---
title: "rainbow loom charms — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rainbow-loom-charms"
last_updated: "2026-07-09T21:47:29.251Z"
locale: en
meta:
  description: "a small market ($46K/yr) — rainbow loom charms doesn't clear our bar today."
  "og:description": "a small market ($46K/yr) — rainbow loom charms doesn't clear our bar today."
  "og:title": "rainbow loom charms — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **rainbow loom charms**

**Skip it****41/100 **

a small market ($46K/yr) — rainbow loom charms doesn't clear our bar today.

**Market/yr**

**$46K**

**Growth (1y)**

**+158.7%**

**Products**

**14**

**Brands**

**9**

was 10 a year ago

**Sellers**

**17**

**Price range**

**$5.03–$27.34**

**Returns**

**1.1%**

**Rating**

**4.6★**

**Skip it**

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**72**

 ×0.30

Competition

**32**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**91**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +158.7% year over year.

3K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul · busiest ÷ quietest = 2.2×

## **Competition**

- NYKKOLA31% - Rainbow Loom30% - Fancharms10% - Hungdao8% - OrangeTag7% - Nogeqi4% - Other (3 brands)9%

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 17 sellers compete here.

**Brands**

**9 **▼falling

was 10 a year ago

**Sellers**

**17**

**Top 5 brand share**

**87%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![NYKKOLA Rubber Loom Band Charm Silicone Bracelet Charms Loom Rubber Bands Charms Bracelet Pendant 105pcs](https://m.media-amazon.com/images/I/61Y1Lg9B2kL.jpg) [**NYKKOLA Rubber Loom Band Charm Silicone Bracelet Charms Loom Rubber Bands Charms Bracelet Pendant 105pcs**](https://www.amazon.com/dp/B08FZ7QLHJ)

NYKKOLA$9.524.5★51731%▼falling

2
![Rainbow Loom: Cute-Tique Cute Bliss Kit Bracelet Making Kit Kids Crafting Activity Ages 7+](https://m.media-amazon.com/images/I/51kclkIsZnL.jpg) [**Rainbow Loom: Cute-Tique Cute Bliss Kit Bracelet Making Kit Kids Crafting Activity Ages 7+**](https://www.amazon.com/dp/B0CVYKYLT9)

Rainbow Loom$11.254.6★6112%▲rising

3
![30/1000Piece Premium Charm Collection - Mix & Match Fun for Every Style No Duplicates Universal Fit Easy Install for Sneakers Sandals & Wristbands Ideal Gift Set for Adults & Teens (30PCS One Size)](https://m.media-amazon.com/images/I/61oq-2DYSKL.jpg) [**30/1000Piece Premium Charm Collection - Mix & Match Fun for Every Style No Duplicates Universal Fit Easy Install for Sneakers Sandals & Wristbands Ideal Gift Set for Adults & Teens (30PCS One Size)**](https://www.amazon.com/dp/B0FDWJVKT5)

Fancharms$5.074.3★13710%▲rising

4
![Hungdao 200 Pcs Rubber Loom Band Charm Only Silicone Rainbow Bracelet Charms Soccer Keychain Bracelet Pendant Summer Rubber Accessories Colorful Jewelry Making Kit with 200 Opening Rings](https://m.media-amazon.com/images/I/51mvuTE60xL.jpg) [**Hungdao 200 Pcs Rubber Loom Band Charm Only Silicone Rainbow Bracelet Charms Soccer Keychain Bracelet Pendant Summer Rubber Accessories Colorful Jewelry Making Kit with 200 Opening Rings**](https://www.amazon.com/dp/B0BNPLMTM4)

