--- title: "purse chain — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/purse-chain" last_updated: "2026-07-09T22:55:08.635Z" locale: en meta: description: "a small market ($355K/yr) — purse chain doesn't clear our bar today." "og:description": "a small market ($355K/yr) — purse chain doesn't clear our bar today." "og:title": "purse chain — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **purse chain** **Skip it****46/100 ** a small market ($355K/yr) — purse chain doesn't clear our bar today. **Market/yr** **$355K** **Growth (1y)** **+304.6%** **Products** **19** **Brands** **13** was 28 a year ago **Sellers** **18** **Price range** **$5.83–$145.00** **Returns** **7.3%** **Rating** **4.6★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **18** ×0.30 Growth **86** ×0.30 Competition **40** ×0.20 Quality gap **31** ×0.10 Returns **37** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +304.6% year over year. 116K58KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Dec · busiest ÷ quietest = 2.0× ## **Competition** - Xiazw41% - WEICHUAN16% - RAPUDA9% - U+U6% - Coach5% - Gondiane5% - Other (7 brands)19% The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 18 sellers compete here. **Brands** **13 **▼falling was 28 a year ago **Sellers** **18** **Top 5 brand share** **77%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (18 Antique Gold)](https://m.media-amazon.com/images/I/41h5mGPYEAL.jpg) [**Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (18 Antique Gold)**](https://www.amazon.com/dp/B09WL9D1D5) Xiazw$9.674.6★1,18932%▲rising 2 ![WEICHUAN 47/120cm Gold Iron Flat Chain for Handbag Shoulder Bag Crossbody Bag Purse Chain Strap Replacement with Metal Buckles- 6 OZ in Weight (Gold)](https://m.media-amazon.com/images/I/510DXS8NViL.jpg) [**WEICHUAN 47/120cm Gold Iron Flat Chain for Handbag Shoulder Bag Crossbody Bag Purse Chain Strap Replacement with Metal Buckles- 6 OZ in Weight (Gold)**](https://www.amazon.com/dp/B01LXK8FAM) WEICHUAN$7.804.6★10,40516%▲rising 3 ![RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch 23.6 Inch 31. 4 Inch 47.2 Inch) Gold](https://m.media-amazon.com/images/I/41cT-HVTrzL.jpg) [**RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch 23.6 Inch 31. 4 Inch 47.2 Inch) Gold**](https://www.amazon.com/dp/B09B3GL8N6) RAPUDA$8.934.6★2,2326%▼falling 4 ![Gondiane 4 Sizes Flat Purse Chain Strap Crossbody Bag Replacement Strap with Metal Buckles(47.2/31.5/15.7/7.9 Inches Gold)](https://m.media-amazon.com/images/I/41rx+a7ZJsL.jpg) [**Gondiane 4 Sizes Flat Purse Chain Strap Crossbody Bag Replacement Strap with Metal Buckles(47.2/31.5/15.7/7.9 Inches Gold)**](https://www.amazon.com/dp/B09HC1L1H9) Gondiane$8.454.6★8955%▼falling 5 ![Chewarelly 4 Pcs Different Size Purse Chain Strap Cross body Chain Strap Replacement Chain for Handbag Shoulder Bag Purse(15.7/23.6/31.5/47.2 Inches-O chain 0.28 Inch Gold)](https://m.media-amazon.com/images/I/51zo8QmoXsL.jpg) [**Chewarelly 4 Pcs Different Size Purse Chain Strap Cross body Chain Strap Replacement Chain for Handbag Shoulder Bag Purse(15.7/23.6/31.5/47.2 Inches-O chain 0.28 Inch Gold)**](https://www.amazon.com/dp/B09Z26HK1H) Chewarelly$9.254.6★5914%▲rising 6 ![Xiazw Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (26 Antique Gold)](https://m.media-amazon.com/images/I/31dl-x14pvL.jpg) [**Xiazw Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (26 Antique Gold)**](https://www.amazon.com/dp/B09WL9P5HF) Xiazw$12.464.6★1,1894%▲rising 7 ![U+U Metal Chain Strap 47 Purse Straps Replacement DIY Purse Chain Accessories Crossbody Bag and Handbag Strap with Metal Buckles (Black & Gold)](https://m.media-amazon.com/images/I/41K2m9nSiML.jpg) [**U+U Metal Chain Strap 47 Purse Straps Replacement DIY