---
title: "paint tray — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paint-tray"
last_updated: "2026-07-14T00:01:06.785Z"
locale: en
meta:
  description: "paint tray clears our launch bar: a $882K/yr market growing +5.3% this quarter with returns at 1.2%."
  "og:description": "paint tray clears our launch bar: a $882K/yr market growing +5.3% this quarter with returns at 1.2%."
  "og:title": "paint tray — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paint tray**

**Launch it**

A $882K/yr market growing +5.3% this quarter with returns at 1.2% — clears our launch bar.

Market size 76Growth 32Conversion 88Competition 59Returns 92Price range 30Avg price 43Brand share 33Review moat 41Quality gap 37

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$882K**

$882K/yr · 777K searches

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.15**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,375.03**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$3.89–$19.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- Bates Choice62% - Hulameda8% - BLACK+DECKER6% - Mister Rui5% - Pro Grade4% - Mr. Pen3% - Open — no brand owns it (7 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$44K10%$88K15%$132K20%$176K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bates- Paint Tray Liner 9 Inch 10 pcs Disposable Paint Roller Tray Liners](https://m.media-amazon.com/images/I/41nAEFQp0ML.jpg)**Bates- Paint Tray Liner 9 Inch 10 pcs Disposable Paint Roller Tray Liners**Bates Choice**$13.93**4.5★3,026 rev](https://www.amazon.com/dp/B08LZP77LT) [2![Bates- Paint Tray Set 9 Inch 12 pcs Paint Roller Tray](https://m.media-amazon.com/images/I/41cUsixdbyL.jpg)**Bates- Paint Tray Set 9 Inch 12 pcs Paint Roller Tray**Bates Choice**$18.30**4.7★439 rev](https://www.amazon.com/dp/B0CXV2SNL2) [3![Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs](https://m.media-amazon.com/images/I/51UbjUN376L.jpg)**Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs**BLACK+DECKER**$10.96**4.2★96 rev](https://www.amazon.com/dp/B0D1CS9WWQ) [4![Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs](https://m.media-amazon.com/images/I/41LkUciLZOL.jpg)**Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs**Hulameda**$6.74**4.8★19,182 rev](https://www.amazon.com/dp/B074W56CQ4) [5![Bates- Paint Roller Kit 19 pcs Roller Set with Microfiber Sleeves & Frame](https://m.media-amazon.com/images/I/51HqmOAfaEL.jpg)**Bates- Paint Roller Kit 19 pcs Roller Set with Microfiber Sleeves & Frame**Bates Choice**$15.99**4.6★13,545 rev](https://www.amazon.com/dp/B01MRTEOHI)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells](https://m.media-amazon.com/images/I/41zc2-I5S2L.jpg)**Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells**Mr. Pen**$5.36**66 rev1y ago](https://www.amazon.com/dp/B0FD8RZ9MR) [![50 Pcs Paint Tray Liners Disposable - 9 Inch Paint Roller Tray Liner Plastic Paint Tray Liners for House Painting Walls Excluding Paint Trays](https://m.media-amazon.com/images/I/41j51snu5zL.jpg)**50 Pcs Paint Tray Liners Disposable - 9 Inch Paint Roller Tray Liner Plastic Paint Tray Liners for House Painting Walls Excluding Paint Trays**Gfdoso**$9.41**48 rev1y ago](https://www.amazon.com/dp/B0F9PRCS3W) [![Mister Rui 4 Inch Paint Roller Kit 12-Piece Mini Roller Set with 6 Microfiber Sleeves Tray Liner & Cover Handle 1.5 Angled Brush - for Walls Cabinets DIY & Pro Painting](https://m.media-amazon.com/images/I/41onS+JDyyL.jpg)**Mister Rui 4 Inch Paint Roller Kit 12-Piece Mini Roller Set with 6 Microfiber Sleeves Tray Liner & Cover Handle 1.5 Angled Brush - for Walls Cabinets DIY & Pro Painting**Mister Rui**$9.87**477 rev1y ago](https://www.amazon.com/dp/B0F8PZQS5T) [![20Pcs 9 Inch Paint Roller Tray Liners Disposable Paint Tray Liners Paint Pan Liners Plastic Paint Tray Liner Bag Covers Large Paint Roller Tray Liner Set for House Walls Ceilings Painting](https://m.media-amazon.com/images/I/51nM-SK-T9L.jpg)**20Pcs 9 Inch Paint Roller Tray Liners Disposable Paint Tray Liners Paint Pan Liners Plastic Paint Tray Liner Bag Covers Large Paint Roller Tray Liner Set for House Walls Ceilings Painting**QincLing**$9.65**129 rev1y ago](https://www.amazon.com/dp/B0F4K2VSCZ) [![Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups](https://m.media-amazon.com/images/I/41ACXMB2jWL.jpg)**Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups**Mister Rui**$10.45**1,627 rev1y ago](https://www.amazon.com/dp/B0DW8PRG48)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bates- Paint Tray Liner 9 Inch 10 pcs Green Paint Pans Trays Plastic Paint Tray Roller Tray Liners](https://m.media-amazon.com/images/I/418wn3ML87L.jpg)**Bates- Paint Tray Liner 9 Inch 10 pcs Green Paint Pans Trays Plastic Paint Tray Roller Tray Liners**Bates Choice**$11.60**4.6★**▲ 193%**](https://www.amazon.com/dp/B0DK5FTVGT) [![Bates- Paint Tray Liner 9 Inch 10 pcs Purple Paint Pans Trays Paint Roller Tray Roller Tray Liners](https://m.media-amazon.com/images/I/412nmZyF6+L.jpg)**Bates- Paint Tray Liner 9 Inch 10 pcs Purple Paint Pans Trays Paint Roller Tray Roller Tray Liners**Bates Choice**$11.86**4.6★**▲ 177%**](https://www.amazon.com/dp/B0DK5GVRBW) [![Seachoice Reusable Deluxe Angled Ribbed Paint Tray w/Ladder Lock Legs 9 in.](https://m.media-amazon.com/images/I/41kSV4noYLL.jpg)**Seachoice Reusable Deluxe Angled Ribbed Paint Tray w/Ladder Lock Legs 9 in.**SEACHOICE**$11.20**4.7★**▲ 108%**](https://www.amazon.com/dp/B005NIBXC8) [![Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs](https://m.media-amazon.com/images/I/51UbjUN376L.jpg)**Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs**BLACK+DECKER**$10.96**4.2★**▲ 60%**](https://www.amazon.com/dp/B0D1CS9WWQ) [![Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups](https://m.media-amazon.com/images/I/41ACXMB2jWL.jpg)**Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups**Mister Rui**$10.45**4.6★**▲ 49%**](https://www.amazon.com/dp/B0DW8PRG48)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.

