---
title: "paint paper — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paint-paper"
last_updated: "2026-07-14T07:24:49.129Z"
locale: en
meta:
  description: "paint paper shows low returns (0.8%), but prices mostly outside the sweet spot ($3.30–$14.55) keeps it on the watch list."
  "og:description": "paint paper shows low returns (0.8%), but prices mostly outside the sweet spot ($3.30–$14.55) keeps it on the watch list."
  "og:title": "paint paper — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paint paper**

**Worth a look**

Shows low returns (0.8%), but prices mostly outside the sweet spot ($3.30–$14.55) keeps it on the watch list.

Market size 43Growth 34Conversion 85Competition 59Returns 96Price range 0Avg price 24Brand share 75Review moat 38Quality gap 21

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$225K**

$225K/yr · 274K searches

**Review moat**

**Okay****2,657.42**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.60**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$3.30–$14.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**68**

**Top-5 brand share**

**60%**

**Open market**

**36%**

- Colorations20% - Hapikalor16% - Melissa & Doug9% - Donyang8% - Crayola6% - Strathmore5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$11K10%$23K15%$34K20%$45K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Colorations Art Paper 9 x 12 Painting & Craft Paper Finger Paints Watercolor Tempera Drawing Art Room & Homeschool Crafts 100 sheets](https://m.media-amazon.com/images/I/41CQa4BxU7L.jpg)**Colorations Art Paper 9 x 12 Painting & Craft Paper Finger Paints Watercolor Tempera Drawing Art Room & Homeschool Crafts 100 sheets**Colorations**$14.55**4.8★1,758 rev](https://www.amazon.com/dp/B01HZMQJ8C) [2![Melissa & Doug Finger Paint Paper Pad (2-Pack 50-Sheets Each) - 12x18 Inch Art Paper for Kids Activities Arts and Crafts and Homeschool Essentials - FSC Certified](https://m.media-amazon.com/images/I/51if68KF6BL.jpg)**Melissa & Doug Finger Paint Paper Pad (2-Pack 50-Sheets Each) - 12x18 Inch Art Paper for Kids Activities Arts and Crafts and Homeschool Essentials - FSC Certified**Melissa & Doug**$11.07**4.8★6,713 rev](https://www.amazon.com/dp/B01HQLYMU4) [3![Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal](https://m.media-amazon.com/images/I/41XjrOEeYnL.jpg)**Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal**Hapikalor**$9.06**4.8★2,597 rev](https://www.amazon.com/dp/B0D5R7JRKZ) [4![Crayola Marker & Watercolor Pad 50 Blank Coloring Pages Painting Paper Art Supplies for Kids Gifts](https://m.media-amazon.com/images/I/51cED+Brx0L.jpg)**Crayola Marker & Watercolor Pad 50 Blank Coloring Pages Painting Paper Art Supplies for Kids Gifts**Crayola**$5.76**4.6★5,699 rev](https://www.amazon.com/dp/B003SBDYQ0) [5![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★287 rev](https://www.amazon.com/dp/B0FS61GHFV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [![Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal](https://m.media-amazon.com/images/I/41B0SSC5qZL.jpg)**Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal**pacocoast**$8.42**319 rev9mo ago](https://www.amazon.com/dp/B0FLWVQ9YB) [![80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)](https://m.media-amazon.com/images/I/41-JACzJa0L.jpg)**80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)**Prudiut**$6.85**453 rev1y ago](https://www.amazon.com/dp/B0F9YFJJG5) [![9x12 White Paper for Art Craft 100 Sheets Drawing Paper for Sketching Painting Coloring Doodles Arts Supplies](https://m.media-amazon.com/images/I/31dAQVbX2YL.jpg)**9x12 White Paper for Art Craft 100 Sheets Drawing Paper for Sketching Painting Coloring Doodles Arts Supplies**WAUPPY**$7.92**307 rev1y ago](https://www.amazon.com/dp/B0DPHX35C7) [![Ogfu Watercolor Paper Pad 9x12 Water Color Paper Pad 140lb/300gsm Cold Press Acid-Free Watercolor Paper for Beginners Students Art Class Paper for Watercolor Painting Drawing & Art Supplies.](https://m.media-amazon.com/images/I/41lC5xbRRML.jpg)**Ogfu Watercolor Paper Pad 9x12 Water Color Paper Pad 140lb/300gsm Cold Press Acid-Free Watercolor Paper for Beginners Students Art Class Paper for Watercolor Painting Drawing & Art Supplies.**Ogfu**$7.52**811 rev1y ago](https://www.amazon.com/dp/B0DF5N52QB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★**▲ 233%**](https://www.amazon.com/dp/B0DC4NPMH9) [![80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)](https://m.media-amazon.com/images/I/41-JACzJa0L.jpg)**80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)**Prudiut**$6.85**4.6★**▲ 232%**](https://www.amazon.com/dp/B0F9YFJJG5) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 231%**](https://www.amazon.com/dp/B0FS61GHFV) [![Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal](https://m.media-amazon.com/images/I/41B0SSC5qZL.jpg)**Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal**pacocoast**$8.42**4.7★**▲ 185%**](https://www.amazon.com/dp/B0FLWVQ9YB) [![AETEXA Canvas Paper Pad 9x12 Canvas Pad 10 Sheets 12.3 oz Gesso Glue Bound Art Supplies for Adults and Teens for Acrylic Pouring and Oil Painting.](https://m.media-amazon.com/images/I/51cYmFny6PL.jpg)**AETEXA Canvas Paper Pad 9x12 Canvas Pad 10 Sheets 12.3 oz Gesso Glue Bound Art Supplies for Adults and Teens for Acrylic Pouring and Oil Painting.**AETEXA**$8.09**4.6★**▲ 90%**](https://www.amazon.com/dp/B0D3BYDG7J)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.

10K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Great Quality for Price”*

**Value For Money**13%

*“Best value”*

**Drawing Experience**7%

*“Great for drawing”*

**Size-Overall**7%

*“The size is perfect”*

**Thickness**6%

*“Its thick enough to use watercolor or other paints”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Color**5%

*“color accuracy was perfect”*

**Gifting Purpose**3%

*“Great gift idea”*

**Paint Quality**3%

*“Perfect for Painting”*

**Ease Of Use**3%

*“It was easy to use”*

### **What buyers complain about **

**Thickness**22%

*“Its not nearly as thick as it used to be”*

**Paint Quality**10%

*“Seem to suck up a lot of paint”*

**Advertised Vs Actual Product**9%

*“Not as advertised”*

**Quality-Overall**9%

*“Not as good as hoped”*

**Color**8%

*“Not good for water color”*

**Size-Overall**6%

*“Sent wrong size”*

**Value For Money**5%

*“Not a good value”*

**Water Resistance**3%

*“Disappointed/water damage”*

**Paper Quality**2%

*“This is inferior paper for wet media”*

**Absorbency**2%

*“Overly absorbent”*

### **Top return reasons **

**Size-Overall**49%

**Advertised Vs Actual Product**11%

**Value For Money**10%

**Color**3%

**Thin**3%

**Quality-Overall**3%

**Material Quality**2%

**Paper Quality**2%

**Paint Quality**2%

**Weight Heavy**2%