---
title: "outdoor paint — Niche Verdict: Worth a look (66/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/outdoor-paint"
last_updated: "2026-07-14T02:07:10.980Z"
locale: en
meta:
  description: "outdoor paint shows a sweet-spot price point ($23.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "outdoor paint shows a sweet-spot price point ($23.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "outdoor paint — Niche Verdict: Worth a look (66/100) | Amazon United States - Flapen"
---

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# **outdoor paint**

**Worth a look**

Shows a sweet-spot price point ($23.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 90Conversion 38Competition 85Returns 84Price range 69Avg price 95Brand share 68Review moat 24Quality gap 32

**Avg price**

**Incredible****$23.33**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+98.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$0.59–$47.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$323K**

$323K/yr · 457K searches

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,928.29**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**27 **▼falling

**Sellers**

**90**

**Top-5 brand share**

**65%**

**Open market**

**31%**

- Shuttle Art22% - FolkArt15% - Rust-Oleum14% - Nicpro7% - GOTIDEAL6% - Magicfly5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$13K6%$19K8%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Shuttle Art 25 Colors Outdoor Acrylic Paint Set 2oz/60ml Waterproof Acrylic Paint with 10 Brushes 1 Palette Rich Pigmented Paints for Artists Beginners on Rocks Wood Crafts Garden Statues](https://m.media-amazon.com/images/I/51O6xlTY-sL.jpg)**Shuttle Art 25 Colors Outdoor Acrylic Paint Set 2oz/60ml Waterproof Acrylic Paint with 10 Brushes 1 Palette Rich Pigmented Paints for Artists Beginners on Rocks Wood Crafts Garden Statues**Shuttle Art**$27.20**4.7★560 rev](https://www.amazon.com/dp/B0DSFFKH4K) [2![Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues](https://m.media-amazon.com/images/I/51GbPaO+xvL.jpg)**Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues**Shuttle Art**$35.91**4.8★362 rev](https://www.amazon.com/dp/B0DSFCQVZM) [3![GOTIDEAL Acrylic Paint Set with 10 Brushes 18 Colors Outdoor/Indoor (59ml 2 oz) Art Craft Paint Non Toxic Perfect for Hobby Artist Adults Ideal for Canvas Wood Clay Ceramic Paint Supplies](https://m.media-amazon.com/images/I/51PhNnuPWtL.jpg)**GOTIDEAL Acrylic Paint Set with 10 Brushes 18 Colors Outdoor/Indoor (59ml 2 oz) Art Craft Paint Non Toxic Perfect for Hobby Artist Adults Ideal for Canvas Wood Clay Ceramic Paint Supplies**GOTIDEAL**$18.45**4.6★2,501 rev](https://www.amazon.com/dp/B088W638KD) [4![Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black](https://m.media-amazon.com/images/I/417ltp5zBjL.jpg)**Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black**Rust-Oleum**$17.42**4.6★2,099 rev](https://www.amazon.com/dp/B0BY3FWS4Q) [5![FolkArt Outdoor Gloss Acrylic Craft Paint Set Designed for Beginners and Artists Non-Toxic Formula Perfect for Rock Designing Twelve Bottles 2 oz 24 Fl Oz](https://m.media-amazon.com/images/I/51Ch9mD4TwL.jpg)**FolkArt Outdoor Gloss Acrylic Craft Paint Set Designed for Beginners and Artists Non-Toxic Formula Perfect for Rock Designing Twelve Bottles 2 oz 24 Fl Oz**FolkArt**$24.55**4.6★5,930 rev](https://www.amazon.com/dp/B076CVXZ3K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GOTIDEAL Acrylic Paint Set 18 Colors Outdoor Acrylic Paint (100m 3.4 oz)](https://m.media-amazon.com/images/I/51TYcr1PmgL.jpg)**GOTIDEAL Acrylic Paint Set 18 Colors Outdoor Acrylic Paint (100m 3.4 oz)**GOTIDEAL**$29.79**10 rev3mo ago](https://www.amazon.com/dp/B0GTSWQ3JL) [![ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies](https://m.media-amazon.com/images/I/515kJF7nKcL.jpg)**ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies**ABEIER**$39.91**59 rev7mo ago](https://www.amazon.com/dp/B0G1XZB3VG) [![THE ONE All-In-One Paint & Primer - Sage Green Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC](https://m.media-amazon.com/images/I/31fFUeMlB2L.jpg)**THE ONE All-In-One Paint & Primer - Sage Green Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC**THE ONE**$18.33**25,455 rev8mo ago](https://www.amazon.com/dp/B0FX8VS4V7) [![Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon](https://m.media-amazon.com/images/I/51MpN5NqSZL.jpg)**Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon**Glidden**$32.63**503 rev11mo ago](https://www.amazon.com/dp/B0FLQQFY3H) [![Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon](https://m.media-amazon.com/images/I/51fZPHVxIRL.jpg)**Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon**Glidden**$33.42**503 rev11mo ago](https://www.amazon.com/dp/B0FLQQ7M8H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GOTIDEAL Acrylic Paint Set 18 Colors Outdoor Acrylic Paint (100m 3.4 oz)](https://m.media-amazon.com/images/I/51TYcr1PmgL.jpg)**GOTIDEAL Acrylic Paint Set 18 Colors Outdoor Acrylic Paint (100m 3.4 oz)**GOTIDEAL**$29.79**4.1★**▲ 135%**](https://www.amazon.com/dp/B0GTSWQ3JL) [![30 Colors Dual Tip Acrylic Paint Markers Fine Tip and Brush Tip Permanent Acrylic Paint Pens For Rock Painting Canvas Wood Glass Ceramic Fabric Plastic Egg Scrapbook Art Painting Supplies Kit](https://m.media-amazon.com/images/I/51I5JHr5ieL.jpg)**30 Colors Dual Tip Acrylic Paint Markers Fine Tip and Brush Tip Permanent Acrylic Paint Pens For Rock Painting Canvas Wood Glass Ceramic Fabric Plastic Egg Scrapbook Art Painting Supplies Kit**Coogert**$13.00**4.7★**▲ 133%**](https://www.amazon.com/dp/B0D2H7QSX2) [![THE ONE All-In-One Paint & Primer - Sage Green Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC](https://m.media-amazon.com/images/I/31fFUeMlB2L.jpg)**THE ONE All-In-One Paint & Primer - Sage Green Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC**THE ONE**$18.33**4.2★**▲ 127%**](https://www.amazon.com/dp/B0FX8VS4V7) [![FolkArt Outdoor Acrylic Paint in Assorted Colors (2 Ounce) 1656 Warm White](https://m.media-amazon.com/images/I/31CzGlG99rL.jpg)**FolkArt Outdoor Acrylic Paint in Assorted Colors (2 Ounce) 1656 Warm White**FolkArt**$4.41**4.6★**▲ 124%**](https://www.amazon.com/dp/B004D50724) [![Coogert 24 Paint Pens for Rock Fabric Wood Glass Craft Dual Tip Acrylic Paint Markers With Fine-Dot Tip for Canvas Ceramic Plastic Art Painting Supplies Kit](https://m.media-amazon.com/images/I/51Cr9GHEmOL.jpg)**Coogert 24 Paint Pens for Rock Fabric Wood Glass Craft Dual Tip Acrylic Paint Markers With Fine-Dot Tip for Canvas Ceramic Plastic Art Painting Supplies Kit**Coogert**$9.06**4.6★**▲ 118%**](https://www.amazon.com/dp/B0F5WMP62Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +98.1% search growth over the last 90 days.

