---
title: "palette paper — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/palette-paper"
last_updated: "2026-07-13T18:58:08.164Z"
locale: en
meta:
  description: "strong incumbent ratings (4.7★) — palette paper doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.7★) — palette paper doesn't clear our bar today."
  "og:title": "palette paper — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **palette paper**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 37Growth 21Conversion 97Competition 19Returns 97Price range 41Avg price 51Brand share 28Review moat 54Quality gap 18

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,337.08**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.14**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.53–$20.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$181K**

$181K/yr · 98K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-7.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **—flat

**Sellers**

**40**

**Top-5 brand share**

**88%**

**Open market**

**3%**

- Strathmore27% - Mr. Pen20% - Zenacolor16% - Prudiut14% - Jack Richeson10% - Bellofy9% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$18K15%$27K20%$36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Strathmore Tape Bound Palette Paper Pad 41 lb. 9X12 40 Sheets (365-9)](https://m.media-amazon.com/images/I/51kVEUGqmzL.jpg)**Strathmore Tape Bound Palette Paper Pad 41 lb. 9X12 40 Sheets (365-9)**Strathmore**$8.86**4.8★4,833 rev](https://www.amazon.com/dp/B00CPD0O1U) [2![Mr. Pen- Disposable Paint Palette Paper Paint Pad 9x12 40 Sheets](https://m.media-amazon.com/images/I/51Fcxbg+IfL.jpg)**Mr. Pen- Disposable Paint Palette Paper Paint Pad 9x12 40 Sheets**Mr. Pen**$7.19**4.7★1,211 rev](https://www.amazon.com/dp/B09JCP9VRW) [3![Zenacolor - Paper Palette Pad - 50 Removable and Disposable Sheets for Painters - 80gsm 24lb - Paint Mixing Palette for All Paints (Oil Acrylic Watercolor ...)](https://m.media-amazon.com/images/I/41ads5Hx6KL.jpg)**Zenacolor - Paper Palette Pad - 50 Removable and Disposable Sheets for Painters - 80gsm 24lb - Paint Mixing Palette for All Paints (Oil Acrylic Watercolor ...)**Zenacolor**$7.59**4.7★976 rev](https://www.amazon.com/dp/B08N67Z98C) [4![Palette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design](https://m.media-amazon.com/images/I/41m-Zzbgy0L.jpg)**Palette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design**Prudiut**$8.32**4.8★52 rev](https://www.amazon.com/dp/B0FQP5L7QX) [5![Bellofy 2X Disposable Palette Paper 9x12 Inches | Mess-Free Paper Artist Palette for Acrylic Oil Paint | Perfect Painting for Artists Kids & Beginners | Easy-to-Use Tear-Off Sheets for Mixing Colors](https://m.media-amazon.com/images/I/51MBVzC+brL.jpg)**Bellofy 2X Disposable Palette Paper 9x12 Inches | Mess-Free Paper Artist Palette for Acrylic Oil Paint | Perfect Painting for Artists Kids & Beginners | Easy-to-Use Tear-Off Sheets for Mixing Colors**Bellofy**$14.99**4.7★1,133 rev](https://www.amazon.com/dp/B07FW773GF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Palette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design](https://m.media-amazon.com/images/I/41m-Zzbgy0L.jpg)**Palette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design**Prudiut**$8.32**52 rev10mo ago](https://www.amazon.com/dp/B0FQP5L7QX) [![MEEDEN Artist Palette Paper Pad: 12x16 40 Sheets (80lb/120gsm) Paint Palette Paper - Disposable Color Mixing Paper for Acrylic Watercolor Oil Painting](https://m.media-amazon.com/images/I/41BVxxyz-1L.jpg)**MEEDEN Artist Palette Paper Pad: 12x16 40 Sheets (80lb/120gsm) Paint Palette Paper - Disposable Color Mixing Paper for Acrylic Watercolor Oil Painting**MEEDEN**$15.37**178 rev1y ago](https://www.amazon.com/dp/B0DWMFBYP2) [![Jack Richeson Grey Matters Disposable Paper Palette 9 x12 2 Pack Includes 2 Palette Knives](https://m.media-amazon.com/images/I/41AtZ8KkvsL.jpg)**Jack Richeson Grey Matters Disposable Paper Palette 9 x12 2 Pack Includes 2 Palette Knives**Jack Richeson**$20.96**28 rev1y ago](https://www.amazon.com/dp/B0DTKWZNW7) [![Jack Richeson Grey Matters Disposable Paper Palette 6 x 9 3 Pack Includes Palette Knife](https://m.media-amazon.com/images/I/41NjFzjp1IL.jpg)**Jack Richeson Grey Matters Disposable Paper Palette 6 x 9 3 Pack Includes Palette Knife**Jack Richeson**$16.81**9 rev1y ago](https://www.amazon.com/dp/B0DTLMN5RQ) [![Mr. Pen- Disposable Paint Palette Paper Paint Pad 6 x 9 40 Sheets](https://m.media-amazon.com/images/I/51i18eCNijL.jpg)**Mr. Pen- Disposable Paint Palette Paper Paint Pad 6 x 9 40 Sheets**Mr. Pen**$6.53**1,211 rev2y ago](https://www.amazon.com/dp/B0CGG2GH5H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Palette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design](https://m.media-amazon.com/images/I/41m-Zzbgy0L.jpg)**Palette Paper Pad 9x12 Disposable Paint Palette Paper 40 Heavyweight Sheets (120gsm/73lb) for Oil Acrylic Watercolor - Mixing Palette Pad with Tear-Off Design**Prudiut**$8.32**4.8★**▲ 119%**](https://www.amazon.com/dp/B0FQP5L7QX) [![Mr. Pen- Disposable Paint Palette Paper Paint Pad 6 x 9 40 Sheets](https://m.media-amazon.com/images/I/51i18eCNijL.jpg)**Mr. Pen- Disposable Paint Palette Paper Paint Pad 6 x 9 40 Sheets**Mr. Pen**$6.53**4.7★**▲ 81%**](https://www.amazon.com/dp/B0CGG2GH5H) [![Jack Richeson Grey Matters Disposable Paper Palette 9 x12 2 Pack Includes 2 Palette Knives](https://m.media-amazon.com/images/I/41AtZ8KkvsL.jpg)**Jack Richeson Grey Matters Disposable Paper Palette 9 x12 2 Pack Includes 2 Palette Knives**Jack Richeson**$20.96**4.9★**▲ 61%**](https://www.amazon.com/dp/B0DTKWZNW7) [![Zenacolor - Paper Palette Pad - 50 Removable and Disposable Sheets for Painters - 80gsm 24lb - Paint Mixing Palette for All Paints (Oil Acrylic Watercolor ...)](https://m.media-amazon.com/images/I/41ads5Hx6KL.jpg)**Zenacolor - Paper Palette Pad - 50 Removable and Disposable Sheets for Painters - 80gsm 24lb - Paint Mixing Palette for All Paints (Oil Acrylic Watercolor ...)**Zenacolor**$7.59**4.7★**— 7%**](https://www.amazon.com/dp/B08N67Z98C) [![Jack Richeson Grey Matters Disposable Paper Palette 6 x 9 3 Pack Includes Palette Knife](https://m.media-amazon.com/images/I/41NjFzjp1IL.jpg)**Jack Richeson Grey Matters Disposable Paper Palette 6 x 9 3 Pack Includes Palette Knife**Jack Richeson**$16.81**4.6★**— 4%**](https://www.amazon.com/dp/B0DTLMN5RQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Nice high quality Palette Pad”*

