---
title: "pastels — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/pastels"
last_updated: "2026-07-13T23:58:22.066Z"
locale: en
meta:
  description: "soft demand (-18.1% this quarter) — pastels doesn't clear our bar today."
  "og:description": "soft demand (-18.1% this quarter) — pastels doesn't clear our bar today."
  "og:title": "pastels — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pastels**

**Skip it**

Soft demand (-18.1% this quarter) — this niche doesn't clear our bar today.

Market size 49Growth 16Conversion 57Competition 46Returns 96Price range 79Avg price 84Brand share 52Review moat 24Quality gap 22

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.77–$58.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$265K**

$265K/yr · 298K searches

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,426.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **—flat

**Sellers**

**101**

**Top-5 brand share**

**74%**

**Open market**

**22%**

- Artecho28% - Pentel23% - COLOUR BLOCK8% - Mont Marte8% - Mr. Pen6% - HA SHI5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$26K20%$53K30%$79K40%$106K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pentel Oil Pastels - 50 Color Set (PHN-50)](https://m.media-amazon.com/images/I/51kAT5+441L.jpg)**Pentel Oil Pastels - 50 Color Set (PHN-50)**Pentel**$8.18**4.6★24,102 rev](https://www.amazon.com/dp/B00LFCWSPM) [2![Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)](https://m.media-amazon.com/images/I/51IVzdbR6JL.jpg)**Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)**Artecho**$17.31**4.7★5,604 rev](https://www.amazon.com/dp/B094QB55YT) [3![Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors](https://m.media-amazon.com/images/I/51ZvvDxCcYL.jpg)**Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors**Mr. Pen**$7.17**4.5★180 rev](https://www.amazon.com/dp/B0DS8N687W) [4![Mont Marte Soft Pastels in Tin Box Signature 48pc 48 Assorted Colors Vibrant Pastel Sticks Great Blending Comes in Storage Case Ideal for Art Craft Coloring and Sketching](https://m.media-amazon.com/images/I/51ePUK8JVVL.jpg)**Mont Marte Soft Pastels in Tin Box Signature 48pc 48 Assorted Colors Vibrant Pastel Sticks Great Blending Comes in Storage Case Ideal for Art Craft Coloring and Sketching**Mont Marte**$19.48**4.7★1,261 rev](https://www.amazon.com/dp/B09MS55FVG) [5![COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.](https://m.media-amazon.com/images/I/51voRznHZ+L.jpg)**COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.**COLOUR BLOCK**$40.10**4.7★981 rev](https://www.amazon.com/dp/B0B24XSWFT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Basics Soft Oil Pastels Set for Artists Beginners Students High-Pigment Vibrant Colors with Smooth Application 48 Colors](https://m.media-amazon.com/images/I/41FodjIQnNL.jpg)**Amazon Basics Soft Oil Pastels Set for Artists Beginners Students High-Pigment Vibrant Colors with Smooth Application 48 Colors**Amazon Basics**$13.73**192 rev1y ago](https://www.amazon.com/dp/B0DP3YRCRF) [![Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors](https://m.media-amazon.com/images/I/51ZvvDxCcYL.jpg)**Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors**Mr. Pen**$7.17**180 rev1y ago](https://www.amazon.com/dp/B0DS8N687W) [![MEEDEN Soft Oil Pastels Set: 72 Vibrant Colors Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplies Painting Drawing Blending Layering Shading](https://m.media-amazon.com/images/I/51FNy6LMcoL.jpg)**MEEDEN Soft Oil Pastels Set: 72 Vibrant Colors Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplies Painting Drawing Blending Layering Shading**MEEDEN**$24.28**641 rev1y ago](https://www.amazon.com/dp/B0DQPPJ9LK) [![Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers](https://m.media-amazon.com/images/I/512P7qsf2HL.jpg)**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers**Artecho**$11.57**684 rev1y ago](https://www.amazon.com/dp/B0D21N3V3J) [![Artecho 50pcs Soft Pastels 48 Colors Including 4 Fluorescent Colors Extra Free Black & White Square Chalk for Drawing Blending Layering Shading Pastels Art Supplies](https://m.media-amazon.com/images/I/41xBPYqYC0L.jpg)**Artecho 50pcs Soft Pastels 48 Colors Including 4 Fluorescent Colors Extra Free Black & White Square Chalk for Drawing Blending Layering Shading Pastels Art Supplies**Artecho**$11.22**2,915 rev2y ago](https://www.amazon.com/dp/B0CNQQ6F2D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors](https://m.media-amazon.com/images/I/51ZvvDxCcYL.jpg)**Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors**Mr. Pen**$7.17**4.5★**▲ 120%**](https://www.amazon.com/dp/B0DS8N687W) [![HA SHI Soft Chalk Pastels 24 Assorted Colors Soft Art Supplies for Artists Professional Drawing Media Stick Pastel for Advanced Users DIY Beauty Nail Art Pan Chalk Pastels](https://m.media-amazon.com/images/I/41TpxXyMGbL.jpg)**HA SHI Soft Chalk Pastels 24 Assorted Colors Soft Art Supplies for Artists Professional Drawing Media Stick Pastel for Advanced Users DIY Beauty Nail Art Pan Chalk Pastels**HA SHI**$13.30**4.6★**▲ 108%**](https://www.amazon.com/dp/B089VZGQN4) [![EXTRIC Oil Pastels 36 Colors - Art Supplies for Kids and Artists Soft Crayons](https://m.media-amazon.com/images/I/51QxDbZKRQL.jpg)**EXTRIC Oil Pastels 36 Colors - Art Supplies for Kids and Artists Soft Crayons**EXTRIC**$7.80**4.4★**▲ 88%**](https://www.amazon.com/dp/B0BP2YVNPQ) [![COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.](https://m.media-amazon.com/images/I/51voRznHZ+L.jpg)**COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.**COLOUR BLOCK**$40.10**4.7★**▲ 49%**](https://www.amazon.com/dp/B0B24XSWFT) [![MUNGYO Soft Pastel Set 64 Vibrant Colors for Artists | Smooth & Blendable | Square Shape](https://m.media-amazon.com/images/I/413jumoAUkL.jpg)**MUNGYO Soft Pastel Set 64 Vibrant Colors for Artists | Smooth & Blendable | Square Shape**MUNGYO**$10.28**4.6★**▲ 24%**](https://www.amazon.com/dp/B01HFJJLNU)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**29%