Purse Chain Accessories Crossbody Bag and Handbag Strap with Metal Buckles (Black & Gold)**](https://www.amazon.com/dp/B0C59954F9) U+U$9.264.5★3414%—flat 8 ![Gold Purse Chain Shynek 2PCS Crossbody Chain Strap Gold Belt Chain Long Chain Cross Body Strap for Bags Purses Handbags](https://m.media-amazon.com/images/I/41DE11rySDL.jpg) [**Gold Purse Chain Shynek 2PCS Crossbody Chain Strap Gold Belt Chain Long Chain Cross Body Strap for Bags Purses Handbags**](https://www.amazon.com/dp/B0B7MJN1FD) shynek$6.934.6★7683%▲rising 9 ![COICOIC Antique Gold Purse Chain Strap 23 Vintage Gold Shoulder Bag Chain 47 Brass Crossbody Chains Replacement for Coach Nolita Tabby Swinger Laurel Bags (Antique Gold 23 Inches)](https://m.media-amazon.com/images/I/31xnRzTM9AL.jpg) [**COICOIC Antique Gold Purse Chain Strap 23 Vintage Gold Shoulder Bag Chain 47 Brass Crossbody Chains Replacement for Coach Nolita Tabby Swinger Laurel Bags (Antique Gold 23 Inches)**](https://www.amazon.com/dp/B0FLR4H7RD) COICOIC$15.164.8★693%▲rising 10 ![Xiazw Mini Copper Purse Chain Shoulder Crossbody Strap Bag Accessories Charm Decoration (Gold 18)](https://m.media-amazon.com/images/I/41WaN6nOj8L.jpg) [**Xiazw Mini Copper Purse Chain Shoulder Crossbody Strap Bag Accessories Charm Decoration (Gold 18)**](https://www.amazon.com/dp/B08RWSD7B9) Xiazw$9.754.6★1,7403%—flat 11 ![COACH Mixed Metal Chain Necklace Two-Tone One Size](https://m.media-amazon.com/images/I/31f25pv2zsL.jpg) [**COACH Mixed Metal Chain Necklace Two-Tone One Size**](https://www.amazon.com/dp/B0BR5GZQ4W) Coach$112.144.7★183%▲rising 12 ![U+U Metal Chain Purse Straps Replacement Crossbody 47 DIY Purse Chain Accessories Crossbody Bag and Handbag Strap with Metal Buckles (Black & Silver)](https://m.media-amazon.com/images/I/41o-RW9zcyL.jpg) [**U+U Metal Chain Purse Straps Replacement Crossbody 47 DIY Purse Chain Accessories Crossbody Bag and Handbag Strap with Metal Buckles (Black & Silver)**](https://www.amazon.com/dp/B0CT5KHKPZ) U+U$8.974.5★3413%▲rising 13 ![Gold Purse Chain Strap 43.3 Inch Replacement Bag Strap Metal Braided Chain for DIY Handbag Shoulder Crossbody Bag](https://m.media-amazon.com/images/I/31Ub7jfiV2L.jpg) [**Gold Purse Chain Strap 43.3 Inch Replacement Bag Strap Metal Braided Chain for DIY Handbag Shoulder Crossbody Bag**](https://www.amazon.com/dp/B0CL93DHYP) RAPUDA$5.834.6★2,2323%▼falling 14 ![uxcell Purse Chain Strap 39 Leather Iron Flat Chain Strap Handbag Chains Purse Handles Shoulder Replacement Strap (Brown Strap Gold Chain)](https://m.media-amazon.com/images/I/31QghKz0GjL.jpg) [**uxcell Purse Chain Strap 39 Leather Iron Flat Chain Strap Handbag Chains Purse Handles Shoulder Replacement Strap (Brown Strap Gold Chain)**](https://www.amazon.com/dp/B0BG8GHXLW) uxcell$10.344.6★2252%—flat 15 ![Xiazw Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (18 Silver)](https://m.media-amazon.com/images/I/41uYUd6XgNL.jpg) [**Xiazw Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (18 Silver)**](https://www.amazon.com/dp/B09WLF5N11) Xiazw$9.724.6★1,1892%—flat **~~Showing 15 of 19 — show all ~~** ## **Product shelf** All 19 tracked products in this niche. Top sellersNewestTrending [![Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (18 Antique Gold)](https://m.media-amazon.com/images/I/41h5mGPYEAL.jpg)**Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (18 Antique Gold)** Xiazw**$9.67**4.6★1,189 reviews](https://www.amazon.com/dp/B09WL9D1D5) [![WEICHUAN 47/120cm Gold Iron Flat Chain for Handbag Shoulder Bag Crossbody Bag Purse Chain Strap Replacement with Metal Buckles- 6 OZ in Weight (Gold)](https://m.media-amazon.com/images/I/510DXS8NViL.jpg)**WEICHUAN 47/120cm Gold Iron Flat Chain for Handbag Shoulder Bag Crossbody Bag Purse Chain Strap Replacement with Metal Buckles- 6 OZ in Weight (Gold)** WEICHUAN**$7.80**4.6★10,405 reviews](https://www.amazon.com/dp/B01LXK8FAM) [![RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch 23.6 Inch 31. 