---
title: "paint board — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/paint-board"
last_updated: "2026-07-14T05:58:40.563Z"
locale: en
meta:
  description: "paint board shows a sweet-spot price point ($22.59 avg), but soft demand (-11.3% this quarter) keeps it on the watch list."
  "og:description": "paint board shows a sweet-spot price point ($22.59 avg), but soft demand (-11.3% this quarter) keeps it on the watch list."
  "og:title": "paint board — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paint board**

**Worth a look**

Shows a sweet-spot price point ($22.59 avg), but soft demand (-11.3% this quarter) keeps it on the watch list.

Market size 21Growth 19Conversion 48Competition 83Returns 89Price range 80Avg price 94Brand share 47Review moat 46Quality gap 32

**Avg price**

**Great****$22.59**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$4.96–$108.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,944.8**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$82K**

$82K/yr · 95K searches

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**26 **▲rising

**Sellers**

**43**

**Top-5 brand share**

**77%**

**Open market**

**20%**

- Ampersand Art Supply46% - ESRICH10% - Simetufy9% - DaVinci Wood Panel7% - KEFF4% - PHOENIX3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 75 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ESRICH Canvas Boards for Painting 5 Pack Canvases for Painting 8x10 Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.](https://m.media-amazon.com/images/I/41WZD2Y6GfL.jpg)**ESRICH Canvas Boards for Painting 5 Pack Canvases for Painting 8x10 Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$6.90**4.6★2,374 rev](https://www.amazon.com/dp/B0CMXFTNDC) [2![Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 6X6 Inch Pack of 4 (GBS066)](https://m.media-amazon.com/images/I/41z3CuODojL.jpg)**Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 6X6 Inch Pack of 4 (GBS066)**Ampersand Art Supply**$11.99**4.6★783 rev](https://www.amazon.com/dp/B004DR1Y60) [3![Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 9X12 Inch (GBS09)](https://m.media-amazon.com/images/I/415KRd68NpL.jpg)**Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 9X12 Inch (GBS09)**Ampersand Art Supply**$11.06**4.6★783 rev](https://www.amazon.com/dp/B0027AAIPI) [4![Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 11X14 Inch (GBS11)](https://m.media-amazon.com/images/I/415TtJAvi8L.jpg)**Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 11X14 Inch (GBS11)**Ampersand Art Supply**$13.53**4.6★783 rev](https://www.amazon.com/dp/B0027ACBXU) [5![Simetufy 12 Pack 8x10 Canvas Boards for Painting Blank Flat Canvas Panels Art Painting Supplies - Gesso Primed 100% Cotton for Acrylic Oil Watercolor Tempera Paint](https://m.media-amazon.com/images/I/41dS7xm9bKL.jpg)**Simetufy 12 Pack 8x10 Canvas Boards for Painting Blank Flat Canvas Panels Art Painting Supplies - Gesso Primed 100% Cotton for Acrylic Oil Watercolor Tempera Paint**Simetufy**$13.03**4.8★3,553 rev](https://www.amazon.com/dp/B0BJZYCQV3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bluebird Canvas Board - 4x4 4x6 5x7 8x10 9x12 11x14. Set of 14 Gesso-Primed White Blank Canvases for Painting - 100% Cotton Canvas Board for Acrylic Poster Oil Paint](https://m.media-amazon.com/images/I/41ObyAgawiL.jpg)**Bluebird Canvas Board - 4x4 4x6 5x7 8x10 9x12 11x14. Set of 14 Gesso-Primed White Blank Canvases for Painting - 100% Cotton Canvas Board for Acrylic Poster Oil Paint**BLUEBIRD**$24.46**14 rev1y ago](https://www.amazon.com/dp/B0FC2TMSFC) [![10 Pack 8x10 Inch Canvas and Easel Set Art Canvas Boards Bulk with Easel Stand Mini Acrylic Paint & Brushes Set Paint Trays Sip and Paint Kit for Adults Couples Day Night Paint Party](https://m.media-amazon.com/images/I/51Z0ripeoLL.jpg)**10 Pack 8x10 Inch Canvas and Easel Set Art Canvas Boards Bulk with Easel Stand Mini Acrylic Paint & Brushes Set Paint Trays Sip and Paint Kit for Adults Couples Day Night Paint Party**Evatage**$31.36**129 rev1y ago](https://www.amazon.com/dp/B0F21738V9) [![Mini Canvas for Painting 4x4 inch 20 Pack Small Painting Canvases for Novices & Artists Gesso Primed Acid-Free 100% Cotton Blank Canvas Boards Panels for Oil Watercolor Acrylic etc](https://m.media-amazon.com/images/I/51sbE2vpd0L.jpg)**Mini Canvas for Painting 4x4 inch 20 Pack Small Painting Canvases for Novices & Artists Gesso Primed Acid-Free 100% Cotton Blank Canvas Boards Panels for Oil Watercolor Acrylic etc**YONEVALON**$7.22**648 rev1y ago](https://www.amazon.com/dp/B0DTFF3WPW) [![CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters](https://m.media-amazon.com/images/I/51XOXCPmEDL.jpg)**CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters**CraftyCrocodile**$23.49**294 rev1y ago](https://www.amazon.com/dp/B0DTB5Y32H) [![ESRICH Canvas Boards for Painting 12 Pack Art Supplies Paint Canvas 4x4 5x5 5x7 8x10 Blank Large Canvases for Painting-Cotton Primed Canvas Panels for Acrylic Oil Gouache & Tempera.](https://m.media-amazon.com/images/I/51QqQlN0SYL.jpg)**ESRICH Canvas Boards for Painting 12 Pack Art Supplies Paint Canvas 4x4 5x5 5x7 8x10 Blank Large Canvases for Painting-Cotton Primed Canvas Panels for Acrylic Oil Gouache & Tempera.**ESRICH**$9.49**560 rev1y ago](https://www.amazon.com/dp/B0DR941LY9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PHOENIX Gesso Boards for Painting - 8x10 Inch / 6 Pack - Coarse Surface 3/4 Inch Cradled Wood Panels for Oil & Acrylic Paints Crafts & Pouring Art](https://m.media-amazon.com/images/I/51uLD3rJPoL.jpg)**PHOENIX Gesso Boards for Painting - 8x10 Inch / 6 Pack - Coarse Surface 3/4 Inch Cradled Wood Panels for Oil & Acrylic Paints Crafts & Pouring Art**PHOENIX**$30.83**4.5★**▲ 246%**](https://www.amazon.com/dp/B08YDR6KQ9) [![ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners](https://m.media-amazon.com/images/I/517kLCjbdDL.jpg)**ESRICH 26 PCS Acrylic Paint Set with 12 Colors Acrylic Paints (12ml 0.4 oz) 10 Paint Brushes 2 Canvas 1 Wood Easel 1 Plate Painting Supplies Kits for Kids Adults Artists and Beginners**ESRICH**$10.21**4.6★**▲ 221%**](https://www.amazon.com/dp/B0CVX4WJV3) [![Ampersand Float Frame 1.5In Thin 8X10 Maple](https://m.media-amazon.com/images/I/41teUSMAttL.jpg)**Ampersand Float Frame 1.5In Thin 8X10 Maple**Ampersand Art Supply**$37.45**4.4★**▲ 212%**](https://www.amazon.com/dp/B01IBX1506) [![CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters](https://m.media-amazon.com/images/I/51XOXCPmEDL.jpg)**CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters**CraftyCrocodile**$23.49**4.7★**▲ 188%**](https://www.amazon.com/dp/B0DTB5Y32H) [![Mini Canvas for Painting 4x4 inch 20 Pack Small Painting Canvases for Novices & Artists Gesso Primed Acid-Free 100% Cotton Blank Canvas Boards Panels for Oil Watercolor Acrylic etc](https://m.media-amazon.com/images/I/51sbE2vpd0L.jpg)**Mini Canvas for Painting 4x4 inch 20 Pack Small Painting Canvases for Novices & Artists Gesso Primed Acid-Free 100% Cotton Blank Canvas Boards Panels for Oil Watercolor Acrylic etc**YONEVALON**$7.22**4.8★**▲ 181%**](https://www.amazon.com/dp/B0DTFF3WPW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

