---
title: "paint set for kids — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paint-set-for-kids"
last_updated: "2026-07-14T03:07:32.459Z"
locale: en
meta:
  description: "paint set for kids shows low returns (1.3%), but soft demand (-8.9% this quarter) keeps it on the watch list."
  "og:description": "paint set for kids shows low returns (1.3%), but soft demand (-8.9% this quarter) keeps it on the watch list."
  "og:title": "paint set for kids — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paint set for kids**

**Worth a look**

Shows low returns (1.3%), but soft demand (-8.9% this quarter) keeps it on the watch list.

Market size 33Growth 21Conversion 54Competition 82Returns 90Price range 72Avg price 87Brand share 82Review moat 35Quality gap 24

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.78**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$1.74–$48.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,003.85**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$159K**

$159K/yr · 179K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.9%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**30 **▲rising

**Sellers**

**95**

**Top-5 brand share**

**53%**

**Open market**

**42%**

- The Mega Deals13% - Crayola13% - ESRICH12% - koseibal10% - JOYIN5% - Blablaovy5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$14K12%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![koseibal Acrylic Paint Set for Kids Art Painting Supplies Kit with 18 Paints 5 Canvas Panels 8 Brushes Table Easel Etc Premium Paint Set for Students Artists and Beginner](https://m.media-amazon.com/images/I/51wUyUc3cLL.jpg)**koseibal Acrylic Paint Set for Kids Art Painting Supplies Kit with 18 Paints 5 Canvas Panels 8 Brushes Table Easel Etc Premium Paint Set for Students Artists and Beginner**koseibal**$25.60**4.8★1,451 rev](https://www.amazon.com/dp/B09M7D1X6Z) [2![ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners](https://m.media-amazon.com/images/I/517kLCjbdDL.jpg)**ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners**ESRICH**$10.21**4.6★1,096 rev](https://www.amazon.com/dp/B0CVX4WJV3) [3![Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+](https://m.media-amazon.com/images/I/418oYf5T7AL.jpg)**Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+**Crayola**$5.45**4.7★18,313 rev](https://www.amazon.com/dp/B09GWCRSQV) [4![The Mega Deals Kids Painting Set Washable Non-Toxic Finger Paints (10 Colors of 2 oz) with 10 Paint Cups & 10 Brushes Mess-Free Toddler Art Supplies Painting Kit for Kids Gift Bundle](https://m.media-amazon.com/images/I/51j4ob-a+PL.jpg)**The Mega Deals Kids Painting Set Washable Non-Toxic Finger Paints (10 Colors of 2 oz) with 10 Paint Cups & 10 Brushes Mess-Free Toddler Art Supplies Painting Kit for Kids Gift Bundle**The Mega Deals**$28.75**4.6★991 rev](https://www.amazon.com/dp/B09RQXVKL8) [5![48 Colors Washable Watercolor Paint Set with a Brush a Refillable Water Brush Pen and Palette](https://m.media-amazon.com/images/I/51nnylEDURL.jpg)**48 Colors Washable Watercolor Paint Set with a Brush a Refillable Water Brush Pen and Palette**Blablaovy**$7.53**4.7★4,319 rev](https://www.amazon.com/dp/B092QTCLTM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors](https://m.media-amazon.com/images/I/415AN-nHPUL.jpg)**Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors**Amazon Basics**$11.69**10 rev2mo ago](https://www.amazon.com/dp/B0FVX972P9) [![8 Pack Mini Acrylic Paint Set 12 Colors Acrylic Paint Strips with 16 Brushes Washable Paint for Kids & Adults Craft 112 PCS Painting kit for Easter Eggs Birthday Party Favor Classroom Art Gifts](https://m.media-amazon.com/images/I/51PbqUdKC-L.jpg)**8 Pack Mini Acrylic Paint Set 12 Colors Acrylic Paint Strips with 16 Brushes Washable Paint for Kids & Adults Craft 112 PCS Painting kit for Easter Eggs Birthday Party Favor Classroom Art Gifts**ESRICH**$9.78**53 rev7mo ago](https://www.amazon.com/dp/B0G4WB7W2G) [![Velachuan Paint Brush Cleaning Kit for Kids with 5 Brushes Art Smock Washable Mat Guidebook Spiral Brush Cleaner Jar for Watercolor(Blue)](https://m.media-amazon.com/images/I/51x3nel25NL.jpg)**Velachuan Paint Brush Cleaning Kit for Kids with 5 Brushes Art Smock Washable Mat Guidebook Spiral Brush Cleaner Jar for Watercolor(Blue)**velachuan**$28.74**57 rev9mo ago](https://www.amazon.com/dp/B0FQ3JS38W) [![JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)](https://m.media-amazon.com/images/I/51DDcy3Nk9L.jpg)**JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)**JoyCat**$9.69**339 rev12mo ago](https://www.amazon.com/dp/B0FHH2H4D3) [![12 Pack Mini Acrylic Paint Set 12 Colors Washable Acrylic Paint Strips with 24Pcs Painting Brushes for Kids&Adults Paint 168 PCS Kids Painting Kit for Birthday Party Favor Classroom Art Gift](https://m.media-amazon.com/images/I/51tLuo2npLL.jpg)**12 Pack Mini Acrylic Paint Set 12 Colors Washable Acrylic Paint Strips with 24Pcs Painting Brushes for Kids&Adults Paint 168 PCS Kids Painting Kit for Birthday Party Favor Classroom Art Gift**Celepen**$15.46**155 rev1y ago](https://www.amazon.com/dp/B0FGV3XS7W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors](https://m.media-amazon.com/images/I/415AN-nHPUL.jpg)**Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors**Amazon Basics**$11.69**4.6★**▲ 474%**](https://www.amazon.com/dp/B0FVX972P9) [![Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners](https://m.media-amazon.com/images/I/61dNs1dtUgL.jpg)**Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners**Artbreezing**$48.78**4.9★**▲ 413%**](https://www.amazon.com/dp/B0DYTRW474) [![JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)](https://m.media-amazon.com/images/I/51DDcy3Nk9L.jpg)**JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)**JoyCat**$9.69**4.8★**▲ 347%**](https://www.amazon.com/dp/B0FHH2H4D3) [![8 Pack Mini Acrylic Paint Set 12 Colors Acrylic Paint Strips with 16 Brushes Washable Paint for Kids & Adults Craft 112 PCS Painting kit for Easter Eggs Birthday Party Favor Classroom Art Gifts](https://m.media-amazon.com/images/I/51PbqUdKC-L.jpg)**8 Pack Mini Acrylic Paint Set 12 Colors Acrylic Paint Strips with 16 Brushes Washable Paint for Kids & Adults Craft 112 PCS Painting kit for Easter Eggs Birthday Party Favor Classroom Art Gifts**ESRICH**$9.78**4.2★**▲ 339%**](https://www.amazon.com/dp/B0G4WB7W2G) [![Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.](https://m.media-amazon.com/images/I/51PkL6eieDL.jpg)**Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.**Artbreezing**$36.84**4.6★**▲ 333%**](https://www.amazon.com/dp/B0DYNP6YZ8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**24%

