---
title: "oil paint — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/oil-paint"
last_updated: "2026-07-13T18:58:28.283Z"
locale: en
meta:
  description: "oil paint shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "oil paint shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "oil paint — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **oil paint**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 21Conversion 39Competition 74Returns 95Price range 63Avg price 95Brand share 65Review moat 38Quality gap 27

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$33.68**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 1.3M searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.98–$141.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,674.82**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**24 **▼falling

**Sellers**

**47**

**Top-5 brand share**

**66%**

**Open market**

**28%**

- Winsor & Newton38% - PHOENIX8% - Ohuhu7% - Magicfly7% - RoseArt6% - Paul Rubens6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$66K10%$133K15%$199K20%$265K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Winsor & Newton Winton Oil Color Paint Set 20 x 12ml (0.4-oz) Tubes](https://m.media-amazon.com/images/I/51W6yuF00oL.jpg)**Winsor & Newton Winton Oil Color Paint Set 20 x 12ml (0.4-oz) Tubes**Winsor & Newton**$34.39**4.8★5,171 rev](https://www.amazon.com/dp/B08NJZ4Z2F) [2![Ohuhu Oil Paint Set 24 Oil-Based Colors 12ml/0.42oz x 24 Tubes Non-Toxic Oil Painting Set Supplies for Canvas Painting Artist Kids Beginners Adults Classroom DIY Art Supplies Gift](https://m.media-amazon.com/images/I/517odQCmz4L.jpg)**Ohuhu Oil Paint Set 24 Oil-Based Colors 12ml/0.42oz x 24 Tubes Non-Toxic Oil Painting Set Supplies for Canvas Painting Artist Kids Beginners Adults Classroom DIY Art Supplies Gift**Ohuhu**$18.68**4.5★4,699 rev](https://www.amazon.com/dp/B0758ZJ3CF) [3![Magicfly Oil Paint 40pcs(18ml/0.6oz) Rich Pigments Vibrant Non Toxic Paints for Professional Artist Hobby Painters & Kids Oil Painting Supplies for Canvas Painting Exquisite Packaging for Gift](https://m.media-amazon.com/images/I/51fCbteDv8S.jpg)**Magicfly Oil Paint 40pcs(18ml/0.6oz) Rich Pigments Vibrant Non Toxic Paints for Professional Artist Hobby Painters & Kids Oil Painting Supplies for Canvas Painting Exquisite Packaging for Gift**Magicfly**$32.78**4.5★1,236 rev](https://www.amazon.com/dp/B07WSLZY4G) [4![Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle](https://m.media-amazon.com/images/I/41QJRE9l2yL.jpg)**Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle**Winsor & Newton**$6.98**4.7★2,559 rev](https://www.amazon.com/dp/B006PGEQ2G) [5![Winsor & Newton Winton Oil Color Paint Basic Set 10 x 21ml Tubes](https://m.media-amazon.com/images/I/410Tm7S52cL.jpg)**Winsor & Newton Winton Oil Color Paint Basic Set 10 x 21ml Tubes**Winsor & Newton**$30.13**4.8★5,171 rev](https://www.amazon.com/dp/B004OKRI9S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists](https://m.media-amazon.com/images/I/51h8XQ0HX5L.jpg)**82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists**ARTALLY**$75.84**33 rev1y ago](https://www.amazon.com/dp/B0FQJL61XS) [![PHOENIX Studio Oil Paint Set - 20 Colors x 50ml / 1.69 Fl oz. - Professional Oil Based Art Paints for Painting Gift for Oil Painter](https://m.media-amazon.com/images/I/51H5saYwytL.jpg)**PHOENIX Studio Oil Paint Set - 20 Colors x 50ml / 1.69 Fl oz. - Professional Oil Based Art Paints for Painting Gift for Oil Painter**PHOENIX**$42.17**235 rev1y ago](https://www.amazon.com/dp/B0DYTQ3MW9) [![Castle Art Supplies 24 X 12ML Oil Paint Set | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-Use Colors | in Impressive Presentation Box with Tutorial (New)](https://m.media-amazon.com/images/I/51+4SgKRpVL.jpg)**Castle Art Supplies 24 X 12ML Oil Paint Set | Great Value Set for Adult Artists Beginners and Advanced | Vibrant Variety of Smooth-to-Use Colors | in Impressive Presentation Box with Tutorial (New)**Castle Art Supplies**$22.66**183 rev1y ago](https://www.amazon.com/dp/B0DP2ZHNVT) [![Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers](https://m.media-amazon.com/images/I/512P7qsf2HL.jpg)**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers**Artecho**$11.57**684 rev1y ago](https://www.amazon.com/dp/B0D21N3V3J) [![Paint Brushes Set of 24 Pieces Wooden Handles Brushes with Canvas Brush Case Professional for Oil Acrylic and Watercolor Painting](https://m.media-amazon.com/images/I/51V-4Zpr+iS.jpg)**Paint Brushes Set of 24 Pieces Wooden Handles Brushes with Canvas Brush Case Professional for Oil Acrylic and Watercolor Painting**KEVIN&SASA CRAFTS**$11.28**5,764 rev2y ago](https://www.amazon.com/dp/B095M9LKPN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers](https://m.media-amazon.com/images/I/512P7qsf2HL.jpg)**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers**Artecho**$11.57**4.6★**▲ 172%**](https://www.amazon.com/dp/B0D21N3V3J) [![82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists](https://m.media-amazon.com/images/I/51h8XQ0HX5L.jpg)**82Pcs Professional Oil Painting Set with Easel Box 24 Rich Oil Colors & 10 Hog Brushes Palette Knives Canvases Complete Art Supplies Kit for Beginners & Artists**ARTALLY**$75.84**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FQJL61XS) [![Winsor & Newton Winton Oil Color Paint Set 10 x 12ml (0.4-oz) Tubes](https://m.media-amazon.com/images/I/512cZz2LXcL.jpg)**Winsor & Newton Winton Oil Color Paint Set 10 x 12ml (0.4-oz) Tubes**Winsor & Newton**$21.18**4.8★**▲ 101%**](https://www.amazon.com/dp/B08NJYJRD1) [![163-Piece French Easel Painting Set | All-in-One Deluxe Artist Starter Kit w/Wooden Field & Studio Sketch Box Easel for Adult 100+ Professional Paints Stretched & Panel Canvases Brushes Palettes](https://m.media-amazon.com/images/I/513qaJff9pL.jpg)**163-Piece French Easel Painting Set | All-in-One Deluxe Artist Starter Kit w/Wooden Field & Studio Sketch Box Easel for Adult 100+ Professional Paints Stretched & Panel Canvases Brushes Palettes**Modera**$141.92**4.5★**▲ 100%**](https://www.amazon.com/dp/B0B8PHWCR2) [![Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle](https://m.media-amazon.com/images/I/41QJRE9l2yL.jpg)**Winsor & Newton Refined Linseed Oil 75ml (2.5oz) Bottle**Winsor & Newton**$6.98**4.7★**▲ 67%**](https://www.amazon.com/dp/B006PGEQ2G)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Great Quality and Easy to Work With”*