*“Bright Colors”*

**Quality-Overall**16%

*“they are very high quality and smooth”*

**Soft Feel**12%

*“Wonderful and creamy”*

**Value For Money**11%

*“Good Price”*

**Ease Of Use**6%

*“Easy to use”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Texture/Consistency-Overall**3%

*“The buttery consistency of these oil pastels are just wonderful - I use them to enhance my acrylic paintings”*

**Durability**2%

*“They also dont break as easily as a cheaper brand I purchased”*

**Drawing Experience**2%

*“They were good for drawing”*

**Paint Quality**1%

*“good starting point for painting with oil pastels”*

### **What buyers complain about **

**Smell**16%

*“Stinky strong odor”*

**Color**14%

*“The colors are small”*

**Quality-Overall**7%

*“These oil pastels are pretty mediocre”*

**Hard Feel**7%

*“There is no smoothness”*

**Durability**6%

*“They break easily”*

**Size-Overall**5%

*“Disappointed in size”*

**Value For Money**4%

*“Not a good value”*

**Moist/Dry**3%

*“some seem dried out”*

**Adhesion/Stickiness**3%

*“Horrible Crumbly Stank Sticks”*

**Paper Quality**2%

*“it didnt come with a canvas or black paper or wood like in the description”*

### **Top return reasons **

**Smell**15%

**Color**14%

**Size-Overall**9%

**Quality-Overall**9%

**Advertised Vs Actual Product**8%

**Value For Money**8%

**Defective Material/Parts**8%

**Functionality-Overall**5%

**Product Condition**3%

**Hard Feel**3%