---
title: "plastilina — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/plastilina"
last_updated: "2026-07-10T03:36:53.815Z"
locale: en
meta:
  description: "a small market ($291K/yr) — plastilina doesn't clear our bar today."
  "og:description": "a small market ($291K/yr) — plastilina doesn't clear our bar today."
  "og:title": "plastilina — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **plastilina**

**Skip it****49/100 **

a small market ($291K/yr) — plastilina doesn't clear our bar today.

**Market/yr**

**$291K**

**Growth (1y)**

**+167.1%**

**Products**

**31**

**Brands**

**13**

was 16 a year ago

**Sellers**

**46**

**Price range**

**$4.83–$43.41**

**Returns**

**1.1%**

**Rating**

**4.6★**

**Skip it**

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**15**

 ×0.30

Growth

**73**

 ×0.30

Competition

**57**

 ×0.20

Quality gap

**27**

 ×0.10

Returns

**92**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +167.1% year over year.

6K3KSpike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Dec · busiest ÷ quietest = 2.2×

## **Competition**

- Pepy58% - Crayola9% - Play-Doh8% - Cra-Z-Art4% - ESSENSON4% - Van Aken4% - Other (7 brands)13%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 46 sellers compete here.

**Brands**

**13 **▼falling

was 16 a year ago

**Sellers**

**46**

**Top 5 brand share**

**83%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor](https://m.media-amazon.com/images/I/51o1PH5+MuL.jpg) [**Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor**](https://www.amazon.com/dp/B0C5W3847R)

Pepy$24.194.8★46214%—flat

2
![Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects](https://m.media-amazon.com/images/I/41OwdTQeZHL.jpg) [**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects**](https://www.amazon.com/dp/B0D3FT27ZX)

Pepy$16.504.5★47313%—flat

3
![Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up](https://m.media-amazon.com/images/I/41VaMV0D-CL.jpg) [**Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up**](https://www.amazon.com/dp/B011EG5KTO)

Crayola$8.874.6★6,0429%▼falling

4
![Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects](https://m.media-amazon.com/images/I/41pjEUTAHkL.jpg) [**Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects**](https://www.amazon.com/dp/B0C5W5YPHL)

Pepy$9.994.7★3208%▲rising

5
![Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects](https://m.media-amazon.com/images/I/418JZWEwvQL.jpg) [**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects**](https://www.amazon.com/dp/B0DY2VMCMK)

Pepy$9.634.5★1238%▲rising

6
![Cra-Z-Art Modeling Clay 17.5 oz 24 Count (10901)](https://m.media-amazon.com/images/I/41IRIEJcCNL.jpg) [**Cra-Z-Art Modeling Clay 17.5 oz 24 Count (10901)**](https://www.amazon.com/dp/B009C98Q6K)

Cra-Z-Art$4.834.6★1,3304%▼falling

7
![ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids](https://m.media-amazon.com/images/I/51jTiUDge4L.jpg) [**ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids**](https://www.amazon.com/dp/B0B9XNCGFD)

ESSENSON$7.494.5★3,9264%▼falling

8
![MODOH Plasticine Oil Based Modeling Clay Non Hardening Reusable Clay Non Toxic Sulfur Free No Bake Non Drying Professional Plastilina Sculpting Clay (Cream White 2 Lbs)](https://m.media-amazon.com/images/I/41SkLS0l58L.jpg) [**MODOH Plasticine Oil Based Modeling Clay Non Hardening Reusable Clay Non Toxic Sulfur Free No Bake Non Drying Professional Plastilina Sculpting Clay (Cream White 2 Lbs)**](https://www.amazon.com/dp/B09W2LM2LN)

MODOH$17.584.5★2454%—flat

9
![Pepy Plastilina Reusable and Non-Drying Modeling Clay; Set of 24 Bars 1.4 Ounce Each Perfect for Arts and Crafts Projects White](https://m.media-amazon.com/images/I/41Z3uv+KZKL.jpg) [**Pepy Plastilina Reusable and Non-Drying Modeling Clay; Set of 24 Bars 1.4 Ounce Each Perfect for Arts and Crafts Projects White**](https://www.amazon.com/dp/B0C5W67TSK)

Pepy$23.834.5★2774%▲rising

10

![Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift; Set of 24 Bars with Modeling Tools & Tutorial 2 Each of 12 Colors 1.4 oz Bars Perfect for Arts and Crafts Projects](https://m.media-amazon.com/images/I/51Z1Gn4HhbL.jpg) [**Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift; Set of 24 Bars with Modeling Tools & Tutorial 2 Each of 12 Colors 1.4 oz Bars Perfect for Arts and Crafts Projects**](https://www.amazon.com/dp/B0C5W33J1Z)

Pepy$25.664.7★2113%—flat

11

![Van Aaken Modeling Clay 1Lb Ivory](https://m.media-amazon.com/images/I/41qUQ7rw2GL.jpg) [**Van Aaken Modeling Clay 1Lb Ivory**](https://www.amazon.com/dp/B0019R1F3O)

Van Aken$8.654.5★1163%▼falling

12

![Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift and Classroom Set; Set of 48 Bars 1.4 Ounce Each 2 Each of 24 Colors Perfect for Arts and Crafts Projects Multicolor](https://m.media-amazon.com/images/I/51U2zgOpC-L.jpg) [**Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift and Classroom Set; Set of 48 Bars 1.4 Ounce Each 2 Each of 24 Colors Perfect for Arts and Crafts Projects Multicolor**](https://www.amazon.com/dp/B0GHPMWQVR)