**Ease Of Cleaning**14%

*“Makes clean up a breeze”*

**Advertised Vs Actual Product**11%

*“Does the job I need”*

**Size-Overall**11%

*“Works great and the size is very manageable”*

**Ease Of Use**10%

*“Easy to use”*

**Paint Quality**10%

*“Perfect item for painting”*

**Color**7%

*“colored gray so color shows up really well”*

**Value For Money**7%

*“Fair price”*

**Durability**1%

*“Extremely durable, comfortable, made of good material, super useful, fits perfectly”*

**Efficiency**1%

*“Works Great”*

### **What buyers complain about **

**Size-Overall**17%

*“They kind of look like place mats too with how big they are”*

**Thickness**17%

*“a bit thin”*

**Strength**9%

*“It is a little on the flimsy side though”*

**Paint Quality**9%

*“making it difficult to keep paint in place”*

**Brightness/Shine/Glow**5%

*“Not as shiny as expected”*

**Ease Of Cleaning**3%

*“Palette paper should easily wipe off to use”*

**Quality-Overall**3%

*“Other brands are better”*

**Color**3%

*“This paper makes it very difficult to mix colors”*

### **Top return reasons **

**Size-Overall**51%

**Advertised Vs Actual Product**12%

**Thin**5%

**Quality-Overall**5%

**Value For Money**5%

**Color**4%

**Paint Quality**3%

**Material Quality**2%

**Moist/Dry**2%

**Functionality-Overall**2%