---
title: "papyrus — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/papyrus"
last_updated: "2026-07-14T03:39:14.238Z"
locale: en
meta:
  description: "a small market ($39K/yr) — papyrus doesn't clear our bar today."
  "og:description": "a small market ($39K/yr) — papyrus doesn't clear our bar today."
  "og:title": "papyrus — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **papyrus**

**Skip it**

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 22Conversion 23Competition 81Returns 88Price range 73Avg price 69Brand share 43Review moat 68Quality gap 16

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Good****$4.99–$42.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.25**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****763.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$39K**

$39K/yr · 147K searches

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**19 **▲rising

**Sellers**

**44**

**Top-5 brand share**

**79%**

**Open market**

**15%**

- Papyrus41% - CraftsOfEgypt18% - Nefertari7% - Global Ion7% - HandMade0446% - Generic6% - Open — no brand owns it (13 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7824%$2K6%$2K8%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 60 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Papyrus Watercolor Hummingbird All Occasion Cards with Envelopes & Signature Seals Blank Inside for Personalized Message (12-Count)](https://m.media-amazon.com/images/I/41zAcdQ6y+L.jpg)**Papyrus Watercolor Hummingbird All Occasion Cards with Envelopes & Signature Seals Blank Inside for Personalized Message (12-Count)**Papyrus**$17.65**4.8★1,400 rev](https://www.amazon.com/dp/B07DG1ND29) [2![CraftsOfEgypt Set 10 Egyptian Papyrus Paper 4x6 inch (10x15 cm) - Ancient Alphabets Papyrus Sheets-Papyri for Art Project Scrapbooking and School History - Ideal Teaching Aid Scroll Paper](https://m.media-amazon.com/images/I/411khGm7crL.jpg)**CraftsOfEgypt Set 10 Egyptian Papyrus Paper 4x6 inch (10x15 cm) - Ancient Alphabets Papyrus Sheets-Papyri for Art Project Scrapbooking and School History - Ideal Teaching Aid Scroll Paper**CraftsOfEgypt**$10.02**4.5★279 rev](https://www.amazon.com/dp/B008HQJJFG) [3![15 Egyptian Blank Papyrus Paper 12 X 8 (30 x 20 cm) Ancient Pharaoh Alphabets Papyrus Sheets Papyri for Art Project Scrapbooking and School History Ideal Teaching Aid Scroll Paper + Book Mark Gift](https://m.media-amazon.com/images/I/41WCs9cE-fL.jpg)**15 Egyptian Blank Papyrus Paper 12 X 8 (30 x 20 cm) Ancient Pharaoh Alphabets Papyrus Sheets Papyri for Art Project Scrapbooking and School History Ideal Teaching Aid Scroll Paper + Book Mark Gift**Nefertari**$19.48**4.7★30 rev](https://www.amazon.com/dp/B0DFV15PCK) [4![10 Egyptian Papyrus Paper 8x12 Inch (20x30 cm) - Ancient Alphabets Papyrus Sheets-Papyri for Art Project Scrapbooking and School History - Ideal Teaching Aid Scroll Paper](https://m.media-amazon.com/images/I/41BbfZq79HL.jpg)**10 Egyptian Papyrus Paper 8x12 Inch (20x30 cm) - Ancient Alphabets Papyrus Sheets-Papyri for Art Project Scrapbooking and School History - Ideal Teaching Aid Scroll Paper**HandMade044**$10.13**4.7★42 rev](https://www.amazon.com/dp/B07YM1NZ1N) [5![30 Blank Egyptian Papyrus Sheets for Art Projects and Schools 8x12 Inch (20x30 Cm) + 2 Bookmark Gift](https://m.media-amazon.com/images/I/41JkTA6nkyL.jpg)**30 Blank Egyptian Papyrus Sheets for Art Projects and Schools 8x12 Inch (20x30 Cm) + 2 Bookmark Gift**Global Ion**$26.37**4.5★91 rev](https://www.amazon.com/dp/B09R1Q5H9K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Egyptian Papyrus Blank Paper Set of 20 Sheets for Art Projects Scrapbooking Album Refill Scrolls and Teaching Ancient Hieroglyphic History 4x6in (10x15cm)](https://m.media-amazon.com/images/I/413z6g2grjL.jpg)**Egyptian Papyrus Blank Paper Set of 20 Sheets for Art Projects Scrapbooking Album Refill Scrolls and Teaching Ancient Hieroglyphic History 4x6in (10x15cm)**SS ANTIQUITY&MARBLE**$15.68**2 rev8mo ago](https://www.amazon.com/dp/B0FZXVQKY3) [![Papyrus 75th Anniversary Greeting Card Assortment for Birthday and All Occasion with Keepsake Box (6-count)](https://m.media-amazon.com/images/I/41jlcjAUxjL.jpg)**Papyrus 75th Anniversary Greeting Card Assortment for Birthday and All Occasion with Keepsake Box (6-count)**Papyrus**$22.11**63 rev12mo ago](https://www.amazon.com/dp/B0FHBLBN2X) [![Goefun Vintage Stationery Paper Parchment Printer Paper 8.5 x 11 100 Sheets Aged Stationery for Letter Writing Certificates Diplomas Resumes Crafts100 GSM](https://m.media-amazon.com/images/I/41Nt1sFioKL.jpg)**Goefun Vintage Stationery Paper Parchment Printer Paper 8.5 x 11 100 Sheets Aged Stationery for Letter Writing Certificates Diplomas Resumes Crafts100 GSM**Goefun**$12.87**115 rev1y ago](https://www.amazon.com/dp/B0FFYHB7M9) [![Papyrus 14-Count All Occasion Blank Stationery Notes Vase of Flowers](https://m.media-amazon.com/images/I/41H9uqLe1dL.jpg)**Papyrus 14-Count All Occasion Blank Stationery Notes Vase of Flowers**Papyrus**$9.02**442 rev1y ago](https://www.amazon.com/dp/B0F1GCL8Z2) [![Papyrus 14-Count All-Occasion Blank Stationery Note Set Watercolor Beach Scene](https://m.media-amazon.com/images/I/416gsBaVSLL.jpg)**Papyrus 14-Count All-Occasion Blank Stationery Note Set Watercolor Beach Scene**Papyrus**$9.03**41 rev1y ago](https://www.amazon.com/dp/B0F1G9LD59)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Egyptian Papyrus Blank Paper Set of 50 Sheets for Art Projects Scrapbooking Album Refill Scrolls and Teaching Ancient Hieroglyphic History 8x12in (20x30cm)](https://m.media-amazon.com/images/I/51DY0ELo4JL.jpg)**Egyptian Papyrus Blank Paper Set of 50 Sheets for Art Projects Scrapbooking Album Refill Scrolls and Teaching Ancient Hieroglyphic History 8x12in (20x30cm)**CraftsOfEgypt**$42.76**4.7★**▲ 307%**](https://www.amazon.com/dp/B00J7WX08G) [![Papyrus Blank Birthday Cards Birthday Celebrations (20-Count)](https://m.media-amazon.com/images/I/41m8p9bqS1L.jpg)**Papyrus Blank Birthday Cards Birthday Celebrations (20-Count)**Papyrus**$15.45**4.8★**▲ 300%**](https://www.amazon.com/dp/B0842SMS71) [![Papyrus Birthday Card for Husband (I love you so much)](https://m.media-amazon.com/images/I/41+uQ0wLzSL.jpg)**Papyrus Birthday Card for Husband (I love you so much)**Papyrus**$8.81**4.9★**▲ 286%**](https://www.amazon.com/dp/B0DYVQC1TJ) [![NomadCraftsCo. Blank Vintage Handmade Deckled Edge Paper | 75 Sheets of Recycled Cotton Papers Perfect Sheet for Any Medium Blank Watercolor Paper Cards 150 GSM Thick & Acid-free Antique Paper](https://m.media-amazon.com/images/I/31ANv1lRXhL.jpg)**NomadCraftsCo. Blank Vintage Handmade Deckled Edge Paper | 75 Sheets of Recycled Cotton Papers Perfect Sheet for Any Medium Blank Watercolor Paper Cards 150 GSM Thick & Acid-free Antique Paper**NomadCraftsCo.**$19.86**4.6★**▲ 231%**](https://www.amazon.com/dp/B0C4FSBB45) [![Papyrus Pop-Up Card for Birthday (Have a Fantastic Birthday)](https://m.media-amazon.com/images/I/514SbovbX9L.jpg)**Papyrus Pop-Up Card for Birthday (Have a Fantastic Birthday)**Papyrus**$8.94**4.9★**▲ 219%**](https://www.amazon.com/dp/B0DJ9B7K5D)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — -6.2% search growth over the last 90 days.

