---
title: "pastel colored pencils — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/pastel-colored-pencils"
last_updated: "2026-07-13T18:46:24.410Z"
locale: en
meta:
  description: "a small market ($46K/yr) — pastel colored pencils doesn't clear our bar today."
  "og:description": "a small market ($46K/yr) — pastel colored pencils doesn't clear our bar today."
  "og:title": "pastel colored pencils — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **pastel colored pencils**

**Skip it**

A small market ($46K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 20Conversion 37Competition 46Returns 96Price range 67Avg price 77Brand share 54Review moat 30Quality gap 48

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.83**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.79–$37.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,542.24**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$46K**

$46K/yr · 97K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**70**

**Top-5 brand share**

**73%**

**Open market**

**21%**

- ECOTREE26% - KALOUR21% - Crayola11% - MASTERART8% - Faber-Castell8% - Shuttle Art6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ECOTREE Macaron Colored Pencils Soften Wood Pastel Coloring for Adult and Kids Art Supplies for School Coloring Drawing Shading Back to School Supplies 12 Count](https://m.media-amazon.com/images/I/41vNboW4teL.jpg)**ECOTREE Macaron Colored Pencils Soften Wood Pastel Coloring for Adult and Kids Art Supplies for School Coloring Drawing Shading Back to School Supplies 12 Count**ECOTREE**$8.88**4.7★1,197 rev](https://www.amazon.com/dp/B093SMFWDS) [2![KALOUR Macaron Pastel Colored Pencils Set of 50 Colors Artists Soft Core Ideal for Drawing Sketching Shading Coloring Pencils for Adults Kids Beginners](https://m.media-amazon.com/images/I/517vq8vKXpL.jpg)**KALOUR Macaron Pastel Colored Pencils Set of 50 Colors Artists Soft Core Ideal for Drawing Sketching Shading Coloring Pencils for Adults Kids Beginners**KALOUR**$17.99**4.7★711 rev](https://www.amazon.com/dp/B0B76B8JVL) [3![Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct](https://m.media-amazon.com/images/I/41CVEd26wPL.jpg)**Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct**Crayola**$3.79**4.6★52 rev](https://www.amazon.com/dp/B0CZ4NLV8G) [4![Shuttle Art 60 Pastel Colored Pencils Colored Pencils for Adult Coloring Soft Core Pencil in Gift Tin Box Drawing Pencil for Kids Adults Beginners Artists Drawing Coloring Sketching](https://m.media-amazon.com/images/I/51o2hjLJuAL.jpg)**Shuttle Art 60 Pastel Colored Pencils Colored Pencils for Adult Coloring Soft Core Pencil in Gift Tin Box Drawing Pencil for Kids Adults Beginners Artists Drawing Coloring Sketching**Shuttle Art**$20.27**4.5★935 rev](https://www.amazon.com/dp/B0C85PKXYV) [5![KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners](https://m.media-amazon.com/images/I/51aV3VeyoUL.jpg)**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**4.7★103 rev](https://www.amazon.com/dp/B0FRZXDW28)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners](https://m.media-amazon.com/images/I/51aV3VeyoUL.jpg)**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**103 rev8mo ago](https://www.amazon.com/dp/B0FRZXDW28) [![KALOUR 60 Art Drawing Pencils Set Including Oil-Based Metallic Watercolor Neon Macaron Pastel Colored Pencils.Ideal for Sketching Coloring & DIY Crafts Gift for Adults Kids Artists Beginner](https://m.media-amazon.com/images/I/51Yjf3ClIPL.jpg)**KALOUR 60 Art Drawing Pencils Set Including Oil-Based Metallic Watercolor Neon Macaron Pastel Colored Pencils.Ideal for Sketching Coloring & DIY Crafts Gift for Adults Kids Artists Beginner**KALOUR**$13.93**528 rev1y ago](https://www.amazon.com/dp/B0F985PQ97) [![Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct](https://m.media-amazon.com/images/I/41CVEd26wPL.jpg)**Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct**Crayola**$3.79**52 rev2y ago](https://www.amazon.com/dp/B0CZ4NLV8G) [![Crayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils](https://m.media-amazon.com/images/I/416D3ImIKbL.jpg)**Crayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils**Crayola**$10.52**1 rev2y ago](https://www.amazon.com/dp/B0CTN2YTML) [![Ooly UnMistakeAbles Erasable Colored Pencils Set of 12 Stress and Mess Free Drawing & Coloring Pencils for Kids and Adults Colorful School Supplies for Arts and Crafts](https://m.media-amazon.com/images/I/41gVGx4WznL.jpg)**Ooly UnMistakeAbles Erasable Colored Pencils Set of 12 Stress and Mess Free Drawing & Coloring Pencils for Kids and Adults Colorful School Supplies for Arts and Crafts**Ooly**$10.40**101 rev2y ago](https://www.amazon.com/dp/B0CQ6VCR91)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Crayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils](https://m.media-amazon.com/images/I/416D3ImIKbL.jpg)**Crayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils**Crayola**$10.52**1.0★**▲ 177%**](https://www.amazon.com/dp/B0CTN2YTML) [![Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct](https://m.media-amazon.com/images/I/41CVEd26wPL.jpg)**Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct**Crayola**$3.79**4.6★**▲ 144%**](https://www.amazon.com/dp/B0CZ4NLV8G) [![Faber-Castell Black Edition Colored Pencils | Back to School Art Supplies| Neon & Pastel](https://m.media-amazon.com/images/I/41YiETUn5vL.jpg)**Faber-Castell Black Edition Colored Pencils | Back to School Art Supplies| Neon & Pastel**Faber-Castell**$6.36**4.5★**▲ 129%**](https://www.amazon.com/dp/B09TSXP2XV) [![KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners](https://m.media-amazon.com/images/I/51aV3VeyoUL.jpg)**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**4.7★**▲ 48%**](https://www.amazon.com/dp/B0FRZXDW28) [![Castle Art Supplies Harmonious Colored Pencil Set | 72 Muted Wax-Based Soft Core Coloring Pencils for Adult Artists Relaxation | Presented in Tin Case](https://m.media-amazon.com/images/I/51PGr54tIpL.jpg)**Castle Art Supplies Harmonious Colored Pencil Set | 72 Muted Wax-Based Soft Core Coloring Pencils for Adult Artists Relaxation | Presented in Tin Case**Castle Art Supplies**$37.60**4.6★**▲ 15%**](https://www.amazon.com/dp/B0CNDG4ZK9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -9.0% search growth over the last 90 days.

