---
title: "paint by number for adults — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paint-by-number-for-adults"
last_updated: "2026-07-14T05:19:03.785Z"
locale: en
meta:
  description: "paint by number for adults shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "paint by number for adults shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "paint by number for adults — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paint by number for adults**

**Worth a look**

Shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 12Conversion 22Competition 80Returns 85Price range 70Avg price 73Brand share 95Review moat 67Quality gap 62

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 11.3M searches

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.78**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.22–$35.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****827.94**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-26.0%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**36 **▼falling

**Sellers**

**38**

**Top-5 brand share**

**40%**

**Open market**

**56%**

- CHWGLFGG15% - Okarina8% - Yezavesu7% - xackcme6% - Offito5% - Ycydilirab4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$117K8%$235K12%$352K16%$469K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 51 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)](https://m.media-amazon.com/images/I/511Vr6IpbLL.jpg)**CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)**CHWGLFGG**$9.39**4.2★421 rev](https://www.amazon.com/dp/B0FZT3W6KJ) [2![Yezavesu Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Book Paint by Numbers Without Easel DIY Number Painting for Adults Flowers for Home Wall Decor Gift 10x 10 inch](https://m.media-amazon.com/images/I/51U-p-d2eZL.jpg)**Yezavesu Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Book Paint by Numbers Without Easel DIY Number Painting for Adults Flowers for Home Wall Decor Gift 10x 10 inch**Yezavesu**$11.41**4.5★659 rev](https://www.amazon.com/dp/B0DXP9R2WC) [3![4 Pack Paint by Numbers for Adults with Framed Canvas - with Wooden Easel Beach Paint by Number on Canvas DIY Sea Turtle Acrylic Oil Painting Kits with Brushes for Home Wall Decor (8x12 inch)](https://m.media-amazon.com/images/I/51pw0ekaCFL.jpg)**4 Pack Paint by Numbers for Adults with Framed Canvas - with Wooden Easel Beach Paint by Number on Canvas DIY Sea Turtle Acrylic Oil Painting Kits with Brushes for Home Wall Decor (8x12 inch)**xackcme**$28.34**4.3★428 rev](https://www.amazon.com/dp/B0DSHYBYGK) [4![4 Pack Paint by Numbers Kit for Adults with Frame Flower Easy Framed Paint by Number for Adults Beginner with Wooden Easel Floral DIY Painting by Numbers Canvas Framed for Home Decor 8 x 12 Inch](https://m.media-amazon.com/images/I/51UhiVDNY2L.jpg)**4 Pack Paint by Numbers Kit for Adults with Frame Flower Easy Framed Paint by Number for Adults Beginner with Wooden Easel Floral DIY Painting by Numbers Canvas Framed for Home Decor 8 x 12 Inch**Okarina**$27.95**4.7★114 rev](https://www.amazon.com/dp/B0FC67KR3K) [5![Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch](https://m.media-amazon.com/images/I/51rVsx4Gv2L.jpg)**Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch**Ycydilirab**$9.03**4.3★329 rev](https://www.amazon.com/dp/B0GFN1FKGF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NKVNKV Paint by Numbers Kit for Adults Beginners Mountain Adult Paint by Numbers on 20 Lx16 W Canvas for Painting Kits for Adults in Colorful Boxfor Gift Home Wall Decor Without Frame (Mountain)](https://m.media-amazon.com/images/I/51+M461mhsL.jpg)**NKVNKV Paint by Numbers Kit for Adults Beginners Mountain Adult Paint by Numbers on 20 Lx16 W Canvas for Painting Kits for Adults in Colorful Boxfor Gift Home Wall Decor Without Frame (Mountain)**NKVNKV**$13.90**31 rev4mo ago](https://www.amazon.com/dp/B0GKBDLVN8) [![Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch](https://m.media-amazon.com/images/I/51rVsx4Gv2L.jpg)**Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch**Ycydilirab**$9.03**329 rev6mo ago](https://www.amazon.com/dp/B0GFN1FKGF) [![PHANTASYART Book Paint by Numbers Kit for Adults Book Adult Paint by Numbers Books Canvas Paint by Numbers for Adults DIY Acrylic Paint Kit for Gifts Home Decor 16x20inch](https://m.media-amazon.com/images/I/51YCx6NndiL.jpg)**PHANTASYART Book Paint by Numbers Kit for Adults Book Adult Paint by Numbers Books Canvas Paint by Numbers for Adults DIY Acrylic Paint Kit for Gifts Home Decor 16x20inch**PHANTASYART**$9.88**62 rev6mo ago](https://www.amazon.com/dp/B0G7HXCYVB) [![GEMFAMILY Black Cat Paint by Numbers Kit for Adults Beginner Funny Adult Paint by Number Kits on Canvas Easy Canvas Paint by Numbers for Adults for Home Wall Decoration 16 X 20 inch](https://m.media-amazon.com/images/I/41h4HlfNaAL.jpg)**GEMFAMILY Black Cat Paint by Numbers Kit for Adults Beginner Funny Adult Paint by Number Kits on Canvas Easy Canvas Paint by Numbers for Adults for Home Wall Decoration 16 X 20 inch**GEMFAMILY**$8.07**191 rev7mo ago](https://www.amazon.com/dp/B0G46ZJ648) [![CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)](https://m.media-amazon.com/images/I/511Vr6IpbLL.jpg)**CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)**CHWGLFGG**$9.39**421 rev8mo ago](https://www.amazon.com/dp/B0FZT3W6KJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NKVNKV Paint by Numbers Kit for Adults Beginners Mountain Adult Paint by Numbers on 20 Lx16 W Canvas for Painting Kits for Adults in Colorful Boxfor Gift Home Wall Decor Without Frame (Mountain)](https://m.media-amazon.com/images/I/51+M461mhsL.jpg)**NKVNKV Paint by Numbers Kit for Adults Beginners Mountain Adult Paint by Numbers on 20 Lx16 W Canvas for Painting Kits for Adults in Colorful Boxfor Gift Home Wall Decor Without Frame (Mountain)**NKVNKV**$13.90**4.5★**▲ 344%**](https://www.amazon.com/dp/B0GKBDLVN8) [![PHANTASYART Book Paint by Numbers Kit for Adults Book Adult Paint by Numbers Books Canvas Paint by Numbers for Adults DIY Acrylic Paint Kit for Gifts Home Decor 16x20inch](https://m.media-amazon.com/images/I/51YCx6NndiL.jpg)**PHANTASYART Book Paint by Numbers Kit for Adults Book Adult Paint by Numbers Books Canvas Paint by Numbers for Adults DIY Acrylic Paint Kit for Gifts Home Decor 16x20inch**PHANTASYART**$9.88**4.3★**▲ 336%**](https://www.amazon.com/dp/B0G7HXCYVB) [![Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch](https://m.media-amazon.com/images/I/51rVsx4Gv2L.jpg)**Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch**Ycydilirab**$9.03**4.3★**▲ 316%**](https://www.amazon.com/dp/B0GFN1FKGF) [![Paint by Numbers Kit for Adults Beginners Animal hummingbird Adult Paint by Number Kits On Canvas DIY Acrylic Oil Number Painting Kits for Beginners Color by Number for Home Wall Decor 16x16Inch](https://m.media-amazon.com/images/I/51dzJZdbc7L.jpg)**Paint by Numbers Kit for Adults Beginners Animal hummingbird Adult Paint by Number Kits On Canvas DIY Acrylic Oil Number Painting Kits for Beginners Color by Number for Home Wall Decor 16x16Inch**BYGFHLYW**$8.97**4.3★**▲ 306%**](https://www.amazon.com/dp/B0FZPY141P) [![ZRIZQ Paint by Numbers Kit for Adults Beginners Landscapes DIY Painting Set Relaxing Creative Craft Activity 16x20 Inch-Lemon Tree](https://m.media-amazon.com/images/I/51x6WIgxIqL.jpg)**ZRIZQ Paint by Numbers Kit for Adults Beginners Landscapes DIY Painting Set Relaxing Creative Craft Activity 16x20 Inch-Lemon Tree**ZRIZQ**$9.95**4.3★**▲ 274%**](https://www.amazon.com/dp/B0FF4Z38JW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.