13K8KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**30%

*“Very nice quality cards”*

**Paper Quality**21%

*“Awesome paper”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Color**5%

*“The colors are vivid”*

**Design-Overall**5%

*“Great design”*

**Value For Money**4%

*“Worth it”*

**Print Quality**3%

*“I am successful in printing with it”*

**Thickness**2%

*“The thick card stock, beautiful artwork & the little extra add-ons are just ADORABLE”*

**Size-Overall**2%

*“great size”*

**Paper Brightness**2%

*“Paper is a beautiful color and great quality and I'm very pleased with the purchase”*

### **What buyers complain about **

**Size-Overall**18%

*“Not the right size”*

**Paper Quality**16%

*“Thought paper/card would be better quality”*

**Quality-Overall**8%

*“Quality control was lacking”*

**Thickness**7%

*“its pretty thin”*

**Advertised Vs Actual Product**5%

*“Just not the same”*

**Color**5%

*“Not convinced its for watercolors”*

**Value For Money**3%

*“These cards look more expensive than what I expected”*

**Strength**3%

*“the envelope is flimsy”*

**Print Quality**2%

*“is just a cheap printed on image”*

**Paper Brightness**2%

*“The paper is too dark”*

### **Top return reasons **

**Size-Overall**32%

**Paper Quality**13%

**Color**9%

**Advertised Vs Actual Product**9%

**Paper Brightness**7%

**Value For Money**5%

**Quality-Overall**4%

**Thin**2%

**Print Quality**2%

**Display Colors**2%