---
title: "paint by scratch — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paint-by-scratch"
last_updated: "2026-07-14T03:45:55.682Z"
locale: en
meta:
  description: "soft demand (-35.3% this quarter) — paint by scratch doesn't clear our bar today."
  "og:description": "soft demand (-35.3% this quarter) — paint by scratch doesn't clear our bar today."
  "og:title": "paint by scratch — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **paint by scratch**

**Skip it**

Soft demand (-35.3% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 7Conversion 44Competition 78Returns 97Price range 50Avg price 57Brand share 11Review moat 92Quality gap 32

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****150.16**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Good****$12.79**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.07–$22.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$46K**

$46K/yr · 103K searches

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-35.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**11 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**95%**

**Open market**

**3%**

- Brea Reese81% - Tip perk8% - AP ARTSPER2% - BulChign2% - Toulideifaria2% - UC Botanical Garden1% - Open — no brand owns it (5 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Brea Reese: Scratch Art Paper Pad - Woodland Songs - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft](https://m.media-amazon.com/images/I/51IrLxvghiL.jpg)**Brea Reese: Scratch Art Paper Pad - Woodland Songs - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.28**4.6★138 rev](https://www.amazon.com/dp/B0FYHMMHHQ) [2![Brea Reese: Scratch Art Paper Pad - Mystical - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation](https://m.media-amazon.com/images/I/51178mV1P4L.jpg)**Brea Reese: Scratch Art Paper Pad - Mystical - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation**Brea Reese**$11.30**4.4★345 rev](https://www.amazon.com/dp/B0D9KFQY1J) [3![Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft](https://m.media-amazon.com/images/I/51Q-MhFbXGL.jpg)**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**4.7★7 rev](https://www.amazon.com/dp/B0GTWGD123) [4![Brea Reese: Scratch Art Paper Pad - Owl & Moon - 6 Designs Metallic Guided Art Dual-Tip Stylus & Brush Easy-to-Frame 9x12 Pages Adult Craft Kit](https://m.media-amazon.com/images/I/61AQcrwa1RL.jpg)**Brea Reese: Scratch Art Paper Pad - Owl & Moon - 6 Designs Metallic Guided Art Dual-Tip Stylus & Brush Easy-to-Frame 9x12 Pages Adult Craft Kit**Brea Reese**$10.65**4.6★138 rev](https://www.amazon.com/dp/B0DJMNXHFJ) [5![Brea Reese: Scratch Art Paper Pad - Nature - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation](https://m.media-amazon.com/images/I/61Zuak08eUL.jpg)**Brea Reese: Scratch Art Paper Pad - Nature - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation**Brea Reese**$10.97**4.4★345 rev](https://www.amazon.com/dp/B0D9KCSS2X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft](https://m.media-amazon.com/images/I/51Q-MhFbXGL.jpg)**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**7 rev3mo ago](https://www.amazon.com/dp/B0GTWGD123) [![Brea Reese: Scratch Art Paper Pad - Seasonal Landscapes - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft](https://m.media-amazon.com/images/I/51DmKPjdhWL.jpg)**Brea Reese: Scratch Art Paper Pad - Seasonal Landscapes - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$12.86**2 rev3mo ago](https://www.amazon.com/dp/B0GTWN62YJ) [![Brea Reese: Scratch Art Paper Pad - Butterfly - 12 Sheets 6 Guided Nature Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft](https://m.media-amazon.com/images/I/51zaqKvMl8L.jpg)**Brea Reese: Scratch Art Paper Pad - Butterfly - 12 Sheets 6 Guided Nature Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.95**7 rev3mo ago](https://www.amazon.com/dp/B0GTXDR3Q1) [![Brea Reese: Scratch Art Paper Pad - Surrealism - 6 Dreamlike Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft](https://m.media-amazon.com/images/I/517KMsn7znL.jpg)**Brea Reese: Scratch Art Paper Pad - Surrealism - 6 Dreamlike Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$13.50**2 rev3mo ago](https://www.amazon.com/dp/B0GTWN6RZK) [![Brea Reese: Scratch Art Paper Pad - Cozy Cats - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft](https://m.media-amazon.com/images/I/51sD+dGsq-L.jpg)**Brea Reese: Scratch Art Paper Pad - Cozy Cats - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$13.76**2 rev3mo ago](https://www.amazon.com/dp/B0GTW8NVHD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Brea Reese: Scratch Art Paper Pad - Butterfly - 12 Sheets 6 Guided Nature Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft](https://m.media-amazon.com/images/I/51zaqKvMl8L.jpg)**Brea Reese: Scratch Art Paper Pad - Butterfly - 12 Sheets 6 Guided Nature Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.95**4.7★**▲ 290%**](https://www.amazon.com/dp/B0GTXDR3Q1) [![Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft](https://m.media-amazon.com/images/I/51Q-MhFbXGL.jpg)**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**4.7★**▲ 287%**](https://www.amazon.com/dp/B0GTWGD123) [![Brea Reese: Scratch Art Paper Pad - Seasonal Landscapes - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft](https://m.media-amazon.com/images/I/51DmKPjdhWL.jpg)**Brea Reese: Scratch Art Paper Pad - Seasonal Landscapes - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$12.86**5.0★**▲ 286%**](https://www.amazon.com/dp/B0GTWN62YJ) [![Brea Reese: Scratch Art Paper Pad - Surrealism - 6 Dreamlike Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft](https://m.media-amazon.com/images/I/517KMsn7znL.jpg)**Brea Reese: Scratch Art Paper Pad - Surrealism - 6 Dreamlike Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$13.50**5.0★**▲ 286%**](https://www.amazon.com/dp/B0GTWN6RZK) [![Brea Reese: Scratch Art Paper Pad - Cozy Cats - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft](https://m.media-amazon.com/images/I/51sD+dGsq-L.jpg)**Brea Reese: Scratch Art Paper Pad - Cozy Cats - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$13.76**5.0★**▲ 284%**](https://www.amazon.com/dp/B0GTW8NVHD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — -35.3% search growth over the last 90 days.