350K250KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**13%

*“Fun for kids and adults”*

**Quality-Overall**12%

*“the brushes are high quality”*

**Paint Quality**11%

*“good variety of paint colors”*

**Color**10%

*“Beautiful colors”*

**Value For Money**9%

*“Well worth it”*

**Ease Of Use**8%

*“Ease of use”*

**Gifting Purpose**3%

*“good gift”*

**Advertised Vs Actual Product**3%

*“Exactly as described”*

**Design-Overall**3%

*“The design was incredibly clear”*

**Size-Overall**2%

*“I like there are so many sizes”*

### **What buyers complain about **

**Paint Quality**22%

*“The quality of the paint is very crappy”*

**Size-Overall**13%

*“Came in a small box”*

**Color**8%

*“The colors are terrible”*

**Quality-Overall**7%

*“This brand is terrible”*

**Advertised Vs Actual Product**5%

*“Nothing like the picture”*

**Ease Of Use**3%

*“very hard to see”*

**Frame Quality**2%

*“Does not look nice in a frame”*

**Display Colors**2%

*“no way to figure out what color to use”*

**Value For Money**2%

*“Price is always going up”*

**Durability**2%

*“Not long lasting”*

### **Top return reasons **

**Paint Quality**25%

**Size-Overall**17%

**Advertised Vs Actual Product**15%

**Frame Quality**12%

**Material Quality**6%

**Quality-Overall**4%

**Value For Money**3%

**Print Quality**2%

**Defective Material/Parts**2%

**Stretchability/Expandability/Elasticity**2%