---
title: "porcelain touch up paint — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/porcelain-touch-up-paint"
last_updated: "2026-07-13T18:42:57.154Z"
locale: en
meta:
  description: "porcelain touch up paint shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "porcelain touch up paint shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "porcelain touch up paint — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

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# **porcelain touch up paint**

**Worth a look**

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 32Conversion 77Competition 63Returns 84Price range 73Avg price 78Brand share 77Review moat 54Quality gap 78

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.02**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$6.36–$38.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,337.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$115K**

$115K/yr · 94K searches

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**92**

**Top-5 brand share**

**58%**

**Open market**

**35%**

- DWIL18% - Rust-Oleum16% - Konexial10% - Halldeli8% - SENVEN6% - LM-Kreativ6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$11K15%$17K20%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)](https://m.media-amazon.com/images/I/31ZuVZnbPPL.jpg)**DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)**DWIL**$9.72**4.0★601 rev](https://www.amazon.com/dp/B0D6VQXQ6C) [2![Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz](https://m.media-amazon.com/images/I/31zn+TgYHeL.jpg)**Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz**Konexial**$12.47**4.6★63 rev](https://www.amazon.com/dp/B0GHQWHJXG) [3![White Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic](https://m.media-amazon.com/images/I/41qZEMHVzBL.jpg)**White Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic**Halldeli**$10.21**4.2★286 rev](https://www.amazon.com/dp/B0GL7V5FRS) [4![Rust-Oleum 203000 .6-Ounce Specialty Brush Bottle Appliance Touch Up White (Pack of 1)](https://m.media-amazon.com/images/I/419oNck8L+L.jpg)**Rust-Oleum 203000 .6-Ounce Specialty Brush Bottle Appliance Touch Up White (Pack of 1)**Rust-Oleum**$6.36**4.4★9,798 rev](https://www.amazon.com/dp/B000RNPGKO) [5![Rust-Oleum 244166 Tub And Tile 2-Part Touch Up Paint White](https://m.media-amazon.com/images/I/414hdBpj1aL.jpg)**Rust-Oleum 244166 Tub And Tile 2-Part Touch Up Paint White**Rust-Oleum**$16.35**4.1★2,038 rev](https://www.amazon.com/dp/B006ZHVLYG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![White Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic](https://m.media-amazon.com/images/I/41qZEMHVzBL.jpg)**White Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic**Halldeli**$10.21**286 rev5mo ago](https://www.amazon.com/dp/B0GL7V5FRS) [![Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz](https://m.media-amazon.com/images/I/31zn+TgYHeL.jpg)**Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz**Konexial**$12.47**63 rev5mo ago](https://www.amazon.com/dp/B0GHQWHJXG) [![Tub and Tile Paint White Touch Up Paint Pen for Bathtub Repairs Countertops Sinks and Appliances Porcelain Paint for Any Scratches Spots on Ceramic Enamel 1.5 fl Oz](https://m.media-amazon.com/images/I/514ZqG9kAML.jpg)**Tub and Tile Paint White Touch Up Paint Pen for Bathtub Repairs Countertops Sinks and Appliances Porcelain Paint for Any Scratches Spots on Ceramic Enamel 1.5 fl Oz**Kallteren**$9.92**41 rev6mo ago](https://www.amazon.com/dp/B0FMRCR1YW) [![Xmntdo Tub and Tile Paint 3.5 oz Tub Paint for Bathtub 1-Part Bathtub Touch Up Paint White for Sink Bathroom Kitchen Countertop Water Based & Low Odor Semi-Gloss white 5-5.5 sq ft (No Need Part B)](https://m.media-amazon.com/images/I/41M0CdfLffL.jpg)**Xmntdo Tub and Tile Paint 3.5 oz Tub Paint for Bathtub 1-Part Bathtub Touch Up Paint White for Sink Bathroom Kitchen Countertop Water Based & Low Odor Semi-Gloss white 5-5.5 sq ft (No Need Part B)**Xmntdo**$10.12**516 rev7mo ago](https://www.amazon.com/dp/B0G528CYQY) [![12 Colors Porcelain Pens for Ceramic  18mm Brush Tip Porcelain Markers for Mugs Plates & Glass Waterproof Acrylic Paint Pens for DIY Crafts Christmas Ornaments & Wine Glass Decorating(1set)](https://m.media-amazon.com/images/I/41M+ixz4-bL.jpg)**12 Colors Porcelain Pens for Ceramic 18mm Brush Tip Porcelain Markers for Mugs Plates & Glass Waterproof Acrylic Paint Pens for DIY Crafts Christmas Ornaments & Wine Glass Decorating(1set)**RUIYUE**$16.65**9 rev7mo ago](https://www.amazon.com/dp/B0G52NZDJP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz](https://m.media-amazon.com/images/I/31zn+TgYHeL.jpg)**Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz**Konexial**$12.47**4.6★**▲ 146%**](https://www.amazon.com/dp/B0GHQWHJXG) [![LM-Kreativ Ceramic and Porcelain Paint Set 11 x 1.52 fl oz - Vivid Vision Dishwasher Safe Perfect for Mug Tile & Creative DIY Projects](https://m.media-amazon.com/images/I/51Toi+K7adL.jpg)**LM-Kreativ Ceramic and Porcelain Paint Set 11 x 1.52 fl oz - Vivid Vision Dishwasher Safe Perfect for Mug Tile & Creative DIY Projects**LM-Kreativ**$24.79**4.4★**▲ 138%**](https://www.amazon.com/dp/B0DMFVY1W8) [![IRONABLE Tub and Tile Paint 1.8oz High-Gloss White Touch Up Paint for Bathtub Quick-Dry Bathtub Paint Kit for Bathroom Repair Any Scratches & Chips on Porcelain Ceramic Enamel Tiles Sinks and Toilets](https://m.media-amazon.com/images/I/31fXQNPvu9L.jpg)**IRONABLE Tub and Tile Paint 1.8oz High-Gloss White Touch Up Paint for Bathtub Quick-Dry Bathtub Paint Kit for Bathroom Repair Any Scratches & Chips on Porcelain Ceramic Enamel Tiles Sinks and Toilets**IRONABLE**$9.21**4.5★**▲ 137%**](https://www.amazon.com/dp/B0G25SSC1R) [![Mollor Tub and Tile Paint Semi-Gloss White Touch Up Paint Pen for Scratches Chips Spots Cracks on Bathtub Porcelain Enamel and Toilets 1.5 Fl Oz(White)](https://m.media-amazon.com/images/I/41po+0hyLkL.jpg)**Mollor Tub and Tile Paint Semi-Gloss White Touch Up Paint Pen for Scratches Chips Spots Cracks on Bathtub Porcelain Enamel and Toilets 1.5 Fl Oz(White)**Mollor**$9.92**4.5★**▲ 133%**](https://www.amazon.com/dp/B0G4P6F57W) [![Xmntdo Tub and Tile Paint 3.5 oz Tub Paint for Bathtub 1-Part Bathtub Touch Up Paint White for Sink Bathroom Kitchen Countertop Water Based & Low Odor Semi-Gloss white 5-5.5 sq ft (No Need Part B)](https://m.media-amazon.com/images/I/41M0CdfLffL.jpg)**Xmntdo Tub and Tile Paint 3.5 oz Tub Paint for Bathtub 1-Part Bathtub Touch Up Paint White for Sink Bathroom Kitchen Countertop Water Based & Low Odor Semi-Gloss white 5-5.5 sq ft (No Need Part B)**Xmntdo**$10.12**4.3★**▲ 123%**](https://www.amazon.com/dp/B0G528CYQY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +6.0% search growth over the last 90 days.

