--- title: "palo santo essential oil — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/palo-santo-essential-oil" last_updated: "2026-07-10T01:03:53.742Z" locale: en meta: description: "a small market ($168K/yr) — palo santo essential oil doesn't clear our bar today." "og:description": "a small market ($168K/yr) — palo santo essential oil doesn't clear our bar today." "og:title": "palo santo essential oil — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **palo santo essential oil** **Skip it****46/100 ** a small market ($168K/yr) — palo santo essential oil doesn't clear our bar today. **Market/yr** **$168K** **Growth (1y)** **+117.4%** **Products** **16** **Brands** **14** was 15 a year ago **Sellers** **14** **Price range** **$6.60–$47.20** **Returns** **1.0%** **Rating** **4.3★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **8** ×0.30 Growth **67** ×0.30 Competition **37** ×0.20 Quality gap **65** ×0.10 Returns **92** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +117.4% year over year. 3K2KPrime Day '25Spike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.2× ## **Competition** - EUQEE23% - Gya Labs20% - Plant Guru19% - Nirvana Nurture6% - ArOmis Aromatherapy6% - KUKKA essential oils4% - Other (8 brands)21% The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 14 sellers compete here. **Brands** **14 **▼falling was 15 a year ago **Sellers** **14** **Top 5 brand share** **75%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![EUQEE Palo Santo Essential Oil 118mL Pure Palo Santo Oil Premium Essential Oil with Glass Dropper for Diffuser Soap Candle Making - 4Fl. Oz](https://m.media-amazon.com/images/I/41l3Puha97L.jpg) [**EUQEE Palo Santo Essential Oil 118mL Pure Palo Santo Oil Premium Essential Oil with Glass Dropper for Diffuser Soap Candle Making - 4Fl. Oz**](https://www.amazon.com/dp/B0CHRN5WTP) EUQEE$14.444.3★6,06323%▼falling 2 ![100% Pure Palo Santo Essential Oil - 0.34 Fl Oz - Palo Santo Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/51seiQJXjrL.jpg) [**100% Pure Palo Santo Essential Oil - 0.34 Fl Oz - Palo Santo Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**](https://www.amazon.com/dp/B09M891DJZ) Gya Labs$14.554.4★55820%▼falling 3 ![Palo Santo Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.](https://m.media-amazon.com/images/I/31AxT1440AL.jpg) [**Palo Santo Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.**](https://www.amazon.com/dp/B0BRNXYBYL) Plant Guru$10.354.2★22610%▲rising 4 ![Nirvana Nurture Palo Santo Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care](https://m.media-amazon.com/images/I/31BsWbT2L4L.jpg) [**Nirvana Nurture Palo Santo Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**](https://www.amazon.com/dp/B0F54FDJV7) Nirvana Nurture$16.004.1★166%▲rising 5 ![ArOmis Organic Palo Santo Essential Oil - 100% Pure Therapeutic Grade 10ml (.34 Fl Oz) - Undiluted Premium Oils for Aromatherapy - All the Aroma None of the Smoke - Wildcrafted and Sustainable](https://m.media-amazon.com/images/I/41CsIvoAkDL.jpg) [**ArOmis Organic Palo Santo Essential Oil - 100% Pure Therapeutic Grade 10ml (.34 Fl Oz) - Undiluted Premium Oils for Aromatherapy - All the Aroma None of the Smoke - Wildcrafted and Sustainable**](https://www.amazon.com/dp/B07HNRRKD6) ArOmis Aromatherapy$15.824.2★8786%▼falling 6 ![Palo Santo Essential Oil (Holy Wood) 5 ml. 100% Pure Natural Undiluted Therapeutic Grade Bursera Graveolens Extract](https://m.media-amazon.com/images/I/41Q7ji9gUXL.jpg) [**Palo Santo Essential Oil (Holy Wood) 5 ml. 100% Pure Natural Undiluted Therapeutic Grade Bursera Graveolens Extract**](https://www.amazon.com/dp/B017UOF0UI) Plant Guru$6.604.2★1156%▲rising 7 ![100% Pure Palo Santo Oil - 1 Fl Oz Palo Santo Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/51xPu-tdKOL.jpg) [**100% Pure Palo Santo Oil - 1 Fl Oz Palo Santo Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**](https://www.amazon.com/dp/B0F47PWHG5) KUKKA essential