4 Inch 47.2 Inch) Gold](https://m.media-amazon.com/images/I/41cT-HVTrzL.jpg)**RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch 23.6 Inch 31. 4 Inch 47.2 Inch) Gold** RAPUDA**$8.93**4.6★2,232 reviews](https://www.amazon.com/dp/B09B3GL8N6) [![Gondiane 4 Sizes Flat Purse Chain Strap Crossbody Bag Replacement Strap with Metal Buckles(47.2/31.5/15.7/7.9 Inches Gold)](https://m.media-amazon.com/images/I/41rx+a7ZJsL.jpg)**Gondiane 4 Sizes Flat Purse Chain Strap Crossbody Bag Replacement Strap with Metal Buckles(47.2/31.5/15.7/7.9 Inches Gold)** Gondiane**$8.45**4.6★895 reviews](https://www.amazon.com/dp/B09HC1L1H9) [![Chewarelly 4 Pcs Different Size Purse Chain Strap Cross body Chain Strap Replacement Chain for Handbag Shoulder Bag Purse(15.7/23.6/31.5/47.2 Inches-O chain 0.28 Inch Gold)](https://m.media-amazon.com/images/I/51zo8QmoXsL.jpg)**Chewarelly 4 Pcs Different Size Purse Chain Strap Cross body Chain Strap Replacement Chain for Handbag Shoulder Bag Purse(15.7/23.6/31.5/47.2 Inches-O chain 0.28 Inch Gold)** Chewarelly**$9.25**4.6★591 reviews](https://www.amazon.com/dp/B09Z26HK1H) [![Xiazw Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (26 Antique Gold)](https://m.media-amazon.com/images/I/31dl-x14pvL.jpg)**Xiazw Medium Size Fabulous Metal Shoulder Crossbody Purse Strap Replacement Bag Chain Accessories (26 Antique Gold)** Xiazw**$12.46**4.6★1,189 reviews](https://www.amazon.com/dp/B09WL9P5HF) [![U+U Metal Chain Strap 47 Purse Straps Replacement DIY Purse Chain Accessories Crossbody Bag and Handbag Strap with Metal Buckles (Black & Gold)](https://m.media-amazon.com/images/I/41K2m9nSiML.jpg)**U+U Metal Chain Strap 47 Purse Straps Replacement DIY Purse Chain Accessories Crossbody Bag and Handbag Strap with Metal Buckles (Black & Gold)** U+U**$9.26**4.5★341 reviews](https://www.amazon.com/dp/B0C59954F9) [![Gold Purse Chain Shynek 2PCS Crossbody Chain Strap Gold Belt Chain Long Chain Cross Body Strap for Bags Purses Handbags](https://m.media-amazon.com/images/I/41DE11rySDL.jpg)**Gold Purse Chain Shynek 2PCS Crossbody Chain Strap Gold Belt Chain Long Chain Cross Body Strap for Bags Purses Handbags** shynek**$6.93**4.6★768 reviews](https://www.amazon.com/dp/B0B7MJN1FD) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**25% *“well made”* **Value For Money**9% *“Great value”* **Color**9% *“color is beautiful”* **Size-Overall**9% *“perfect fit for my bag”* **Advertised Vs Actual Product**7% *“it was much better than I expected”* **Chain/Key Quality**4% *“Absolutely love the flat chain”* **Ease Of Use**4% *“Ease of use”* **Strength**4% *“Strong and easy to attach”* **Weight Light**4% *“Its the perfect weight”* **Durability**2% *“I'm giving this 5 stars before actually using the product in hopes that it is durable”* ### **What buyers complain about ** **Color**15% *“The color is more orange”* **Durability**15% *“Broke after 2 months”* **Quality-Overall**14% *“makes it look rather low-quality”* **Weight Heavy**7% *“It is a little bit heavier than other purse chains”* **Comfort-Overall**4% *“Uncomfortable”* **Size-Overall**3% *“Too large for what I needed”* **Strap/String Quality**3% *“Graham purse strap that I broke”* **Security**2% *“The clasp does not stay secure”* **Rusts/Corrodes**2% *“it looks like it's rusty”* **Value For Money**2% *“They look expensive”* #### **Top return reasons**- Color29% - Size-Overall24% - Advertised Vs Actual Product8% - Quality-Overall6% - Weight Heavy6% - Display Colors5% - Value For Money3% - Functionality-Overall2% - Length2% - Thin2%