---
title: "peacock feather — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/peacock-feather"
last_updated: "2026-07-13T21:35:34.730Z"
locale: en
meta:
  description: "peacock feather shows a sweet-spot price point ($17.13 avg), but soft demand (-4.0% this quarter) keeps it on the watch list."
  "og:description": "peacock feather shows a sweet-spot price point ($17.13 avg), but soft demand (-4.0% this quarter) keeps it on the watch list."
  "og:title": "peacock feather — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **peacock feather**

**Worth a look**

Shows a sweet-spot price point ($17.13 avg), but soft demand (-4.0% this quarter) keeps it on the watch list.

Market size 54Growth 23Conversion 54Competition 66Returns 39Price range 69Avg price 80Brand share 39Review moat 58Quality gap 52

**Avg price**

**Great****$17.13**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.84–$37.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,187.16**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$358K**

$358K/yr · 462K searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.3%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**82%**

**Open market**

**13%**

- Ballinger26% - THARAHT22% - Piokio16% - Lamar Feather9% - LWINGFLYER9% - Larryhot5% - Open — no brand owns it (7 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$14K8%$29K12%$43K16%$57K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Piokio 50 Pcs Bulk Peacock Feathers 10-12 inch](https://m.media-amazon.com/images/I/61vQb-M4paL.jpg)**Piokio 50 Pcs Bulk Peacock Feathers 10-12 inch**Piokio**$15.57**4.5★3,996 rev](https://www.amazon.com/dp/B07F6QWHQJ) [2![THARAHT 12pcs Peacock Feather Natural in Bulk 10-12 inch 25-30cm Small EyeFor Craft Vase Wedding Home Party Christmas Day Decoration Peacock Feathers](https://m.media-amazon.com/images/I/51vnmJiTAOL.jpg)**THARAHT 12pcs Peacock Feather Natural in Bulk 10-12 inch 25-30cm Small EyeFor Craft Vase Wedding Home Party Christmas Day Decoration Peacock Feathers**THARAHT**$6.70**4.4★2,280 rev](https://www.amazon.com/dp/B0BJZRJL6C) [3![Ballinger 6 PCS Real Natural Big Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations](https://m.media-amazon.com/images/I/61Wupw+dVcL.jpg)**Ballinger 6 PCS Real Natural Big Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations**Ballinger**$6.31**4.4★2,455 rev](https://www.amazon.com/dp/B0F83NS3GM) [4![24 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations](https://m.media-amazon.com/images/I/61Wupw+dVcL.jpg)**24 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations**Ballinger**$9.78**4.4★2,455 rev](https://www.amazon.com/dp/B08D6NHHLK) [5![12 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations](https://m.media-amazon.com/images/I/61Wupw+dVcL.jpg)**12 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations**Ballinger**$7.79**4.4★2,455 rev](https://www.amazon.com/dp/B08D6NVDL4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lamar 30 Pcs 32-34 Inch Peacock Feathers with Wire Extenders Long Feathers for Vases Wedding Dcor Crafts & DIY Arrangements](https://m.media-amazon.com/images/I/51ylH24Oe6L.jpg)**Lamar 30 Pcs 32-34 Inch Peacock Feathers with Wire Extenders Long Feathers for Vases Wedding Dcor Crafts & DIY Arrangements**Lamar Feather**$19.06**3 rev4mo ago](https://www.amazon.com/dp/B0GVDSWTK8) [![Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Big Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts](https://m.media-amazon.com/images/I/61IoFV83oaL.jpg)**Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Big Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$7.82**38 rev4mo ago](https://www.amazon.com/dp/B0GRTVYMZ2) [![Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Medium Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts](https://m.media-amazon.com/images/I/51j1MzTV2aL.jpg)**Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Medium Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$6.75**38 rev5mo ago](https://www.amazon.com/dp/B0GK5WKW64) [![Lamar Peacock Feathers 15 Pcs 16-18 Inch Feathers Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts](https://m.media-amazon.com/images/I/51D33GMIitL.jpg)**Lamar Peacock Feathers 15 Pcs 16-18 Inch Feathers Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$9.66**38 rev5mo ago](https://www.amazon.com/dp/B0GK7MVS3C) [![Natural Peacock Feathers 16-18Inch for Home Decor Flower Arrangement Centerpieces Vases Decorations Costumes Hats Crafts Christmas Tree Ornament (10pcs - Upgrade)](https://m.media-amazon.com/images/I/51vea2lOwQL.jpg)**Natural Peacock Feathers 16-18Inch for Home Decor Flower Arrangement Centerpieces Vases Decorations Costumes Hats Crafts Christmas Tree Ornament (10pcs - Upgrade)**LWINGFLYER**$9.28**172 rev1y ago](https://www.amazon.com/dp/B0F7RLNL6F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Lamar 30 Pcs 32-34 Inch Peacock Feathers with Wire Extenders Long Feathers for Vases Wedding Dcor Crafts & DIY Arrangements](https://m.media-amazon.com/images/I/51ylH24Oe6L.jpg)**Lamar 30 Pcs 32-34 Inch Peacock Feathers with Wire Extenders Long Feathers for Vases Wedding Dcor Crafts & DIY Arrangements**Lamar Feather**$19.06**5.0★**▲ 456%**](https://www.amazon.com/dp/B0GVDSWTK8) [![Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Big Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts](https://m.media-amazon.com/images/I/61IoFV83oaL.jpg)**Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Big Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$7.82**4.3★**▲ 434%**](https://www.amazon.com/dp/B0GRTVYMZ2) [![Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Medium Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts](https://m.media-amazon.com/images/I/51j1MzTV2aL.jpg)**Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Medium Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$6.75**4.3★**▲ 425%**](https://www.amazon.com/dp/B0GK5WKW64) [![Lamar Peacock Feathers 15 Pcs 16-18 Inch Feathers Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts](https://m.media-amazon.com/images/I/51D33GMIitL.jpg)**Lamar Peacock Feathers 15 Pcs 16-18 Inch Feathers Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$9.66**4.3★**▲ 369%**](https://www.amazon.com/dp/B0GK7MVS3C) [![Shekyeon 10-12inch Natural Peacock Feathers Bleached Plume Wedding Table Centerpiece Pack of 10(Natural)](https://m.media-amazon.com/images/I/51Od3fUh65L.jpg)**Shekyeon 10-12inch Natural Peacock Feathers Bleached Plume Wedding Table Centerpiece Pack of 10(Natural)**Shekyeon**$4.84**4.2★**▲ 202%**](https://www.amazon.com/dp/B0151HCZWC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

