--- title: "pony beads — Niche Verdict: Launch it (77/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/pony-beads" last_updated: "2026-07-09T22:54:51.820Z" locale: en meta: description: "pony beads clears our launch bar: a $4.6M/yr market growing +362.6% with returns at 1.2%." "og:description": "pony beads clears our launch bar: a $4.6M/yr market growing +362.6% with returns at 1.2%." "og:title": "pony beads — Niche Verdict: Launch it (77/100) | Amazon United States - Flapen" --- Back to Flapen home # **pony beads** **Launch it****77/100 ** pony beads clears our launch bar: a $4.6M/yr market growing +362.6% with returns at 1.2%. **Market/yr** **$4.6M** **Growth (1y)** **+362.6%** **Products** **142** **Brands** **70** was 81 a year ago **Sellers** **104** **Price range** **$4.44–$36.24** **Returns** **1.2%** **Rating** **4.6★** **Launch it** Scored 77/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **61** ×0.30 Growth **90** ×0.30 Competition **98** ×0.20 Quality gap **29** ×0.10 Returns **90** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +362.6% year over year. 387K194KHoliday '24Spike '25Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: May, Jun · busiest ÷ quietest = 1.7× ## **Competition** - Simetufy12% - Funtopia10% - Laopottbeads7% - Sistenia6% - Heart Rock Beads4% - Redtwo3% - Other (64 brands)59% Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen. 70 brands and 104 sellers compete here. **Brands** **70 **▼falling was 81 a year ago **Sellers** **104** **Top 5 brand share** **38%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![1368pcs 6mm Glass Beads for Bracelets 34 Colors Crystal Beads for Jewelry Making Funtopia Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms Solid and Gradient Colors](https://m.media-amazon.com/images/I/51RdIFiF4-L.jpg) [**1368pcs 6mm Glass Beads for Bracelets 34 Colors Crystal Beads for Jewelry Making Funtopia Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms Solid and Gradient Colors**](https://www.amazon.com/dp/B0DM17RG22) Funtopia$10.434.7★1,7364%▲rising 2 ![Simetufy 10000Pcs Pony Beads Bulk 30 Colors Rainbow Kandi Beads for Hair Braiding Bracelet Making Kandi Jewelry Key Chains DIY Crafts Gifts Gifts (5.73lb Stack Box)](https://m.media-amazon.com/images/I/51CoEJa6JXL.jpg) [**Simetufy 10000Pcs Pony Beads Bulk 30 Colors Rainbow Kandi Beads for Hair Braiding Bracelet Making Kandi Jewelry Key Chains DIY Crafts Gifts Gifts (5.73lb Stack Box)**](https://www.amazon.com/dp/B0FPQ4S2TR) Simetufy$32.344.7★3894%▲rising 3 ![Assorted Glass Beads for Jewelry Making DIY Lamp Work Arts and Crafts and Decorative Hobby Artistry Colorful Crystal Assortment Bulk Mix 4-18mm Half Pound (1)](https://m.media-amazon.com/images/I/51zmtTPOGzL.jpg) [**Assorted Glass Beads for Jewelry Making DIY Lamp Work Arts and Crafts and Decorative Hobby Artistry Colorful Crystal Assortment Bulk Mix 4-18mm Half Pound (1)**](https://www.amazon.com/dp/B00HSPDE5I) Heart Rock Beads$9.024.5★3,2454%▼falling 4 ![Laopottbeads 800Pcs 4/6/8/10mm Crystal Glass Beads for Jewelry Making Beads for Bracelets Necklace Pendants Making Supplies(Silver Champagne)](https://m.media-amazon.com/images/I/51IaE99hcwL.jpg) [**Laopottbeads 800Pcs 4/6/8/10mm Crystal Glass Beads for Jewelry Making Beads for Bracelets