---
title: "plastic putty — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/plastic-putty"
last_updated: "2026-07-13T23:56:20.095Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 96% of clicks) — plastic putty doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — plastic putty doesn't clear our bar today."
  "og:title": "plastic putty — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **plastic putty**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 18Conversion 85Competition 21Returns 98Price range 63Avg price 53Brand share 10Review moat 43Quality gap 28

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.41–$29.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.37**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,226.08**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$79K**

$79K/yr · 67K searches

**Growth**

**Bad****-13.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**78**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- TAMIYA44% - Vallejo43% - Someie3% - AK Interactive3% - The Army Painter3% - ELEGOO2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vallejo - Plastic Putty 20 ml (0.67 fl.oz.) | White Opaque Consistent Finish](https://m.media-amazon.com/images/I/21FKqUarllL.jpg)**Vallejo - Plastic Putty 20 ml (0.67 fl.oz.) | White Opaque Consistent Finish**Vallejo**$6.41**4.5★8,654 rev](https://www.amazon.com/dp/B000TSBJEO) [2![Tamiya Epoxy Putty (Quick Type)](https://m.media-amazon.com/images/I/418BMbOkn9L.jpg)**Tamiya Epoxy Putty (Quick Type)**TAMIYA**$12.12**4.6★485 rev](https://www.amazon.com/dp/B000BMYLWU) [3![Tamiya 87053 Sculpting Putty Basic Type 32g Plastic Model KIT Craft Tools New/Item# R6SG5EB-48Q15214](https://m.media-amazon.com/images/I/41f3cZXkVKL.jpg)**Tamiya 87053 Sculpting Putty Basic Type 32g Plastic Model KIT Craft Tools New/Item# R6SG5EB-48Q15214**TAMIYA**$12.11**4.7★253 rev](https://www.amazon.com/dp/B01H0NQ3ZU) [4![Vallejo - Plastic Putty 18 ml (0.6 fl.oz.) | White Opaque Consistent Finish](https://m.media-amazon.com/images/I/31ogX7O+p9L.jpg)**Vallejo - Plastic Putty 18 ml (0.6 fl.oz.) | White Opaque Consistent Finish**Vallejo**$6.86**4.5★8,654 rev](https://www.amazon.com/dp/B000PHCNLC) [5![Epoxy Sculpting Putty by Tamiya](https://m.media-amazon.com/images/I/41rztuj7vXL.jpg)**Epoxy Sculpting Putty by Tamiya**TAMIYA**$8.83**4.6★591 rev](https://www.amazon.com/dp/B000BMTGX4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ELEGOO UV Putty for Modeling 365-405 mm UV Light Fast Curing Clay for Miniature Model Repair (White 60g)](https://m.media-amazon.com/images/I/41O0vtAJlNL.jpg)**ELEGOO UV Putty for Modeling 365-405 mm UV Light Fast Curing Clay for Miniature Model Repair (White 60g)**ELEGOO**$21.26**85 rev11mo ago](https://www.amazon.com/dp/B0FL7S7JCW) [![Tamiya Putty (WHITE)](https://m.media-amazon.com/images/I/31uZRqYyRHL.jpg)**Tamiya Putty (WHITE)**TAMIYA**$9.24**82 rev1y ago](https://www.amazon.com/dp/B0C8BLYGVZ) [![Epoxy Sculpting Putty (Quick Hardening Type) 87051(High Density Type) 87052 Basic Type Putty 87053 & Putty Sticks Set & Sanding Sticks Set #120#240#600#800#1000](https://m.media-amazon.com/images/I/51jaPaEnBTL.jpg)**Epoxy Sculpting Putty (Quick Hardening Type) 87051(High Density Type) 87052 Basic Type Putty 87053 & Putty Sticks Set & Sanding Sticks Set #120#240#600#800#1000**Someie**$29.62**46 rev1y ago](https://www.amazon.com/dp/B0DHVMM9VL) [![Tamiya White Putty (32g Tube)](https://m.media-amazon.com/images/I/31vPTQ92x9L.jpg)**Tamiya White Putty (32g Tube)**TAMIYA**$10.42**97 rev9y ago](https://www.amazon.com/dp/B079VQXCXV) [![AK Interactive White Acrylic Modeling Hard Putty 20ml Tube](https://m.media-amazon.com/images/I/31mdAf5Fl+L.jpg)**AK Interactive White Acrylic Modeling Hard Putty 20ml Tube**AK Interactive**$10.66**324 rev9y ago](https://www.amazon.com/dp/B01N2RFGBP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ELEGOO UV Putty for Modeling 365-405 mm UV Light Fast Curing Clay for Miniature Model Repair (White 60g)](https://m.media-amazon.com/images/I/41O0vtAJlNL.jpg)**ELEGOO UV Putty for Modeling 365-405 mm UV Light Fast Curing Clay for Miniature Model Repair (White 60g)**ELEGOO**$21.26**4.3★**▲ 133%**](https://www.amazon.com/dp/B0FL7S7JCW) [![Standard Grain Milliput 4 oz.](https://m.media-amazon.com/images/I/41MDFx+RTsL.jpg)**Standard Grain Milliput 4 oz.**Milliput**$10.09**4.8★**▲ 47%**](https://www.amazon.com/dp/B001OBBTMW) [![Vallejo - Plastic Putty 18 ml (0.6 fl.oz.) | White Opaque Consistent Finish](https://m.media-amazon.com/images/I/31ogX7O+p9L.jpg)**Vallejo - Plastic Putty 18 ml (0.6 fl.oz.) | White Opaque Consistent Finish**Vallejo**$6.86**4.5★**▲ 35%**](https://www.amazon.com/dp/B000PHCNLC) [![Tamiya Putty (WHITE)](https://m.media-amazon.com/images/I/31uZRqYyRHL.jpg)**Tamiya Putty (WHITE)**TAMIYA**$9.24**4.4★**▲ 31%**](https://www.amazon.com/dp/B0C8BLYGVZ) [![Tamiya 87053 Sculpting Putty Basic Type 32g Plastic Model KIT Craft Tools New/Item# R6SG5EB-48Q15214](https://m.media-amazon.com/images/I/41f3cZXkVKL.jpg)**Tamiya 87053 Sculpting Putty Basic Type 32g Plastic Model KIT Craft Tools New/Item# R6SG5EB-48Q15214**TAMIYA**$12.11**4.7★**▲ 28%**](https://www.amazon.com/dp/B01H0NQ3ZU)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — -13.9% search growth over the last 90 days.

