---
title: "pastel markers — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/pastel-markers"
last_updated: "2026-07-14T04:04:31.915Z"
locale: en
meta:
  description: "soft demand (-7.4% this quarter) — pastel markers doesn't clear our bar today."
  "og:description": "soft demand (-7.4% this quarter) — pastel markers doesn't clear our bar today."
  "og:title": "pastel markers — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **pastel markers**

**Skip it**

Soft demand (-7.4% this quarter) — this niche doesn't clear our bar today.

Market size 46Growth 21Conversion 29Competition 71Returns 84Price range 84Avg price 95Brand share 32Review moat 31Quality gap 27

**Avg price**

**Incredible****$26.36**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$5.76–$75.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$248K**

$248K/yr · 410K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,413.48**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**83**

**Top-5 brand share**

**86%**

**Open market**

**10%**

- Ohuhu46% - Caliart20% - Crayola8% - Shuttle Art7% - Taotree6% - SFAIH4% - Open — no brand owns it (7 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$10K8%$20K12%$30K16%$40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ohuhu Pastel Markers Brush Tip Alcohol-based Markers Double Tipped Artist Art for Sketch Adults Coloring Illustration 48 Pastel Colors +1 Alcohol Marker Blender + Marker Case Brush & Fine](https://m.media-amazon.com/images/I/51N1w-erXpL.jpg)**Ohuhu Pastel Markers Brush Tip Alcohol-based Markers Double Tipped Artist Art for Sketch Adults Coloring Illustration 48 Pastel Colors +1 Alcohol Marker Blender + Marker Case Brush & Fine**Ohuhu**$42.40**4.8★2,886 rev](https://www.amazon.com/dp/B08YDDCBDZ) [2![Ohuhu Alcohol Markers 48 Pastel Colors: AP Certificated Double Tipped Art Marker Set for Artists Adults Coloring Illustration - Chisel and Fine Dual Tips - Oahu of Ohuhu Markers - Refillable](https://m.media-amazon.com/images/I/51GCiA6UVuL.jpg)**Ohuhu Alcohol Markers 48 Pastel Colors: AP Certificated Double Tipped Art Marker Set for Artists Adults Coloring Illustration - Chisel and Fine Dual Tips - Oahu of Ohuhu Markers - Refillable**Ohuhu**$29.03**4.8★1,189 rev](https://www.amazon.com/dp/B09BJD2VJX) [3![Caliart Pastel Alcohol Markers 61 Colors Fine & Broad Chisel Dual Tip Permanent Art Markers with Carrying Case Alcohol Based Sketch Pens for Adults Artists Coloring Painting Drawing Illustration](https://m.media-amazon.com/images/I/41FGOC5DW3L.jpg)**Caliart Pastel Alcohol Markers 61 Colors Fine & Broad Chisel Dual Tip Permanent Art Markers with Carrying Case Alcohol Based Sketch Pens for Adults Artists Coloring Painting Drawing Illustration**Caliart**$22.58**4.6★11,189 rev](https://www.amazon.com/dp/B0CJC9NMWP) [4![Taotree Alcohol Markers Brush Tip 61 Pastel Colors Dual Tip Brush Markers Art Supplies Coloring Pens Brush & Fine Tip Sketch Pens Drawing Supplies Artist Adult Coloring Book Painting Sketching](https://m.media-amazon.com/images/I/51qnyiM+OoL.jpg)**Taotree Alcohol Markers Brush Tip 61 Pastel Colors Dual Tip Brush Markers Art Supplies Coloring Pens Brush & Fine Tip Sketch Pens Drawing Supplies Artist Adult Coloring Book Painting Sketching**Taotree**$20.33**4.6★516 rev](https://www.amazon.com/dp/B0FKLR5YCB) [5![Ohuhu Pastel Markers Alcohol Based -96 Pastel Colors of Sweetness & Blossoming - Double Tipped Art Alcohol Markers for Artist Adults Coloring Illustration - Brush & Fine - Honolulu B](https://m.media-amazon.com/images/I/51SBVsd7a5L.jpg)**Ohuhu Pastel Markers Alcohol Based -96 Pastel Colors of Sweetness & Blossoming - Double Tipped Art Alcohol Markers for Artist Adults Coloring Illustration - Brush & Fine - Honolulu B**Ohuhu**$75.25**4.8★2,886 rev](https://www.amazon.com/dp/B0C2TT6N6V)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ohuhu Pastel Alcohol Brush Markers- 48 Colors of Honolulu 2 Sweetness - AP Certificated -Alcohol Based Double Tipped Art Marker Set for Artist Adults Coloring Illustration- Brush & Chisel - Refillable](https://m.media-amazon.com/images/I/51o1eOna0GL.jpg)**Ohuhu Pastel Alcohol Brush Markers- 48 Colors of Honolulu 2 Sweetness - AP Certificated -Alcohol Based Double Tipped Art Marker Set for Artist Adults Coloring Illustration- Brush & Chisel - Refillable**Ohuhu**$41.10**35 rev7mo ago](https://www.amazon.com/dp/B0G4QW4XL8) [![Taotree