--- title: "pastel yarn — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/pastel-yarn" last_updated: "2026-07-10T03:44:07.738Z" locale: en meta: description: "a small market ($28K/yr) — pastel yarn doesn't clear our bar today." "og:description": "a small market ($28K/yr) — pastel yarn doesn't clear our bar today." "og:title": "pastel yarn — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" --- Back to Flapen home # **pastel yarn** **Skip it****52/100 ** a small market ($28K/yr) — pastel yarn doesn't clear our bar today. **Market/yr** **$28K** **Growth (1y)** **+203.0%** **Products** **52** **Brands** **8** was 2 a year ago **Sellers** **42** **Price range** **$3.98–$36.98** **Returns** **2.0%** **Rating** **4.6★** **Skip it** Scored 52/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **77** ×0.30 Competition **84** ×0.20 Quality gap **33** ×0.10 Returns **84** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +203.0% year over year. 6K3KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Feb · busiest ÷ quietest = 1.8× ## **Competition** - Lion Brand Yarn76% - Red Heart10% - Caron7% - Bernat4% - Craft Bunch1% - KnitPal1% - Other (2 brands)1% Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 8 brands and 42 sellers compete here. **Brands** **8 **▲rising was 2 a year ago **Sellers** **42** **Top 5 brand share** **98%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Lion Brand Yarn Feels Like Butta Soft Yarn for Crocheting and Knitting Velvety 1-Pack Dusty Blue](https://m.media-amazon.com/images/I/41n-9C-Jn-L.jpg) [**Lion Brand Yarn Feels Like Butta Soft Yarn for Crocheting and Knitting Velvety 1-Pack Dusty Blue**](https://www.amazon.com/dp/B079PB452K) Lion Brand Yarn$4.754.6★8,97612%▼falling 2 ![Lion Brand Feels Like Butta Dusty Blue 215-108 (6-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag](https://m.media-amazon.com/images/I/51LBtA6X2AL.jpg) [**Lion Brand Feels Like Butta Dusty Blue 215-108 (6-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag**](https://www.amazon.com/dp/B0BCH4WJDW) Lion Brand Yarn$36.984.5★6185%▲rising 3 ![Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Lemonade 1 Pack](https://m.media-amazon.com/images/I/41pf-2YjAML.jpg) [**Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Lemonade 1 Pack**](https://www.amazon.com/dp/B008Q1CG48) Lion Brand Yarn$8.044.6★4,6845%▲rising 4 ![Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Pastel Print 3 Pack](https://m.media-amazon.com/images/I/51qfyVGorXL.jpg) [**Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Pastel Print 3 Pack**](https://www.amazon.com/dp/B097Q9C54W) Lion Brand Yarn$22.564.6★4,6845%▲rising 5 ![Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Baby White Pompadour 3 Pack](https://m.media-amazon.com/images/I/51BiEtJQSXL.jpg) [**Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Baby White Pompadour 3 Pack**](https://www.amazon.com/dp/B097Q854BT) Lion Brand Yarn$21.564.6★4,6845%▲rising 6 ![Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Dusty Green 1 Pack](https://m.media-amazon.com/images/I/41yvD-aHWgL.jpg) [**Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Dusty Green 1 Pack**](https://www.amazon.com/dp/B0CBKXL6GC) Lion Brand Yarn$7.644.6★4,6844%▲rising 7 ![Lion Brand Yarn Feel Like Butta Velvety Soft Yarn for Knitting Crochet and Crafts Pale Grey 1 Pack Chenille Like Fiber for Plush Baby Blankets Amigurumi Toys and Worsted Weight Sweaters](https://m.media-amazon.com/images/I/41kZmwcmdRL.jpg) [**Lion Brand Yarn Feel Like Butta Velvety Soft Yarn for Knitting Crochet and Crafts Pale Grey 1 Pack Chenille Like Fiber for Plush Baby