---
title: "pastel pencils — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/pastel-pencils"
last_updated: "2026-07-13T18:44:25.271Z"
locale: en
meta:
  description: "pastel pencils shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "pastel pencils shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "pastel pencils — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pastel pencils**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 45Conversion 50Competition 74Returns 98Price range 85Avg price 95Brand share 48Review moat 25Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$29.58**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.95–$96.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$417K**

$417K/yr · 351K searches

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+15.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,134.85**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**149**

**Top-5 brand share**

**76%**

**Open market**

**19%**

- Ticonderoga33% - Faber-Castell18% - KALOUR14% - GETHPEN6% - BIC6% - H & B5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$17K8%$33K12%$50K16%$67K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ticonderoga Wooden Pencils Pre-Sharpened 2 HB Soft Pastel Colors 18 Count](https://m.media-amazon.com/images/I/41OV--j2RFL.jpg)**Ticonderoga Wooden Pencils Pre-Sharpened 2 HB Soft Pastel Colors 18 Count**Ticonderoga**$5.84**4.9★6,931 rev](https://www.amazon.com/dp/B0D2LRBNVT) [2![Ticonderoga Pastel Pencils 2 Soft Assorted Colors Pack Of 10 Pencils](https://m.media-amazon.com/images/I/41VLEyEVQ0L.jpg)**Ticonderoga Pastel Pencils 2 Soft Assorted Colors Pack Of 10 Pencils**Ticonderoga**$5.34**4.9★6,931 rev](https://www.amazon.com/dp/B0BLCZTL2P) [3![Ticonderoga Wood-Cased Pencils Pre-Sharpened 2 HB Soft Pastel Colors 150 Count](https://m.media-amazon.com/images/I/41WTfkkcPRL.jpg)**Ticonderoga Wood-Cased Pencils Pre-Sharpened 2 HB Soft Pastel Colors 150 Count**Ticonderoga**$37.91**4.9★6,931 rev](https://www.amazon.com/dp/B0BXYFBZML) [4![GETHPEN Pastel Pencils Colored Charcoal Pencils Drawing Set Skin Tone Colored Pencils Charcoal Pencils for Drawing Pastel Chalk Pencils for Sketching Shading Coloring Layering & Blending 24 Colors](https://m.media-amazon.com/images/I/51IMi5DKTkL.jpg)**GETHPEN Pastel Pencils Colored Charcoal Pencils Drawing Set Skin Tone Colored Pencils Charcoal Pencils for Drawing Pastel Chalk Pencils for Sketching Shading Coloring Layering & Blending 24 Colors**GETHPEN**$9.93**4.5★1,141 rev](https://www.amazon.com/dp/B0CBNX34XS) [5![Faber-Castell Pitt Pastel Pencils - Tin of 60](https://m.media-amazon.com/images/I/51kOEHLWyXL.jpg)**Faber-Castell Pitt Pastel Pencils - Tin of 60**Faber-Castell**$96.83**4.8★1,803 rev](https://www.amazon.com/dp/B000LY5AF0)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![rubens Pastel Pencils 12 Colors Soft Chalk Pastel Pencils Set for Artists 4mm Core Chalk Colored Pencils in A Metal Tin Blendable Chalks Pencils for Drawing Sketching Blending & Shading(Series A)](https://m.media-amazon.com/images/I/51YmwMf8eVL.jpg)**rubens Pastel Pencils 12 Colors Soft Chalk Pastel Pencils Set for Artists 4mm Core Chalk Colored Pencils in A Metal Tin Blendable Chalks Pencils for Drawing Sketching Blending & Shading(Series A)**rubens**$26.99**11 rev4mo ago](https://www.amazon.com/dp/B0GRTBPZ6F) [![H & B 48 Pasteltint Pastel Colored Pencils Set Rich in Color Artist-Grade | Soft Smooth & Fine Texture | Professional Drawing Sketching Layering & Coloring Kit for Adults & Artists (Tin Box)](https://m.media-amazon.com/images/I/51uKlyHM2wL.jpg)**H & B 48 Pasteltint Pastel Colored Pencils Set Rich in Color Artist-Grade | Soft Smooth & Fine Texture | Professional Drawing Sketching Layering & Coloring Kit for Adults & Artists (Tin Box)**H & B**$29.75**48 rev6mo ago](https://www.amazon.com/dp/B0G8YSNPV7) [![KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners](https://m.media-amazon.com/images/I/51aV3VeyoUL.jpg)**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**103 rev8mo ago](https://www.amazon.com/dp/B0FRZXDW28) [![H & B 72 Pasteltint Pastel Colored Pencils Set Soft Vibrant Artist-Grade Colors in Tin | Professional Drawing Sketching & Coloring for Adults & Artists (72 Colors)](https://m.media-amazon.com/images/I/51KeARhXKLL.jpg)**H & B 72 Pasteltint Pastel Colored Pencils Set Soft Vibrant Artist-Grade Colors in Tin | Professional Drawing Sketching & Coloring for Adults & Artists (72 Colors)**H & B**$34.90**48 rev10mo ago](https://www.amazon.com/dp/B0FMJ6HF31) [![Soho Urban Artist Woodless Pastel Pencils - Set of 48 Professional Artist-Grade 40% More Pastel Water-Soluble Pre-Sharpened Easy Blending 6.93mm Barrel Clear Lacquered](https://m.media-amazon.com/images/I/41YW0sGKH6L.jpg)**Soho Urban Artist Woodless Pastel Pencils - Set of 48 Professional Artist-Grade 40% More Pastel Water-Soluble Pre-Sharpened Easy Blending 6.93mm Barrel Clear Lacquered**Soho Urban Artist**$59.07**62 rev11mo ago](https://www.amazon.com/dp/B0FK5PPLHQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![rubens Pastel Pencils 12 Colors Soft Chalk Pastel Pencils Set for Artists 4mm Core Chalk Colored Pencils in A Metal Tin Blendable Chalks Pencils for Drawing Sketching Blending & Shading(Series A)](https://m.media-amazon.com/images/I/51YmwMf8eVL.jpg)**rubens Pastel Pencils 12 Colors Soft Chalk Pastel Pencils Set for Artists 4mm Core Chalk Colored Pencils in A Metal Tin Blendable Chalks Pencils for Drawing Sketching Blending & Shading(Series A)**rubens**$26.99**4.6★**▲ 330%**](https://www.amazon.com/dp/B0GRTBPZ6F) [![H & B 48 Pasteltint Pastel Colored Pencils Set Rich in Color Artist-Grade | Soft Smooth & Fine Texture | Professional Drawing Sketching Layering & Coloring Kit for Adults & Artists (Tin Box)](https://m.media-amazon.com/images/I/51uKlyHM2wL.jpg)**H & B 48 Pasteltint Pastel Colored Pencils Set Rich in Color Artist-Grade | Soft Smooth & Fine Texture | Professional Drawing Sketching Layering & Coloring Kit for Adults & Artists (Tin Box)**H & B**$29.75**4.7★**▲ 319%**](https://www.amazon.com/dp/B0G8YSNPV7) [![STABILO - CarbOthello - Chalk-Pastel Pencil - ARTY+ - Tin of 48 - Assorted colors with Sharpener Kneaded Eraser and Blending Stump](https://m.media-amazon.com/images/I/61iG4icbC8L.jpg)**STABILO - CarbOthello - Chalk-Pastel Pencil - ARTY+ - Tin of 48 - Assorted colors with Sharpener Kneaded Eraser and Blending Stump**STABILO**$84.52**4.7★**▲ 263%**](https://www.amazon.com/dp/B000C211SG) [![COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.](https://m.media-amazon.com/images/I/51voRznHZ+L.jpg)**COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.**COLOUR BLOCK**$40.10**4.7★**▲ 252%**](https://www.amazon.com/dp/B0B24XSWFT) [![Ticonderoga Wooden Pencils Pre-Sharpened 2 HB Soft Pastel Colors 18 Count](https://m.media-amazon.com/images/I/41OV--j2RFL.jpg)**Ticonderoga Wooden Pencils Pre-Sharpened 2 HB Soft Pastel Colors 18 Count**Ticonderoga**$5.84**4.9★**▲ 131%**](https://www.amazon.com/dp/B0D2LRBNVT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.

