---
title: "purple cardstock — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/purple-cardstock"
last_updated: "2026-07-14T02:44:52.607Z"
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  description: "purple cardstock shows searches that convert (10.1% search→purchase), but a small market ($68K/yr) keeps it on the watch list."
  "og:description": "purple cardstock shows searches that convert (10.1% search→purchase), but a small market ($68K/yr) keeps it on the watch list."
  "og:title": "purple cardstock — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **purple cardstock**

**Worth a look**

Shows searches that convert (10.1% search→purchase), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 33Conversion 88Competition 65Returns 83Price range 44Avg price 38Brand share 65Review moat 75Quality gap 20

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****502.23**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.96–$22.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.58**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$68K**

$68K/yr · 63K searches

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▲rising

**Sellers**

**73**

**Top-5 brand share**

**66%**

**Open market**

**29%**

- FLIPPED26% - Astrobrights13% - Neenah13% - Goefun7% - WEKOOSE7% - Uncle Paul5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$7K15%$10K20%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cardstock 8.5 x 11 65Lb Cover Card Stock Purple 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card (Purple 40 Sheets)](https://m.media-amazon.com/images/I/31nBk1gGcuL.jpg)**Cardstock 8.5 x 11 65Lb Cover Card Stock Purple 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card (Purple 40 Sheets)**FLIPPED**$5.97**4.8★306 rev](https://www.amazon.com/dp/B0FLPZR5PX) [2![Astrobrights Color Cardstock 65 lb Cover Weight 8.5 x 11 Planetary Purple 250/Pack](https://m.media-amazon.com/images/I/41noC6ghZIL.jpg)**Astrobrights Color Cardstock 65 lb Cover Weight 8.5 x 11 Planetary Purple 250/Pack**Neenah**$15.65**4.7★173 rev](https://www.amazon.com/dp/B00094EQCA) [3![Astrobrights Mega Collection Colored Cardstock Bright Purple 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91697)](https://m.media-amazon.com/images/I/41UJWgub1eL.jpg)**Astrobrights Mega Collection Colored Cardstock Bright Purple 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91697)**Astrobrights**$19.30**4.7★336 rev](https://www.amazon.com/dp/B07ZWFF3FG) [4![Purple Colored Cardstock Art Kraft Cover Stock Paper 65lb/175GSM for Card Construction Making Scrapbooking Printing Quilling and Crafts DIY 4 Shades 40 Sheets 10 Sheet Each Color](https://m.media-amazon.com/images/I/41vNHGWWVbL.jpg)**Purple Colored Cardstock Art Kraft Cover Stock Paper 65lb/175GSM for Card Construction Making Scrapbooking Printing Quilling and Crafts DIY 4 Shades 40 Sheets 10 Sheet Each Color**WEKOOSE**$9.93**4.8★180 rev](https://www.amazon.com/dp/B0CNZD4K45) [5![Astrobrights Mega Collection Colored Cardstock Ultra Purple 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91696)](https://m.media-amazon.com/images/I/411bDMgIhoL.jpg)**Astrobrights Mega Collection Colored Cardstock Ultra Purple 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91696)**Astrobrights**$19.55**4.8★603 rev](https://www.amazon.com/dp/B07ZWGK4NZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Purple Shades of 180GSM/65LB Construction Paper Purple Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations](https://m.media-amazon.com/images/I/41GFh+M2BAL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Purple Shades of 180GSM/65LB Construction Paper Purple Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$14.86**141 rev2mo ago](https://www.amazon.com/dp/B0GSK3K8YK) [![Dark Purple Cardstock Paper 8.5 x 11 40 Sheets Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations](https://m.media-amazon.com/images/I/31w6H3gVhJL.jpg)**Dark Purple Cardstock Paper 8.5 x 11 40 Sheets Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations**Aidunmis**$8.84**470 rev3mo ago](https://www.amazon.com/dp/B0GKY4DB6G) [![Purple Cardstock 8.5 x 11 Purple Paper Colored Cardstock Paper 40 Sheets Light Purple Card Stock for Party Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing](https://m.media-amazon.com/images/I/31ZxIReDc4L.jpg)**Purple Cardstock 8.5 x 11 Purple Paper Colored Cardstock Paper 40 Sheets Light Purple Card Stock for Party Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing**Vishoitty**$7.50**339 rev4mo ago](https://www.amazon.com/dp/B0GFCQWZDX) [![40 Sheets Purple Cardstock Paper 8.5 x 11 Light Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations](https://m.media-amazon.com/images/I/31bzTGOJL4L.jpg)**40 Sheets Purple Cardstock Paper 8.5 x 11 Light Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations**Aidunmis**$8.71**470 rev5mo ago](https://www.amazon.com/dp/B0G4H6PNQT) [![25 Sheets 5 Purple Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXPR25](https://m.media-amazon.com/images/I/41tao3Fm0uL.jpg)**25 Sheets 5 Purple Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXPR25**Uncle Paul**$7.17**1,439 rev6mo ago](https://www.amazon.com/dp/B0G6Z9X4ZD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Purple Shades of 180GSM/65LB Construction Paper Purple Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations](https://m.media-amazon.com/images/I/41GFh+M2BAL.jpg)**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Purple Shades of 180GSM/65LB Construction Paper Purple Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$14.86**4.8★**▲ 233%**](https://www.amazon.com/dp/B0GSK3K8YK) [![Dark Purple Cardstock Paper 8.5 x 11 40 Sheets Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations](https://m.media-amazon.com/images/I/31w6H3gVhJL.jpg)**Dark Purple Cardstock Paper 8.5 x 11 40 Sheets Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations**Aidunmis**$8.84**4.6★**▲ 232%**](https://www.amazon.com/dp/B0GKY4DB6G) [![40 Sheets Cardstock 8.5x11 65lb Dark Purple Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations](https://m.media-amazon.com/images/I/31WilGqOCJL.jpg)**40 Sheets Cardstock 8.5x11 65lb Dark Purple Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations**Glyanlee**$7.77**4.7★**▲ 189%**](https://www.amazon.com/dp/B0FW4MJKRD) [![Purple Cardstock 8.5 x 11 Purple Paper Colored Cardstock Paper 40 Sheets Light Purple Card Stock for Party Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing](https://m.media-amazon.com/images/I/31ZxIReDc4L.jpg)**Purple Cardstock 8.5 x 11 Purple Paper Colored Cardstock Paper 40 Sheets Light Purple Card Stock for Party Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing**Vishoitty**$7.50**4.7★**▲ 111%**](https://www.amazon.com/dp/B0GFCQWZDX) [![40 Sheets Purple Cardstock Paper 8.5 x 11 Light Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations](https://m.media-amazon.com/images/I/31bzTGOJL4L.jpg)**40 Sheets Purple Cardstock Paper 8.5 x 11 Light Purple Cardstock Printer Paper 8.5x11 Lavender Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Party Decorations**Aidunmis**$8.71**4.6★**▲ 109%**](https://www.amazon.com/dp/B0G4H6PNQT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.