15K10KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Seems well made”*

**Value For Money**17%

*“Good deal”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Paint Quality**9%

*“Great for completing a basic paint job”*

**Ease Of Cleaning**9%

*“Easy to clean up”*

**Size-Overall**7%

*“Fits perfect”*

**Ease Of Use**6%

*“Ease of use”*

**Strength**4%

*“These palettes were very sturdy”*

**Durability**3%

*“Seems durable”*

**Efficiency**2%

*“Gets the job done”*

### **What buyers complain about **

**Paint Quality**23%

*“They have a yellow fiber spirl area that apparently does not absorb the paint”*

**Size-Overall**19%

*“too big”*

**Quality-Overall**14%

*“Garbage”*

**Durability**5%

*“Breaks down instantly”*

**Thickness**5%

*“Too thin for my liking”*

**Strength**3%

*“Cheap for a reason, very flimsy”*

**Advertised Vs Actual Product**3%

*“Not as described”*

**Ease Of Cleaning**3%

*“Impossible to clean when acrylic paint dries”*

**Material Quality**3%

*“thin plastic”*

**Color**2%

*“Tray without colors”*

### **Top return reasons **

**Size-Overall**37%

**Paint Quality**20%

**Value For Money**14%

**Quality-Overall**6%

**Advertised Vs Actual Product**5%

**Material Quality**4%

**Functionality-Overall**3%

**Defective Material/Parts**2%

**Strength**1%

**Durability**1%