---
title: "paint sticks — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paint-sticks"
last_updated: "2026-07-13T22:15:38.463Z"
locale: en
meta:
  description: "paint sticks shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "paint sticks shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "paint sticks — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paint sticks**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 24Conversion 77Competition 57Returns 96Price range 87Avg price 88Brand share 51Review moat 48Quality gap 17

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.08–$99.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 851K searches

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,682.88**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **—flat

**Sellers**

**67**

**Top-5 brand share**

**74%**

**Open market**

**21%**

- The Pencil Grip31% - TBC The Best Crafts18% - JUPITEARTH15% - Shuttle Art5% - HANWER5% - Amazon Basics5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$130K20%$260K30%$390K40%$520K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Kwik Stix Solid Tempera Paint Sticks 24 Colors Washable Paint Sticks for Kids Non-Toxic Quick Drying Allergen Free Comes in Classic Metallic & Neon Colors Ideal for Kids and Toddlers](https://m.media-amazon.com/images/I/51sr2Qs0sUL.jpg)**Kwik Stix Solid Tempera Paint Sticks 24 Colors Washable Paint Sticks for Kids Non-Toxic Quick Drying Allergen Free Comes in Classic Metallic & Neon Colors Ideal for Kids and Toddlers**The Pencil Grip**$21.14**4.9★4,429 rev](https://www.amazon.com/dp/B01GNAVT0U) [2![TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts](https://m.media-amazon.com/images/I/51VvUjbpfzL.jpg)**TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts**TBC The Best Crafts**$8.43**4.8★6,870 rev](https://www.amazon.com/dp/B08BFYBTKY) [3![TBC The Best Crafts Paint Sticks 24 Classic Colors Washable Non-toxic Tempera Paint Sticks for Kids and Students](https://m.media-amazon.com/images/I/51CEciYPNnL.jpg)**TBC The Best Crafts Paint Sticks 24 Classic Colors Washable Non-toxic Tempera Paint Sticks for Kids and Students**TBC The Best Crafts**$12.98**4.8★6,870 rev](https://www.amazon.com/dp/B08BFX7HNB) [4![Kwik Stix Solid Tempera Paint Sticks 12 Colors Washable Paint Sticks for Kids Super Quick Drying Non-Toxic Allergen Free Comes in Classic Rainbow Colors Ideal for Kids and Toddlers](https://m.media-amazon.com/images/I/51cPtyR7JSL.jpg)**Kwik Stix Solid Tempera Paint Sticks 12 Colors Washable Paint Sticks for Kids Super Quick Drying Non-Toxic Allergen Free Comes in Classic Rainbow Colors Ideal for Kids and Toddlers**The Pencil Grip**$12.52**4.8★3,863 rev](https://www.amazon.com/dp/B013HO4OR0) [5![25 Pack Paint Stir Sticks 12 Inch Wooden Paint Sticks for Mixing Paint Stirrers Garden and Library Markers](https://m.media-amazon.com/images/I/41Xm5S-ia0L.jpg)**25 Pack Paint Stir Sticks 12 Inch Wooden Paint Sticks for Mixing Paint Stirrers Garden and Library Markers**HANWER**$6.08**4.8★1,542 rev](https://www.amazon.com/dp/B0BW885H6X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors](https://m.media-amazon.com/images/I/415AN-nHPUL.jpg)**Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors**Amazon Basics**$11.69**10 rev2mo ago](https://www.amazon.com/dp/B0FVX972P9) [![24 Colors Tempera Paint Sticks Washable Paint Sticks for Kids Non-Toxic 90s Quick Drying Allergen Free and High Coverage Solid Tempera Paint Stick Ideal Gifts for Kids and Toddlers](https://m.media-amazon.com/images/I/51JmfRrzUlL.jpg)**24 Colors Tempera Paint Sticks Washable Paint Sticks for Kids Non-Toxic 90s Quick Drying Allergen Free and High Coverage Solid Tempera Paint Stick Ideal Gifts for Kids and Toddlers**DAWNIGO**$9.86**44 rev5mo ago](https://www.amazon.com/dp/B0GM7FJJXN) [![96 Pack Tempera Paint Sticks 24 Colors Non Toxic Solid Paint Sticks for Kids No Mess Quick Drying Smooth and Washable Toddler Crayons Works Great on Paper Wood Glass Ceramic Canvas](https://m.media-amazon.com/images/I/513n2NKjflL.jpg)**96 Pack Tempera Paint Sticks 24 Colors Non Toxic Solid Paint Sticks for Kids No Mess Quick Drying Smooth and Washable Toddler Crayons Works Great on Paper Wood Glass Ceramic Canvas**RA RUNNING ALIEN**$29.22**10 rev5mo ago](https://www.amazon.com/dp/B0GKCHB9CJ) [![Aen Art Paint Sticks 24 Colors Solid Tempera Paint Sticks for Kids Quick Drying Washable Paint for Students Kids](https://m.media-amazon.com/images/I/51UHa2urT0L.jpg)**Aen Art Paint Sticks 24 Colors Solid Tempera Paint Sticks for Kids Quick Drying Washable Paint for Students Kids**Aen Art**$10.42**337 rev1y ago](https://www.amazon.com/dp/B0F4QQ9VPX) [![Artecho 36 Colors Tempera Paint Sticks](https://m.media-amazon.com/images/I/51QfL0fOxHL.jpg)**Artecho 36 Colors Tempera Paint Sticks**Artecho**$17.40**150 rev1y ago](https://www.amazon.com/dp/B0DT9Q1Q8C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors](https://m.media-amazon.com/images/I/415AN-nHPUL.jpg)**Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors**Amazon Basics**$11.69**4.6★**▲ 319%**](https://www.amazon.com/dp/B0FVX972P9) [![Vcarsian Kids Sunglasses Polarized Youth Baseball Softball Cycling Sports Sun Glasses Boys Girls](https://m.media-amazon.com/images/I/31AMT2Tn6jL.jpg)**Vcarsian Kids Sunglasses Polarized Youth Baseball Softball Cycling Sports Sun Glasses Boys Girls**Vcarsian**$9.41**4.6★**▲ 317%**](https://www.amazon.com/dp/B0CRZ5GT3V) [![96 Pack Tempera Paint Sticks 24 Colors Non Toxic Solid Paint Sticks for Kids No Mess Quick Drying Smooth and Washable Toddler Crayons Works Great on Paper Wood Glass Ceramic Canvas](https://m.media-amazon.com/images/I/513n2NKjflL.jpg)**96 Pack Tempera Paint Sticks 24 Colors Non Toxic Solid Paint Sticks for Kids No Mess Quick Drying Smooth and Washable Toddler Crayons Works Great on Paper Wood Glass Ceramic Canvas**RA RUNNING ALIEN**$29.22**4.4★**▲ 317%**](https://www.amazon.com/dp/B0GKCHB9CJ) [![24 Colors Tempera Paint Sticks Washable Paint Sticks for Kids Non-Toxic 90s Quick Drying Allergen Free and High Coverage Solid Tempera Paint Stick Ideal Gifts for Kids and Toddlers](https://m.media-amazon.com/images/I/51JmfRrzUlL.jpg)**24 Colors Tempera Paint Sticks Washable Paint Sticks for Kids Non-Toxic 90s Quick Drying Allergen Free and High Coverage Solid Tempera Paint Stick Ideal Gifts for Kids and Toddlers**DAWNIGO**$9.86**4.4★**▲ 292%**](https://www.amazon.com/dp/B0GM7FJJXN) [![Tempera Paint for Kids and Toddlers - 30 Large Paint Sticks - Washable Solid Non Toxic Mess free Paint Set - Arts and Crafts for Kids - for Wood Glass Canvas or Card painting](https://m.media-amazon.com/images/I/51AQfxYEHoL.jpg)**Tempera Paint for Kids and Toddlers - 30 Large Paint Sticks - Washable Solid Non Toxic Mess free Paint Set - Arts and Crafts for Kids - for Wood Glass Canvas or Card painting**Zenacolor**$16.95**4.7★**▲ 81%**](https://www.amazon.com/dp/B08BG5TGRX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**24%