2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 3.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**49%

*“vibrant colors”*

**Quality-Overall**11%

*“Quality”*

**Strength**7%

*“They were sturdy”*

**Efficiency**5%

*“works well for what I used it for”*

**Paper Brightness**4%

*“Very sturdy cardstock with rich, vibrant colors”*

**Value For Money**4%

*“Nice sturdy cardstock for the price”*

**Paper Quality**3%

*“Quality cardstock that I made many cards with”*

**Advertised Vs Actual Product**3%

*“Just as described”*

**Thickness**2%

*“Great paper great color nice thickness”*

**Print Quality**2%

*“Works well in inkjet printer”*

### **What buyers complain about **

**Color**47%

*“Very dull/faded color”*

**Paper Quality**9%

*“not even tone to paper”*

**Thickness**8%

*“This is a thick cardstock construction paper”*

**Paper Brightness**8%

*“not even tone to paper”*

**Functionality-Overall**5%

*“Did not work for what I needed”*

**Display Colors**3%

*“I should have known that the color we see on our computer screen is rarely as it is in real life”*

**Value For Money**3%

*“Expensive for so few sheets”*

**Weight Light**3%

*“It is lighter in shade than you'd expect”*

### **Top return reasons **

**Color**51%

**Paper Quality**8%

**Display Colors**8%

**Value For Money**6%

**Size-Overall**6%

**Advertised Vs Actual Product**5%

**Thickness**2%

**Thin**2%

**Compatibility-Overall**1%

**Paper Brightness**1%