---
title: "pastel paint — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/pastel-paint"
last_updated: "2026-07-14T03:26:44.716Z"
locale: en
meta:
  description: "soft demand (-8.8% this quarter) — pastel paint doesn't clear our bar today."
  "og:description": "soft demand (-8.8% this quarter) — pastel paint doesn't clear our bar today."
  "og:title": "pastel paint — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **pastel paint**

**Skip it**

Soft demand (-8.8% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 21Conversion 66Competition 24Returns 88Price range 69Avg price 81Brand share 28Review moat 21Quality gap 23

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.37**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$0.57–$46.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$139K**

$139K/yr · 135K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,999.53**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▼falling

**Sellers**

**38**

**Top-5 brand share**

**88%**

**Open market**

**8%**

- Apple Barrel46% - Shuttle Art15% - BLUEBIRD13% - DecoArt11% - Caliart4% - ARTISTRO4% - Open — no brand owns it (5 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$14K15%$21K20%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Apple Barrel Acrylic Paint Set 16 pc - 2 oz Bottles Pastel Perfection Perfect for DIY Arts and Crafts Projects](https://m.media-amazon.com/images/I/51wH3rcnujL.jpg)**Apple Barrel Acrylic Paint Set 16 pc - 2 oz Bottles Pastel Perfection Perfect for DIY Arts and Crafts Projects**Apple Barrel**$20.25**4.7★173 rev](https://www.amazon.com/dp/B0DDZPZC5K) [2![Apple Barrel Acrylic Paint Light Lavender 2 fl oz Classic Easy To Apply DIY Arts And Crafts Art Supplies With A Matte Finish](https://m.media-amazon.com/images/I/41KVw9SPeCL.jpg)**Apple Barrel Acrylic Paint Light Lavender 2 fl oz Classic Easy To Apply DIY Arts And Crafts Art Supplies With A Matte Finish**Apple Barrel**$0.61**4.7★45,301 rev](https://www.amazon.com/dp/B09V9T7SFQ) [3![Shuttle Art 40 Pack Pastel Acrylic Paint Set 30 Colors 60ml/2oz Bottles High Viscosity Water-proof With 10 Paint Brushes for Painting &Crafting on Canvas Rock Ceramic Fabric Clay](https://m.media-amazon.com/images/I/51pO3p+wN3L.jpg)**Shuttle Art 40 Pack Pastel Acrylic Paint Set 30 Colors 60ml/2oz Bottles High Viscosity Water-proof With 10 Paint Brushes for Painting &Crafting on Canvas Rock Ceramic Fabric Clay**Shuttle Art**$24.84**4.7★12,656 rev](https://www.amazon.com/dp/B0BJP8B5JH) [4![BLUEBIRD Studio Acrylic Paints Pastel Colors 6-Pack 3.4 Fl Oz each Basic Acrylic Paint For DIY Crafts & Beginner Artists](https://m.media-amazon.com/images/I/51F-uhWFhyL.jpg)**BLUEBIRD Studio Acrylic Paints Pastel Colors 6-Pack 3.4 Fl Oz each Basic Acrylic Paint For DIY Crafts & Beginner Artists**BLUEBIRD**$15.41**4.6★442 rev](https://www.amazon.com/dp/B0CX1VNG69) [5![DecoArt Americana Acrylic Paint Set Essential Pastel Colors 9 Bottles (2 fl oz) Art and Craft Acrylic Paints for Canvas Wood and More](https://m.media-amazon.com/images/I/510ztJmnxbL.jpg)**DecoArt Americana Acrylic Paint Set Essential Pastel Colors 9 Bottles (2 fl oz) Art and Craft Acrylic Paints for Canvas Wood and More**DecoArt**$13.13**4.6★7,538 rev](https://www.amazon.com/dp/B0F28P22XB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AUREUO Pastel Acrylic Paint Set - 8 Vintage Spring Colors 0.71 Fl Oz (21ml) Tubes for Floral Painting Mothers Day Crafts Home Dcor Non-Toxic High Pigment Artist Paints](https://m.media-amazon.com/images/I/41+omAtBzuL.jpg)**AUREUO Pastel Acrylic Paint Set - 8 Vintage Spring Colors 0.71 Fl Oz (21ml) Tubes for Floral Painting Mothers Day Crafts Home Dcor Non-Toxic High Pigment Artist Paints**AUREUO**$12.88**647 rev8mo ago](https://www.amazon.com/dp/B0FWJRH4W3) [![DecoArt Americana Acrylic Paint Set Essential Pastel Colors 9 Bottles (2 fl oz) Art and Craft Acrylic Paints for Canvas Wood and More](https://m.media-amazon.com/images/I/510ztJmnxbL.jpg)**DecoArt Americana Acrylic Paint Set Essential Pastel Colors 9 Bottles (2 fl oz) Art and Craft Acrylic Paints for Canvas Wood and More**DecoArt**$13.13**7,538 rev1y ago](https://www.amazon.com/dp/B0F28P22XB) [![DecoArt Crafters Acrylic Pastels Paint Set 18 (2 fl oz/59 ml) Assorted Matte Finish Colors DIY Arts And Crafts Acrylic Paint 36 Fl Oz(Pack of 1)](https://m.media-amazon.com/images/I/51GLHt6JeBL.jpg)**DecoArt Crafters Acrylic Pastels Paint Set 18 (2 fl oz/59 ml) Assorted Matte Finish Colors DIY Arts And Crafts Acrylic Paint 36 Fl Oz(Pack of 1)**DecoArt**$20.96**102 rev1y ago](https://www.amazon.com/dp/B0DHWZW65H) [![Apple Barrel Acrylic Paint Set 16 pc - 2 oz Bottles Pastel Perfection Perfect for DIY Arts and Crafts Projects](https://m.media-amazon.com/images/I/51wH3rcnujL.jpg)**Apple Barrel Acrylic Paint Set 16 pc - 2 oz Bottles Pastel Perfection Perfect for DIY Arts and Crafts Projects**Apple Barrel**$20.25**173 rev1y ago](https://www.amazon.com/dp/B0DDZPZC5K) [![40 PCS Pastel Acrylic Paint Set with 12 Brushes 2 Knives & Palette 24 Colors (2oz/60ml) Art Craft Paint for Adults Artists Beginners Canvas Ceramic Rocks Wood Painting Kit Art Supplies](https://m.media-amazon.com/images/I/51FM0GCOhPL.jpg)**40 PCS Pastel Acrylic Paint Set with 12 Brushes 2 Knives & Palette 24 Colors (2oz/60ml) Art Craft Paint for Adults Artists Beginners Canvas Ceramic Rocks Wood Painting Kit Art Supplies**POPYOLA**$23.14**1,006 rev1y ago](https://www.amazon.com/dp/B0DCZ6JFJ5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 21473 Pale Daffodil](https://m.media-amazon.com/images/I/419XK3ojANL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 21473 Pale Daffodil**Apple Barrel**$0.58**4.7★**▲ 76%**](https://www.amazon.com/dp/B00889Z83E) [![Apple Barrel Lavender Sachet Paint 2oz](https://m.media-amazon.com/images/I/316xspyMcpL.jpg)**Apple Barrel Lavender Sachet Paint 2oz**Apple Barrel**$0.57**4.7★**▲ 61%**](https://www.amazon.com/dp/B07PST8MPH) [![AUREUO Pastel Acrylic Paint Set - 8 Vintage Spring Colors 0.71 Fl Oz (21ml) Tubes for Floral Painting Mothers Day Crafts Home Dcor Non-Toxic High Pigment Artist Paints](https://m.media-amazon.com/images/I/41+omAtBzuL.jpg)**AUREUO Pastel Acrylic Paint Set - 8 Vintage Spring Colors 0.71 Fl Oz (21ml) Tubes for Floral Painting Mothers Day Crafts Home Dcor Non-Toxic High Pigment Artist Paints**AUREUO**$12.88**4.5★**▲ 39%**](https://www.amazon.com/dp/B0FWJRH4W3) [![DecoArt Americana Acrylic Paint Set Essential Pastel Colors 9 Bottles (2 fl oz) Art and Craft Acrylic Paints for Canvas Wood and More](https://m.media-amazon.com/images/I/510ztJmnxbL.jpg)**DecoArt Americana Acrylic Paint Set Essential Pastel Colors 9 Bottles (2 fl oz) Art and Craft Acrylic Paints for Canvas Wood and More**DecoArt**$13.13**4.6★**▲ 39%**](https://www.amazon.com/dp/B0F28P22XB) [![64 PCS Pastel Acrylic Paint Set with 12 Brushes 2 Knives & Palette 48 Colors (2oz/60ml) Art Craft Paint for Adults Artists Beginners Canvas Ceramic Rocks Wood Painting Kit Art Supplies](https://m.media-amazon.com/images/I/51t6f2pzYGL.jpg)**64 PCS Pastel Acrylic Paint Set with 12 Brushes 2 Knives & Palette 48 Colors (2oz/60ml) Art Craft Paint for Adults Artists Beginners Canvas Ceramic Rocks Wood Painting Kit Art Supplies**POPYOLA**$31.71**4.5★**▲ 22%**](https://www.amazon.com/dp/B0DCZ9FTY5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — -8.8% search growth over the last 90 days.

