---
title: "organic soap base — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/organic-soap-base"
last_updated: "2026-07-13T21:43:34.469Z"
locale: en
meta:
  description: "organic soap base shows low returns (0.5%), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:description": "organic soap base shows low returns (0.5%), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:title": "organic soap base — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **organic soap base**

**Worth a look**

Shows low returns (0.5%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 42Growth 25Conversion 53Competition 83Returns 97Price range 78Avg price 89Brand share 24Review moat 32Quality gap 23

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.68**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$7.37–$42.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$216K**

$216K/yr · 237K searches

**Review moat**

**Okay****3,348.89**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-0.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**14 **▲rising

**Sellers**

**27**

**Top-5 brand share**

**90%**

**Open market**

**7%**

- Primal Elements45% - EDSRDRUS26% - MAQIHAN7% - velona7% - TinMeZor5% - Skin Said Yes3% - Open — no brand owns it (8 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$13K9%$19K12%$26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound](https://m.media-amazon.com/images/I/41GaMrQnl4L.jpg)**Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound**Primal Elements**$27.37**4.7★1,455 rev](https://www.amazon.com/dp/B096T98189) [2![EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)](https://m.media-amazon.com/images/I/41P+T3wAsbL.jpg)**EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)**EDSRDRUS**$14.03**4.7★714 rev](https://www.amazon.com/dp/B0BJ8YDYBB) [3![EDSRDRUS 2 LB Glycerin Soap Base Pre-Cut Moisturizing Natural Base Melt and Pour DIY Handmade for Crafting Soap Making](https://m.media-amazon.com/images/I/41h-DaZzoNL.jpg)**EDSRDRUS 2 LB Glycerin Soap Base Pre-Cut Moisturizing Natural Base Melt and Pour DIY Handmade for Crafting Soap Making**EDSRDRUS**$14.44**4.7★361 rev](https://www.amazon.com/dp/B0CRD5TD9V) [4![Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound](https://m.media-amazon.com/images/I/412OQ-9jO2L.jpg)**Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound**Primal Elements**$30.72**4.7★6,865 rev](https://www.amazon.com/dp/B09X28H2X1) [5![TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting](https://m.media-amazon.com/images/I/518qGUTYAJL.jpg)**TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting**TinMeZor**$25.07**4.7★510 rev](https://www.amazon.com/dp/B0DMP4NRTG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![EDSRDPLT 14.1oz Clear Glycerin Soap Base Cubes Pre-Cut Soap Blocks Melt and Pour Soap Base for DIY Soap Making Beginners & Small Batch Crafts (Transparent)](https://m.media-amazon.com/images/I/41YbletY22L.jpg)**EDSRDPLT 14.1oz Clear Glycerin Soap Base Cubes Pre-Cut Soap Blocks Melt and Pour Soap Base for DIY Soap Making Beginners & Small Batch Crafts (Transparent)**EDSRDPLT**$8.86**34 rev7mo ago](https://www.amazon.com/dp/B0G4CGRGXR) [![EDSRDRUS 5LB Glycerin Soap Base Unscented Melt and Pour Soap Base for DIY Handmade Deep Pre-Scored Cuts for Effortless Use Easy to Melt (Transparent 5 Pound)](https://m.media-amazon.com/images/I/41Lt7K0soVL.jpg)**EDSRDRUS 5LB Glycerin Soap Base Unscented Melt and Pour Soap Base for DIY Handmade Deep Pre-Scored Cuts for Effortless Use Easy to Melt (Transparent 5 Pound)**EDSRDRUS**$24.52**27 rev9mo ago](https://www.amazon.com/dp/B0FT6XN96T) [![EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)](https://m.media-amazon.com/images/I/31H8VZWy7jL.jpg)**EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)**EDSRDRUS**$36.49**36 rev9mo ago](https://www.amazon.com/dp/B0FRFPH3RD) [![THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women](https://m.media-amazon.com/images/I/51LNphlvjVL.jpg)**THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women**Thaluna**$24.48**43 rev10mo ago](https://www.amazon.com/dp/B0FN8HRKFL) [![Primal Elements Stephenson Crystal White No Sweat Soap Base Unscented Moisturizing Melt and Pour for Crafting- 2 Lbs](https://m.media-amazon.com/images/I/31t7Ew-mVWL.jpg)**Primal Elements Stephenson Crystal White No Sweat Soap Base Unscented Moisturizing Melt and Pour for Crafting- 2 Lbs**Primal Elements**$19.67**15 rev11mo ago](https://www.amazon.com/dp/B0FLQS1ZKC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound](https://m.media-amazon.com/images/I/41rjni5C3EL.jpg)**Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound**Primal Elements**$20.17**4.7★**▲ 270%**](https://www.amazon.com/dp/B09X2B4H56) [![THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women](https://m.media-amazon.com/images/I/51LNphlvjVL.jpg)**THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women**Thaluna**$24.48**4.4★**▲ 159%**](https://www.amazon.com/dp/B0FN8HRKFL) [![EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)](https://m.media-amazon.com/images/I/31H8VZWy7jL.jpg)**EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)**EDSRDRUS**$36.49**4.9★**▲ 136%**](https://www.amazon.com/dp/B0FRFPH3RD) [![Primal Elements Coconut Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound](https://m.media-amazon.com/images/I/41O-qzpxgCL.jpg)**Primal Elements Coconut Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound**Primal Elements**$21.29**4.7★**▲ 126%**](https://www.amazon.com/dp/B09X28NX2W) [![Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 2 Pound](https://m.media-amazon.com/images/I/41TuuinBYGL.jpg)**Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 2 Pound**Primal Elements**$13.56**4.7★**▲ 102%**](https://www.amazon.com/dp/B09X2LYWJG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

5K3KSpike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“The bars I make look high quality”*

**Ease Of Use**12%

*“Easy to use”*

**Soft Feel**8%

*“So soft”*

**Lather**7%

*“Lathers well”*

**Value For Money**6%

*“Good price”*

**Smell**6%

*“It blends well with fragrances”*

**Moist/Dry**6%

*“moisturizes my skin”*

**Advertised Vs Actual Product**6%

*“As described”*

**Efficiency**2%

*“it does the job every time”*

**Ease Of Cleaning**2%

*“Great cleaner”*

### **What buyers complain about **

**Quality-Overall**11%

*“Need to used a better quality bottle”*

**Advertised Vs Actual Product**10%

*“Incorrect website description”*

**Smell**8%

*“Smells so bad like a burnt plastic”*

**Value For Money**6%

*“Disappointing waste of time and money”*

**Size-Overall**5%

*“Small stay away from”*

**Color**4%

*“The color is off white”*

**Lather**4%

*“doesnt lather”*

**Allergies**4%

*“The soap base makes me itch”*

**Moist/Dry**3%

*“Very dry glicerine”*

**Leak-Proof**3%

*“Something was spilled inside the box”*

### **Top return reasons **

**Advertised Vs Actual Product**19%

**Smell**13%

**Value For Money**9%

**Size-Overall**8%

**Defective Material/Parts**7%

**Quality-Overall**7%

**Functionality-Overall**6%

**Ingredients-Overall**5%

**Color**3%

**Material Quality**3%