---
title: "oil pastels — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/oil-pastels"
last_updated: "2026-07-14T00:54:10.719Z"
locale: en
meta:
  description: "oil pastels shows low returns (0.8%), but soft demand (-10.2% this quarter) keeps it on the watch list."
  "og:description": "oil pastels shows low returns (0.8%), but soft demand (-10.2% this quarter) keeps it on the watch list."
  "og:title": "oil pastels — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **oil pastels**

**Worth a look**

Shows low returns (0.8%), but soft demand (-10.2% this quarter) keeps it on the watch list.

Market size 94Growth 20Conversion 62Competition 33Returns 96Price range 75Avg price 92Brand share 34Review moat 25Quality gap 21

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$2.0M**

$2.0M/yr · 1.7M searches

**Avg price**

**Great****$21.71**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.77–$48.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,610.2**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**109**

**Top-5 brand share**

**85%**

**Open market**

**11%**

- Artecho30% - Pentel24% - MUNGYO19% - Mr. Pen6% - MEEDEN6% - PABLUE4% - Open — no brand owns it (5 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$98K10%$197K15%$295K20%$394K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pentel Oil Pastels - 50 Color Set (PHN-50)](https://m.media-amazon.com/images/I/51kAT5+441L.jpg)**Pentel Oil Pastels - 50 Color Set (PHN-50)**Pentel**$8.18**4.6★24,102 rev](https://www.amazon.com/dp/B00LFCWSPM) [2![Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)](https://m.media-amazon.com/images/I/51IVzdbR6JL.jpg)**Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)**Artecho**$17.31**4.7★5,604 rev](https://www.amazon.com/dp/B094QB55YT) [3![Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers](https://m.media-amazon.com/images/I/512P7qsf2HL.jpg)**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers**Artecho**$11.57**4.6★684 rev](https://www.amazon.com/dp/B0D21N3V3J) [4![MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable](https://m.media-amazon.com/images/I/51mHO-qCKSL.jpg)**MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable**MUNGYO**$21.63**4.8★5,290 rev](https://www.amazon.com/dp/B004WQHY4S) [5![Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors](https://m.media-amazon.com/images/I/51ZvvDxCcYL.jpg)**Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors**Mr. Pen**$7.17**4.5★180 rev](https://www.amazon.com/dp/B0DS8N687W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![rubens Soft Oil Pastels Set (48 Macaron Colors) Professional Creamy Texture Oil Pastels for Easy Blending Layering Dreamy Art Supplies for Artists Beginners & Adults](https://m.media-amazon.com/images/I/51jJx9tWYjL.jpg)**rubens Soft Oil Pastels Set (48 Macaron Colors) Professional Creamy Texture Oil Pastels for Easy Blending Layering Dreamy Art Supplies for Artists Beginners & Adults**rubens**$22.39**24 rev6mo ago](https://www.amazon.com/dp/B0GCZFY42M) [![MEEDEN Soft Oil Pastels Set: 144 Vibrant Colors Art Oil Pastels for Blending Layering Shading Drawing - Smooth Oil Pastel Crayons for Artists Beginners Adults Teachers Christmas Painting](https://m.media-amazon.com/images/I/51a31Ir1-vL.jpg)**MEEDEN Soft Oil Pastels Set: 144 Vibrant Colors Art Oil Pastels for Blending Layering Shading Drawing - Smooth Oil Pastel Crayons for Artists Beginners Adults Teachers Christmas Painting**MEEDEN**$48.78**641 rev8mo ago](https://www.amazon.com/dp/B0FRLCW8F4) [![PABLUE Oil Pastels 48 Colors Soft Oil Pastel Crayons for Drawing Blending Layering Shading Art Supplies Gift for Artists Beginners](https://m.media-amazon.com/images/I/51rPG7tXMiL.jpg)**PABLUE Oil Pastels 48 Colors Soft Oil Pastel Crayons for Drawing Blending Layering Shading Art Supplies Gift for Artists Beginners**PABLUE**$16.11**225 rev1y ago](https://www.amazon.com/dp/B0FFH329C8) [![Amazon Basics Soft Oil Pastels Set for Artists Beginners Students High-Pigment Vibrant Colors with Smooth Application 48 Colors](https://m.media-amazon.com/images/I/41FodjIQnNL.jpg)**Amazon Basics Soft Oil Pastels Set for Artists Beginners Students High-Pigment Vibrant Colors with Smooth Application 48 Colors**Amazon Basics**$13.73**192 rev1y ago](https://www.amazon.com/dp/B0DP3YRCRF) [![Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors](https://m.media-amazon.com/images/I/51ZvvDxCcYL.jpg)**Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors**Mr. Pen**$7.17**180 rev1y ago](https://www.amazon.com/dp/B0DS8N687W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![rubens Soft Oil Pastels Set (48 Macaron Colors) Professional Creamy Texture Oil Pastels for Easy Blending Layering Dreamy Art Supplies for Artists Beginners & Adults](https://m.media-amazon.com/images/I/51jJx9tWYjL.jpg)**rubens Soft Oil Pastels Set (48 Macaron Colors) Professional Creamy Texture Oil Pastels for Easy Blending Layering Dreamy Art Supplies for Artists Beginners & Adults**rubens**$22.39**4.5★**▲ 350%**](https://www.amazon.com/dp/B0GCZFY42M) [![MEEDEN Soft Oil Pastels Set: 144 Vibrant Colors Art Oil Pastels for Blending Layering Shading Drawing - Smooth Oil Pastel Crayons for Artists Beginners Adults Teachers Christmas Painting](https://m.media-amazon.com/images/I/51a31Ir1-vL.jpg)**MEEDEN Soft Oil Pastels Set: 144 Vibrant Colors Art Oil Pastels for Blending Layering Shading Drawing - Smooth Oil Pastel Crayons for Artists Beginners Adults Teachers Christmas Painting**MEEDEN**$48.78**4.8★**▲ 144%**](https://www.amazon.com/dp/B0FRLCW8F4) [![COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.](https://m.media-amazon.com/images/I/51voRznHZ+L.jpg)**COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.**COLOUR BLOCK**$40.10**4.7★**▲ 78%**](https://www.amazon.com/dp/B0B24XSWFT) [![Pentel Oil Pastels - Set 50](https://m.media-amazon.com/images/I/51oSudJU3uL.jpg)**Pentel Oil Pastels - Set 50**Pentel**$9.22**4.6★**▲ 58%**](https://www.amazon.com/dp/B000WKKN5A) [![Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors](https://m.media-amazon.com/images/I/51ZvvDxCcYL.jpg)**Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors**Mr. Pen**$7.17**4.5★**▲ 52%**](https://www.amazon.com/dp/B0DS8N687W)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

