---
title: "oil painting supplies — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/oil-painting-supplies"
last_updated: "2026-07-14T03:42:10.929Z"
locale: en
meta:
  description: "oil painting supplies shows low returns (0.8%), but soft demand (-14.8% this quarter) keeps it on the watch list."
  "og:description": "oil painting supplies shows low returns (0.8%), but soft demand (-14.8% this quarter) keeps it on the watch list."
  "og:title": "oil painting supplies — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **oil painting supplies**

**Worth a look**

Shows low returns (0.8%), but soft demand (-14.8% this quarter) keeps it on the watch list.

Market size 33Growth 18Conversion 51Competition 76Returns 96Price range 62Avg price 95Brand share 88Review moat 25Quality gap 23

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$28.48**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$4.39–$141.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$155K**

$155K/yr · 134K searches

**Review moat**

**Bad****4,708.83**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**30 **▼falling

**Sellers**

**83**

**Top-5 brand share**

**47%**

**Open market**

**47%**

- Winsor & Newton22% - Tamaki7% - CUGEBANNA6% - MyLifeUNIT6% - GENERAL'S6% - KEVIN&SASA CRAFTS6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$19K16%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle](https://m.media-amazon.com/images/I/41QJRE9l2yL.jpg)**Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle**Winsor & Newton**$6.98**4.7★2,559 rev](https://www.amazon.com/dp/B006PGEQ2G) [2![Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette](https://m.media-amazon.com/images/I/310IAmNkqoL.jpg)**Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette**Tamaki**$5.98**4.6★2,770 rev](https://www.amazon.com/dp/B0B9R91Z2P) [3![CUGEBANNA Paint Brush Washer Airtight Stainless Steel Brush Cleaner for Oil Painting Acrylic Brush Washer with Cleaning Beads and Wringer](https://m.media-amazon.com/images/I/51sQM3lrN9L.jpg)**CUGEBANNA Paint Brush Washer Airtight Stainless Steel Brush Cleaner for Oil Painting Acrylic Brush Washer with Cleaning Beads and Wringer**CUGEBANNA**$23.08**4.6★227 rev](https://www.amazon.com/dp/B0CLLSY2BT) [4![MyLifeUNIT Paint Brush Cleaner Stainless Steel Brush Holder for Painting 10oz](https://m.media-amazon.com/images/I/41z4WAPMGQS.jpg)**MyLifeUNIT Paint Brush Cleaner Stainless Steel Brush Holder for Painting 10oz**MyLifeUNIT**$13.73**4.6★635 rev](https://www.amazon.com/dp/B01DNYSBS2) [5![GENERALS The Masters Brush Cleaner and Preserver Non-Toxic Cleans & Restores Art Paint Brushes Removes Acrylic Oil & Watercolor Paint 2.5 oz](https://m.media-amazon.com/images/I/51iNUoo-IjL.jpg)**GENERALS The Masters Brush Cleaner and Preserver Non-Toxic Cleans & Restores Art Paint Brushes Removes Acrylic Oil & Watercolor Paint 2.5 oz**GENERAL'S**$12.57**4.8★3,082 rev](https://www.amazon.com/dp/B0009RRT9Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies](https://m.media-amazon.com/images/I/51mZwLrDshL.jpg)**Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies**Bellisinno**$10.28**110 rev8mo ago](https://www.amazon.com/dp/B0FP4TKBWL) [![Zimuvora 25pcs Paint Brush Set Professional Paint Brush Set with Cloth Roll and Paint Spatula Nylon Brushes for Acrylic Painting Watercolor Oil Gouache Art Supplies for Beginners and Artists (Wood)](https://m.media-amazon.com/images/I/51aqfpCpRjL.jpg)**Zimuvora 25pcs Paint Brush Set Professional Paint Brush Set with Cloth Roll and Paint Spatula Nylon Brushes for Acrylic Painting Watercolor Oil Gouache Art Supplies for Beginners and Artists (Wood)**Zimuvora**$23.99**75 rev10mo ago](https://www.amazon.com/dp/B0FMKHDDNH) [![82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists](https://m.media-amazon.com/images/I/51h8XQ0HX5L.jpg)**82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists**ARTALLY**$75.84**33 rev1y ago](https://www.amazon.com/dp/B0FQJL61XS) [![Nuanchu 1 Pcs 9 x 12 Inch Neutral Grey Tempered Glass Palette for Oil Painting Airtight Stay Wet Palette Container and 40 Sheets Disposable Paper Keeps Paint Fresh for DIY Color Mixing Beginners](https://m.media-amazon.com/images/I/31l8bKJcDfL.jpg)**Nuanchu 1 Pcs 9 x 12 Inch Neutral Grey Tempered Glass Palette for Oil Painting Airtight Stay Wet Palette Container and 40 Sheets Disposable Paper Keeps Paint Fresh for DIY Color Mixing Beginners**Nuanchu**$46.04**48 rev1y ago](https://www.amazon.com/dp/B0F991GW2V) [![AETEXA Canvas Paper Pad 9x12 Canvas Pad 10 Sheets 12.3 oz Gesso Glue Bound Art Supplies for Adults and Teens for Acrylic Pouring and Oil Painting.](https://m.media-amazon.com/images/I/51cYmFny6PL.jpg)**AETEXA Canvas Paper Pad 9x12 Canvas Pad 10 Sheets 12.3 oz Gesso Glue Bound Art Supplies for Adults and Teens for Acrylic Pouring and Oil Painting.**AETEXA**$8.09**292 rev2y ago](https://www.amazon.com/dp/B0D3BYDG7J)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MyArtscape Oil Paint Set 48 Colors 48 x 0.4 fl oz (12 ml) Tubes Lightfast Heavy Body High Pigment Oil Paints for Artists Beginners Canvas & Professional Painting](https://m.media-amazon.com/images/I/51kXVv+X2-L.jpg)**MyArtscape Oil Paint Set 48 Colors 48 x 0.4 fl oz (12 ml) Tubes Lightfast Heavy Body High Pigment Oil Paints for Artists Beginners Canvas & Professional Painting**MyArtscape**$33.07**4.7★**▲ 282%**](https://www.amazon.com/dp/B076FRSRL7) [![Nuanchu 1 Pcs 9 x 12 Inch Neutral Grey Tempered Glass Palette for Oil Painting Airtight Stay Wet Palette Container and 40 Sheets Disposable Paper Keeps Paint Fresh for DIY Color Mixing Beginners](https://m.media-amazon.com/images/I/31l8bKJcDfL.jpg)**Nuanchu 1 Pcs 9 x 12 Inch Neutral Grey Tempered Glass Palette for Oil Painting Airtight Stay Wet Palette Container and 40 Sheets Disposable Paper Keeps Paint Fresh for DIY Color Mixing Beginners**Nuanchu**$46.04**4.4★**▲ 254%**](https://www.amazon.com/dp/B0F991GW2V) [![5pcs Palette Knife Stainless Steel Spatula Palette Knife set Pallet Knife Painting Knives Oil Painting Accessories for Oil Canvas Acrylic Painting By EGYPAMID](https://m.media-amazon.com/images/I/41LbfbySHGL.jpg)**5pcs Palette Knife Stainless Steel Spatula Palette Knife set Pallet Knife Painting Knives Oil Painting Accessories for Oil Canvas Acrylic Painting By EGYPAMID**Egypamid**$4.39**4.6★**▲ 245%**](https://www.amazon.com/dp/B0CY2WTL59) [![Winsor & Newton Liquin Original Medium 75ml (2.5-oz) Bottle](https://m.media-amazon.com/images/I/418-8+4pyUL.jpg)**Winsor & Newton Liquin Original Medium 75ml (2.5-oz) Bottle**Winsor & Newton**$10.27**4.7★**▲ 222%**](https://www.amazon.com/dp/B00686SWUK) [![AETEXA Canvas Paper Pad 9x12 Canvas Pad 10 Sheets 12.3 oz Gesso Glue Bound Art Supplies for Adults and Teens for Acrylic Pouring and Oil Painting.](https://m.media-amazon.com/images/I/51cYmFny6PL.jpg)**AETEXA Canvas Paper Pad 9x12 Canvas Pad 10 Sheets 12.3 oz Gesso Glue Bound Art Supplies for Adults and Teens for Acrylic Pouring and Oil Painting.**AETEXA**$8.09**4.6★**▲ 221%**](https://www.amazon.com/dp/B0D3BYDG7J)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Awesome quality”*

