-amazon.com/images/I/61GAa4lW7qL.jpg)**Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$19.64**4.8★256 rev](https://www.amazon.com/dp/B0F9B3VTXX) **~~View all top sellers →~~** ### **Newest** by launch date [![Phinus 2000+ Rubber Band Bracelet Kit Loom Bracelet Making Kit with 1 Crown Loom 100 S-Hooks 5 Pendants 1 Small Needle 1 Instruction Premium Rubber Bands for Weaving DIY Crafting Gift](https://m.media-amazon.com/images/I/517kbNyD6EL.jpg)**Phinus 2000+ Rubber Band Bracelet Kit Loom Bracelet Making Kit with 1 Crown Loom 100 S-Hooks 5 Pendants 1 Small Needle 1 Instruction Premium Rubber Bands for Weaving DIY Crafting Gift**Phinus**$6.98**33 rev5mo ago](https://www.amazon.com/dp/B0GKFFZ5CV) [![Rainbow Loom: 11 000 Neon Bands AutoLoom Refill Mega Pack + AutoLoom Tool 22 Bright Colors Ultimate DIY Bracelet & Jewelry Making Kit for Kids 7+](https://m.media-amazon.com/images/I/61kL-oUVncL.jpg)**Rainbow Loom: 11 000 Neon Bands AutoLoom Refill Mega Pack + AutoLoom Tool 22 Bright Colors Ultimate DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$14.37**228 rev1y ago](https://www.amazon.com/dp/B0FCN1175Y) [![Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+](https://m.media-amazon.com/images/I/61GAa4lW7qL.jpg)**Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$19.64**256 rev1y ago](https://www.amazon.com/dp/B0F9B3VTXX) [![Rainbow Loom: 6 000 Bands Mighty Rainbow Case with 2 Mighty Looms 6 Cute-tique Charms & 50 Beads DIY Bracelet & Jewelry Making Kit for Kids 7+](https://m.media-amazon.com/images/I/61byBp2QCiL.jpg)**Rainbow Loom: 6 000 Bands Mighty Rainbow Case with 2 Mighty Looms 6 Cute-tique Charms & 50 Beads DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$21.82**257 rev1y ago](https://www.amazon.com/dp/B0F9B3NG7B) [![Rainbow Loom: 2 400 Bands & 1 000 Beads AutoLoom Rainbow Bliss Kit with AutoLoom & Finger Loom DIY Braid & Bead Bracelet Jewelry Making Set for Kids 7+](https://m.media-amazon.com/images/I/618desfhqxL.jpg)**Rainbow Loom: 2 400 Bands & 1 000 Beads AutoLoom Rainbow Bliss Kit with AutoLoom & Finger Loom DIY Braid & Bead Bracelet Jewelry Making Set for Kids 7+**Rainbow Loom**$18.95**200 rev1y ago](https://www.amazon.com/dp/B0F9B2C8GH) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Phinus 2000+ Rubber Band Bracelet Kit Loom Bracelet Making Kit with 1 Crown Loom 100 S-Hooks 5 Pendants 1 Small Needle 1 Instruction Premium Rubber Bands for Weaving DIY Crafting Gift](https://m.media-amazon.com/images/I/517kbNyD6EL.jpg)**Phinus 2000+ Rubber Band Bracelet Kit Loom Bracelet Making Kit with 1 Crown Loom 100 S-Hooks 5 Pendants 1 Small Needle 1 Instruction Premium Rubber Bands for Weaving DIY Crafting Gift**Phinus**$6.98**4.4★**▲ 363%**](https://www.amazon.com/dp/B0GKFFZ5CV) [![BRANDWINLITE Wholesale 12pcs/pack Blank Color Silicone Bracelets Silicone Wristbands Rubber bracelets for Party Favors Events Sports Funny Classroom playing Training Office Uses and for Teens Men & Womens Multiple&Creative Uses in Offices and Households-BLACK 8](https://m.media-amazon.com/images/I/31E6a6m+GxL.jpg)**BRANDWINLITE Wholesale 12pcs/pack Blank Color Silicone Bracelets Silicone Wristbands Rubber bracelets for Party Favors Events Sports Funny Classroom playing Training Office Uses and for Teens Men & Womens Multiple&Creative Uses in Offices and Households-BLACK 8**BRANDWINLITE**$6.03**4.6★**▲ 262%**](https://www.amazon.com/dp/B0F2N1FJ5R) [![Rainbow Loom Treasure Box Sparkle Edition 8 000 Rubber Bands in 8 Different Sparkly Colors and a BONUS of 2 Happy Looms Great Activities for Boys and Girls 7+](https://m.media-amazon.com/images/I/51S7zf2IEML.jpg)**Rainbow Loom Treasure Box Sparkle Edition 8 000 Rubber Bands in 8 Different Sparkly Colors and a BONUS of 2 Happy Looms Great Activities for Boys and Girls 7+**Rainbow Loom**$12.42**4.8★**▲ 92%**](https://www.amazon.com/dp/B09TVFK16G) [![YUSLROB 2500+ Rubber Band Loom Bracelet Kit Loom Bracelet Making kit Best Gifts for Birthday and Christmas with Rubber Band Refill Kit for](https://m.media-amazon.com/images/I/61P17lAUIwL.jpg)**YUSLROB 2500+ Rubber Band Loom Bracelet Kit Loom Bracelet Making kit Best Gifts for Birthday and Christmas with Rubber Band Refill Kit for**YUSLROB**$9.62**4.7★**▲ 88%**](https://www.amazon.com/dp/B0BY45FLBW) [![Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+](https://m.media-amazon.com/images/I/61GAa4lW7qL.jpg)**Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$19.64**4.8★**▲ 56%**](https://www.amazon.com/dp/B0F9B3VTXX) **~~View all trending →~~** ## **Demand & seasonality** Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days. 125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.0×