Necklace Pendants Making Supplies(Silver Champagne)**](https://www.amazon.com/dp/B0F3DBV7L7) Laopottbeads$9.924.7★9393%▲rising 5 ![LIS HEGENSA Pony Beads Bulk Kandi Beads for Necklace Jewelry Making Hair Braiding Bracelets Making Kits Hair Bead Bracelet Plastic Bead for Crafts Braids Girls(24 Color 1000PCS)](https://m.media-amazon.com/images/I/61gNaOK9YQL.jpg) [**LIS HEGENSA Pony Beads Bulk Kandi Beads for Necklace Jewelry Making Hair Braiding Bracelets Making Kits Hair Bead Bracelet Plastic Bead for Crafts Braids Girls(24 Color 1000PCS)**](https://www.amazon.com/dp/B0CQJDDSN7) LIS HEGENSA$6.404.7★2,1233%—flat 6 ![Beadery B6262 The Sparkles Pony Bead Box - approximately 2300 beads](https://m.media-amazon.com/images/I/51AU4aa67CL.jpg) [**Beadery B6262 The Sparkles Pony Bead Box - approximately 2300 beads**](https://www.amazon.com/dp/B007QNXBR8) The Beadery$12.814.8★2,4002%▼falling 7 ![4800PCS Pony Beads Bulk 24 Colors Kandi Beads 6x9mm Large Hole for Friendship Bracelets Jewelry Making Hair Braiding DIY Art Craft Gifts - Shockproof Protective Gift Packaging](https://m.media-amazon.com/images/I/51mHjx+MKdL.jpg) [**4800PCS Pony Beads Bulk 24 Colors Kandi Beads 6x9mm Large Hole for Friendship Bracelets Jewelry Making Hair Braiding DIY Art Craft Gifts - Shockproof Protective Gift Packaging**](https://www.amazon.com/dp/B0GJDBVJ58) Dowsabel$19.154.6★5792%▲rising 8 ![Simetufy 6000Pcs Pony Beads 30 Colors 6x9MM Kandi Beads Bulk for Crafts Bracelet Making Hair Braiding Jewelry Key Chains DIY Crafts Gifts (3.44lb Stack Box)](https://m.media-amazon.com/images/I/51nzB2MzMsL.jpg) [**Simetufy 6000Pcs Pony Beads 30 Colors 6x9MM Kandi Beads Bulk for Crafts Bracelet Making Hair Braiding Jewelry Key Chains DIY Crafts Gifts (3.44lb Stack Box)**](https://www.amazon.com/dp/B0G38LQVG4) Simetufy$22.024.7★1952%▲rising 9 ![636pcs Glass Beads for Jewelry Making Assorted - Mixed Colorful Rainbow Craft Bead Bulk with Holes Crystal Bead for Suncatchers Faceted Glass Beads for Bracelets Earring Making Birthday Gifts](https://m.media-amazon.com/images/I/61xM3NY1WuL.jpg) [**636pcs Glass Beads for Jewelry Making Assorted - Mixed Colorful Rainbow Craft Bead Bulk with Holes Crystal Bead for Suncatchers Faceted Glass Beads for Bracelets Earring Making Birthday Gifts**](https://www.amazon.com/dp/B0C6KC681P) OuMuaMua$9.204.5★1,1782%—flat 10 ![SJZWSD 5 Boxes Bracelet Making Kit Pony Beads 6x9mm Kandi Rave Beads & Hair Beads Set with UV Color Changing Glow-in-Dark Chrome & Alphabet Letters for Friendship Jewelry DIY Crafts](https://m.media-amazon.com/images/I/612rSd1je5L.jpg) [**SJZWSD 5 Boxes Bracelet Making Kit Pony Beads 6x9mm Kandi Rave Beads & Hair Beads Set with UV Color Changing Glow-in-Dark Chrome & Alphabet Letters for Friendship Jewelry DIY Crafts**](https://www.amazon.com/dp/B0F4KMZ73L) SJZWSD$22.114.7★3222%—flat 11 ![5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making](https://m.media-amazon.com/images/I/612NhxdrgAL.jpg) [**5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making**](https://www.amazon.com/dp/B0CFFCCWSL) Sistenia$20.634.8★1,3942%—flat 12 ![Simetufy 4200Pcs Pony Beads 24 Assorted Colors 6x9mm Plastic Kandi Beads Bulk for Bracelets Hair Braids Jewelry Making DIY Crafts 2.41LB (Shaking Packaging)](https://m.media-amazon.com/images/I/51qv1ZvsLjL.jpg) [**Simetufy 