---
title: "rainbow cardstock — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/rainbow-cardstock"
last_updated: "2026-07-14T04:03:53.970Z"
locale: en
meta:
  description: "strong incumbent ratings (4.7★) — rainbow cardstock doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.7★) — rainbow cardstock doesn't clear our bar today."
  "og:title": "rainbow cardstock — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **rainbow cardstock**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 27Growth 18Conversion 68Competition 42Returns 92Price range 37Avg price 40Brand share 36Review moat 36Quality gap 17

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.79**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.04–$20.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,919.37**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$113K**

$113K/yr · 171K searches

**Growth**

**Bad****-14.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**48**

**Top-5 brand share**

**83%**

**Open market**

**13%**

- Cricut57% - Neenah9% - TUXIYA8% - Simetufy6% - Joyberg4% - Nitelemn4% - Open — no brand owns it (5 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$23K30%$34K40%$45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size](https://m.media-amazon.com/images/I/41Wv-JS3DvL.jpg)**Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size**Cricut**$13.23**4.8★966 rev](https://www.amazon.com/dp/B0DXX8CZZW) [2![Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size](https://m.media-amazon.com/images/I/41LTv1ztNwL.jpg)**Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size**Cricut**$11.31**4.8★966 rev](https://www.amazon.com/dp/B0DXXL1ZB7) [3![Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)](https://m.media-amazon.com/images/I/41u0mAFVeVL.jpg)**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★14 rev](https://www.amazon.com/dp/B0GQJKM8YJ) [4![Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM](https://m.media-amazon.com/images/I/617jYn-ivIL.jpg)**Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM**Simetufy**$11.93**4.8★1,743 rev](https://www.amazon.com/dp/B095JQKQL7) [5![White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)](https://m.media-amazon.com/images/I/31ZhAuZOb5L.jpg)**White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)**Joyberg**$6.04**4.7★2,746 rev](https://www.amazon.com/dp/B0CJX2153R)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)](https://m.media-amazon.com/images/I/41u0mAFVeVL.jpg)**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**14 rev4mo ago](https://www.amazon.com/dp/B0GQJKM8YJ) [![100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51Ti2-aEFIL.jpg)**100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.68**330 rev8mo ago](https://www.amazon.com/dp/B0FMJCKBKG) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**330 rev8mo ago](https://www.amazon.com/dp/B0FMJC32WM) [![44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook](https://m.media-amazon.com/images/I/51QIF4qYp-L.jpg)**44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook**TORC**$7.43**89 rev1y ago](https://www.amazon.com/dp/B0F23YNKDK) [![100 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/41UR0RfuDLL.jpg)**100 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$15.62**717 rev1y ago](https://www.amazon.com/dp/B0F2T679FP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)](https://m.media-amazon.com/images/I/41u0mAFVeVL.jpg)**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★**▲ 283%**](https://www.amazon.com/dp/B0GQJKM8YJ) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★**▲ 166%**](https://www.amazon.com/dp/B0FMJC32WM) [![30 Pack Metallic Cardstock Paper Sheets 8 x 12 250gsm/92lb](https://m.media-amazon.com/images/I/41jY+MNAegL.jpg)**30 Pack Metallic Cardstock Paper Sheets 8 x 12 250gsm/92lb**Nitelemn**$9.95**4.8★**▲ 145%**](https://www.amazon.com/dp/B0CTM6PYC9) [![Cricut Insert Cards R10 Create Depth-Filled Birthday Cards Thank You Cards Custom Greeting Cards at Home Compatible with Cricut Joy/Maker/Explore Machines Princess Sampler (42 ct)](https://m.media-amazon.com/images/I/31lf29XPbVL.jpg)**Cricut Insert Cards R10 Create Depth-Filled Birthday Cards Thank You Cards Custom Greeting Cards at Home Compatible with Cricut Joy/Maker/Explore Machines Princess Sampler (42 ct)**Cricut**$7.55**4.6★**▲ 130%**](https://www.amazon.com/dp/B09YKQLJ36) [![44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook](https://m.media-amazon.com/images/I/51QIF4qYp-L.jpg)**44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook**TORC**$7.43**4.5★**▲ 64%**](https://www.amazon.com/dp/B0F23YNKDK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.

10K6KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 5.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“GREAT QUALITY”*

**Color**21%

*“Colors are very pretty”*

**Paper Quality**11%

*“Good quality construction paper”*

**Value For Money**10%

*“Great deal”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Thickness**4%

*“The cardstock is sturdy without being overly thick”*

**Print Quality**2%

*“Good value, crisp printing”*

**Paper Brightness**2%

*“Beautiful colors, very vibrant and sturdy paper”*

**Efficiency**2%

*“Works great”*

**Size-Overall**2%

*“good size”*

### **What buyers complain about **

**Color**19%

*“Dull color”*

**Thickness**18%

*“To thick”*

**Paper Quality**10%

*“Very cheap paper”*

**Size-Overall**5%

*“Small size”*

**Quality-Overall**4%

*“Overall, very cheap and not worth the money”*

**Print Quality**3%

*“Does not print”*

**Display Colors**3%

*“not all colors look like it”*

**Paper Brightness**2%

*“its colored paper”*

**Advertised Vs Actual Product**2%

*“Not as pictured”*

**Brightness/Shine/Glow**2%

*“The glitter doesnt get everywhere”*

### **Top return reasons **

**Size-Overall**34%

**Value For Money**11%

**Color**11%

**Paper Quality**10%

**Advertised Vs Actual Product**7%

**Thin**4%

**Thickness**3%

**Display Colors**3%

**Compatibility-Overall**2%

**Paper Compatibility**2%