oils$13.104.0★264%▲rising 8 ![Plant Therapy Palo Santo Essential Oil 5 mL (1/6 oz) 100% Pure Undiluted Natural Calming Aromatherapy Tension Headache Pain Support](https://m.media-amazon.com/images/I/31eAC24y5HL.jpg) [**Plant Therapy Palo Santo Essential Oil 5 mL (1/6 oz) 100% Pure Undiluted Natural Calming Aromatherapy Tension Headache Pain Support**](https://www.amazon.com/dp/B01MTAHTF2) Plant Therapy$17.994.4★1,8514%▲rising 9 ![GM Gumili Palo Santo Essential Oil 2 Oz 100% Pure Palo Santo Oil for Diffuser Skin Hair Body & Face Perfume Sweet Creamy Scent for Relaxation Aromatherapy & Massage](https://m.media-amazon.com/images/I/418amqGSwPL.jpg) [**GM Gumili Palo Santo Essential Oil 2 Oz 100% Pure Palo Santo Oil for Diffuser Skin Hair Body & Face Perfume Sweet Creamy Scent for Relaxation Aromatherapy & Massage**](https://www.amazon.com/dp/B0FNWDCCV9) gm gumili$9.933.7★364%▼falling 10 ![Palo Santo Essential Oil (Holy Wood) 10 ml. 100% Pure Natural Undiluted Therapeutic Grade Bursera Graveolens Extract](https://m.media-amazon.com/images/I/41rDDx8MiNL.jpg) [**Palo Santo Essential Oil (Holy Wood) 10 ml. 100% Pure Natural Undiluted Therapeutic Grade Bursera Graveolens Extract**](https://www.amazon.com/dp/B015X03YGS) Plant Guru$11.714.5★2694%—flat 11 ![AirScent Santal Diffuser Oil No. 1033 - Santal-33 Inspired Perfume Dupe - Cardomom Sandalwood Iris - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 10 mL 0.34 fl oz](https://m.media-amazon.com/images/I/31270ll2+3L.jpg) [**AirScent Santal Diffuser Oil No. 1033 - Santal-33 Inspired Perfume Dupe - Cardomom Sandalwood Iris - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 10 mL 0.34 fl oz**](https://www.amazon.com/dp/B0DPZWF65X) Air-Scent$9.214.5★7964%▲rising 12 ![Edens Garden Palo Santo Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Skin Face Candle 10 ml (.33 fl oz)](https://m.media-amazon.com/images/I/31oxusjQUxL.jpg) [**Edens Garden Palo Santo Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Skin Face Candle 10 ml (.33 fl oz)**](https://www.amazon.com/dp/B0BMVRJXQP) Edens Garden$24.784.5★142%—flat 13 ![VINEVIDA Palo Santo Essential Oil 4 oz - Undiluted Palo Santo Oil 4 oz - DIY Candle Scents for Candlemaking - Bulk Essential Oil for Soap Making](https://m.media-amazon.com/images/I/31fa19gydjL.jpg) [**VINEVIDA Palo Santo Essential Oil 4 oz - Undiluted Palo Santo Oil 4 oz - DIY Candle Scents for Candlemaking - Bulk Essential Oil for Soap Making**](https://www.amazon.com/dp/B09L1MVRR8) VINEVIDA$47.204.2★2702%—flat 14 ![Sz Essentials Palo Santo Essential Oil 100% Pure Ethically Sourced from Peru Sacred Oil for Ritual Use Spiritual Cleansing & Energy Clearing Bursera graveolens Vegan 0.17 fl oz (5mL)](https://m.media-amazon.com/images/I/31RyHrhA7pL.jpg) [**Sz Essentials Palo Santo Essential Oil 100% Pure Ethically Sourced from Peru Sacred Oil for Ritual Use Spiritual Cleansing & Energy Clearing Bursera graveolens Vegan 0.17 fl oz (5mL)**](https://www.amazon.com/dp/B089RR887K) Sz Essentials$18.724.3★1632%▼falling 15 ![HIQILI Sandalwood Essential Oils 1 Fl Oz for Skin Diffuser Perfume Candle Soap Making Includes Premium Quality Glass Dropper](https://m.media-amazon.com/images/I/41avjF3T-CL.jpg) [**HIQILI Sandalwood Essential Oils 1 Fl Oz for Skin Diffuser Perfume Candle Soap Making Includes Premium Quality Glass Dropper**](https://www.amazon.com/dp/B08YL9QZ5T) HIQILI$8.314.4★3,0191%▼falling **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![EUQEE Palo Santo Essential Oil 118mL Pure Palo Santo Oil Premium Essential Oil with Glass Dropper for Diffuser Soap Candle Making - 4Fl. Oz](https://m.media-amazon.com/images/I/41l3Puha97L.jpg)**EUQEE Palo Santo Essential Oil 118mL Pure Palo Santo Oil Premium Essential Oil with Glass Dropper for Diffuser Soap Candle Making - 4Fl. Oz** EUQEE**$14.44**4.3★6,063 reviews](https://www.amazon.com/dp/B0CHRN5WTP) [![100% Pure Palo Santo Essential Oil - 0.34 Fl Oz - Palo Santo Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/51seiQJXjrL.jpg)**100% Pure Palo Santo Essential Oil - 0.34 Fl Oz - Palo Santo Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent** Gya Labs**$14.55**4.4★558 reviews](https://www.amazon.com/dp/B09M891DJZ) [![Palo Santo Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.](https://m.media-amazon.com/images/I/31AxT1440AL.jpg)**Palo Santo Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.