---
title: "paint pallets for kids — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paint-pallets-for-kids"
last_updated: "2026-07-14T04:03:27.766Z"
locale: en
meta:
  description: "strong incumbent ratings (4.8★) — paint pallets for kids doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.8★) — paint pallets for kids doesn't clear our bar today."
  "og:title": "paint pallets for kids — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paint pallets for kids**

**Skip it**

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Market size 22Growth 17Conversion 87Competition 45Returns 85Price range 31Avg price 24Brand share 52Review moat 45Quality gap 14

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,028.45**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$3.89–$19.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$8.53**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$89K**

$89K/yr · 106K searches

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**21**

**Top-5 brand share**

**74%**

**Open market**

**21%**

- Hulameda27% - Mr. Pen20% - WNATN10% - LNAUJS10% - HYL.LL&RQ7% - Akebrog5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$27K40%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs](https://m.media-amazon.com/images/I/41LkUciLZOL.jpg)**Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs**Hulameda**$6.74**4.8★19,182 rev](https://www.amazon.com/dp/B074W56CQ4) [2![Mr. Pen- Round Paint Tray Palettes 4 Pack](https://m.media-amazon.com/images/I/31eeg8Bp1YL.jpg)**Mr. Pen- Round Paint Tray Palettes 4 Pack**Mr. Pen**$3.96**4.7★3,701 rev](https://www.amazon.com/dp/B08FRPKV45) [3![WNATN 8pcs Paint Tray Palettes Plastic White Palettes for Kids & Students Paint Tray for Art Class Craft DIY or Have a Birthday Painting Party](https://m.media-amazon.com/images/I/41SLGNKETvL.jpg)**WNATN 8pcs Paint Tray Palettes Plastic White Palettes for Kids & Students Paint Tray for Art Class Craft DIY or Have a Birthday Painting Party**WNATN**$4.58**4.8★1,439 rev](https://www.amazon.com/dp/B08QMRHWYT) [4![Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells](https://m.media-amazon.com/images/I/41zc2-I5S2L.jpg)**Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells**Mr. Pen**$5.36**4.8★66 rev](https://www.amazon.com/dp/B0FD8RZ9MR) [5![22pcs Paint Palettes Plastic Paint Tray Palette Paint Pallets for Kids or Students to DIY Craft Class or Art Class White](https://m.media-amazon.com/images/I/41xl2tNbAZL.jpg)**22pcs Paint Palettes Plastic Paint Tray Palette Paint Pallets for Kids or Students to DIY Craft Class or Art Class White**HYL.LL&RQ**$9.77**4.9★197 rev](https://www.amazon.com/dp/B0CNRG2QJC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells](https://m.media-amazon.com/images/I/41zc2-I5S2L.jpg)**Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells**Mr. Pen**$5.36**66 rev1y ago](https://www.amazon.com/dp/B0FD8RZ9MR) [![40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets](https://m.media-amazon.com/images/I/41StHR8J12L.jpg)**40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets**HYL.LL&RQ**$15.64**36 rev1y ago](https://www.amazon.com/dp/B0FBRJY7KT) [![Paint Tray Palettes Plastic Paint Pallets for Kids or Students Watercolor Palette Painting Tray for Painting Party DIY Craft and Art Painting (50)](https://m.media-amazon.com/images/I/41cPfrd9LpL.jpg)**Paint Tray Palettes Plastic Paint Pallets for Kids or Students Watercolor Palette Painting Tray for Painting Party DIY Craft and Art Painting (50)**LYHLYA**$11.48**70 rev1y ago](https://www.amazon.com/dp/B0DXF6MKS8) [![16PCS White Plastic Paint Trays - Essential for Painting Parties DIY Crafts and Art Painting](https://m.media-amazon.com/images/I/31f0YNwPpqL.jpg)**16PCS White Plastic Paint Trays - Essential for Painting Parties DIY Crafts and Art Painting**LNAUJS**$5.86**73 rev1y ago](https://www.amazon.com/dp/B0DP9SH9FJ) [![LNAUJS 8 Pack Plastic Paint Tray Palettes 6 Well Rectangular Palette Watercolor or DIY Craft Paint Supplies](https://m.media-amazon.com/images/I/21JZU+LRJ4L.jpg)**LNAUJS 8 Pack Plastic Paint Tray Palettes 6 Well Rectangular Palette Watercolor or DIY Craft Paint Supplies**LNAUJS**$4.04**155 rev2y ago](https://www.amazon.com/dp/B0D1N2SKPW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets](https://m.media-amazon.com/images/I/41StHR8J12L.jpg)**40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets**HYL.LL&RQ**$15.64**5.0★**▲ 165%**](https://www.amazon.com/dp/B0FBRJY7KT) [![Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells](https://m.media-amazon.com/images/I/41zc2-I5S2L.jpg)**Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells**Mr. Pen**$5.36**4.8★**▲ 137%**](https://www.amazon.com/dp/B0FD8RZ9MR) [![Paint Tray Palettes Plastic Paint Pallets for Kids or Students Watercolor Palette Painting Tray for Painting Party DIY Craft and Art Painting (50)](https://m.media-amazon.com/images/I/41cPfrd9LpL.jpg)**Paint Tray Palettes Plastic Paint Pallets for Kids or Students Watercolor Palette Painting Tray for Painting Party DIY Craft and Art Painting (50)**LYHLYA**$11.48**4.8★**▲ 54%**](https://www.amazon.com/dp/B0DXF6MKS8) [![LNAUJS 8 Pack Plastic Paint Tray Palettes 6 Well Rectangular Palette Watercolor or DIY Craft Paint Supplies](https://m.media-amazon.com/images/I/21JZU+LRJ4L.jpg)**LNAUJS 8 Pack Plastic Paint Tray Palettes 6 Well Rectangular Palette Watercolor or DIY Craft Paint Supplies**LNAUJS**$4.04**4.8★**▲ 44%**](https://www.amazon.com/dp/B0D1N2SKPW) [![Hulameda 4ps-Paint Tray Palettes Paint Pallet Paint Holder Plastic Palette Paint Tray Pallets for Kids to Painting or Have a Birthday Painting Party](https://m.media-amazon.com/images/I/41tEqUvVrPS.jpg)**Hulameda 4ps-Paint Tray Palettes Paint Pallet Paint Holder Plastic Palette Paint Tray Pallets for Kids to Painting or Have a Birthday Painting Party**Hulameda**$3.89**4.7★**▲ 42%**](https://www.amazon.com/dp/B08KXYYG6V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

