---
title: "painting kit — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/painting-kit"
last_updated: "2026-07-14T04:08:33.946Z"
locale: en
meta:
  description: "painting kit shows a sweet-spot price point ($32.18 avg), but soft demand (-32.1% this quarter) keeps it on the watch list."
  "og:description": "painting kit shows a sweet-spot price point ($32.18 avg), but soft demand (-32.1% this quarter) keeps it on the watch list."
  "og:title": "painting kit — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **painting kit**

**Worth a look**

Shows a sweet-spot price point ($32.18 avg), but soft demand (-32.1% this quarter) keeps it on the watch list.

Market size 58Growth 9Conversion 27Competition 83Returns 84Price range 81Avg price 95Brand share 79Review moat 55Quality gap 23

**Avg price**

**Incredible****$32.18**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$6.90–$109.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****$452K**

$452K/yr · 642K searches

**Review moat**

**Good****1,307.22**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-32.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**38 **▲rising

**Sellers**

**67**

**Top-5 brand share**

**56%**

**Open market**

**40%**

- ESRICH28% - Nicpro11% - koseibal8% - MISUMISO4% - Artbreezing4% - pomaylor4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$14K6%$27K9%$41K12%$54K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 58 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners](https://m.media-amazon.com/images/I/517kLCjbdDL.jpg)**ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners**ESRICH**$10.21**4.6★1,096 rev](https://www.amazon.com/dp/B0CVX4WJV3) [2![Nicpro 68PCS Acrylic Paint Canvas Set for Adults Art Painting Supplies Kit with 24 Acrylic Paints Table Easel 8 Canvas Panels 12 Brushes Paper Pad Cleaning Cup Sponge Palette for Beginner Artist](https://m.media-amazon.com/images/I/51jHkx3RTBL.jpg)**Nicpro 68PCS Acrylic Paint Canvas Set for Adults Art Painting Supplies Kit with 24 Acrylic Paints Table Easel 8 Canvas Panels 12 Brushes Paper Pad Cleaning Cup Sponge Palette for Beginner Artist**Nicpro**$28.36**4.6★468 rev](https://www.amazon.com/dp/B0CQX9Y828) [3![ESRICH Acrylic Paint Canvas Set 52 Piece Professional Painting Supplies Kit with 2 Wood Easel 2 * 12Colors 2 * 10 Brushes Circular Canvas Etc Premium Paint Kit for Kids Students Artists and Beginner](https://m.media-amazon.com/images/I/51V9XiEOy5L.jpg)**ESRICH Acrylic Paint Canvas Set 52 Piece Professional Painting Supplies Kit with 2 Wood Easel 2 * 12Colors 2 * 10 Brushes Circular Canvas Etc Premium Paint Kit for Kids Students Artists and Beginner**ESRICH**$23.89**4.6★1,076 rev](https://www.amazon.com/dp/B0BZZ2MF9L) [4![8 Pack 8 * 10In Canvas Boards for Painting Art Canvas for Drawing with 16 Brushes & 8 Paint Trays & 16 Acrylic Paint Mini Painting Canvas with Easel Set Painting Kits for Adults Party](https://m.media-amazon.com/images/I/51ZTLOUgXSL.jpg)**8 Pack 8 * 10In Canvas Boards for Painting Art Canvas for Drawing with 16 Brushes & 8 Paint Trays & 16 Acrylic Paint Mini Painting Canvas with Easel Set Painting Kits for Adults Party**pomaylor**$28.47**4.8★586 rev](https://www.amazon.com/dp/B0D3YWJC7Y) [5![CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters](https://m.media-amazon.com/images/I/51XOXCPmEDL.jpg)**CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters**CraftyCrocodile**$23.49**4.7★294 rev](https://www.amazon.com/dp/B0DTB5Y32H)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)](https://m.media-amazon.com/images/I/512HQlGBSML.jpg)**Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)**TQATQA**$16.36**1 rev2mo ago](https://www.amazon.com/dp/B0GHFMBQKG) [![DUIESUT Watercolor Workbook Set with 36-Color Palette & Brushes](https://m.media-amazon.com/images/I/51tFE0VvlVL.jpg)**DUIESUT Watercolor Workbook Set with 36-Color Palette & Brushes**DUIESUT**$18.39**22 rev5mo ago](https://www.amazon.com/dp/B0GGY78N8X) [![MISUMISO Acrylic Paint Kit for Beginners 24 Colors Complete Painting Set with 4 Canvas Panels 10 Brushes Wooden Easel Palette & Art Supplies All-in-One Paint Set for Adults & Teens](https://m.media-amazon.com/images/I/51ouBmZxFZL.jpg)**MISUMISO Acrylic Paint Kit for Beginners 24 Colors Complete Painting Set with 4 Canvas Panels 10 Brushes Wooden Easel Palette & Art Supplies All-in-One Paint Set for Adults & Teens**MISUMISO**$22.16**30 rev5mo ago](https://www.amazon.com/dp/B0GGHFZ4WZ) [![ESRICH 2 Pack 8x10 Canvas and Easel Set Mini Acrylic Paint Paint Brushes Palettes Aprons Sip and Paint Kits for Adults Couples Friends Date Night Painting Party Supplies](https://m.media-amazon.com/images/I/519cH5zouyL.jpg)**ESRICH 2 Pack 8x10 Canvas and Easel Set Mini Acrylic Paint Paint Brushes Palettes Aprons Sip and Paint Kits for Adults Couples Friends Date Night Painting Party Supplies**ESRICH**$12.05**54 rev6mo ago](https://www.amazon.com/dp/B0G28LHZRL) [![MISUMISO Acrylic Paint Set for Beginners - 24 Colors Painting Kit with Canvas Panels Easel 10 Brushes Apron Palette & Accessories - Art Kit Painting Supplies for Adults Kids Teens Gift Set](https://m.media-amazon.com/images/I/51CK1hQQkiL.jpg)**MISUMISO Acrylic Paint Set for Beginners - 24 Colors Painting Kit with Canvas Panels Easel 10 Brushes Apron Palette & Accessories - Art Kit Painting Supplies for Adults Kids Teens Gift Set**MISUMISO**$28.13**31 rev6mo ago](https://www.amazon.com/dp/B0GCR28318)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MISUMISO Acrylic Paint Kit for Beginners 24 Colors Complete Painting Set with 4 Canvas Panels 10 Brushes Wooden Easel Palette & Art Supplies All-in-One Paint Set for Adults & Teens](https://m.media-amazon.com/images/I/51ouBmZxFZL.jpg)**MISUMISO Acrylic Paint Kit for Beginners 24 Colors Complete Painting Set with 4 Canvas Panels 10 Brushes Wooden Easel Palette & Art Supplies All-in-One Paint Set for Adults & Teens**MISUMISO**$22.16**4.3★**▲ 395%**](https://www.amazon.com/dp/B0GGHFZ4WZ) [![MISUMISO Acrylic Paint Set for Beginners - 24 Colors Painting Kit with Canvas Panels Easel 10 Brushes Apron Palette & Accessories - Art Kit Painting Supplies for Adults Kids Teens Gift Set](https://m.media-amazon.com/images/I/51CK1hQQkiL.jpg)**MISUMISO Acrylic Paint Set for Beginners - 24 Colors Painting Kit with Canvas Panels Easel 10 Brushes Apron Palette & Accessories - Art Kit Painting Supplies for Adults Kids Teens Gift Set**MISUMISO**$28.13**4.5★**▲ 376%**](https://www.amazon.com/dp/B0GCR28318) [![CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)](https://m.media-amazon.com/images/I/511Vr6IpbLL.jpg)**CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)**CHWGLFGG**$9.39**4.2★**▲ 358%**](https://www.amazon.com/dp/B0FZT3W6KJ) [![DUIESUT Watercolor Workbook Set with 36-Color Palette & Brushes](https://m.media-amazon.com/images/I/51tFE0VvlVL.jpg)**DUIESUT Watercolor Workbook Set with 36-Color Palette & Brushes**DUIESUT**$18.39**4.7★**▲ 357%**](https://www.amazon.com/dp/B0GGY78N8X) [![Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)](https://m.media-amazon.com/images/I/512HQlGBSML.jpg)**Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)**TQATQA**$16.36**5.0★**▲ 281%**](https://www.amazon.com/dp/B0GHFMBQKG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**21%