** Plant Guru**$10.35**4.2★226 reviews](https://www.amazon.com/dp/B0BRNXYBYL) [![Nirvana Nurture Palo Santo Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care](https://m.media-amazon.com/images/I/31BsWbT2L4L.jpg)**Nirvana Nurture Palo Santo Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care** Nirvana Nurture**$16.00**4.1★16 reviews](https://www.amazon.com/dp/B0F54FDJV7) [![ArOmis Organic Palo Santo Essential Oil - 100% Pure Therapeutic Grade 10ml (.34 Fl Oz) - Undiluted Premium Oils for Aromatherapy - All the Aroma None of the Smoke - Wildcrafted and Sustainable](https://m.media-amazon.com/images/I/41CsIvoAkDL.jpg)**ArOmis Organic Palo Santo Essential Oil - 100% Pure Therapeutic Grade 10ml (.34 Fl Oz) - Undiluted Premium Oils for Aromatherapy - All the Aroma None of the Smoke - Wildcrafted and Sustainable** ArOmis Aromatherapy**$15.82**4.2★878 reviews](https://www.amazon.com/dp/B07HNRRKD6) [![Palo Santo Essential Oil (Holy Wood) 5 ml. 100% Pure Natural Undiluted Therapeutic Grade Bursera Graveolens Extract](https://m.media-amazon.com/images/I/41Q7ji9gUXL.jpg)**Palo Santo Essential Oil (Holy Wood) 5 ml. 100% Pure Natural Undiluted Therapeutic Grade Bursera Graveolens Extract** Plant Guru**$6.60**4.2★115 reviews](https://www.amazon.com/dp/B017UOF0UI) [![100% Pure Palo Santo Oil - 1 Fl Oz Palo Santo Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/51xPu-tdKOL.jpg)**100% Pure Palo Santo Oil - 1 Fl Oz Palo Santo Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent** KUKKA essential oils**$13.10**4.0★26 reviews](https://www.amazon.com/dp/B0F47PWHG5) [![Plant Therapy Palo Santo Essential Oil 5 mL (1/6 oz) 100% Pure Undiluted Natural Calming Aromatherapy Tension Headache Pain Support](https://m.media-amazon.com/images/I/31eAC24y5HL.jpg)**Plant Therapy Palo Santo Essential Oil 5 mL (1/6 oz) 100% Pure Undiluted Natural Calming Aromatherapy Tension Headache Pain Support** Plant Therapy**$17.99**4.4★1,851 reviews](https://www.amazon.com/dp/B01MTAHTF2) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**73% *“Amazing aroma”* **Quality-Overall**7% *“The brand Hotel is the best brand I've found”* **Advertised Vs Actual Product**3% *“The description is very accurate”* **Value For Money**2% *“Great value for the money”* **Durability**2% *“Lasts an Ok Amount of Time When Wearing”* **Strength**1% *“Its strong though”* **Ease Of Use**1% *“a handy dropper”* **Ingredients-Overall**1% *“Palo Santo oil is highly valued for its aromatic, psychological, and physiological properties”* **Comfort-Overall**1% *“It's perfect for relaxing or setting a peaceful atmosphere”* **Soothing Effect**1% *“Warm, calming, woodsy perfection that makes every room feel cozy”* ### **What buyers complain about ** **Smell**67% *“disgusting chemical smell”* **Quality-Overall**4% *“Not what I was hoping for based on the positive reviews”* **Advertised Vs Actual Product**4% *“Deceptive”* **Size-Overall**4% *“Pointless to buy this size as it runs out in 10 mins”* **Ingredients-Overall**3% *“I had a hard time determining the ingredients”* **Dilute/Watery**3% *“very diluted”* **Value For Money**2% *“just wish it was a little cheaper”* **Comfort-Overall**1% *“Left a very weird uncomfortable feeling in my throat”* **Natural Ingredients**1% *“not natural”* **Bitter**1% *“Smells a bit bitter”* #### **Top return reasons**- Smell75% - Advertised Vs Actual Product10% - Leak-Proof4% - Size-Overall4% - Value For Money1% - Quality-Overall1% - Vegan/Organic1% - Functionality-Overall1% - Oily/Greasy0% - Strength0%