50K30KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**27%

*“Great color choices”*

**Quality-Overall**16%

*“Beautifully made”*

**Soft Feel**13%

*“Wonderful and creamy”*

**Value For Money**11%

*“Good Price”*

**Ease Of Use**7%

*“Easy to use”*

**Texture/Consistency-Overall**3%

*“The texture is soft and smooth”*

**Durability**2%

*“they dont break”*

**Drawing Experience**2%

*“They were good for drawing”*

**Paint Quality**2%

*“This is all I use in my art”*

**Gifting Purpose**2%

*“Great gift the recipient loves”*

### **What buyers complain about **

**Smell**16%

*“Stinky strong odor”*

**Color**13%

*“Im missing two colors”*

**Hard Feel**7%

*“not smooth as I expected”*

**Quality-Overall**5%

*“Not as good as the Paul Rubens ones I got”*

**Size-Overall**5%

*“Disappointed in size”*

**Value For Money**4%

*“Not a good value”*

**Durability**3%

*“They break easily”*

**Moist/Dry**3%

*“some seem dried out”*

**Adhesion/Stickiness**3%

*“Horrible Crumbly Stank Sticks”*

**Paper Quality**2%

*“They do smudge on paper”*

### **Top return reasons **

**Smell**18%

**Color**12%

**Quality-Overall**11%

**Advertised Vs Actual Product**9%

**Value For Money**8%

**Functionality-Overall**6%

**Defective Material/Parts**5%

**Size-Overall**5%

**Product Condition**3%

**Hard Feel**3%