Alcohol Markers Brush Tip 61 Pastel Colors Dual Tip Brush Markers Art Supplies Coloring Pens Brush & Fine Tip Sketch Pens Drawing Supplies Artist Adult Coloring Book Painting Sketching](https://m.media-amazon.com/images/I/51qnyiM+OoL.jpg)**Taotree Alcohol Markers Brush Tip 61 Pastel Colors Dual Tip Brush Markers Art Supplies Coloring Pens Brush & Fine Tip Sketch Pens Drawing Supplies Artist Adult Coloring Book Painting Sketching**Taotree**$20.33**516 rev8mo ago](https://www.amazon.com/dp/B0FKLR5YCB) [![Caliart 100 Colors Pastel Alcohol Markers Dual Tip Fine & Chisel Art Markers Set with Carry Case Permanent Sketch Pens for Adults Artists Drawing Coloring Books Illustration Art Supplies Gifts](https://m.media-amazon.com/images/I/41hJOQRRjiL.jpg)**Caliart 100 Colors Pastel Alcohol Markers Dual Tip Fine & Chisel Art Markers Set with Carry Case Permanent Sketch Pens for Adults Artists Drawing Coloring Books Illustration Art Supplies Gifts**Caliart**$39.16**11,189 rev8mo ago](https://www.amazon.com/dp/B0FHJ9Y5C9) [![Caliart Pastel Alcohol Markers Brush Tip 100 Colors Dual Tip Coloring Marker Pen Set Brush & Chisel Art Supplies Gift for Adults Coloring Book Artists Sketch Drawing Illustration](https://m.media-amazon.com/images/I/41QzBF6tO3L.jpg)**Caliart Pastel Alcohol Markers Brush Tip 100 Colors Dual Tip Coloring Marker Pen Set Brush & Chisel Art Supplies Gift for Adults Coloring Book Artists Sketch Drawing Illustration**Caliart**$41.34**5,626 rev8mo ago](https://www.amazon.com/dp/B0FJRCDML2) [![SFAIH 24 Pastel Permanent Markers - Assorted Dreamy Colors Quick Drying Fade Resistant Fine Point Permanent Markers for Paper Scrapbook Coloring Book Poster Home Art Painting Drawing](https://m.media-amazon.com/images/I/51+4HB8jayL.jpg)**SFAIH 24 Pastel Permanent Markers - Assorted Dreamy Colors Quick Drying Fade Resistant Fine Point Permanent Markers for Paper Scrapbook Coloring Book Poster Home Art Painting Drawing**SFAIH**$11.39**950 rev1y ago](https://www.amazon.com/dp/B0F3C3L417)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ohuhu Pastel Alcohol Brush Markers- 48 Colors of Honolulu 2 Sweetness - AP Certificated -Alcohol Based Double Tipped Art Marker Set for Artist Adults Coloring Illustration- Brush & Chisel - Refillable](https://m.media-amazon.com/images/I/51o1eOna0GL.jpg)**Ohuhu Pastel Alcohol Brush Markers- 48 Colors of Honolulu 2 Sweetness - AP Certificated -Alcohol Based Double Tipped Art Marker Set for Artist Adults Coloring Illustration- Brush & Chisel - Refillable**Ohuhu**$41.10**4.9★**▲ 333%**](https://www.amazon.com/dp/B0G4QW4XL8) [![Caliart Alcohol Markers Brush Tip 61 Colors Pastel Coloring Marker Set Dual Tip Fine & Brush with Case Permanent Alcohol Based Colored Art Pens for Adult Coloring Books Artists Drawing Gifts](https://m.media-amazon.com/images/I/418bX+RNxgL.jpg)**Caliart Alcohol Markers Brush Tip 61 Colors Pastel Coloring Marker Set Dual Tip Fine & Brush with Case Permanent Alcohol Based Colored Art Pens for Adult Coloring Books Artists Drawing Gifts**Caliart**$27.39**4.5★**▲ 152%**](https://www.amazon.com/dp/B0DQTYYJCV) [![Crayola Bright Supertips Pastel Edition Pack of 12](https://m.media-amazon.com/images/I/41GZirqBdvL.jpg)**Crayola Bright Supertips Pastel Edition Pack of 12**Crayola**$15.23**4.7★**▲ 136%**](https://www.amazon.com/dp/B08BRYBJJC) [![SFAIH Pastel Alcohol Markers Brush Tip - 51 Brush & Fine Dual Tip Art Markers for Artist Illustration Adult Coloring Books Gifts for Artist Adult Colorless Blender Enjoy Blending Carrying Case](https://m.media-amazon.com/images/I/51F69NYqZpL.jpg)**SFAIH Pastel Alcohol Markers Brush Tip - 51 Brush & Fine Dual Tip Art Markers for Artist Illustration Adult Coloring Books Gifts for Artist Adult Colorless Blender Enjoy Blending Carrying Case**SFAIH**$27.74**4.6★**▲ 133%**](https://www.amazon.com/dp/B0DTK5QL5P) [![XIEED Alcohol Markers 120 Colors Alcohol Markers Set for Adults and Artists in Coloring Painting (Chisel & Fine)](https://m.media-amazon.com/images/I/51S9zpCNe-L.jpg)**XIEED Alcohol Markers 120 Colors Alcohol Markers Set for Adults and Artists in Coloring Painting (Chisel & Fine)**XIEED**$19.02**4.4★**▲ 116%**](https://www.amazon.com/dp/B0DSW3F2MT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -7.4% search growth over the last 90 days.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**30%

