---
title: "paints for kids ages 8-12 — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paints-for-kids-ages-8-12"
last_updated: "2026-07-14T03:52:15.207Z"
locale: en
meta:
  description: "strong incumbent ratings (4.7★) — paints for kids ages 8-12 doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.7★) — paints for kids ages 8-12 doesn't clear our bar today."
  "og:title": "paints for kids ages 8-12 — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paints for kids ages 8-12**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 27Growth 19Conversion 19Competition 69Returns 94Price range 87Avg price 95Brand share 41Review moat 23Quality gap 18

**Avg price**

**Incredible****$32.74**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$10.48–$58.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$111K**

$111K/yr · 223K searches

**Review moat**

**Bad****8,525.76**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **—flat

**Sellers**

**14**

**Top-5 brand share**

**81%**

**Open market**

**0%**

- ARTEZA60% - --19% - Mont Marte18% - Artbreezing2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$11K15%$17K20%$22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ARTEZA Acrylic Paint Set 60 Colors in 22 ml Tubes High-Viscosity Acrylic Paints with 5 Metallic Colors for Canvas Wood Paper Mixed Media Blending Layering and Texture](https://m.media-amazon.com/images/I/51O6fQXHDlL.jpg)**ARTEZA Acrylic Paint Set 60 Colors in 22 ml Tubes High-Viscosity Acrylic Paints with 5 Metallic Colors for Canvas Wood Paper Mixed Media Blending Layering and Texture**--**$55.97**4.8★15,547 rev](https://www.amazon.com/dp/B077Y87WR9) [2![Mont Marte Acrylic Colour Paint Set Signature 24pc x 1.21 US fl.oz (36ml) Acrylic Paint Kit Ideal for Canvas Wood Air Dried Clay Cardboard and More Great Beginner Acrylic Paint Set Includes 24 Colors](https://m.media-amazon.com/images/I/515YxDCF9BL.jpg)**Mont Marte Acrylic Colour Paint Set Signature 24pc x 1.21 US fl.oz (36ml) Acrylic Paint Kit Ideal for Canvas Wood Air Dried Clay Cardboard and More Great Beginner Acrylic Paint Set Includes 24 Colors**Mont Marte**$21.25**4.8★15,467 rev](https://www.amazon.com/dp/B07BPPGYB1) [3![ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media](https://m.media-amazon.com/images/I/51erGbs4ThL.jpg)**ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media**ARTEZA**$32.91**4.4★176 rev](https://www.amazon.com/dp/B0B15BBDZC) [4![ARTEZA Craft Acrylic Paint Set of 20 Vintage Tones 2.02-oz/60 ml Bottles Water-Based Matte Finish Matte Acrylic Paint Set for Art & DIY Outdoor Projects on Glass Wood Ceramics Fabrics Paper & Canvas](https://m.media-amazon.com/images/I/51itA36xG9L.jpg)**ARTEZA Craft Acrylic Paint Set of 20 Vintage Tones 2.02-oz/60 ml Bottles Water-Based Matte Finish Matte Acrylic Paint Set for Art & DIY Outdoor Projects on Glass Wood Ceramics Fabrics Paper & Canvas**ARTEZA**$22.47**4.8★5,568 rev](https://www.amazon.com/dp/B08FXHSM8J) [5![ARTEZA Craft Acrylic Paint 2 ounce Bottles Water-Based Matte Finish Paints Art Supplies for Glass Wood Ceramics Fabrics Leather Paper](https://m.media-amazon.com/images/I/51ugVrlm2AL.jpg)**ARTEZA Craft Acrylic Paint 2 ounce Bottles Water-Based Matte Finish Paints Art Supplies for Glass Wood Ceramics Fabrics Leather Paper**ARTEZA**$17.97**4.8★5,568 rev](https://www.amazon.com/dp/B083KP2JL8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)](https://m.media-amazon.com/images/I/51OTpg29ZgL.jpg)**Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)**Artbreezing**$35.42**130 rev1y ago](https://www.amazon.com/dp/B0DX1SLJWJ) [![ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media](https://m.media-amazon.com/images/I/51erGbs4ThL.jpg)**ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media**ARTEZA**$32.91**176 rev4y ago](https://www.amazon.com/dp/B0B15BBDZC) [![ARTEZA Pastel Acrylic Paint Set of 8 Metallic Tones 4.06 fl oz Tubes High Viscosity Water-Based Paint Glossy Finish Art Supplies for Painting Paper Canvas Wood and Fabric and DIY Projects](https://m.media-amazon.com/images/I/51FSrC4dE5L.jpg)**ARTEZA Pastel Acrylic Paint Set of 8 Metallic Tones 4.06 fl oz Tubes High Viscosity Water-Based Paint Glossy Finish Art Supplies for Painting Paper Canvas Wood and Fabric and DIY Projects**ARTEZA**$32.93**15,547 rev4y ago](https://www.amazon.com/dp/B09GYCN69V) [![ARTEZA Alcohol Markers Set of 12 Classic Colors EverBlend Dual-Tip Markers for Adult Coloring - Medium Chisel and Brush Nib](https://m.media-amazon.com/images/I/51Eo1l7iSYS.jpg)**ARTEZA Alcohol Markers Set of 12 Classic Colors EverBlend Dual-Tip Markers for Adult Coloring - Medium Chisel and Brush Nib**ARTEZA**$14.17**564 rev5y ago](https://www.amazon.com/dp/B08VNBPGDT) [![ARTEZA Alcohol Markers Set of 36 Portrait & Skin Tone EverBlend Dual Tip Markers with Fine and Chisel Nibs and Organizer Box for Drawing](https://m.media-amazon.com/images/I/51HgGkOTw5S.jpg)**ARTEZA Alcohol Markers Set of 36 Portrait & Skin Tone EverBlend Dual Tip Markers with Fine and Chisel Nibs and Organizer Box for Drawing**ARTEZA**$30.96**1,331 rev5y ago](https://www.amazon.com/dp/B08VJJHSWV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Arteza Metallic Acrylic Paint Set of 8 Jewel Tones Colors in 4.06oz Tubes Rich Pigments Non Fading Paints for Artists and Hobby Painters](https://m.media-amazon.com/images/I/51o1Uf55NaL.jpg)**Arteza Metallic Acrylic Paint Set of 8 Jewel Tones Colors in 4.06oz Tubes Rich Pigments Non Fading Paints for Artists and Hobby Painters**ARTEZA**$34.84**4.8★**▲ 141%**](https://www.amazon.com/dp/B08FXJ4D74) [![Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)](https://m.media-amazon.com/images/I/51OTpg29ZgL.jpg)**Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)**Artbreezing**$35.42**4.5★**▲ 113%**](https://www.amazon.com/dp/B0DX1SLJWJ) [![ARTEZA Acrylic Paint Set 60 Colors in 22 ml Tubes High-Viscosity Acrylic Paints with 5 Metallic Colors for Canvas Wood Paper Mixed Media Blending Layering and Texture](https://m.media-amazon.com/images/I/51O6fQXHDlL.jpg)**ARTEZA Acrylic Paint Set 60 Colors in 22 ml Tubes High-Viscosity Acrylic Paints with 5 Metallic Colors for Canvas Wood Paper Mixed Media Blending Layering and Texture**--**$55.97**4.8★**▲ 112%**](https://www.amazon.com/dp/B077Y87WR9) [![ARTEZA Outdoor Acrylic Paint Set 20 Colors 2 oz Bottles Water-Based Matte Acrylic Paint for Rocks Wood Canvas Glass Ceramic Fabric Leather Paper and Outdoor Crafts](https://m.media-amazon.com/images/I/51OZMe9YSDL.jpg)**ARTEZA Outdoor Acrylic Paint Set 20 Colors 2 oz Bottles Water-Based Matte Acrylic Paint for Rocks Wood Canvas Glass Ceramic Fabric Leather Paper and Outdoor Crafts**ARTEZA**$38.45**4.8★**▲ 107%**](https://www.amazon.com/dp/B07NDP8TFH) [![ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media](https://m.media-amazon.com/images/I/51erGbs4ThL.jpg)**ARTEZA Acrylic Gouache Paint Set 36 Colors in 22 ml Tubes Opaque Matte Acrylic Paints for Illustration Design Layering Canvas and Mixed Media**ARTEZA**$32.91**4.4★**▲ 105%**](https://www.amazon.com/dp/B0B15BBDZC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**34%