*“Great assortment of colors”*

**Quality-Overall**10%

*“Amazing quality”*

**Fun/Entertainment Experience**9%

*“Fun Times”*

**Value For Money**8%

*“Great deal”*

**Gifting Purpose**5%

*“Great gift”*

**Ease Of Use**4%

*“easy to open as well”*

**Paint Quality**4%

*“Good Paint”*

**Ease Of Cleaning**4%

*“Easy to wash”*

**Advertised Vs Actual Product**3%

*“Exactly as pictured”*

**Engraving/Paint/Sublimation**2%

*“Paint worked great”*

### **What buyers complain about **

**Paint Quality**12%

*“Disappointing Paint Quality”*

**Color**12%

*“Colors are not true”*

**Quality-Overall**8%

*“Average quality”*

**Advertised Vs Actual Product**5%

*“Not as advertised”*

**Size-Overall**4%

*“The containers are extremely small”*

**Thickness**4%

*“It is pretty thick”*

**Smell**3%

*“strong smell”*

**Durability**3%

*“Breaks easily”*

**Brightness/Shine/Glow**3%

*“No glow”*

**Dry/Empty Ink**2%

*“Markers are dry”*

### **Top return reasons **

**Paint Quality**22%

**Advertised Vs Actual Product**12%

**Value For Money**12%

**Color**10%

**Size-Overall**10%

**Quality-Overall**3%

**Functionality-Overall**3%

**Dry/Empty Ink**3%

**Product Condition**3%

**Ink Refill**2%