20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**27%

*“Great assortment of colors”*

**Paint Quality**14%

*“Its nice paint”*

**Quality-Overall**11%

*“Awesome quality”*

**Value For Money**10%

*“Great Value”*

**Ease Of Use**5%

*“Easy to work with”*

**Engraving/Paint/Sublimation**4%

*“Very nice paint easy to work with”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Coverage**3%

*“The coverage is pretty consistent”*

**Ease Of Cleaning**2%

*“easy to clean up”*

**Thickness**2%

*“Nice thick colors”*

### **What buyers complain about **

**Paint Quality**27%

*“poor quality paint”*

**Thickness**12%

*“The liquid is very thick”*

**Color**11%

*“not pure white”*

**Quality-Overall**7%

*“Poor quality bottles”*

**Product Condition**3%

*“Some are used”*

**Leak-Proof**3%

*“Arrived leaking”*

**Size-Overall**2%

*“Small”*

**Ease Of Use**2%

*“Cannot use”*

**Coverage**2%

*“The coverage was poor”*

**Moist/Dry**1%

*“It also takes way too long to dry”*

### **Top return reasons **

**Paint Quality**46%

**Color**13%

**Value For Money**11%

**Size-Overall**9%

**Advertised Vs Actual Product**5%

**Leak-Proof**2%

**Product Condition**2%

**Functionality-Overall**2%

**Quality-Overall**2%

**Defective Material/Parts**1%