--- title: "playdoh mat — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/playdoh-mat" last_updated: "2026-07-10T02:34:20.147Z" locale: en meta: description: "a small market ($91K/yr) — playdoh mat doesn't clear our bar today." "og:description": "a small market ($91K/yr) — playdoh mat doesn't clear our bar today." "og:title": "playdoh mat — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- Back to Flapen home # **playdoh mat** **Skip it****44/100 ** a small market ($91K/yr) — playdoh mat doesn't clear our bar today. **Market/yr** **$91K** **Growth (1y)** **+169.3%** **Products** **20** **Brands** **15** was 14 a year ago **Sellers** **84** **Price range** **$4.91–$31.95** **Returns** **1.3%** **Rating** **4.6★** **Skip it** Scored 44/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **5** ×0.30 Growth **73** ×0.30 Competition **45** ×0.20 Quality gap **30** ×0.10 Returns **89** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +169.3% year over year. 6K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Nov, Dec · busiest ÷ quietest = 3.0× ## **Competition** - LEOBRO34% - Play-Doh13% - Yuioase11% - aoulela11% - Lattooland8% - AtMini6% - Other (9 brands)18% The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 84 sellers compete here. **Brands** **15 **▲rising was 14 a year ago **Sellers** **84** **Top 5 brand share** **76%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red](https://m.media-amazon.com/images/I/31x6k6URzcL.jpg) [**LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red**](https://www.amazon.com/dp/B07V9KMNGY) LEOBRO$6.594.7★32,52118%▼falling 2 ![Play-Doh Fold & Go Playmat Starter Set with 19 Accessories Preschool Toys for 3 Year Old Girls & Boys & Up Kids Arts & Crafts](https://m.media-amazon.com/images/I/51IJP8k-77L.jpg) [**Play-Doh Fold & Go Playmat Starter Set with 19 Accessories Preschool Toys for 3 Year Old Girls & Boys & Up Kids Arts & Crafts**](https://www.amazon.com/dp/B0CP4226M1) Play-Doh$15.124.5★1,27013%—flat 3 ![2Pack Silicone Mats Premium Silicone Mat for Crafts 15.7 x11.8 Playdough Mat Silicone Sheet for Crafts Liquid Resin Jewelry Casting Molds Mat Nonstick & Nonslip Table Protector by YUIOASE](https://m.media-amazon.com/images/I/31MoYPF99sL.jpg) [**2Pack Silicone Mats Premium Silicone Mat for Crafts 15.7 x11.8 Playdough Mat Silicone Sheet for Crafts Liquid Resin Jewelry Casting Molds Mat Nonstick & Nonslip Table Protector by YUIOASE**](https://www.amazon.com/dp/B0F3X75TF7) Yuioase$4.914.6★25511%▲rising 4 ![3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA](https://m.media-amazon.com/images/I/31bL+kVvE3L.jpg) [**3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA**](https://www.amazon.com/dp/B0CSFFD5TB) aoulela$6.384.6★81511%▲rising 5 ![Alphabet & Number Playdough Mat for Letter Tracing | 36 Activity Card for Clay Playdoh Marker | Learn ABCs Number & Shape | Educational Montessori Flashcard for Preschool Kid | 2 3 4 5 Year Old](https://m.media-amazon.com/images/I/51XxcWgWSyL.jpg) [**Alphabet & Number Playdough Mat for Letter Tracing | 36 Activity Card for Clay Playdoh Marker | Learn ABCs Number & Shape | Educational Montessori Flashcard for Preschool Kid | 2 3 4 5 Year Old**](https://www.amazon.com/dp/B0DNRV23TV) Lattooland$23.734.8★858%▲rising 6 ![LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26](https://m.media-amazon.com/images/I/21NPZ8p7NTL.jpg) [**LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26**](https://www.amazon.com/dp/B0B8YV7G95) LEOBRO$5.204.7★32,5216%▲rising 7 ![AtMini Silicone Art Mats for Kids 24x16 Silicone Craft Mat with Lip to Keep Clean Play Sand Painting DIY Crafts Mat for Kids (Purple)](https://m.media-amazon.com/images/I/41-QWmAYBUL.jpg) [**AtMini Silicone Art Mats for Kids 24x16 Silicone Craft Mat with Lip to Keep Clean Play Sand Painting DIY Crafts Mat for Kids (Purple)**](https://www.amazon.com/dp/B0CHF1JS2L) AtMini$18.274.7★3016%▲rising 8 ![LEOBRO Silicone Mat for Resin Molds 3 PCS Silicone Mats for Epoxy Resin UV Resin