**Value For Money**17%

*“Great deal”*

**Paint Quality**10%

*“Theyre a decent paint”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Ease Of Cleaning**6%

*“Easy clean up”*

**Size-Overall**6%

*“Perfect size for portability”*

**Brush Quality**5%

*“Great quality brushes”*

**Ease Of Use**4%

*“Ease of use”*

**Durability**3%

*“Held up well”*

**Soft Feel**2%

*“Soft”*

### **What buyers complain about **

**Quality-Overall**17%

*“Average quality”*

**Paint Quality**17%

*“Hard to paint with”*

**Size-Overall**8%

*“The tubes are small so you will probably need larger sizes of your most mixed colors”*

**Durability**7%

*“Break extremely easily”*

**Thickness**3%

*“Thought the boards would be a little thicker”*

**Ease Of Cleaning**3%

*“I noticed that my brushes just werent getting as clean”*

**Value For Money**3%

*“Not a huge deal”*

**Strength**3%

*“Works, rather flimsy”*

**Ease Of Use**3%

*“making it nearly impossible to use”*

**Smell**2%

*“the smell lingers”*

### **Top return reasons **

**Size-Overall**27%

**Paint Quality**13%

**Value For Money**12%

**Quality-Overall**11%

**Advertised Vs Actual Product**9%

**Defective Material/Parts**4%

**Material Quality**4%

**Functionality-Overall**3%

**Thin**2%

**Leak-Proof**2%