13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**30%

*“Vivid colors”*

**Quality-Overall**11%

*“These pencils are of good quality for the price”*

**Pen/Pencil Quality**11%

*“Great pencils”*

**Value For Money**9%

*“they are affordable”*

**Writing Experience**6%

*“Smooth writing”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Soft Feel**3%

*“It's soft”*

**Sharpness**3%

*“perfect sharpness”*

**Durability**3%

*“as the durable box”*

**Drawing Experience**2%

*“Absolutely wonderful to draw with”*

### **What buyers complain about **

**Quality-Overall**10%

*“Bad quality”*

**Color**10%

*“have to push way too hard to get enough color that I want”*

**Sharpness**9%

*“Does not sharpen good”*

**Durability**7%

*“it broke in pieces”*

**Strength**5%

*“Very flimsy”*

**Value For Money**4%

*“little cheaper”*

**Product Condition**3%

*“seem to have been used”*

**Advertised Vs Actual Product**2%

*“Color chart is somewhat misleading”*

**Writing Experience**2%

*“Not great holding something sharp you're trying to write with”*

**Hard Feel**1%

*“They aren't as soft as I was expecting”*

### **Top return reasons **

**Color**24%

**Value For Money**18%

**Advertised Vs Actual Product**10%

**Quality-Overall**7%

**Product Condition**5%

**Display Colors**5%

**Defective Material/Parts**4%

**Size-Overall**4%

**Sharpness**3%

**Strength**3%