---
title: "oil pastel paper — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/oil-pastel-paper"
last_updated: "2026-07-14T05:19:20.305Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 79% of clicks) — oil pastel paper doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 79% of clicks) — oil pastel paper doesn't clear our bar today."
  "og:title": "oil pastel paper — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **oil pastel paper**

**Skip it**

A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 24Conversion 78Competition 18Returns 96Price range 70Avg price 61Brand share 30Review moat 32Quality gap 24

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.88–$35.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.31**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$189K**

$189K/yr · 185K searches

**Review moat**

**Okay****3,311.87**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▼falling

**Sellers**

**44**

**Top-5 brand share**

**87%**

**Open market**

**8%**

- GR DZPLUS31% - Strathmore24% - MOFUNY17% - Hapikalor10% - MUNGYO6% - U.S. Art Supply4% - Open — no brand owns it (4 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$19K20%$38K30%$57K40%$75K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper](https://m.media-amazon.com/images/I/51OTdCrO3hL.jpg)**GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper**GR DZPLUS**$5.88**4.6★288 rev](https://www.amazon.com/dp/B0C81SSY5Q) [2![Strathmore 400 Series Tape Bound Pastel Pad 80 lb. Textured Surface 9 X 12 inches Assorted Colors 24 Sheets (403-9)](https://m.media-amazon.com/images/I/51sYdvPPUCL.jpg)**Strathmore 400 Series Tape Bound Pastel Pad 80 lb. Textured Surface 9 X 12 inches Assorted Colors 24 Sheets (403-9)**Strathmore**$9.67**4.7★8,751 rev](https://www.amazon.com/dp/B0024KMQ6K) [3![Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.](https://m.media-amazon.com/images/I/41HFZsJ0W5L.jpg)**Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.**MOFUNY**$12.79**4.8★2,613 rev](https://www.amazon.com/dp/B092TQ8DGQ) [4![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★287 rev](https://www.amazon.com/dp/B0FS61GHFV) [5![GR DZPLUS Oil Pastel | 9x12 in (123 lb/200g) | 30 Sheets Heavyweight Drawing Paper](https://m.media-amazon.com/images/I/51vRpdaslLL.jpg)**GR DZPLUS Oil Pastel | 9x12 in (123 lb/200g) | 30 Sheets Heavyweight Drawing Paper**GR DZPLUS**$8.01**4.3★176 rev](https://www.amazon.com/dp/B0CGTR6PJ6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**9,621 rev3y ago](https://www.amazon.com/dp/B0B19J9FZM) [![ALKALO Square Sketchbook for Drawing 120 Pages Sketch Book 122LB/180GSM Thick Paper Mixed Media Sketchbook for Charcoal Pencil Inks Pen Colored Pencil Acrylic Marker Oil Pastel](https://m.media-amazon.com/images/I/41VPUjZD46L.jpg)**ALKALO Square Sketchbook for Drawing 120 Pages Sketch Book 122LB/180GSM Thick Paper Mixed Media Sketchbook for Charcoal Pencil Inks Pen Colored Pencil Acrylic Marker Oil Pastel**ALKALO**$15.67**589 rev4y ago](https://www.amazon.com/dp/B09XMDNMKJ) [![Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.](https://m.media-amazon.com/images/I/41HFZsJ0W5L.jpg)**Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.**MOFUNY**$12.79**2,613 rev5y ago](https://www.amazon.com/dp/B092TQ8DGQ) [![GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper](https://m.media-amazon.com/images/I/51OTdCrO3hL.jpg)**GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper**GR DZPLUS**$5.88**288 rev5y ago](https://www.amazon.com/dp/B0C81SSY5Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sennelier Oil Pastel Card Pad 11.75X15.75](https://m.media-amazon.com/images/I/51Qna5F00SL.jpg)**Sennelier Oil Pastel Card Pad 11.75X15.75**SENNELIER**$35.86**4.7★**▲ 113%**](https://www.amazon.com/dp/B0015QGPCK) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 102%**](https://www.amazon.com/dp/B0FS61GHFV) [![Strathmore 400 Series Pastel Pad Assorted Colors 11x14 Glue Bound 24 Sheets](https://m.media-amazon.com/images/I/51SpLr4YC1L.jpg)**Strathmore 400 Series Pastel Pad Assorted Colors 11x14 Glue Bound 24 Sheets**Strathmore**$12.65**4.7★**▲ 19%**](https://www.amazon.com/dp/B004O77O2C) [![GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper](https://m.media-amazon.com/images/I/51OTdCrO3hL.jpg)**GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper**GR DZPLUS**$5.88**4.6★**▲ 18%**](https://www.amazon.com/dp/B0C81SSY5Q) [![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★**— 5%**](https://www.amazon.com/dp/B0B19J9FZM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Drawing Experience**23%

*“Great for drawing”*

**Quality-Overall**20%

*“Good Quality”*

**Size-Overall**9%

*“Great size”*

**Value For Money**8%

*“Worth the money”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Gifting Purpose**5%

*“Its a good gift”*

**Paper Quality**4%

*“The paper size is good”*

**Thickness**4%

*“a thick cover that feels durable”*

**Durability**3%

*“They are durable”*

**Ease Of Use**2%

*“ease of use”*

### **What buyers complain about **

**Thickness**18%

*“could be thicker”*

**Durability**13%

*“breaks a lot”*

**Paint Quality**8%

*“the pages are too thin for any kind of paint”*

**Advertised Vs Actual Product**7%

*“fake advertisement”*

**Color**6%

*“The color is an off white”*

**Paper Quality**5%

*“This is inferior paper for wet media”*

**Size-Overall**5%

*“they are so large that I didnt even know where to begin”*

**Quality-Overall**3%

*“Horrrrrrrrible quality”*

**Value For Money**3%

*“$12 for this. Not worth it”*

**Instructions/User Manual/Troubleshooting**2%

*“I cant find the instructions on any page in this book”*

### **Top return reasons **

**Size-Overall**52%

**Value For Money**11%

**Advertised Vs Actual Product**8%

**Color**4%

**Quality-Overall**3%

**Weight Heavy**3%

**Paper Quality**2%

**Thin**2%

**Strength**2%

**Functionality-Overall**1%