---
title: "quilling paper — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/quilling-paper"
last_updated: "2026-07-13T18:57:02.578Z"
locale: en
meta:
  description: "soft demand (-15.0% this quarter) — quilling paper doesn't clear our bar today."
  "og:description": "soft demand (-15.0% this quarter) — quilling paper doesn't clear our bar today."
  "og:title": "quilling paper — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **quilling paper**

**Skip it**

Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 18Conversion 57Competition 40Returns 96Price range 76Avg price 81Brand share 33Review moat 66Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.22–$46.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****877.28**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$105K**

$105K/yr · 124K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**16**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- JUYA39% - Phinus14% - IMISNO13% - Zorfeter11% - QTLCOHD8% - YURROAD3% - Open — no brand owns it (7 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$8K12%$13K16%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![JUYA Multi-Color Paper Quilling Strips Set 60 Colors 10 Packs 54cm Length Paper Width 3mm (0.12 in)](https://m.media-amazon.com/images/I/51Gs1Pk0LAL.jpg)**JUYA Multi-Color Paper Quilling Strips Set 60 Colors 10 Packs 54cm Length Paper Width 3mm (0.12 in)**JUYA**$14.55**4.8★1,234 rev](https://www.amazon.com/dp/B092MM9JYP) [2![Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts](https://m.media-amazon.com/images/I/51J+mLY0HDL.jpg)**Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts**Phinus**$5.22**4.6★1,497 rev](https://www.amazon.com/dp/B0CW5ST5QJ) [3![IMISNO Paper Quilling Strips Set 1040 Strips 26 Colors (3/5/7/10mmx38cm Pack of 4 Sets)](https://m.media-amazon.com/images/I/51bfwA0ChTL.jpg)**IMISNO Paper Quilling Strips Set 1040 Strips 26 Colors (3/5/7/10mmx38cm Pack of 4 Sets)**IMISNO**$11.10**4.7★1,781 rev](https://www.amazon.com/dp/B01DVYWU36) [4![Zorfeter 9 Sets Multi-Color Quilling Paper Strips Kits 900 Strips 42 Colors 3mm Width 15 Length](https://m.media-amazon.com/images/I/51br4xjFG-S.jpg)**Zorfeter 9 Sets Multi-Color Quilling Paper Strips Kits 900 Strips 42 Colors 3mm Width 15 Length**Zorfeter**$9.07**4.7★190 rev](https://www.amazon.com/dp/B091DZV862) [5![JUYA Paper Quilling Kits with 30 Colors 600 Strips and 8 Tools (Paper Width:3mm Blue Tools)](https://m.media-amazon.com/images/I/51gfdov0DzL.jpg)**JUYA Paper Quilling Kits with 30 Colors 600 Strips and 8 Tools (Paper Width:3mm Blue Tools)**JUYA**$15.23**4.7★2,359 rev](https://www.amazon.com/dp/B017BFL6JU)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 5mm (0.20 in)](https://m.media-amazon.com/images/I/516-LNoxt4L.jpg)**SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 5mm (0.20 in)**SHRJ**$9.30**1 rev3mo ago](https://www.amazon.com/dp/B0GWDDFLSQ) [![SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 3mm (0.12 in)](https://m.media-amazon.com/images/I/516-LNoxt4L.jpg)**SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 3mm (0.12 in)**SHRJ**$9.24**1 rev3mo ago](https://www.amazon.com/dp/B0GWDCPPRL) [![35 Pack Multi-Color Paper Quilling Strips Set 4200 Strips 35 Colors Width 5mm Length 54cm Quilling Art Strip for DIY Craft](https://m.media-amazon.com/images/I/51keyt6d-SL.jpg)**35 Pack Multi-Color Paper Quilling Strips Set 4200 Strips 35 Colors Width 5mm Length 54cm Quilling Art Strip for DIY Craft**Afgaogw**$23.90**1 rev6mo ago](https://www.amazon.com/dp/B0GCK7T3XL) [![900 Pcs Quilling Papers Kits 42 Colors 900 Strips Origami Paper Quilling Strip Paper for Picture Frames Decorating Cards DIY Craft 5mm x 39cm](https://m.media-amazon.com/images/I/41mvW2bAq8L.jpg)**900 Pcs Quilling Papers Kits 42 Colors 900 Strips Origami Paper Quilling Strip Paper for Picture Frames Decorating Cards DIY Craft 5mm x 39cm**Wahijihe**$8.93**2 rev8mo ago](https://www.amazon.com/dp/B0FZJL5KSV) [![Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts](https://m.media-amazon.com/images/I/51J+mLY0HDL.jpg)**Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts**Phinus**$5.22**1,497 rev2y ago](https://www.amazon.com/dp/B0CW5ST5QJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 5mm (0.20 in)](https://m.media-amazon.com/images/I/516-LNoxt4L.jpg)**SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 5mm (0.20 in)**SHRJ**$9.30**4.0★**▲ 314%**](https://www.amazon.com/dp/B0GWDDFLSQ) [![SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 3mm (0.12 in)](https://m.media-amazon.com/images/I/516-LNoxt4L.jpg)**SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 3mm (0.12 in)**SHRJ**$9.24**4.0★**▲ 300%**](https://www.amazon.com/dp/B0GWDCPPRL) [![35 Pack Multi-Color Paper Quilling Strips Set 4200 Strips 35 Colors Width 5mm Length 54cm Quilling Art Strip for DIY Craft](https://m.media-amazon.com/images/I/51keyt6d-SL.jpg)**35 Pack Multi-Color Paper Quilling Strips Set 4200 Strips 35 Colors Width 5mm Length 54cm Quilling Art Strip for DIY Craft**Afgaogw**$23.90**5.0★**▲ 182%**](https://www.amazon.com/dp/B0GCK7T3XL) [![JUYA Multi-Color Paper Quilling Strips Set 60 Colors 10 Packs 54cm Length Paper Width 5mm (0.20 in)](https://m.media-amazon.com/images/I/51Gs1Pk0LAL.jpg)**JUYA Multi-Color Paper Quilling Strips Set 60 Colors 10 Packs 54cm Length Paper Width 5mm (0.20 in)**JUYA**$17.47**4.8★**▲ 75%**](https://www.amazon.com/dp/B092MKQRGP) [![Paper Quilling Strips with 26 Colors 2080 Strips Quilling Tools and Supplies](https://m.media-amazon.com/images/I/51kJ7mG+4nL.jpg)**Paper Quilling Strips with 26 Colors 2080 Strips Quilling Tools and Supplies**IMISNO**$15.84**4.7★**▲ 65%**](https://www.amazon.com/dp/B08YY565WN)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paper Quality**22%