Hungdao$17.014.3★778%▲rising

5
![Rainbow Loom Loomi-Pals Mini Combo Set Features 60 Cute Assorted Loomi-Pals Charms 1 Happy Loom 2100 Colorful Bands All in a Carrying Case for Boys and Girls 7+](https://m.media-amazon.com/images/I/51ILkPnJOfL.jpg) [**Rainbow Loom Loomi-Pals Mini Combo Set Features 60 Cute Assorted Loomi-Pals Charms 1 Happy Loom 2100 Colorful Bands All in a Carrying Case for Boys and Girls 7+**](https://www.amazon.com/dp/B08MQN5X9X)

Rainbow Loom$8.704.8★1,4877%▼falling

6
![Flydem Rubber Loom Band Silicone Charm Bracelet Charms Loom Rubber Bands Charms Bracelet Pendant (105pcs)](https://m.media-amazon.com/images/I/61Y1Lg9B2kL.jpg) [**Flydem Rubber Loom Band Silicone Charm Bracelet Charms Loom Rubber Bands Charms Bracelet Pendant (105pcs)**](https://www.amazon.com/dp/B08DG5C2XY)

OrangeTag$9.444.4★2907%—flat

7
![Nogeqi 120 Pcs Silicone Charms for Bracelets Rubber Loom Band Charm Rubber Band Bracelets Charm Charms for Jewelry Making DIY Handmade Materials(Random styles)](https://m.media-amazon.com/images/I/51hb9-jtVoL.jpg) [**Nogeqi 120 Pcs Silicone Charms for Bracelets Rubber Loom Band Charm Rubber Band Bracelets Charm Charms for Jewelry Making DIY Handmade Materials(Random styles)**](https://www.amazon.com/dp/B0DWJY2HNH)

Nogeqi$9.144.8★214%▼falling

8
![Mr. Pen- Different Charms 30 Pack PVC Random Cute Charms](https://m.media-amazon.com/images/I/51y6LX5lNUL.jpg) [**Mr. Pen- Different Charms 30 Pack PVC Random Cute Charms**](https://www.amazon.com/dp/B0CWYZR4YN)

Mr. Pen$5.034.6★2,4414%▲rising

9
![Rainbow Loom Loomi-Pals MEGA Set Features 60 Cute Assorted LP Charms the NEW RL2.0 Happy Looms Hooks Alpha & Pony Beads 5600 Colorful Bands All in a Carrying Case for Boys and Girls 7+](https://m.media-amazon.com/images/I/51n9vL0jY0L.jpg) [**Rainbow Loom Loomi-Pals MEGA Set Features 60 Cute Assorted LP Charms the NEW RL2.0 Happy Looms Hooks Alpha & Pony Beads 5600 Colorful Bands All in a Carrying Case for Boys and Girls 7+**](https://www.amazon.com/dp/B0916KH81H)

Rainbow Loom$19.984.8★3,2144%▼falling

10

![Rainbow Loom Loomi-Pals Glow in The Dark Mega Combo Set for Boys & Girls Ages 7+](https://m.media-amazon.com/images/I/6176eNpTRGL.jpg) [**Rainbow Loom Loomi-Pals Glow in The Dark Mega Combo Set for Boys & Girls Ages 7+**](https://www.amazon.com/dp/B0B64G5DL1)

Rainbow Loom$19.704.7★3763%▼falling

11

![Ouligay 60 Pcs Rubber Loom Band Charm Silicone Charms for Bracelets Band Bracelets Charms for Bracelet Making Pendant Bracelet Making DIY Handmade Materials(Random styles)](https://m.media-amazon.com/images/I/51LGSP1nFsL.jpg) [**Ouligay 60 Pcs Rubber Loom Band Charm Silicone Charms for Bracelets Band Bracelets Charms for Bracelet Making Pendant Bracelet Making DIY Handmade Materials(Random styles)**](https://www.amazon.com/dp/B0FH51SYXB)