Blankets Amigurumi Toys and Worsted Weight Sweaters**](https://www.amazon.com/dp/B07BT2587P) Lion Brand Yarn$4.764.6★8,9763%—flat 8 ![Lion Brand Feels Like Butta Pink 215-101 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag](https://m.media-amazon.com/images/I/4170S6XV5VL.jpg) [**Lion Brand Feels Like Butta Pink 215-101 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag**](https://www.amazon.com/dp/B0851TQ6CW) Lion Brand Yarn$22.174.5★6183%▼falling 9 ![Lion Brand Yarn Feels Like Butta Yarn Velvety-Soft Yarn for Crocheting and Knitting 1 Pack Dusty Pink](https://m.media-amazon.com/images/I/41-gx2ZU2wL.jpg) [**Lion Brand Yarn Feels Like Butta Yarn Velvety-Soft Yarn for Crocheting and Knitting 1 Pack Dusty Pink**](https://www.amazon.com/dp/B079P99STM) Lion Brand Yarn$5.194.6★8,9763%▼falling 10 ![Lion Brand Feels Like Butta Periwinkle 215-145 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag](https://m.media-amazon.com/images/I/41Y3R4PbjuL.jpg) [**Lion Brand Feels Like Butta Periwinkle 215-145 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag**](https://www.amazon.com/dp/B09FYL7R5Q) Lion Brand Yarn$21.924.5★6183%▲rising 11 ![Bernat Softee Baby White Yarn - 3 Pack of 141g/5oz - Acrylic - 3 DK (Light) - 362 Yards - Knitting/Crochet](https://m.media-amazon.com/images/I/41DG9V-CwVL.jpg) [**Bernat Softee Baby White Yarn - 3 Pack of 141g/5oz - Acrylic - 3 DK (Light) - 362 Yards - Knitting/Crochet**](https://www.amazon.com/dp/B09VY9BBKD) Bernat$23.854.6★4,0462%▲rising 12 ![Lion Brand Feels Like Butta Ice 215-106 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag](https://m.media-amazon.com/images/I/41701v+4D7L.jpg) [**Lion Brand Feels Like Butta Ice 215-106 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag**](https://www.amazon.com/dp/B0851V1ZSC) Lion Brand Yarn$22.104.5★6182%—flat 13 ![Lion Brand Yarn Feels Like Butta Soft Yarn for Crocheting and Knitting Velvety 1-Pack Mint](https://m.media-amazon.com/images/I/41cVDqsqJTL.jpg) [**Lion Brand Yarn Feels Like Butta Soft Yarn for Crocheting and Knitting Velvety 1-Pack Mint**](https://www.amazon.com/dp/B07B9VDHHK) Lion Brand Yarn$4.664.6★8,9762%▼falling 14 ![Caron Jumbo Prints Baby Rainbow Yarn - 2 Pack of 340g/12oz - Acrylic - 4 Medium (Worsted) - 595 Yards - Knitting/Crochet](https://m.media-amazon.com/images/I/417Dy+felqL.jpg) [**Caron Jumbo Prints Baby Rainbow Yarn - 2 Pack of 340g/12oz - Acrylic - 4 Medium (Worsted) - 595 Yards - Knitting/Crochet**](https://www.amazon.com/dp/B09VX65JF5) Caron$25.464.6★1,2532%▲rising 15 ![Lion Brand Feels Like Butta Black 215-153 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag](https://m.media-amazon.com/images/I/4177BMyC2uL.jpg) [**Lion Brand Feels Like Butta Black 215-153 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag**](https://www.amazon.com/dp/B0851VCK35) Lion Brand Yarn$22.814.5★6182%▲rising **~~Showing 15 of 52 — show all ~~** ## **Product shelf** All 52 tracked products in this niche. Top sellersNewestTrending [![Lion Brand Yarn Feels Like Butta Soft Yarn for Crocheting and Knitting Velvety 1-Pack Dusty Blue](https://m.media-amazon.com/images/I/41n-9C-Jn-L.jpg)**Lion Brand Yarn Feels Like Butta Soft Yarn for Crocheting and Knitting Velvety 1-Pack Dusty Blue** Lion Brand Yarn**$4.75**4.6★8,976 reviews](https://www.amazon.com/dp/B079PB452K) [![Lion Brand Feels Like Butta Dusty Blue 215-108 (6-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag](https://m.media-amazon.com/images/I/51LBtA6X2AL.jpg)**Lion Brand Feels Like Butta Dusty Blue 215-108 (6-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag** Lion Brand Yarn**$36.98**4.5★618 