*“Awesome star paper”*

**Color**16%

*“Great variety of colors”*

**Quality-Overall**12%

*“Good quality quilling strips with many vibrant colors”*

**Ease Of Use**10%

*“Easy to use”*

**Advertised Vs Actual Product**7%

*“As described”*

**Value For Money**6%

*“Fair price”*

**Fun/Entertainment Experience**4%

*“Great fidget activity”*

**Paper Brightness**3%

*“great assortment of colors, good quality paper, and arrived fast”*

**Size-Overall**3%

*“Its the right size”*

**Correct Contents**1%

*“Sooooo much stuff in one container”*

### **What buyers complain about **

**Paper Quality**29%

*“Not Oragmi quality paper”*

**Thickness**16%

*“Paper is not thick enough”*

**Instructions/User Manual/Troubleshooting**13%

*“Instructions are not in English”*

**Size-Overall**4%

*“Although these are shorter than I realized”*

**Quality-Overall**3%

*“Will not buy again due quality and width”*

**Color**3%

*“Wish there were no black/brown”*

**Thin**2%

*“Thin”*

**Durability**2%

*“not durable at all”*

**Ease Of Use**2%

*“it certainly isnt easy”*

**Moist/Dry**1%

*“it sucks all the moisture out of my skin when i use it”*

### **Top return reasons **

**Size-Overall**29%

**Paper Quality**28%

**Advertised Vs Actual Product**7%

**Thin**6%

**Value For Money**5%

**Defective Material/Parts**4%

**Thickness**3%

**Functionality-Overall**3%

**Paper Compatibility**3%

**Color**2%