**Value For Money**12%

*“Great value”*

**Paint Quality**10%

*“Good paint for the money”*

**Color**9%

*“The colors are so vibrant”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Ease Of Use**4%

*“Ease of use”*

**Size-Overall**4%

*“I like these fit in my hand, very comfortable”*

**Ease Of Cleaning**4%

*“It cleans as new”*

**Strength**3%

*“Sturdy and easy to clean”*

**Soft Feel**2%

*“Love how smooth they are”*

### **What buyers complain about **

**Paint Quality**19%

*“Hard to paint with”*

**Quality-Overall**15%

*“Bad quality”*

**Size-Overall**11%

*“These are HUGE”*

**Durability**6%

*“Break extremely easily”*

**Color**4%

*“Newton oil color is scandalous”*

**Value For Money**4%

*“Bought singly cost would be 25X more”*

**Adhesion/Stickiness**2%

*“So upon first receiving this I noticed the screw top had some kind of glue ie”*

**Thickness**2%

*“Thin”*

**Ease Of Use**2%

*“were frustrating to use”*

**Defective Material/Parts**2%

*“Also the little rope is torn”*

### **Top return reasons **

**Size-Overall**27%

**Paint Quality**22%

**Value For Money**12%

**Quality-Overall**7%

**Advertised Vs Actual Product**7%

**Color**4%

**Defective Material/Parts**3%

**Material Quality**2%

**Product Condition**2%

**Functionality-Overall**2%