Pepy$43.414.9★333%▲rising

13

![Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans Back to School Gifts Prizes & Party Favors Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)](https://m.media-amazon.com/images/I/51AfQTDq2gL.jpg) [**Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans Back to School Gifts Prizes & Party Favors Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)**](https://www.amazon.com/dp/B087N9N6HH)

Play-Doh$15.654.9★17,2612%▼falling

14

![ReArt Non-Drying Oil-Based Modeling Clay 2.6 Pounds Non Hardening Reusable Clay Non Toxic No Bake Professional Oil Base Sculpting Clay (White)](https://m.media-amazon.com/images/I/31Y1zjIlifL.jpg) [**ReArt Non-Drying Oil-Based Modeling Clay 2.6 Pounds Non Hardening Reusable Clay Non Toxic No Bake Professional Oil Base Sculpting Clay (White)**](https://www.amazon.com/dp/B0DC69G71M)

ReArt$15.824.5★2762%▲rising

15

![Play-Doh Modeling Compound 36-Pack Case of Colors Non-Toxic 3 Oz Cans of Assort. Colors Back to School Classroom Supplies Preschool Toys Ages 2+ (Amazon Exclusive)](https://m.media-amazon.com/images/I/51zNjTdB5XL.jpg) [**Play-Doh Modeling Compound 36-Pack Case of Colors Non-Toxic 3 Oz Cans of Assort. Colors Back to School Classroom Supplies Preschool Toys Ages 2+ (Amazon Exclusive)**](https://www.amazon.com/dp/B00JM5GZGW)

Play-Doh$23.614.8★28,5782%—flat

**~~Showing 15 of 31 — show all ~~**

## **Product shelf**

All 31 tracked products in this niche.

Top sellersNewestTrending

[![Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor](https://m.media-amazon.com/images/I/51o1PH5+MuL.jpg)**Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor** Pepy**$24.19**4.8★462 reviews](https://www.amazon.com/dp/B0C5W3847R) [![Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects](https://m.media-amazon.com/images/I/41OwdTQeZHL.jpg)**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects** Pepy**$16.50**4.5★473 reviews](https://www.amazon.com/dp/B0D3FT27ZX) [![Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up](https://m.media-amazon.com/images/I/41VaMV0D-CL.jpg)**Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up** Crayola**$8.87**4.6★6,042 reviews](https://www.amazon.com/dp/B011EG5KTO) [![Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects](https://m.media-amazon.com/images/I/41pjEUTAHkL.jpg)**Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects** Pepy**$9.99**4.7★320 reviews](https://www.amazon.com/dp/B0C5W5YPHL) [![Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects](https://m.media-amazon.com/images/I/418JZWEwvQL.jpg)**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects** Pepy**$9.63**4.5★123 reviews](https://www.amazon.com/dp/B0DY2VMCMK) [![Cra-Z-Art Modeling Clay 17.5 oz 24 Count (10901)](https://m.media-amazon.com/images/I/41IRIEJcCNL.jpg)**Cra-Z-Art Modeling Clay 17.5 oz 24 Count (10901)** Cra-Z-Art**$4.83**4.6★1,330 reviews](https://www.amazon.com/dp/B009C98Q6K) [![ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids](https://m.media-amazon.com/images/I/51jTiUDge4L.jpg)**ESSENSON Magic Clay - Air Dry Clay 24 Colors Modeling Clay for Kids with Tools Toys Gifts for Age 3 4 5 6 7 8+ Years Old Boys Girls Kids** ESSENSON**$7.49**4.5★3,926 reviews](https://www.amazon.com/dp/B0B9XNCGFD) [![MODOH Plasticine Oil Based Modeling Clay Non Hardening Reusable Clay Non Toxic Sulfur Free No Bake Non Drying Professional Plastilina Sculpting Clay (Cream White 2 Lbs)](https://m.media-amazon.com/images/I/41SkLS0l58L.jpg)**MODOH Plasticine Oil Based Modeling Clay Non Hardening Reusable Clay Non Toxic Sulfur Free No Bake Non Drying Professional Plastilina Sculpting Clay (Cream White 2 Lbs)** MODOH**$17.58**4.5★245 reviews](https://www.amazon.com/dp/B09W2LM2LN)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**16%

*“Vibrant color”*

**Fun/Entertainment Experience**14%

*“Fun for kids”*

**Value For Money**13%

*“Good value for money”*

**Quality-Overall**9%

*“Great quality for price point”*

**Ease Of Use**8%

*“Ease of use”*

**Gifting Purpose**4%

*“A great small gift”*

**Advertised Vs Actual Product**4%

*“As Advertised”*

**Size-Overall**4%

*“Good size”*

**Creativity**3%

*“Endless creative options”*

**Soft Feel**3%

*“its soft”*

### **What buyers complain about **

**Color**10%

*“Not White”*

**Moist/Dry**9%

*“A little too dry”*

**Hard Feel**7%

*“Too stiff”*

**Size-Overall**6%

*“Small containers”*

**Ease Of Use**6%

*“Not easy to use”*

**Durability**6%

*“breakable”*

**Adhesion/Stickiness**4%

*“sticking everywhere”*

**Quality-Overall**4%

*“The clay is fairly poor quality”*

**Product Condition**4%

*“used when it arrived”*

**Material Quality**3%

*“the objects had a very odd texture”*

#### **Top return reasons**- Size-Overall17% - Value For Money16% - Material Quality15% - Moist/Dry11% - Color6% - Hard Feel6% - Advertised Vs Actual Product5% - Functionality-Overall3% - Quality-Overall2% - Defective Material/Parts2%