reviews](https://www.amazon.com/dp/B0BCH4WJDW) [![Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Lemonade 1 Pack](https://m.media-amazon.com/images/I/41pf-2YjAML.jpg)**Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Lemonade 1 Pack** Lion Brand Yarn**$8.04**4.6★4,684 reviews](https://www.amazon.com/dp/B008Q1CG48) [![Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Pastel Print 3 Pack](https://m.media-amazon.com/images/I/51qfyVGorXL.jpg)**Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Pastel Print 3 Pack** Lion Brand Yarn**$22.56**4.6★4,684 reviews](https://www.amazon.com/dp/B097Q9C54W) [![Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Baby White Pompadour 3 Pack](https://m.media-amazon.com/images/I/51BiEtJQSXL.jpg)**Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Baby White Pompadour 3 Pack** Lion Brand Yarn**$21.56**4.6★4,684 reviews](https://www.amazon.com/dp/B097Q854BT) [![Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Dusty Green 1 Pack](https://m.media-amazon.com/images/I/41yvD-aHWgL.jpg)**Lion Brand Yarn Baby Soft Baby Blanket Yarn for Crocheting Knitting and Crafts Dusty Green 1 Pack** Lion Brand Yarn**$7.64**4.6★4,684 reviews](https://www.amazon.com/dp/B0CBKXL6GC) [![Lion Brand Yarn Feel Like Butta Velvety Soft Yarn for Knitting Crochet and Crafts Pale Grey 1 Pack Chenille Like Fiber for Plush Baby Blankets Amigurumi Toys and Worsted Weight Sweaters](https://m.media-amazon.com/images/I/41kZmwcmdRL.jpg)**Lion Brand Yarn Feel Like Butta Velvety Soft Yarn for Knitting Crochet and Crafts Pale Grey 1 Pack Chenille Like Fiber for Plush Baby Blankets Amigurumi Toys and Worsted Weight Sweaters** Lion Brand Yarn**$4.76**4.6★8,976 reviews](https://www.amazon.com/dp/B07BT2587P) [![Lion Brand Feels Like Butta Pink 215-101 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag](https://m.media-amazon.com/images/I/4170S6XV5VL.jpg)**Lion Brand Feels Like Butta Pink 215-101 (3-Skeins - Same Dye Lot) Worsted Medium #4 Polyester Yarn for Crocheting and Knitting with Project Bag** Lion Brand Yarn**$22.17**4.5★618 reviews](https://www.amazon.com/dp/B0851TQ6CW) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Soft Feel**34% *“Its really is soft as butter”* **Color**23% *“Colors are exceptional”* **Ease Of Use**7% *“Easy to use”* **Quality-Overall**6% *“Same quality, great for baby wraps”* **Value For Money**4% *“Good value”* **Upholstery/Fabric Quality**3% *“Great Quality Yarn for Baby Crochet”* **Material Quality**3% *“go at a fast pace love this also very soft the material is sturdier making it suitable for beginners to use on new projects”* **Thickness**2% *“Perfect thickness for crocheting dishcloths”* **Efficiency**2% *“Works up beautifully”* **Advertised Vs Actual Product**1% *“This came exactly as described”* ### **What buyers complain about ** **Hard Feel**15% *“Much stiffer and not as soft”* **Color**11% *“Their dye lots are very inconstant”* **Size-Overall**9% *“Small”* **Value For Money**8% *“The amount you get for the price is a total ripoff”* **Thickness**6% *“thick it is a little like crocheting with rope”* **Advertised Vs Actual Product**5% *“Misleading”* **Material Quality**5% *“Very disappointed with yarn”* **Connectivity-Overall**3% *“its impossible to connect with a live human”* **Gifting Purpose**1% *“How I'm going to give a gift without the wrapper and label”* **Ease Of Cleaning**1% *“The project looks very messy”* #### **Top return reasons**- Color34% - Thin15% - Material Quality11% - Size-Overall11% - Advertised Vs Actual Product9% - Display Colors6% - Value For Money4% - Thickness3% - Quality-Overall2% - Hard Feel1%