4200Pcs Pony Beads 24 Assorted Colors 6x9mm Plastic Kandi Beads Bulk for Bracelets Hair Braids Jewelry Making DIY Crafts 2.41LB (Shaking Packaging)**](https://www.amazon.com/dp/B0CJR646X6) Simetufy$20.704.7★1,0792%▼falling 13 ![Simetufy 1200 Pcs Pony Beads for Bracelet Making Multi-Colored 6x9mm Plastic Kandi Beads for Hair Braiding DIY Crafts Kandi Jewelry Key Chains Ornaments Decorations 24 Assorted Colors](https://m.media-amazon.com/images/I/51GkDc9GGnL.jpg) [**Simetufy 1200 Pcs Pony Beads for Bracelet Making Multi-Colored 6x9mm Plastic Kandi Beads for Hair Braiding DIY Crafts Kandi Jewelry Key Chains Ornaments Decorations 24 Assorted Colors**](https://www.amazon.com/dp/B09LPZWSX8) Simetufy$6.604.8★4,2232%▼falling 14 ![Ybxjges 24000Pcs 2mm Glass Seed Beads Kit with 28 Colors Small Beads Kit for Girls Women and Adults Bracelets Necklaces Earring Jewelry Making Supplies](https://m.media-amazon.com/images/I/51gNK0nz4vS.jpg) [**Ybxjges 24000Pcs 2mm Glass Seed Beads Kit with 28 Colors Small Beads Kit for Girls Women and Adults Bracelets Necklaces Earring Jewelry Making Supplies**](https://www.amazon.com/dp/B096XBC7RK) Ybxjges$8.394.6★1,3212%▼falling 15 ![XSEINO About 7200PCS 6mm Glass Beads Bracelet Making Kit 144 Assorted Colors Crystal Glass Beads for Bracelet and Jewelry Making and DIY Crafts Friendship Gifts to Give to Friends Family](https://m.media-amazon.com/images/I/61x-I9UQ6JL.jpg) [**XSEINO About 7200PCS 6mm Glass Beads Bracelet Making Kit 144 Assorted Colors Crystal Glass Beads for Bracelet and Jewelry Making and DIY Crafts Friendship Gifts to Give to Friends Family**](https://www.amazon.com/dp/B0D6VQ6CKW) XSEINO$31.954.6★1,3751%▼falling **~~Showing 15 of 142 — show all ~~** ## **Product shelf** All 142 tracked products in this niche. Top sellersNewestTrending [![1368pcs 6mm Glass Beads for Bracelets 34 Colors Crystal Beads for Jewelry Making Funtopia Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms Solid and Gradient Colors](https://m.media-amazon.com/images/I/51RdIFiF4-L.jpg)**1368pcs 6mm Glass Beads for Bracelets 34 Colors Crystal Beads for Jewelry Making Funtopia Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms Solid and Gradient Colors** Funtopia**$10.43**4.7★1,736 reviews](https://www.amazon.com/dp/B0DM17RG22) [![Simetufy 10000Pcs Pony Beads Bulk 30 Colors Rainbow Kandi Beads for Hair Braiding Bracelet Making Kandi Jewelry Key Chains DIY Crafts Gifts Gifts (5.73lb Stack Box)](https://m.media-amazon.com/images/I/51CoEJa6JXL.jpg)**Simetufy 10000Pcs Pony Beads Bulk 30 Colors Rainbow Kandi Beads for Hair Braiding Bracelet Making Kandi Jewelry Key Chains DIY Crafts Gifts Gifts (5.73lb Stack Box)** Simetufy**$32.34**4.7★389 reviews](https://www.amazon.com/dp/B0FPQ4S2TR) [![Assorted Glass Beads for Jewelry Making DIY Lamp Work Arts and Crafts and Decorative Hobby Artistry Colorful Crystal Assortment Bulk Mix 4-18mm Half Pound (1)](https://m.media-amazon.com/images/I/51zmtTPOGzL.jpg)**Assorted Glass Beads for Jewelry Making DIY Lamp Work Arts and Crafts and Decorative Hobby Artistry Colorful Crystal Assortment Bulk Mix 4-18mm Half Pound (1)** Heart Rock Beads**$9.02**4.5★3,245 reviews](https://www.amazon.com/dp/B00HSPDE5I) [![Laopottbeads 800Pcs 4/6/8/10mm Crystal