---
title: "pastel cardstock — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/pastel-cardstock"
last_updated: "2026-07-14T03:49:38.750Z"
locale: en
meta:
  description: "soft demand (-13.1% this quarter) — pastel cardstock doesn't clear our bar today."
  "og:description": "soft demand (-13.1% this quarter) — pastel cardstock doesn't clear our bar today."
  "og:title": "pastel cardstock — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **pastel cardstock**

**Skip it**

Soft demand (-13.1% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 18Conversion 61Competition 61Returns 95Price range 67Avg price 69Brand share 66Review moat 64Quality gap 23

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.24**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.15–$32.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****932.39**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$78K**

$78K/yr · 102K searches

**Growth**

**Bad****-13.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**62**

**Top-5 brand share**

**66%**

**Open market**

**29%**

- Astrobrights27% - PrintWorks14% - JULBEAR10% - Astrodesigns9% - Goefun5% - Swanaryo5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Astrobrights Mega Collection Colored Cardstock Punchy Pastel 5-Color Assortment 320 Sheets 65 lb./176 gsm 8.5 x 11 - MORE SHEETS! (91780)](https://m.media-amazon.com/images/I/41whFoq6OEL.jpg)**Astrobrights Mega Collection Colored Cardstock Punchy Pastel 5-Color Assortment 320 Sheets 65 lb./176 gsm 8.5 x 11 - MORE SHEETS! (91780)**Astrobrights**$21.51**4.9★785 rev](https://www.amazon.com/dp/B09Y681BML) [2![Astrobrights Colored Cardstock 8-1/2 x 11 65 Lb Punchy Pastel Assortment Pack of 100 Sheets](https://m.media-amazon.com/images/I/41fRBbuPWVL.jpg)**Astrobrights Colored Cardstock 8-1/2 x 11 65 Lb Punchy Pastel Assortment Pack of 100 Sheets**Astrobrights**$9.26**4.8★471 rev](https://www.amazon.com/dp/B09Y68LTDM) [3![JULBEAR 30 Sheets Spring Easter Day Colored Cardstock 5 Colors 180gsm 8.5x11 Inch Assorted Cardstock for DIY Cards Scrapbook Print Paper DIY Crafts Holiday Decorations Making Office Home Supplies](https://m.media-amazon.com/images/I/31r7xUNKTfL.jpg)**JULBEAR 30 Sheets Spring Easter Day Colored Cardstock 5 Colors 180gsm 8.5x11 Inch Assorted Cardstock for DIY Cards Scrapbook Print Paper DIY Crafts Holiday Decorations Making Office Home Supplies**JULBEAR**$8.82**4.6★284 rev](https://www.amazon.com/dp/B0DPKF2CSF) [4![PrintWorks Pastel Cardstock 8.5 x 11 - 50 Sheets - 5 Assorted Pastel Colors - Ideal for School & Craft Projects - 67 lb/147 gsm - Made in the USA - SFI Certified (00684)](https://m.media-amazon.com/images/I/41PG5RKCzpL.jpg)**PrintWorks Pastel Cardstock 8.5 x 11 - 50 Sheets - 5 Assorted Pastel Colors - Ideal for School & Craft Projects - 67 lb/147 gsm - Made in the USA - SFI Certified (00684)**PrintWorks**$7.30**4.8★818 rev](https://www.amazon.com/dp/B0050MRB9G) [5![Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)](https://m.media-amazon.com/images/I/418HzrhnFqL.jpg)**Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)**Astrodesigns**$12.15**3.0★1 rev](https://www.amazon.com/dp/B0GMRWPS53)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Astrobrights Mega Collection Colored Cardstock Unicorn Assortment Expanded 6Colors 324 Sheets 65 lb/176 gsm 8.5 x 11 - MORE COLORS MORE SHEETS! (92060)](https://m.media-amazon.com/images/I/41SnJokyzIL.jpg)**Astrobrights Mega Collection Colored Cardstock Unicorn Assortment Expanded 6Colors 324 Sheets 65 lb/176 gsm 8.5 x 11 - MORE COLORS MORE SHEETS! (92060)**Astrobrights**$26.37**28 rev4mo ago](https://www.amazon.com/dp/B0GND6KBW6) [![Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)](https://m.media-amazon.com/images/I/418HzrhnFqL.jpg)**Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)**Astrodesigns**$12.15**1 rev5mo ago](https://www.amazon.com/dp/B0GMRWPS53) [![Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)](https://m.media-amazon.com/images/I/41zSjT0abvL.jpg)**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**12 rev5mo ago](https://www.amazon.com/dp/B0GMRB8ZFW) [![100 Sheets 8.5 X 11 Colored Cardstock 10 Assorted Macaron Colors 150GSM/56LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations](https://m.media-amazon.com/images/I/41Wgd1TQGhL.jpg)**100 Sheets 8.5 X 11 Colored Cardstock 10 Assorted Macaron Colors 150GSM/56LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.33**141 rev6mo ago](https://www.amazon.com/dp/B0FYPLLY8X) [![40 Sheets Pastel Colored Cardstock 8.5x11 5 Assorted Light Colors 180gsm/65lb Card Stock Construction Paper for DIY Crafts Card Making Scrapbooking Party Decorations Kids School Projects](https://m.media-amazon.com/images/I/316fcvxtIdL.jpg)**40 Sheets Pastel Colored Cardstock 8.5x11 5 Assorted Light Colors 180gsm/65lb Card Stock Construction Paper for DIY Crafts Card Making Scrapbooking Party Decorations Kids School Projects**CozyNestMo**$7.04**25 rev7mo ago](https://www.amazon.com/dp/B0G4Q2RLZT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)](https://m.media-amazon.com/images/I/418HzrhnFqL.jpg)**Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)**Astrodesigns**$12.15**3.0★**▲ 234%**](https://www.amazon.com/dp/B0GMRWPS53) [![Astrobrights Mega Collection Colored Cardstock Unicorn Assortment Expanded 6Colors 324 Sheets 65 lb/176 gsm 8.5 x 11 - MORE COLORS MORE SHEETS! (92060)](https://m.media-amazon.com/images/I/41SnJokyzIL.jpg)**Astrobrights Mega Collection Colored Cardstock Unicorn Assortment Expanded 6Colors 324 Sheets 65 lb/176 gsm 8.5 x 11 - MORE COLORS MORE SHEETS! (92060)**Astrobrights**$26.37**4.8★**▲ 229%**](https://www.amazon.com/dp/B0GND6KBW6) [![Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)](https://m.media-amazon.com/images/I/41zSjT0abvL.jpg)**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**4.8★**▲ 225%**](https://www.amazon.com/dp/B0GMRB8ZFW) [![Swanaryo 300 Sheets Colored Cardstock 8.5 x 11 5 Assorted Pastel Colors Construction Printer Paper for Scrapbook DIY Crafts Cards Making(65LB/180 GSM)](https://m.media-amazon.com/images/I/31F9-x2sLhL.jpg)**Swanaryo 300 Sheets Colored Cardstock 8.5 x 11 5 Assorted Pastel Colors Construction Printer Paper for Scrapbook DIY Crafts Cards Making(65LB/180 GSM)**Swanaryo**$28.96**5.0★**▲ 213%**](https://www.amazon.com/dp/B0FZ9PJLTM) [![gisgfim 60 Sheets Pastel Cardstock 8.5 X 11 Solid Dyed Core Construction Paper Cardstock 5 Assorted Colors Card Stock Printer Scrapbook Paper 65lb/180gsm for Embossing Printing Invitations DIY Craft](https://m.media-amazon.com/images/I/41o0LrKGQqL.jpg)**gisgfim 60 Sheets Pastel Cardstock 8.5 X 11 Solid Dyed Core Construction Paper Cardstock 5 Assorted Colors Card Stock Printer Scrapbook Paper 65lb/180gsm for Embossing Printing Invitations DIY Craft**gisgfim**$17.79**4.8★**▲ 157%**](https://www.amazon.com/dp/B0G2QCQXG2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Aug · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“Colors were beautiful”*

