---
title: "rainbow crayons — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rainbow-crayons"
last_updated: "2026-07-13T23:57:27.219Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — rainbow crayons doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — rainbow crayons doesn't clear our bar today."
  "og:title": "rainbow crayons — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **rainbow crayons**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 10Conversion 83Competition 27Returns 96Price range 24Avg price 32Brand share 4Review moat 54Quality gap 53

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,331.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$158K**

$158K/yr · 176K searches

**Avg price**

**Okay****$9.83**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Bad****$2.95–$18.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-29.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**118**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Crayola83% - Fun Express5% - JoyCat5% - iCrayon4% - Ooly2% - FUAOIS2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$32K30%$47K40%$63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Crayon 24](https://m.media-amazon.com/images/I/510SrEFgvaL.jpg)**Crayola Crayon 24**Crayola**$3.88**4.5★5,418 rev](https://www.amazon.com/dp/B07VXRZTB2) [2![Glitter Crayon Set](https://m.media-amazon.com/images/I/41VDrp6VhNL.jpg)**Glitter Crayon Set**Crayola**$8.01**4.3★395 rev](https://www.amazon.com/dp/B00C3X6WHM) [3![Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+](https://m.media-amazon.com/images/I/51+DTJZzweL.jpg)**Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+**Crayola**$2.95**4.4★137 rev](https://www.amazon.com/dp/B0CZ4NGSLT) [4![Crayola Special Effects Bulk Crayon Set (5 Pack) 24 Crayons for Kids Coloring Supplies for Arts & Crafts Glitter Pastel Bold & Bright Neon Metallic [Amazon Exclusive]](https://m.media-amazon.com/images/I/516zqu60YkL.jpg)**Crayola Special Effects Bulk Crayon Set (5 Pack) 24 Crayons for Kids Coloring Supplies for Arts & Crafts Glitter Pastel Bold & Bright Neon Metallic \[Amazon Exclusive\]**Crayola**$18.78**4.7★547 rev](https://www.amazon.com/dp/B0CBCR7C87) [5![Crayola 16CT Multicolored Glitter Crayons](https://m.media-amazon.com/images/I/51x44xX97tL.jpg)**Crayola 16CT Multicolored Glitter Crayons**Crayola**$8.33**4.5★730 rev](https://www.amazon.com/dp/B009A54FVG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Joycat 12 Colors Glitter Twist Crayons for Kids 3-in-1 Sparkling Watercolor Gel Crayons for Multi-Surface Painting on Glass Mirror Rock Washable Twist-Up Art Supplies Gift for Toddler Boy & Girl](https://m.media-amazon.com/images/I/51TT5ghAAvL.jpg)**Joycat 12 Colors Glitter Twist Crayons for Kids 3-in-1 Sparkling Watercolor Gel Crayons for Multi-Surface Painting on Glass Mirror Rock Washable Twist-Up Art Supplies Gift for Toddler Boy & Girl**JoyCat**$11.61**39 rev9mo ago](https://www.amazon.com/dp/B0FVXKT3N5) [![FUAOIS Stocking Stuffers for Kids Teens 16 Rainbow Kids Drawing Pencils Art Supplies for Kid 4-12 Year Old](https://m.media-amazon.com/images/I/51RmY65mn+L.jpg)**FUAOIS Stocking Stuffers for Kids Teens 16 Rainbow Kids Drawing Pencils Art Supplies for Kid 4-12 Year Old**FUAOIS**$4.20**423 rev10mo ago](https://www.amazon.com/dp/B0FM43SS47) [![12 Colors Rainbow Sparkle Metallic Watercolor Gel Crayons Glitter Twistable Crayons for Toddlers Non-Toxic Hands Cleand Washable Coloring Gifts for Boys and Girls](https://m.media-amazon.com/images/I/41xnUKX79jL.jpg)**12 Colors Rainbow Sparkle Metallic Watercolor Gel Crayons Glitter Twistable Crayons for Toddlers Non-Toxic Hands Cleand Washable Coloring Gifts for Boys and Girls**iCrayon**$12.63**198 rev1y ago](https://www.amazon.com/dp/B0DP22SRBM) [![Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+](https://m.media-amazon.com/images/I/51+DTJZzweL.jpg)**Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+**Crayola**$2.95**137 rev2y ago](https://www.amazon.com/dp/B0CZ4NGSLT) [![Ooly Rainbow Sparkle Metallic Watercolor Gel Crayons Set of 12 Glitter Gel Markers for Kids and Toddlers Colorful Twistable Crayons for Drawing - Metallic](https://m.media-amazon.com/images/I/41LT09EKJJL.jpg)**Ooly Rainbow Sparkle Metallic Watercolor Gel Crayons Set of 12 Glitter Gel Markers for Kids and Toddlers Colorful Twistable Crayons for Drawing - Metallic**Ooly**$16.70**979 rev2y ago](https://www.amazon.com/dp/B0CTWFQDHH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Joycat 12 Colors Glitter Twist Crayons for Kids 3-in-1 Sparkling Watercolor Gel Crayons for Multi-Surface Painting on Glass Mirror Rock Washable Twist-Up Art Supplies Gift for Toddler Boy & Girl](https://m.media-amazon.com/images/I/51TT5ghAAvL.jpg)**Joycat 12 Colors Glitter Twist Crayons for Kids 3-in-1 Sparkling Watercolor Gel Crayons for Multi-Surface Painting on Glass Mirror Rock Washable Twist-Up Art Supplies Gift for Toddler Boy & Girl**JoyCat**$11.61**3.6★**▲ 379%**](https://www.amazon.com/dp/B0FVXKT3N5) [![Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+](https://m.media-amazon.com/images/I/51+DTJZzweL.jpg)**Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+**Crayola**$2.95**4.4★**▲ 100%**](https://www.amazon.com/dp/B0CZ4NGSLT) [![Crayola Pearl Crayons (8)](https://m.media-amazon.com/images/I/41KbbWLeVvL.jpg)**Crayola Pearl Crayons (8)**Crayola**$6.54**4.4★**▲ 66%**](https://www.amazon.com/dp/B08HDMRB5M) [![Crayola Glitter Crayons 8 Count](https://m.media-amazon.com/images/I/51MlEXR+djL.jpg)**Crayola Glitter Crayons 8 Count**Crayola**$5.99**4.2★**▲ 52%**](https://www.amazon.com/dp/B08F6LD796) [![Crayola Crayon 24](https://m.media-amazon.com/images/I/510SrEFgvaL.jpg)**Crayola Crayon 24**Crayola**$3.88**4.5★**▲ 26%**](https://www.amazon.com/dp/B07VXRZTB2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**27%

