---
title: "pastel paper — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/pastel-paper"
last_updated: "2026-07-14T04:03:44.851Z"
locale: en
meta:
  description: "pastel paper shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "pastel paper shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "pastel paper — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pastel paper**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 23Conversion 57Competition 70Returns 96Price range 80Avg price 95Brand share 68Review moat 53Quality gap 28

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.88–$54.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,381.7**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$231K**

$231K/yr · 206K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**104**

**Top-5 brand share**

**64%**

**Open market**

**31%**

- Strathmore23% - Clairefontaine20% - Somime10% - BAZIC PRODUCTS6% - MUNGYO5% - U.S. Art Supply5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$23K15%$35K20%$46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Strathmore 400 Series Tape Bound Pastel Pad 80 lb. Textured Surface 9 X 12 inches Assorted Colors 24 Sheets (403-9)](https://m.media-amazon.com/images/I/51sYdvPPUCL.jpg)**Strathmore 400 Series Tape Bound Pastel Pad 80 lb. Textured Surface 9 X 12 inches Assorted Colors 24 Sheets (403-9)**Strathmore**$9.67**4.7★8,751 rev](https://www.amazon.com/dp/B0024KMQ6K) [2![Clairefontaine Pastelmat Glued Pad - Palette No. 7 - (9 1/2 x 12 Inches) 24 x 30 cm - 360g - 12 Sheets - Sanguine Red Sand Beige Dark Grey](https://m.media-amazon.com/images/I/51PLnXMJRnL.jpg)**Clairefontaine Pastelmat Glued Pad - Palette No. 7 - (9 1/2 x 12 Inches) 24 x 30 cm - 360g - 12 Sheets - Sanguine Red Sand Beige Dark Grey**Clairefontaine**$54.17**4.6★498 rev](https://www.amazon.com/dp/B0BCH4YF31) [3![BAZIC Products 100 Count Pastel Color Multipurpose Paper for Printing Office School](https://m.media-amazon.com/images/I/41vs+X7kzBL.jpg)**BAZIC Products 100 Count Pastel Color Multipurpose Paper for Printing Office School**BAZIC PRODUCTS**$9.11**4.5★625 rev](https://www.amazon.com/dp/B0BCL6MSMS) [4![U.S. Art Supply 9 x 12 Pastel Paper Pad: 2 Pack (32 Sheet Total) 80lb (180gsm) 4 Neutral Toned Colors Textured Hard or Soft Oil Pastel Paper Drawing Sketchbook Pad Mixed Media](https://m.media-amazon.com/images/I/51LknXCCPyL.jpg)**U.S. Art Supply 9 x 12 Pastel Paper Pad: 2 Pack (32 Sheet Total) 80lb (180gsm) 4 Neutral Toned Colors Textured Hard or Soft Oil Pastel Paper Drawing Sketchbook Pad Mixed Media**U.S. Art Supply**$15.00**4.5★921 rev](https://www.amazon.com/dp/B00PG9UXX4) [5![Somime 9x12 (600gsm) Sanded Pastel Paper Pad for Artists 12 Sheets of 6 Assorted Colors Heavyweight Drawing Paper Pad for Pencils and Soft Oil Charcoal Pastels](https://m.media-amazon.com/images/I/412RGOEsFgL.jpg)**Somime 9x12 (600gsm) Sanded Pastel Paper Pad for Artists 12 Sheets of 6 Assorted Colors Heavyweight Drawing Paper Pad for Pencils and Soft Oil Charcoal Pastels**Somime**$27.76**4.2★74 rev](https://www.amazon.com/dp/B0FH4Q4DPV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BOUBONI 600 Pieces Paper Chains Pastel Colors Paper Strips 1 x 7 Inch for Birthday Party Decorations DIY Crafts Favors](https://m.media-amazon.com/images/I/415AkhmWSaL.jpg)**BOUBONI 600 Pieces Paper Chains Pastel Colors Paper Strips 1 x 7 Inch for Birthday Party Decorations DIY Crafts Favors**BOUBONI**$11.89**55 rev7mo ago](https://www.amazon.com/dp/B0G588Q4QJ) [![Somime 9x12 Sanded Pastel Paper Pad for Artists 12 Sheets of 6 Assorted Light Colors Heavyweight Drawing Paper Pad for Pencils and Soft Oil Charcoal Pastels](https://m.media-amazon.com/images/I/41JE1Gg6FPL.jpg)**Somime 9x12 Sanded Pastel Paper Pad for Artists 12 Sheets of 6 Assorted Light Colors Heavyweight Drawing Paper Pad for Pencils and Soft Oil Charcoal Pastels**Somime**$26.42**67 rev7mo ago](https://www.amazon.com/dp/B0G4CHR4P5) [![Somime 5x7 Sanded Pastel Paper Pad for Artists 6 Sheets of 6 Assorted Light Colors Heavyweight Drawing Paper Pad for Pencils and Soft Oil Charcoal Pastels](https://m.media-amazon.com/images/I/41Cfn62yohL.jpg)**Somime 5x7 Sanded Pastel Paper Pad for Artists 6 Sheets of 6 Assorted Light Colors Heavyweight Drawing Paper Pad for Pencils and Soft Oil Charcoal Pastels**Somime**$10.12**67 rev7mo ago](https://www.amazon.com/dp/B0G4CMBV3G) [![Colored Card Stock 5 Colors Goefun 65lb 8.5 x 11 Pastel Construction Paper Assorted Colors Perfect for Crafts DIY Cards Scrapbooking](https://m.media-amazon.com/images/I/31hr0Nm8yeL.jpg)**Colored Card Stock 5 Colors Goefun 65lb 8.5 x 11 Pastel Construction Paper Assorted Colors Perfect for Crafts DIY Cards Scrapbooking**Goefun**$8.92**34 rev9mo ago](https://www.amazon.com/dp/B0FVF5CPN5) [![(14 Sheets) PATRON Pastel Paper Pad for Artists Assorted Colors 9x12 inches (215lb/400gsm) 14 Sheets Art Drawing Paper for Adults and Students Glue Bound](https://m.media-amazon.com/images/I/41cvm8bwk+L.jpg)**(14 Sheets) PATRON Pastel Paper Pad for Artists Assorted Colors 9x12 inches (215lb/400gsm) 14 Sheets Art Drawing Paper for Adults and Students Glue Bound**PATRON**$27.21**19 rev9mo ago](https://www.amazon.com/dp/B0FR7P81TC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BOUBONI 600 Pieces Paper Chains Pastel Colors Paper Strips 1 x 7 Inch for Birthday Party Decorations DIY Crafts Favors](https://m.media-amazon.com/images/I/415AkhmWSaL.jpg)**BOUBONI 600 Pieces Paper Chains Pastel Colors Paper Strips 1 x 7 Inch for Birthday Party Decorations DIY Crafts Favors**BOUBONI**$11.89**4.2★**▲ 244%**](https://www.amazon.com/dp/B0G588Q4QJ) [![JULBEAR 30 Sheets Spring Easter Day Colored Cardstock 5 Colors 180gsm 8.5x11 Inch Assorted Cardstock for DIY Cards Scrapbook Print Paper DIY Crafts Holiday Decorations Making Office Home Supplies](https://m.media-amazon.com/images/I/31r7xUNKTfL.jpg)**JULBEAR 30 Sheets Spring Easter Day Colored Cardstock 5 Colors 180gsm 8.5x11 Inch Assorted Cardstock for DIY Cards Scrapbook Print Paper DIY Crafts Holiday Decorations Making Office Home Supplies**JULBEAR**$8.82**4.6★**▲ 170%**](https://www.amazon.com/dp/B0DPKF2CSF) [![Somime 9x12 Sanded Pastel Paper Pad for Artists 12 Sheets of 6 Assorted Light Colors Heavyweight Drawing Paper Pad for Pencils and Soft Oil Charcoal Pastels](https://m.media-amazon.com/images/I/41JE1Gg6FPL.jpg)**Somime 9x12 Sanded Pastel Paper Pad for Artists 12 Sheets of 6 Assorted Light Colors Heavyweight Drawing Paper Pad for Pencils and Soft Oil Charcoal Pastels**Somime**$26.42**4.0★**▲ 168%**](https://www.amazon.com/dp/B0G4CHR4P5) [![Clairefontaine 96005C Pastelmat glued 18x24cm 18 x 24 cm Assorted Colours](https://m.media-amazon.com/images/I/413Dx+gLopL.jpg)**Clairefontaine 96005C Pastelmat glued 18x24cm 18 x 24 cm Assorted Colours**Clairefontaine**$44.65**4.6★**▲ 146%**](https://www.amazon.com/dp/B0018BW53A) [![Clairefontaine 96016C Pastelmat glued pad 18x24cm 18 x 24 cm Assorted Colours](https://m.media-amazon.com/images/I/41LWnFan4XL.jpg)**Clairefontaine 96016C Pastelmat glued pad 18x24cm 18 x 24 cm Assorted Colours**Clairefontaine**$32.32**4.6★**▲ 138%**](https://www.amazon.com/dp/B0018BY0HO)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