5K4KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**15%

*“Easy to clean up”*

**Quality-Overall**13%

*“Great purchase, good quality, easily cleaned”*

**Value For Money**10%

*“Well worth it”*

**Advertised Vs Actual Product**10%

*“As advertised”*

**Ease Of Use**9%

*“Easy to Use”*

**Paint Quality**8%

*“Good paint pallet”*

**Size-Overall**7%

*“Its the perfect size”*

**Color**4%

*“The colors are vibrant”*

**Durability**4%

*“Seems durable”*

**Washability**3%

*“Easy to wash”*

### **What buyers complain about **

**Size-Overall**21%

*“They are small”*

**Paint Quality**16%

*“Didnt Have Paint In The Trays”*

**Thickness**8%

*“Not quite as deep as I wanted”*

**Material Quality**7%

*“Cheap with annoying sharp plastic that makes handling uncomfortable”*

**Quality-Overall**4%

*“Cheap”*

**Color**4%

*“The color of the mats are a little lighter than I expected”*

**Thin**4%

*“Very thin more of a liner”*

**Durability**3%

*“could be easy to break”*

**Brightness/Shine/Glow**2%

*“No shine”*

**Ease Of Cleaning**1%

*“hard to clean completely”*

### **Top return reasons **

**Size-Overall**47%

**Value For Money**18%

**Paint Quality**16%

**Advertised Vs Actual Product**5%

**Material Quality**3%

**Quality-Overall**2%

**Functionality-Overall**2%

**Thin**1%

**Color**1%

**Defective Material/Parts**1%