Ouligay$6.464.4★163%▼falling

12

![Rainbow Loom Loomi-Pals Fairy Collectible Features 30 Mystery Cute Fairy Themed Charms and 600 Colorful Rubber Bands All in a RESEALABLE Bag Great Gifts for Boys and Girls 7+](https://m.media-amazon.com/images/I/51GCaAONYDL.jpg) [**Rainbow Loom Loomi-Pals Fairy Collectible Features 30 Mystery Cute Fairy Themed Charms and 600 Colorful Rubber Bands All in a RESEALABLE Bag Great Gifts for Boys and Girls 7+**](https://www.amazon.com/dp/B09PSHB2H6)

Rainbow Loom$8.034.6★6412%▲rising

13

![Rainbow Loom: Beadmoji 4 Pack Bundle: Besties Good Vibes Sweets Trendy - 4 Rubber Band DIY Charm Bracelet Kits Speed Loom Design & Create Age 7+](https://m.media-amazon.com/images/I/6111sCiBpQL.jpg) [**Rainbow Loom: Beadmoji 4 Pack Bundle: Besties Good Vibes Sweets Trendy - 4 Rubber Band DIY Charm Bracelet Kits Speed Loom Design & Create Age 7+**](https://www.amazon.com/dp/B0CF65QNL7)

Rainbow Loom$19.654.6★592%▼falling

14

![INSCRAFT 17500+ Rubber Loom Bands with 3 Layer Container 28 Colors 600 S-Clips 352 Beads 40 Cartoon Pendant Bracelet Making Refill Kit for Kids](https://m.media-amazon.com/images/I/61augrb34iL.jpg) [**INSCRAFT 17500+ Rubber Loom Bands with 3 Layer Container 28 Colors 600 S-Clips 352 Beads 40 Cartoon Pendant Bracelet Making Refill Kit for Kids**](https://www.amazon.com/dp/B09XDQN2Q6)

INSCRAFT$27.344.7★1,1112%▲rising

## **Product shelf**

All 14 tracked products in this niche.