*“great variety of colors”*

**Quality-Overall**9%

*“The variety is fantastic”*

**Value For Money**9%

*“Great deal”*

**Ease Of Use**8%

*“Easy to Use”*

**Fun/Entertainment Experience**6%

*“Fun for hours”*

**Ease Of Cleaning**5%

*“Easy to clean up”*

**Paint Quality**5%

*“All the fun of paint without any of the mess”*

**Size-Overall**4%

*“Good size”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Durability**3%

*“they held up good”*

### **What buyers complain about **

**Paint Quality**12%

*“can be easily broken while stirring thick paint”*

**Size-Overall**8%

*“They are too large”*

**Color**8%

*“The neon colors almost looked a bit pastel”*

**Durability**5%

*“should have longer lasting product”*

**Moist/Dry**4%

*“Clay was dried up”*

**Thickness**4%

*“not as thick”*

**Quality-Overall**3%

*“Bad quality”*

**Mess Free**3%

*“Messy”*

**Value For Money**3%

*“Some of the cheaper ones have less product”*

**Display Colors**3%

*“I'm dissappointed: I expected the colors to be opaque, like tempera, and they are NOT”*

### **Top return reasons **

**Size-Overall**41%

**Paint Quality**13%

**Value For Money**11%

**Advertised Vs Actual Product**6%

**Color**6%

**Quality-Overall**3%

**Functionality-Overall**3%

**Thickness**2%

**Strength**1%

**Durability**1%