4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**42%

*“variety of colors”*

**Quality-Overall**12%

*“These pencils are of good quality for the price”*

**Value For Money**8%

*“Good Value”*

**Pen/Pencil Quality**8%

*“Great pencils”*

**Soft Feel**4%

*“So soft”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Drawing Experience**2%

*“My grandkids love these for home work,drawing,”*

**Sharpness**2%

*“Its perfect they are sharped”*

**Durability**1%

*“No breakage yet”*

**Ease Of Use**1%

*“easy to build upon”*

### **What buyers complain about **

**Color**22%

*“not good for coloring”*

**Quality-Overall**8%

*“Disappointed in the quality”*

**Sharpness**6%

*“Does not sharpen good”*

**Durability**6%

*“they break easy”*

**Strength**3%

*“I was surprised by how fragile these pencils are”*

**Value For Money**3%

*“little cheaper”*

**Display Colors**3%

*“Missing 1 Color”*

**Product Condition**2%

*“seem to have been used”*

**Smell**2%

*“Chemical smell”*

**Defective Material/Parts**2%

*“both were defective split wood”*

### **Top return reasons **

**Color**28%

**Value For Money**11%

**Advertised Vs Actual Product**10%

**Quality-Overall**9%

**Display Colors**8%

**Product Condition**4%

**Size-Overall**4%

**Defective Material/Parts**4%

**Strength**3%

**Functionality-Overall**2%