---
title: "packing paper roll — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/packing-paper-roll"
last_updated: "2026-07-14T06:19:06.240Z"
locale: en
meta:
  description: "packing paper roll shows searches that convert (12.4% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "packing paper roll shows searches that convert (12.4% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "packing paper roll — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **packing paper roll**

**Worth a look**

Shows searches that convert (12.4% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 58Growth 28Conversion 95Competition 51Returns 75Price range 78Avg price 92Brand share 31Review moat 23Quality gap 21

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$21.71**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.31–$51.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****2.0%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$450K**

$450K/yr · 167K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,792.04**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**44**

**Top-5 brand share**

**86%**

**Open market**

**10%**

- Bryco Goods26% - PH PERKHOMY25% - Vanhench19% - Elementree9% - SMART&CASUAL7% - IDL Packaging4% - Open — no brand owns it (6 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$22K10%$45K15%$67K20%$90K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB](https://m.media-amazon.com/images/I/41Sf-YEnE+L.jpg)**PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB**PH PERKHOMY**$7.32**4.7★5,280 rev](https://www.amazon.com/dp/B0C1RC5Y7F) [2![Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB](https://m.media-amazon.com/images/I/31i9+BVpDCL.jpg)**Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB**Vanhench**$7.63**4.7★5,921 rev](https://www.amazon.com/dp/B0BQTYYVZH) [3![Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner](https://m.media-amazon.com/images/I/31MdPFtF4oL.jpg)**Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner**Bryco Goods**$16.94**4.7★33,466 rev](https://www.amazon.com/dp/B077PBFKBW) [4![Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)](https://m.media-amazon.com/images/I/316HuUmuzCL.jpg)**Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)**Elementree**$13.60**4.7★385 rev](https://www.amazon.com/dp/B0FK75BJ9L) [5![Bryco Goods 18 x 1200 Brown Kraft Packing Paper - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom](https://m.media-amazon.com/images/I/31Ct-k86myL.jpg)**Bryco Goods 18 x 1200 Brown Kraft Packing Paper - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom**Bryco Goods**$13.92**4.7★33,466 rev](https://www.amazon.com/dp/B082KHMC2Z)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Kraft Paper Roll 18 x 14400 (1200) Made in USA 30 lb. Brown Packing Paper Roll Recyclable Void Fill Brown Kraft for Shipping Packing Wrapping Storing](https://m.media-amazon.com/images/I/417sGcuks1L.jpg)**Kraft Paper Roll 18 x 14400 (1200) Made in USA 30 lb. Brown Packing Paper Roll Recyclable Void Fill Brown Kraft for Shipping Packing Wrapping Storing**TapeManBlue**$49.75**57 rev7mo ago](https://www.amazon.com/dp/B0FY4214X6) [![Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)](https://m.media-amazon.com/images/I/316HuUmuzCL.jpg)**Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)**Elementree**$13.60**385 rev11mo ago](https://www.amazon.com/dp/B0FK75BJ9L) [![ANF Brands (12 x 1200 feet) - Natural Kraft Paper for Packing Shipping Void Filling and Kids Art Projects 30 Lb. Basis Weight](https://m.media-amazon.com/images/I/41c1bkWZJlL.jpg)**ANF Brands (12 x 1200 feet) - Natural Kraft Paper for Packing Shipping Void Filling and Kids Art Projects 30 Lb. Basis Weight**ANF BRANDS**$29.38**128 rev1y ago](https://www.amazon.com/dp/B0DNYQLF85) [![SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)](https://m.media-amazon.com/images/I/41ekvFDb7jL.jpg)**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**119 rev1y ago](https://www.amazon.com/dp/B0DG9BNSHB) [![PerkHomy Brown Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Brown 36 x 150)](https://m.media-amazon.com/images/I/419tFQV+y3L.jpg)**PerkHomy Brown Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Brown 36 x 150)**PH PERKHOMY**$28.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DCGCF1DH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kraft Paper Roll 18 x 14400 (1200) Made in USA 30 lb. Brown Packing Paper Roll Recyclable Void Fill Brown Kraft for Shipping Packing Wrapping Storing](https://m.media-amazon.com/images/I/417sGcuks1L.jpg)**Kraft Paper Roll 18 x 14400 (1200) Made in USA 30 lb. Brown Packing Paper Roll Recyclable Void Fill Brown Kraft for Shipping Packing Wrapping Storing**TapeManBlue**$49.75**4.4★**▲ 251%**](https://www.amazon.com/dp/B0FY4214X6) [![Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB](https://m.media-amazon.com/images/I/41eX-FEpE3L.jpg)**Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB**Vanhench**$29.92**4.7★**▲ 207%**](https://www.amazon.com/dp/B0CP1RQNVK) [![SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)](https://m.media-amazon.com/images/I/41ekvFDb7jL.jpg)**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**4.7★**▲ 122%**](https://www.amazon.com/dp/B0DG9BNSHB) [![Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)](https://m.media-amazon.com/images/I/316HuUmuzCL.jpg)**Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)**Elementree**$13.60**4.7★**▲ 95%**](https://www.amazon.com/dp/B0FK75BJ9L) [![SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)](https://m.media-amazon.com/images/I/41lypegr2EL.jpg)**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★**▲ 61%**](https://www.amazon.com/dp/B0CX5D7W62)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 71 weeks — +2.6% search growth over the last 90 days.

6K4KPrime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“No complaints”*

**Value For Money**13%

*“Great Value”*

**Advertised Vs Actual Product**7%

*“Just as advertised”*

**Ease Of Use**7%

*“Easy to use and cut”*

**Thickness**6%

*“Is the perfect thickness for folding corners”*

**Durability**6%

*“Held up well”*

**Paper Quality**5%

*“Good paper”*

**Size-Overall**5%

*“Good Fit”*

**Strength**3%

*“It is very sturdy”*

**Color**3%

*“The color looks very rich”*

### **What buyers complain about **

**Thickness**31%

*“fairly thin material”*

**Size-Overall**13%

*“Incorrect size”*

**Paper Quality**6%

*“do not buy this paper”*

**Advertised Vs Actual Product**5%

*“Not as specified in product description”*

**Smell**4%

*“It smells like stinky armpits”*

**Value For Money**3%

*“little bit expensive though for what it is”*

**Weight Heavy**3%

*“The roll is quite large - and heavy”*

**Thin**3%

*“Thin”*

**Strength**3%

*“Not heavy duty”*

**Paint Quality**2%

*“does not work for paint banners”*

### **Top return reasons **

**Size-Overall**55%

**Value For Money**13%

**Advertised Vs Actual Product**7%

**Thin**5%

**Color**4%

**Paper Quality**3%

**Thickness**3%

**Functionality-Overall**2%

**Quality-Overall**1%

**Material Quality**1%