5K3KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“Colors look so vibrant”*

**Quality-Overall**10%

*“The sheets are genuinely high quality”*

**Paper Quality**8%

*“Beautiful paper”*

**Thickness**6%

*“just thin enough to be able to roll up the individual sheets if needed”*

**Value For Money**6%

*“Good price”*

**Durability**5%

*“and sanded grit feel durable”*

**Advertised Vs Actual Product**5%

*“As described”*

**Texture/Consistency-Overall**4%

*“texture makes them look interesting”*

**Drawing Experience**4%

*“This paper is good for sketching or finished pieces”*

**Ease Of Use**3%

*“For me, this is economical and so easy to work with”*

### **What buyers complain about **

**Thickness**13%

*“the paper is pretty thin”*

**Paper Quality**11%

*“Wasnt thick, thought it would have been thicker paper”*

**Color**10%

*“the wrong color”*

**Size-Overall**9%

*“they are so large that I didnt even know where to begin”*

**Value For Money**6%

*“is that with this being so high in price”*

**Paint Quality**4%

*“Not for paint”*

**Advertised Vs Actual Product**3%

*“False advertisement”*

**Durability**3%

*“it fell apart into 3 pieces the second day using it”*

**Quality-Overall**3%

*“just don't trust the quality now”*

**Adhesion/Stickiness**2%

*“Smudging is really bad”*

### **Top return reasons **

**Size-Overall**24%

**Paper Quality**17%

**Color**16%

**Advertised Vs Actual Product**11%

**Value For Money**8%

**Paper Brightness**3%

**Display Colors**3%

**Compatibility-Overall**2%

**Quality-Overall**2%

**Thin**2%