---
title: "paint palette — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paint-palette"
last_updated: "2026-07-13T18:58:23.756Z"
locale: en
meta:
  description: "paint palette shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "paint palette shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "paint palette — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paint palette**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 84Growth 23Conversion 82Competition 72Returns 90Price range 38Avg price 32Brand share 51Review moat 43Quality gap 21

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.6M searches

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,168.69**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$3.39–$22.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.86**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▲rising

**Sellers**

**35**

**Top-5 brand share**

**75%**

**Open market**

**21%**

- Bates Choice25% - Hulameda16% - Tamaki14% - Mr. Pen11% - LNAUJS9% - HYL.LL&RQ4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$42K6%$83K9%$125K12%$166K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs](https://m.media-amazon.com/images/I/41LkUciLZOL.jpg)**Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs**Hulameda**$6.74**4.8★19,182 rev](https://www.amazon.com/dp/B074W56CQ4) [2![Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette](https://m.media-amazon.com/images/I/310IAmNkqoL.jpg)**Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette**Tamaki**$5.98**4.6★2,770 rev](https://www.amazon.com/dp/B0B9R91Z2P) [3![Bates- Paint Tray Liner 9 Inch 10 pcs Disposable Paint Roller Tray Liners](https://m.media-amazon.com/images/I/41nAEFQp0ML.jpg)**Bates- Paint Tray Liner 9 Inch 10 pcs Disposable Paint Roller Tray Liners**Bates Choice**$13.93**4.5★3,026 rev](https://www.amazon.com/dp/B08LZP77LT) [4![Mr. Pen- Round Paint Tray Palettes 4 Pack](https://m.media-amazon.com/images/I/31eeg8Bp1YL.jpg)**Mr. Pen- Round Paint Tray Palettes 4 Pack**Mr. Pen**$3.96**4.7★3,701 rev](https://www.amazon.com/dp/B08FRPKV45) [5![Bates- Paint Tray Set 9 Inch 12 pcs Paint Roller Tray](https://m.media-amazon.com/images/I/41cUsixdbyL.jpg)**Bates- Paint Tray Set 9 Inch 12 pcs Paint Roller Tray**Bates Choice**$18.30**4.7★439 rev](https://www.amazon.com/dp/B0CXV2SNL2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells](https://m.media-amazon.com/images/I/41zc2-I5S2L.jpg)**Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells**Mr. Pen**$5.36**66 rev1y ago](https://www.amazon.com/dp/B0FD8RZ9MR) [![40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets](https://m.media-amazon.com/images/I/41StHR8J12L.jpg)**40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets**HYL.LL&RQ**$15.64**36 rev1y ago](https://www.amazon.com/dp/B0FBRJY7KT) [![Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups](https://m.media-amazon.com/images/I/41ACXMB2jWL.jpg)**Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups**Mister Rui**$10.45**1,627 rev1y ago](https://www.amazon.com/dp/B0DW8PRG48) [![Mltanccy 32 PCS Paint Tray Palette White Plastic Paint Pallets 6 Well Rectangular Paint Watercolor Palette for Students Premium Paint Holder Tray for Painting Party DIY Craft and Art Class](https://m.media-amazon.com/images/I/318o4--ZXAL.jpg)**Mltanccy 32 PCS Paint Tray Palette White Plastic Paint Pallets 6 Well Rectangular Paint Watercolor Palette for Students Premium Paint Holder Tray for Painting Party DIY Craft and Art Class**Mltanccy**$6.66**192 rev1y ago](https://www.amazon.com/dp/B0DQ5CW775) [![30Pcs Paint Tray Palettes Plastic Paint Pallets with Hanging Hole for Teachers or Students to Paints on School Project Art Class or Have a Birthday Painting Part](https://m.media-amazon.com/images/I/410jXVWzs4L.jpg)**30Pcs Paint Tray Palettes Plastic Paint Pallets with Hanging Hole for Teachers or Students to Paints on School Project Art Class or Have a Birthday Painting Part**Halobios**$14.08**353 rev1y ago](https://www.amazon.com/dp/B0DLKQM7H8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bates- Paint Tray Liner 9 Inch 10 pcs Green Paint Pans Trays Plastic Paint Tray Roller Tray Liners](https://m.media-amazon.com/images/I/418wn3ML87L.jpg)**Bates- Paint Tray Liner 9 Inch 10 pcs Green Paint Pans Trays Plastic Paint Tray Roller Tray Liners**Bates Choice**$11.60**4.6★**▲ 238%**](https://www.amazon.com/dp/B0DK5FTVGT) [![Bates- Paint Tray Liner 9 Inch 10 pcs Purple Paint Pans Trays Paint Roller Tray Roller Tray Liners](https://m.media-amazon.com/images/I/412nmZyF6+L.jpg)**Bates- Paint Tray Liner 9 Inch 10 pcs Purple Paint Pans Trays Paint Roller Tray Roller Tray Liners**Bates Choice**$11.86**4.6★**▲ 214%**](https://www.amazon.com/dp/B0DK5GVRBW) [![40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets](https://m.media-amazon.com/images/I/41StHR8J12L.jpg)**40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets**HYL.LL&RQ**$15.64**5.0★**▲ 93%**](https://www.amazon.com/dp/B0FBRJY7KT) [![Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs](https://m.media-amazon.com/images/I/51UbjUN376L.jpg)**Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs**BLACK+DECKER**$10.96**4.2★**▲ 80%**](https://www.amazon.com/dp/B0D1CS9WWQ) [![Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups](https://m.media-amazon.com/images/I/41ACXMB2jWL.jpg)**Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups**Mister Rui**$10.45**4.6★**▲ 73%**](https://www.amazon.com/dp/B0DW8PRG48)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.

30K20KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“It was well made”*

**Value For Money**15%

*“Cheap price”*

**Advertised Vs Actual Product**10%

*“As advertised”*

**Paint Quality**10%

*“Good paint kit”*

**Ease Of Cleaning**8%

*“Easy to clean up”*

**Ease Of Use**7%

*“Ease of use”*

**Size-Overall**7%

*“Fits perfect”*

**Strength**3%

*“These palettes were very sturdy”*

**Durability**3%

*“Seems durable”*

**Color**2%

*“Nice choice of colors”*

### **What buyers complain about **

**Paint Quality**23%

*“Dries out the paint”*

**Size-Overall**18%

*“Too short”*

**Quality-Overall**9%

*“Poor quality”*

**Durability**5%

*“Breaks down instantly”*

**Thickness**4%

*“Too thin for my liking”*

**Ease Of Cleaning**3%

*“Ugh, that was a frustrating mess”*

**Strength**3%

*“flimsy”*

**Value For Money**3%

*“low value”*

**Advertised Vs Actual Product**2%

*“Not as described”*

**Color**2%

*“Tray without colors”*

### **Top return reasons **

**Size-Overall**42%

**Paint Quality**16%

**Value For Money**12%

**Quality-Overall**5%

**Advertised Vs Actual Product**5%

**Material Quality**4%

**Defective Material/Parts**3%

**Functionality-Overall**3%

**Strength**1%

**Product Condition**1%