Play Dough Mat Clay Mat Nonstick Silicone Sheets Pads for DIY Arts and Crafts Pink & Purple & Blue 15.7x 11.7](https://m.media-amazon.com/images/I/31rv+uoOfbL.jpg) [**LEOBRO Silicone Mat for Resin Molds 3 PCS Silicone Mats for Epoxy Resin UV Resin Play Dough Mat Clay Mat Nonstick Silicone Sheets Pads for DIY Arts and Crafts Pink & Purple & Blue 15.7x 11.7**](https://www.amazon.com/dp/B0CXXB9ZVS) LEOBRO$7.484.7★8,8145%▲rising 9 ![LEOBRO Silicone Mats 3 PCS Silicone Mats for Crafts Resin Molds Play Dough Mat Nonstick Silicone Sheet Mat for Epoxy Resin Clay Craft Supplies 15.7x 11.7](https://m.media-amazon.com/images/I/41iwygZ5liL.jpg) [**LEOBRO Silicone Mats 3 PCS Silicone Mats for Crafts Resin Molds Play Dough Mat Nonstick Silicone Sheet Mat for Epoxy Resin Clay Craft Supplies 15.7x 11.7**](https://www.amazon.com/dp/B07ZK6GH86) LEOBRO$7.794.7★8,8145%▼falling 10 ![Ireer 36 Pcs Number Playclay Dough Mats for Kids Activity Card for Clay Back to School Preschool Number Alphabet Animal Shape Learning Activity Games for Classroom Home Educational Supplies](https://m.media-amazon.com/images/I/51d14WbdAAL.jpg) [**Ireer 36 Pcs Number Playclay Dough Mats for Kids Activity Card for Clay Back to School Preschool Number Alphabet Animal Shape Learning Activity Games for Classroom Home Educational Supplies**](https://www.amazon.com/dp/B0F9KGNPZ5) Ireer$14.514.6★263%—flat 11 ![3 Pack Silicone mat Large Silicone Sheets for Crafts Liquid Resin Jewelry Casting Molds Mat Silicone Placemat 15.7 x 11.8 (Blue & Rose Red & Green)](https://m.media-amazon.com/images/I/31IiXY7q0uL.jpg) [**3 Pack Silicone mat Large Silicone Sheets for Crafts Liquid Resin Jewelry Casting Molds Mat Silicone Placemat 15.7 x 11.8 (Blue & Rose Red & Green)**](https://www.amazon.com/dp/B07XFJ5YKN) TDHDIKE$7.254.6★24,5563%▼falling 12 ![PandaEar 3 Pack Silicone Mats for Crafts Resin Casting Jewelry Making Play Dough & Art Supplies Nonstick Heat-Resistant Large Sheets for Crafting 15.7x 11.8](https://m.media-amazon.com/images/I/21zbW3RxrhL.jpg) [**PandaEar 3 Pack Silicone Mats for Crafts Resin Casting Jewelry Making Play Dough & Art Supplies Nonstick Heat-Resistant Large Sheets for Crafting 15.7x 11.8**](https://www.amazon.com/dp/B0D1G2MXWN) PandaEar$7.424.5★1092%—flat 13 ![PlayClay Mats for Kids by Trunkworks | 11 Play Mats for Clay or PlayDoh or Dough for Ages 3 and up | Develops Motor Skills Imagination Creativity | Family Travel Games for 3 4 5 6 Years](https://m.media-amazon.com/images/I/51mBMnKYliL.jpg) [**PlayClay Mats for Kids by Trunkworks | 11 Play Mats for Clay or PlayDoh or Dough for Ages 3 and up | Develops Motor Skills Imagination Creativity | Family Travel Games for 3 4 5 6 Years**](https://www.amazon.com/dp/B06XHGB9RN) Trunk Works$13.764.5★2482%▲rising 14 ![Munchkin Spotless Silicone Placemats for Kids 2 Pack Blue/Green](https://m.media-amazon.com/images/I/21uHV6dm21L.jpg) [**Munchkin Spotless Silicone Placemats for Kids 2 Pack Blue/Green**](https://www.amazon.com/dp/B07L4DHXTT) Munchkin$10.714.5★15,1512%▼falling 15 ![Dough Tool Sets for Kids Toddlers Cute Playdough Accessories with Rolling Pin Dough Mat Storage Box Party Pack Toys for Kids Age 2-4 3-5 4-8 Educational Toys Gift for Birthday Christmas Boys Girls](https://m.media-amazon.com/images/I/51TBOSjOlSL.jpg) [**Dough Tool Sets for Kids Toddlers Cute Playdough Accessories with Rolling Pin Dough Mat Storage Box Party Pack Toys for Kids Age 2-4 3-5 4-8 Educational Toys Gift for Birthday Christmas Boys Girls**](https://www.amazon.com/dp/B0C53B3GG7) Toyze$18.074.5★8941%▼falling **~~Showing 15 of 20 — show all ~~** ## **Product shelf** All 20 tracked products in this niche. Top sellersNewestTrending [![LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red](https://m.media-amazon.com/images/I/31x6k6URzcL.jpg)**LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red** LEOBRO**$6.59**4.7★32,521 reviews](https://www.amazon.com/dp/B07V9KMNGY) [![Play-Doh Fold & Go Playmat Starter Set with 19 Accessories Preschool