---
title: "oil painting kit — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T00:09:49.718Z"
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  description: "a small market ($36K/yr) — oil painting kit doesn't clear our bar today."
  "og:description": "a small market ($36K/yr) — oil painting kit doesn't clear our bar today."
  "og:title": "oil painting kit — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **oil painting kit**

**Skip it**

A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 24Conversion 24Competition 58Returns 91Price range 61Avg price 88Brand share 58Review moat 57Quality gap 24

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$65.36**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$14.33–$153.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,222.38**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$36K**

$36K/yr · 29K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**70%**

**Open market**

**24%**

- ESRICH21% - ARTALLY20% - MEEDEN13% - KEFF10% - Norberg & Linden7% - Modera5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$5K20%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists](https://m.media-amazon.com/images/I/51h8XQ0HX5L.jpg)**82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists**ARTALLY**$75.84**4.5★33 rev](https://www.amazon.com/dp/B0FQJL61XS) [2![KEFF Oil Paint Set for Adults and Kids - Art Supplies Painting Kits with 24 Oil Paints Stretched Canvas Art Easel Brushes Palette Knives and Paper Pad](https://m.media-amazon.com/images/I/51YQaKSwXuL.jpg)**KEFF Oil Paint Set for Adults and Kids - Art Supplies Painting Kits with 24 Oil Paints Stretched Canvas Art Easel Brushes Palette Knives and Paper Pad**KEFF**$47.52**4.5★476 rev](https://www.amazon.com/dp/B08R457PP3) [3![ESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists](https://m.media-amazon.com/images/I/51aNijuYHJL.jpg)**ESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists**ESRICH**$100.25**4.6★1,076 rev](https://www.amazon.com/dp/B0CFTZN9ZP) [4![MEEDEN Oil Painting Kit Painting Sets with Sketch Easel Box Professional Art Paint Supplies Kit with Paint Brushes Palette Knives Canvases for Painting Supplies for Adults](https://m.media-amazon.com/images/I/512Dqqhm7-L.jpg)**MEEDEN Oil Painting Kit Painting Sets with Sketch Easel Box Professional Art Paint Supplies Kit with Paint Brushes Palette Knives Canvases for Painting Supplies for Adults**MEEDEN**$77.11**4.4★278 rev](https://www.amazon.com/dp/B08ZC9H7R9) [5![XXL Oil Paint Set - 24 Paints 25 Brushes 1 Canvas and Art Palette - Oil Painting Supplies for Kids and Adults Paint Supplies](https://m.media-amazon.com/images/I/51PCFE1QTzL.jpg)**XXL Oil Paint Set - 24 Paints 25 Brushes 1 Canvas and Art Palette - Oil Painting Supplies for Kids and Adults Paint Supplies**Norberg & Linden**$39.32**4.5★1,100 rev](https://www.amazon.com/dp/B0781346C3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists](https://m.media-amazon.com/images/I/51h8XQ0HX5L.jpg)**82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists**ARTALLY**$75.84**33 rev1y ago](https://www.amazon.com/dp/B0FQJL61XS) [![187Pcs Professional All-in-One Art Painting Kit with Aluminum & Beech Wood Easel 96 Acrylic Watercolor & Oil Paint Set Complete Art Supplies Painting Set for Adults Artists Beginners](https://m.media-amazon.com/images/I/51CJYc2aQLL.jpg)**187Pcs Professional All-in-One Art Painting Kit with Aluminum & Beech Wood Easel 96 Acrylic Watercolor & Oil Paint Set Complete Art Supplies Painting Set for Adults Artists Beginners**ARTALLY**$109.73**238 rev1y ago](https://www.amazon.com/dp/B0FCFD52VD) [![Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners](https://m.media-amazon.com/images/I/61dNs1dtUgL.jpg)**Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners**Artbreezing**$48.78**77 rev1y ago](https://www.amazon.com/dp/B0DYTRW474) [![Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.](https://m.media-amazon.com/images/I/51PkL6eieDL.jpg)**Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.**Artbreezing**$36.84**40 rev1y ago](https://www.amazon.com/dp/B0DYNP6YZ8) [![DJAR 174 Pcs All-in-One Art Painting Set with Beech Wood Easel](https://m.media-amazon.com/images/I/51KXjm+OAHL.jpg)**DJAR 174 Pcs All-in-One Art Painting Set with Beech Wood Easel**DJAR**$87.55**89 rev1y ago](https://www.amazon.com/dp/B0DRHSN342)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists](https://m.media-amazon.com/images/I/51aNijuYHJL.jpg)**ESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists**ESRICH**$100.25**4.6★**▲ 186%**](https://www.amazon.com/dp/B0CFTZN9ZP) [![Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.](https://m.media-amazon.com/images/I/51PkL6eieDL.jpg)**Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.**Artbreezing**$36.84**4.6★**▲ 178%**](https://www.amazon.com/dp/B0DYNP6YZ8) [![Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists](https://m.media-amazon.com/images/I/51fOwrPTjJL.jpg)**Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists**Grabie**$18.95**4.7★**▲ 160%**](https://www.amazon.com/dp/B0BJPQ3TKS) [![82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists](https://m.media-amazon.com/images/I/51h8XQ0HX5L.jpg)**82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists**ARTALLY**$75.84**4.5★**▲ 130%**](https://www.amazon.com/dp/B0FQJL61XS) [![ESRICH Professional Acrylic Paint Set 60PCS with Painting Brushes Acrylic Paints Easel 4 Sizes Blank Canvases Palette Paint Knives Brush Cup and Art Sponges for Adults Hobbyists and Beginners](https://m.media-amazon.com/images/I/61JpeD-p8OL.jpg)**ESRICH Professional Acrylic Paint Set 60PCS with Painting Brushes Acrylic Paints Easel 4 Sizes Blank Canvases Palette Paint Knives Brush Cup and Art Sponges for Adults Hobbyists and Beginners**ESRICH**$52.11**4.7★**▲ 96%**](https://www.amazon.com/dp/B08FDF6VS5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**26%

*“Vibrant colors”*

**Quality-Overall**14%

*“Great quality set”*

**Paint Quality**13%

*“good paint”*

**Value For Money**11%

*“Amazing Value”*

**Gifting Purpose**7%

*“Great gift”*

**Advertised Vs Actual Product**6%

*“Exactly what I wanted”*

**Ease Of Use**3%

*“Easy to use”*

**Portability**2%

*“Great portable set for ANYONE”*

**Size-Overall**2%

*“Great size”*

**Engraving/Paint/Sublimation**2%

*“fun painting”*

### **What buyers complain about **

**Paint Quality**26%

*“Paint amounts not generous”*

**Quality-Overall**11%

*“Very low quality brushes”*

**Size-Overall**9%

*“all very very small except 1 flat brush”*

**Color**5%

*“The colors seem to be inconsistent”*

**Strength**3%

*“First thing I noticed was how flimsy the plastic inserts were”*

**Wood Quality**3%

*“had cracks in the wood”*

**Smell**2%

*“Strong chemical odor, poor performance”*

**Advertised Vs Actual Product**2%

*“A bit of false advertising”*

**Value For Money**2%

*“Not a huge deal”*

**Ease Of Cleaning**2%

*“Brushes are still crunchy after multiple cleanings”*

### **Top return reasons **

**Paint Quality**31%

**Size-Overall**14%

**Value For Money**9%

**Color**9%

**Defective Material/Parts**7%

**Advertised Vs Actual Product**6%

**Quality-Overall**5%

**Product Condition**2%

**Functionality-Overall**2%

**Material Quality**1%