Glass Beads for Jewelry Making Beads for Bracelets Necklace Pendants Making Supplies(Silver Champagne)](https://m.media-amazon.com/images/I/51IaE99hcwL.jpg)**Laopottbeads 800Pcs 4/6/8/10mm Crystal Glass Beads for Jewelry Making Beads for Bracelets Necklace Pendants Making Supplies(Silver Champagne)** Laopottbeads**$9.92**4.7★939 reviews](https://www.amazon.com/dp/B0F3DBV7L7) [![LIS HEGENSA Pony Beads Bulk Kandi Beads for Necklace Jewelry Making Hair Braiding Bracelets Making Kits Hair Bead Bracelet Plastic Bead for Crafts Braids Girls(24 Color 1000PCS)](https://m.media-amazon.com/images/I/61gNaOK9YQL.jpg)**LIS HEGENSA Pony Beads Bulk Kandi Beads for Necklace Jewelry Making Hair Braiding Bracelets Making Kits Hair Bead Bracelet Plastic Bead for Crafts Braids Girls(24 Color 1000PCS)** LIS HEGENSA**$6.40**4.7★2,123 reviews](https://www.amazon.com/dp/B0CQJDDSN7) [![Beadery B6262 The Sparkles Pony Bead Box - approximately 2300 beads](https://m.media-amazon.com/images/I/51AU4aa67CL.jpg)**Beadery B6262 The Sparkles Pony Bead Box - approximately 2300 beads** The Beadery**$12.81**4.8★2,400 reviews](https://www.amazon.com/dp/B007QNXBR8) [![4800PCS Pony Beads Bulk 24 Colors Kandi Beads 6x9mm Large Hole for Friendship Bracelets Jewelry Making Hair Braiding DIY Art Craft Gifts - Shockproof Protective Gift Packaging](https://m.media-amazon.com/images/I/51mHjx+MKdL.jpg)**4800PCS Pony Beads Bulk 24 Colors Kandi Beads 6x9mm Large Hole for Friendship Bracelets Jewelry Making Hair Braiding DIY Art Craft Gifts - Shockproof Protective Gift Packaging** Dowsabel**$19.15**4.6★579 reviews](https://www.amazon.com/dp/B0GJDBVJ58) [![Simetufy 6000Pcs Pony Beads 30 Colors 6x9MM Kandi Beads Bulk for Crafts Bracelet Making Hair Braiding Jewelry Key Chains DIY Crafts Gifts (3.44lb Stack Box)](https://m.media-amazon.com/images/I/51nzB2MzMsL.jpg)**Simetufy 6000Pcs Pony Beads 30 Colors 6x9MM Kandi Beads Bulk for Crafts Bracelet Making Hair Braiding Jewelry Key Chains DIY Crafts Gifts (3.44lb Stack Box)** Simetufy**$22.02**4.7★195 reviews](https://www.amazon.com/dp/B0G38LQVG4) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Color**21% *“Amazing colors”* **Quality-Overall**18% *“Amazing quality”* **Value For Money**11% *“Decent price”* **Advertised Vs Actual Product**7% *“As advertised”* **Ease Of Use**5% *“Easy to handle”* **Size-Overall**4% *“bag fits everything with ease”* **Fun/Entertainment Experience**4% *“Fun for kids”* **Gifting Purpose**3% *“Great gift”* **Embellishment/Embroidery Quality**3% *“I love using them to decorate crochet pieces”* **Durability**2% *“didnt break”* ### **What buyers complain about ** **Size-Overall**15% *“These are SMALL”* **Quality-Overall**12% *“Bad quality”* **Color**10% *“all very dark”* **Durability**6% *“Break Easily”* **Advertised Vs Actual Product**6% *“Very deceiving”* **Strength**4% *“It does not seem strong”* **Value For Money**3% *“it was quite expensive”* **Brightness/Shine/Glow**3% *“Didnt glow”* **Material Quality**3% *“Not quality materials”* **Ease Of Use**2% *“hard to work with”* #### **Top return reasons**- Size-Overall49% - Advertised Vs Actual Product9% - Value For Money7% - Color6% - Quality-Overall5% - Defective Material/Parts4% - Functionality-Overall3% - Material Quality3% - Thin2% - Display Colors2%