2K2KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**16%

*“Easy to use”*

**Advertised Vs Actual Product**13%

*“As advertised”*

**Quality-Overall**13%

*“good product reliable seller”*

**Efficiency**9%

*“Worked well”*

**Value For Money**8%

*“Worth the money”*

**Ease Of Cleaning**5%

*“cleans up nicely”*

**Durability**4%

*“Very durable”*

**Paint Quality**4%

*“can be filed and/or sanded take paint and chroming, layers well ie for filling larger spaces sticks well to plastics and wooden models have use in both”*

**Stitch/Finish/Polish**4%

*“This stuff is perfect for filling in any defects or gaps between seams”*

**Design-Overall**3%

*“Good stuff for model making”*

### **What buyers complain about **

**Adhesion/Stickiness**15%

*“Won't stick wel to smooth surface”*

**Functionality-Overall**12%

*“Doesn't work”*

**Value For Money**11%

*“Pretty expensive”*

**Ease Of Use**9%

*“Not easy to use”*

**Advertised Vs Actual Product**6%

*“Not exactly what I expected”*

**Leak-Proof**5%

*“started dripping out from the case”*

**Material Quality**4%

*“more paste than clay”*

**Quality-Overall**4%

*“Garbage”*

**Strength**2%

*“Has no strength”*

**Spray/Flow**2%

*“it ended up breaking the nozzle tip”*

### **Top return reasons **

**Leak-Proof**24%

**Color**13%

**Product Condition**9%

**Functionality-Overall**9%

**Advertised Vs Actual Product**8%

**Defective Material/Parts**7%

**Value For Money**6%

**Size-Overall**5%

**Material Quality**3%

**Compatibility-Overall**3%