7K5KSpike '24Spike '25Prime Day '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**35%

*“Fun and colorful”*

**Ease Of Use**12%

*“Its easy to use”*

**Quality-Overall**10%

*“Great scratch art”*

**Scratch Resistance**8%

*“Easy scratch art”*

**Design-Overall**7%

*“The designs and color are great”*

**Color**6%

*“Love the brilliant colors”*

**Comfort-Overall**5%

*“So relaxing”*

**Value For Money**3%

*“Not expensive either”*

**Gifting Purpose**2%

*“The perfect gift”*

**Image/Picture Clarity**2%

*“The careful attention to detail needed to complete the picture was excellent at allowing me to absorb completely into the activity”*

### **What buyers complain about **

**Scratch Resistance**18%

*“Im finding that the scratch tool has gotten dull”*

**Hard Feel**11%

*“some are hard”*

**Design-Overall**10%

*“disappointed about the underlying design”*

**Sharpness**7%

*“the plastic point is not sharp enough to scratch”*

**Mess Free**7%

*“Insanely messy”*

**Functionality-Overall**5%

*“It didnt work as advertised”*

**Quality-Overall**5%

*“Terrible Quality, Not Scratch Art”*

**Ease Of Use**4%

*“hard to do”*

**Paint Quality**3%

*“It doesnt have paint that scratches off easily”*

**Ease Of Cleaning**3%

*“So a little clean up needed after”*

### **Top return reasons **

**Scratch Resistance**26%

**Advertised Vs Actual Product**24%

**Defective Material/Parts**9%

**Value For Money**6%

**Design-Overall**6%

**Size-Overall**5%

**Product Condition**5%

**Quality-Overall**4%

**Paint Quality**3%

**Mess Free**3%