*“Variety of colors”*

**Quality-Overall**13%

*“The tools are good quality”*

**Value For Money**11%

*“Great purchase for the money”*

**Paint Quality**10%

*“Good Paint”*

**Fun/Entertainment Experience**8%

*“Fun for a party”*

**Gifting Purpose**6%

*“Awesome gift”*

**Advertised Vs Actual Product**5%

*“Exactly as pictured”*

**Ease Of Use**5%

*“easy to travel with”*

**Size-Overall**2%

*“so this seemed like a perfect fit”*

**Suitability Beginner**1%

*“Beginner friendly”*

### **What buyers complain about **

**Paint Quality**22%

*“Horrible white paint”*

**Size-Overall**13%

*“Not standard size”*

**Quality-Overall**9%

*“Awful quality”*

**Color**6%

*“The colors seem to be inconsistent”*

**Advertised Vs Actual Product**4%

*“Inaccurate description”*

**Thickness**3%

*“just slightly thicker than paper”*

**Ease Of Use**3%

*“Hard to open”*

**Value For Money**2%

*“Too Expensive”*

**Ease Of Cleaning**2%

*“made a mess”*

**Strength**1%

*“Very flimsy”*

### **Top return reasons **

**Size-Overall**28%

**Paint Quality**19%

**Value For Money**11%

**Advertised Vs Actual Product**9%

**Color**5%

**Material Quality**4%

**Quality-Overall**3%

**Defective Material/Parts**3%

**Thin**3%

**Frame Quality**3%