3K2KSpike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Excellent product”*

**Value For Money**15%

*“Great value”*

**Advertised Vs Actual Product**9%

*“Exactly what I needed”*

**Paint Quality**9%

*“Good to paint on”*

**Size-Overall**8%

*“Great fit”*

**Fun/Entertainment Experience**5%

*“fun for kids”*

**Ease Of Use**3%

*“Ease of use”*

**Strength**3%

*“Sturdy and easy to clean”*

**Durability**3%

*“Great durability”*

**Gifting Purpose**3%

*“Gift”*

### **What buyers complain about **

**Quality-Overall**15%

*“cheap quality”*

**Size-Overall**13%

*“the size mix isnt the most useful for me”*

**Paint Quality**12%

*“I makes it difficult to paint smoothly”*

**Thickness**7%

*“Way too thin bro”*

**Advertised Vs Actual Product**5%

*“Not as described”*

**Ease Of Cleaning**4%

*“They came dirty”*

**Material Quality**4%

*“thin plastic”*

**Strength**3%

*“Canvases do not absorbed well and feel flimsy”*

**Durability**3%

*“two of them broke when i got it in the mail”*

**Value For Money**2%

*“Very expensive”*

### **Top return reasons **

**Size-Overall**41%

**Advertised Vs Actual Product**9%

**Value For Money**9%

**Thin**7%

**Material Quality**6%

**Paint Quality**5%

**Thickness**4%

**Defective Material/Parts**3%

**Frame Quality**2%

**Quality-Overall**2%