23K18KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“Excellent quality”*

**Color**20%

*“Colors are so pretty”*

**Advertised Vs Actual Product**12%

*“Much better than expected”*

**Value For Money**9%

*“Value of money”*

**Design-Overall**5%

*“Beautiful Decor”*

**Size-Overall**4%

*“Theyre big and so beautiful”*

**Embellishment/Embroidery Quality**4%

*“Theyre a great addition for my decor”*

**Fun/Entertainment Experience**3%

*“she till loves to play with these feathers”*

**Ease Of Use**1%

*“easy to work with”*

**Durability**1%

*“These feathers are pretty durable and thick”*

### **What buyers complain about **

**Size-Overall**29%

*“I read the size wrong”*

**Value For Money**10%

*“Not enough for the price”*

**Quality-Overall**9%

*“Not well made”*

**Advertised Vs Actual Product**9%

*“Falsely advertised”*

**Durability**6%

*“They break fairly easily”*

**Strength**6%

*“They break fairly easily”*

**Color**6%

*“No vibrant colors”*

**Smell**3%

*“Chemical smell”*

**Thin**1%

*“However they were very sparse and thin”*

**Pet Friendly**1%

*“Not the best for cats”*

### **Top return reasons **

**Size-Overall**53%

**Advertised Vs Actual Product**17%

**Color**6%

**Quality-Overall**4%

**Value For Money**4%

**Defective Material/Parts**3%

**Strength**2%

**Functionality-Overall**2%

**Thin**2%

**Smell**1%