Top sellersNewestTrending

[![NYKKOLA Rubber Loom Band Charm Silicone Bracelet Charms Loom Rubber Bands Charms Bracelet Pendant 105pcs](https://m.media-amazon.com/images/I/61Y1Lg9B2kL.jpg)**NYKKOLA Rubber Loom Band Charm Silicone Bracelet Charms Loom Rubber Bands Charms Bracelet Pendant 105pcs** NYKKOLA**$9.52**4.5★517 reviews](https://www.amazon.com/dp/B08FZ7QLHJ) [![Rainbow Loom: Cute-Tique Cute Bliss Kit Bracelet Making Kit Kids Crafting Activity Ages 7+](https://m.media-amazon.com/images/I/51kclkIsZnL.jpg)**Rainbow Loom: Cute-Tique Cute Bliss Kit Bracelet Making Kit Kids Crafting Activity Ages 7+** Rainbow Loom**$11.25**4.6★61 reviews](https://www.amazon.com/dp/B0CVYKYLT9) [![30/1000Piece Premium Charm Collection - Mix & Match Fun for Every Style No Duplicates Universal Fit Easy Install for Sneakers Sandals & Wristbands Ideal Gift Set for Adults & Teens (30PCS One Size)](https://m.media-amazon.com/images/I/61oq-2DYSKL.jpg)**30/1000Piece Premium Charm Collection - Mix & Match Fun for Every Style No Duplicates Universal Fit Easy Install for Sneakers Sandals & Wristbands Ideal Gift Set for Adults & Teens (30PCS One Size)** Fancharms**$5.07**4.3★137 reviews](https://www.amazon.com/dp/B0FDWJVKT5) [![Hungdao 200 Pcs Rubber Loom Band Charm Only Silicone Rainbow Bracelet Charms Soccer Keychain Bracelet Pendant Summer Rubber Accessories Colorful Jewelry Making Kit with 200 Opening Rings](https://m.media-amazon.com/images/I/51mvuTE60xL.jpg)**Hungdao 200 Pcs Rubber Loom Band Charm Only Silicone Rainbow Bracelet Charms Soccer Keychain Bracelet Pendant Summer Rubber Accessories Colorful Jewelry Making Kit with 200 Opening Rings** Hungdao**$17.01**4.3★77 reviews](https://www.amazon.com/dp/B0BNPLMTM4) [![Rainbow Loom Loomi-Pals Mini Combo Set Features 60 Cute Assorted Loomi-Pals Charms 1 Happy Loom 2100 Colorful Bands All in a Carrying Case for Boys and Girls 7+](https://m.media-amazon.com/images/I/51ILkPnJOfL.jpg)**Rainbow Loom Loomi-Pals Mini Combo Set Features 60 Cute Assorted Loomi-Pals Charms 1 Happy Loom 2100 Colorful Bands All in a Carrying Case for Boys and Girls 7+** Rainbow Loom**$8.70**4.8★1,487 reviews](https://www.amazon.com/dp/B08MQN5X9X) [![Flydem Rubber Loom Band Silicone Charm Bracelet Charms Loom Rubber Bands Charms Bracelet Pendant (105pcs)](https://m.media-amazon.com/images/I/61Y1Lg9B2kL.jpg)**Flydem Rubber Loom Band Silicone Charm Bracelet Charms Loom Rubber Bands Charms Bracelet Pendant (105pcs)** OrangeTag**$9.44**4.4★290 reviews](https://www.amazon.com/dp/B08DG5C2XY) [![Nogeqi 120 Pcs Silicone Charms for Bracelets Rubber Loom Band Charm Rubber Band Bracelets Charm Charms for Jewelry Making DIY Handmade Materials(Random styles)](https://m.media-amazon.com/images/I/51hb9-jtVoL.jpg)**Nogeqi 120 Pcs Silicone Charms for Bracelets Rubber Loom Band Charm Rubber Band Bracelets Charm Charms for Jewelry Making DIY Handmade Materials(Random styles)** Nogeqi**$9.14**4.8★21 reviews](https://www.amazon.com/dp/B0DWJY2HNH) [![Mr. Pen- Different Charms 30 Pack PVC Random Cute Charms](https://m.media-amazon.com/images/I/51y6LX5lNUL.jpg)**Mr. Pen- Different Charms 30 Pack PVC Random Cute Charms** Mr. Pen**$5.03**4.6★2,441 reviews](https://www.amazon.com/dp/B0CWYZR4YN)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“the bands are a decent quality”*

**Value For Money**17%

*“Nice and worth for the price”*

**Color**16%

*“Lovely nice colors”*

**Fun/Entertainment Experience**8%

*“Fun activity for young girls”*

**Gifting Purpose**7%

*“Gift request, happy 10 year old”*

**Size-Overall**7%

*“they fit my crocs”*

**Advertised Vs Actual Product**3%

*“Accurate to picture”*

**Embellishment/Embroidery Quality**3%

*“Cute charms”*

**Creativity**2%

*“Fabulous kit for 8-year-old girl; so creative”*

**Ease Of Use**2%

*“Fun and easy”*

### **What buyers complain about **

**Advertised Vs Actual Product**12%

*“FALSE ADVERTISING”*

**Durability**11%

*“Wish they were a little more durable”*

**Size-Overall**10%

*“Didnt fit my bogg bags”*

**Color**8%

*“While I wished they had a bit more color”*

**Quality-Overall**7%

*“poor quality”*

**Ease Of Use**5%

*“its a bit hard to close the case”*

**Add-Ons/Attachments**5%

*“Push through to attach”*

**Value For Money**5%

*“waste of money in my opinion”*

**Assembly/Installation**5%

*“Difficult assembly”*

**Product Condition**2%

*“the bands were all opened”*

#### **Top return reasons**- Size-Overall40% - Advertised Vs Actual Product19% - Value For Money9% - Quality-Overall7% - Defective Material/Parts3% - Material Quality3% - Functionality-Overall3% - Gifting Purpose2% - Color2% - Shape/Style2%