*“the colors are vibrant”*

**Paint Quality**15%

*“Paint is so pretty”*

**Quality-Overall**14%

*“Great selection”*

**Value For Money**7%

*“They are affordable”*

**Gifting Purpose**3%

*“Got as a gift”*

**Durability**2%

*“Excellent quality and durability”*

**Coverage**2%

*“It covers pretty well”*

**Ease Of Use**2%

*“Easy to use”*

**Soft Feel**2%

*“they are smooth”*

**Texture/Consistency-Overall**2%

*“They have a more fluid working consistency - between heavy bodied and fluid acrylics”*

### **What buyers complain about **

**Paint Quality**17%

*“Missing tube of paint”*

**Value For Money**10%

*“basically the same low payoff”*

**Color**9%

*“the colors are not strong enough to cover underneath other colors”*

**Quality-Overall**8%

*“The fluorescent ones are especially poor quality”*

**Durability**7%

*“disappointed on one thing they said break resistant”*

**Advertised Vs Actual Product**7%

*“so this product is flat out advertising something it doesn't come with”*

**Size-Overall**5%

*“Bottles smaller than expected”*

**Thickness**5%

*“It is thick”*

**Weight Heavy**2%

*“heavy”*

**Coverage**2%

*“Not great coverage”*

### **Top return reasons **

**Paint Quality**42%

**Value For Money**15%

**Color**10%

**Advertised Vs Actual Product**8%

**Quality-Overall**4%

**Size-Overall**4%

**Display Colors**4%

**Functionality-Overall**3%

**Defective Material/Parts**1%

**Brightness/Shine/Glow**1%