**Paper Quality**15%

*“Good Paper”*

**Quality-Overall**11%

*“Great quality cardstock”*

**Value For Money**6%

*“Great Value”*

**Paper Brightness**5%

*“Bright colors, sturdy paper”*

**Thickness**5%

*“It's the perfect thickness for paper crafting”*

**Strength**3%

*“Not flimsy”*

**Print Quality**2%

*“the printing outcome is clear”*

**Durability**2%

*“durable perfecting for projects”*

**Advertised Vs Actual Product**2%

*“Exactly what I wanted”*

### **What buyers complain about **

**Paper Quality**18%

*“The paper is very thin, rips easily”*

**Color**10%

*“colors are way darker than they seem”*

**Thickness**8%

*“This paper is hardly thick”*

**Advertised Vs Actual Product**7%

*“False advertisement”*

**Value For Money**6%

*“While this cardstock is a little more expensive than others”*

**Quality-Overall**4%

*“Everything is made so much cheaper these days”*

**Paper Compatibility**3%

*“Beware this paper is not compatible with printer ink”*

**Size-Overall**2%

*“not standard size”*

**Display Colors**2%

*“not colored all the way through”*

**Print Quality**2%

*“so when you print it will be just slightly off”*

### **Top return reasons **

**Color**24%

**Size-Overall**21%

**Paper Quality**16%

**Value For Money**7%

**Advertised Vs Actual Product**6%

**Display Colors**5%

**Paper Brightness**4%

**Paper Compatibility**3%

**Thickness**2%

**Thin**2%