3K2KSpike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**15%

*“Ease of use”*

**Quality-Overall**11%

*“Excellent product”*

**Color**10%

*“The colors are very vibrant”*

**Paint Quality**9%

*“Good paint”*

**Efficiency**8%

*“Worked well on the chipped edge of raw tile for touch up”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Moist/Dry**4%

*“The color matched perfectly and dried quickly”*

**Value For Money**4%

*“Worth the money”*

**Coverage**4%

*“Good coverage”*

**Scratch Resistance**3%

*“Great for touch up small scratches”*

### **What buyers complain about **

**Color**17%

*“Turns yellow”*

**Paint Quality**16%

*“Peeling paint”*

**Quality-Overall**7%

*“These pens aren't very high quality”*

**Functionality-Overall**7%

*“they don't work well”*

**Ease Of Use**5%

*“Not easy to use”*

**Thickness**4%

*“The coverage is very thin”*

**Size-Overall**4%

*“Small bottle”*

**Value For Money**4%

*“too expensive for what are you getting”*

**Adhesion/Stickiness**3%

*“This did not adhere well”*

**Smell**3%

*“Extremely strong odor”*

### **Top return reasons **

**Paint Quality**35%

**Color**27%

**Functionality-Overall**7%

**Advertised Vs Actual Product**5%

**Size-Overall**4%

**Maintenance And Repair**3%

**Value For Money**3%

**Product Condition**2%

**Defective Material/Parts**2%

**Coverage**1%