4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**36%

*“The colors are vibrant”*

**Quality-Overall**11%

*“Good quality”*

**Paint Quality**11%

*“The paint is beautiful”*

**Value For Money**8%

*“Good value”*

**Ease Of Use**4%

*“easy to use”*

**Texture/Consistency-Overall**4%

*“are a nice consistency”*

**Pen/Pencil Quality**3%

*“These markers are nice”*

**Advertised Vs Actual Product**2%

*“Arrive as shown”*

**Moist/Dry**2%

*“It spreads relatively evenly and dried quickly”*

**Coverage**2%

*“Great coverage”*

### **What buyers complain about **

**Paint Quality**33%

*“The purple paint exploded inside of the box”*

**Color**10%

*“The color selection is very bad for the pastel ones”*

**Product Condition**10%

*“Purchased new, did not get new”*

**Thickness**7%

*“Too sheer”*

**Leak-Proof**4%

*“Leaky bottle”*

**Quality-Overall**4%

*“Bad quality”*

**Display Colors**4%

*“The color selection is very bad for the pastel ones”*

**Size-Overall**3%

*“need larger bottles”*

**Adhesion/Stickiness**1%

*“Doesn't adhere to base coats 😞 Not sure if it's the paint, but it doesn't stay on when applying a varnish over it”*

**Ease Of Cleaning**1%

*“Had to spend some time cleaning up the mess”*

### **Top return reasons **

**Paint Quality**51%

**Value For Money**14%

**Color**13%

**Product Condition**5%

**Leak-Proof**3%

**Advertised Vs Actual Product**3%

**Display Colors**2%

**Size-Overall**2%

**Quality-Overall**1%

**Functionality-Overall**1%