Toys for 3 Year Old Girls & Boys & Up Kids Arts & Crafts](https://m.media-amazon.com/images/I/51IJP8k-77L.jpg)**Play-Doh Fold & Go Playmat Starter Set with 19 Accessories Preschool Toys for 3 Year Old Girls & Boys & Up Kids Arts & Crafts** Play-Doh**$15.12**4.5★1,270 reviews](https://www.amazon.com/dp/B0CP4226M1) [![2Pack Silicone Mats Premium Silicone Mat for Crafts 15.7 x11.8 Playdough Mat Silicone Sheet for Crafts Liquid Resin Jewelry Casting Molds Mat Nonstick & Nonslip Table Protector by YUIOASE](https://m.media-amazon.com/images/I/31MoYPF99sL.jpg)**2Pack Silicone Mats Premium Silicone Mat for Crafts 15.7 x11.8 Playdough Mat Silicone Sheet for Crafts Liquid Resin Jewelry Casting Molds Mat Nonstick & Nonslip Table Protector by YUIOASE** Yuioase**$4.91**4.6★255 reviews](https://www.amazon.com/dp/B0F3X75TF7) [![3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA](https://m.media-amazon.com/images/I/31bL+kVvE3L.jpg)**3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA** aoulela**$6.38**4.6★815 reviews](https://www.amazon.com/dp/B0CSFFD5TB) [![Alphabet & Number Playdough Mat for Letter Tracing | 36 Activity Card for Clay Playdoh Marker | Learn ABCs Number & Shape | Educational Montessori Flashcard for Preschool Kid | 2 3 4 5 Year Old](https://m.media-amazon.com/images/I/51XxcWgWSyL.jpg)**Alphabet & Number Playdough Mat for Letter Tracing | 36 Activity Card for Clay Playdoh Marker | Learn ABCs Number & Shape | Educational Montessori Flashcard for Preschool Kid | 2 3 4 5 Year Old** Lattooland**$23.73**4.8★85 reviews](https://www.amazon.com/dp/B0DNRV23TV) [![LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26](https://m.media-amazon.com/images/I/21NPZ8p7NTL.jpg)**LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26** LEOBRO**$5.20**4.7★32,521 reviews](https://www.amazon.com/dp/B0B8YV7G95) [![AtMini Silicone Art Mats for Kids 24x16 Silicone Craft Mat with Lip to Keep Clean Play Sand Painting DIY Crafts Mat for Kids (Purple)](https://m.media-amazon.com/images/I/41-QWmAYBUL.jpg)**AtMini Silicone Art Mats for Kids 24x16 Silicone Craft Mat with Lip to Keep Clean Play Sand Painting DIY Crafts Mat for Kids (Purple)** AtMini**$18.27**4.7★301 reviews](https://www.amazon.com/dp/B0CHF1JS2L) [![LEOBRO Silicone Mat for Resin Molds 3 PCS Silicone Mats for Epoxy Resin UV Resin Play Dough Mat Clay Mat Nonstick Silicone Sheets Pads for DIY Arts and Crafts Pink & Purple & Blue 15.7x 11.7](https://m.media-amazon.com/images/I/31rv+uoOfbL.jpg)**LEOBRO Silicone Mat for Resin Molds 3 PCS Silicone Mats for Epoxy Resin UV Resin Play Dough Mat Clay Mat Nonstick Silicone Sheets Pads for DIY Arts and Crafts Pink & Purple & Blue 15.7x 11.7** LEOBRO**$7.48**4.7★8,814 reviews](https://www.amazon.com/dp/B0CXXB9ZVS) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Ease Of Cleaning**18% *“Easy clean up”* **Size-Overall**10% *“Great size”* **Quality-Overall**9% *“Well made, sturdy and easy to clean”* **Value For Money**8% *“Good buy”* **Fun/Entertainment Experience**8% *“So much fun”* **Color**5% *“Pretty colors”* **Advertised Vs Actual Product**5% *“Comes with everything it listed”* **Ease Of Use**4% *“Easy to use”* **Gifting Purpose**3% *“Good gift items”* **Material Quality**3% *“having three mats is convenient because you can spread things out or keep different materials separated”* ### **What buyers complain about ** **Thickness**20% *“I was expecting thicker mats”* **Size-Overall**16% *“Bigger than what I thought”* **Adhesion/Stickiness**10% *“Sticky”* **Quality-Overall**6% *“Cheap”* **Material Quality**5% *“It was cheap”* **Ease Of Cleaning**5% *“Get Dirty Easily”* **Strength**3% *“they are so flimsy”* **Value For Money**3% *“Not worth it”* **Assembly/Installation**3% *“Ridiculous Assembly”* **Thin**2% *“Too thin”* #### **Top return reasons**- Size-Overall49% - Thin12% - Adhesion/Stickiness6% - Material Quality5% - Value For Money4% - Advertised Vs Actual Product4% - Quality-Overall3% - Thickness2% - Strength2% - Defective Material/Parts2%