*“Beautiful Colors”*

**Quality-Overall**12%

*“The case is good quality”*

**Pen/Pencil Quality**11%

*“Good markers”*

**Value For Money**8%

*“Great deal”*

**Ease Of Use**3%

*“Easy to use”*

**Advertised Vs Actual Product**2%

*“As described”*

**Nib/Tip Quality**2%

*“I'm so happy they have the dual tip fine”*

**Durability**1%

*“they are durable”*

**Soft Feel**1%

*“Nice & smooth”*

**Ink Refill**1%

*“So far the ink is ok”*

### **What buyers complain about **

**Color**16%

*“Not all are pastel colors”*

**Dry/Empty Ink**11%

*“They Were Too Dry”*

**Drying Time**7%

*“Dried up quickly”*

**Moist/Dry**6%

*“one marker was completely dry”*

**Quality-Overall**4%

*“Garbage”*

**Paper Quality**4%

*“barely making contact with the paper”*

**Display Colors**4%

*“the colors are all kinda ugly”*

**Durability**3%

*“keep coming apart”*

**Value For Money**3%

*“Not worth it”*

**Nib/Tip Quality**2%

*“The nibs were terrible”*

### **Top return reasons **

**Color**23%

**Dry/Empty Ink**14%

**Advertised Vs Actual Product**7%

**Display Colors**7%

**Value For Money**6%

**Ink Refill**6%

**Functionality-Overall**5%

**Quality-Overall**4%

**Paper Quality**3%

**Product Condition**3%