*“Colors are pretty”*

**Fun/Entertainment Experience**11%

*“Such a fun set”*

**Quality-Overall**9%

*“they are an excellent addition to the crafts kit”*

**Brightness/Shine/Glow**7%

*“Add a Little Sparkle”*

**Ease Of Use**6%

*“They are easy to hold and use”*

**Value For Money**5%

*“Good price”*

**Durability**4%

*“dont break very easily”*

**Pen/Pencil Quality**3%

*“My kids absolutely love these Pencils”*

**Soft Feel**2%

*“they are very smooth”*

**Ease Of Cleaning**2%

*“They do clean up pretty easily with water which is a plus”*

### **What buyers complain about **

**Color**32%

*“Color was dull”*

**Durability**15%

*“Falls apart easily”*

**Brightness/Shine/Glow**8%

*“Cant see the glitter”*

**Value For Money**6%

*“these crayons are cheap”*

**Quality-Overall**3%

*“Not an assortment”*

**Strength**2%

*“And breaks apart fairly quickly”*

**Product Condition**2%

*“used”*

**Paper Quality**1%

*“Leaves lots of build up that can fall off paper”*

**Smudge Resistance**1%

*“can smear easily”*

**Advertised Vs Actual Product**1%

*“does not show on page”*

### **Top return reasons **

**Color**18%

**Advertised Vs Actual Product**16%

**Value For Money**14%

**Defective Material/Parts**8%

**Size-Overall**6%

**Quality-Overall**6%

**Product Condition**6%

**Gifting Purpose**5%

**Functionality-Overall**5%

**Brightness/Shine/Glow**5%