---
title: "oil paint medium — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/oil-paint-medium"
last_updated: "2026-07-14T05:02:31.752Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — oil paint medium doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — oil paint medium doesn't clear our bar today."
  "og:title": "oil paint medium — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **oil paint medium**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 95Growth 17Conversion 81Competition 17Returns 98Price range 12Avg price 59Brand share 0Review moat 70Quality gap 33

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 178K searches

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****691**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$148.70**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$9.43–$709.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**31**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Gamblin76% - Holbein18% - Bellisinno4% - Wonshine3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$226K20%$451K30%$677K40%$903K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Artists Grade Gamsol Oil Color Size: 16.9 oz](https://m.media-amazon.com/images/I/41C0h-BKxAS.jpg)**Artists Grade Gamsol Oil Color Size: 16.9 oz**Gamblin**$19.07**4.8★1,393 rev](https://www.amazon.com/dp/B0006IKCHC) [2![Artists Grade Gamsol Oil Color Size: 1 Liter 33.8 Fl. Oz.](https://m.media-amazon.com/images/I/41dticpW-BS.jpg)**Artists Grade Gamsol Oil Color Size: 1 Liter 33.8 Fl. Oz.**Gamblin**$28.68**4.8★1,773 rev](https://www.amazon.com/dp/B0006IKCHW) [3![Gamblin Gamsol Odorless Mineral Spirits Bottle 4.2oz](https://m.media-amazon.com/images/I/41kO+pex-aL.jpg)**Gamblin Gamsol Odorless Mineral Spirits Bottle 4.2oz**Gamblin**$13.98**4.7★3,402 rev](https://www.amazon.com/dp/B00IIWQFO2) [4![Gamblin Gamsol Odorless Mineral Spirits for Oil Painting 8.5 Fluid Ounce Bottle](https://m.media-amazon.com/images/I/31ilaX34i0L.jpg)**Gamblin Gamsol Odorless Mineral Spirits for Oil Painting 8.5 Fluid Ounce Bottle**Gamblin**$19.10**4.5★28 rev](https://www.amazon.com/dp/B0DKM719WJ) [5![Holbein Artists Colored Pencil Pastel Tone 50 Colors Set](https://m.media-amazon.com/images/I/410XY4Vla8L.jpg)**Holbein Artists Colored Pencil Pastel Tone 50 Colors Set**Holbein**$180.00**4.6★224 rev](https://www.amazon.com/dp/B076F6ZR1D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Odorless Mineral Spirits 100ml Odorless Paint Thinner for Oil Based Paint Premium Mineral Spirits for Cleaning Refined Solvent for Artists Oil Painting Supplies for Studio & Classroom(120g)](https://m.media-amazon.com/images/I/51dEWGX5MQL.jpg)**Odorless Mineral Spirits 100ml Odorless Paint Thinner for Oil Based Paint Premium Mineral Spirits for Cleaning Refined Solvent for Artists Oil Painting Supplies for Studio & Classroom(120g)**Wonshine**$9.43**36 rev5mo ago](https://www.amazon.com/dp/B0GK75SMN4) [![Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies](https://m.media-amazon.com/images/I/51mZwLrDshL.jpg)**Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies**Bellisinno**$10.28**110 rev8mo ago](https://www.amazon.com/dp/B0FP4TKBWL) [![Gamblin Gamsol Odorless Mineral Spirits for Oil Painting 8.5 Fluid Ounce Bottle](https://m.media-amazon.com/images/I/31ilaX34i0L.jpg)**Gamblin Gamsol Odorless Mineral Spirits for Oil Painting 8.5 Fluid Ounce Bottle**Gamblin**$19.10**28 rev1y ago](https://www.amazon.com/dp/B0DKM719WJ) [![Holbein Artists Colored Pencil 30th Anniversary Wood Box Set - Set of 150 30th Anniversary Wood Box](https://m.media-amazon.com/images/I/41KmIdkDQaL.jpg)**Holbein Artists Colored Pencil 30th Anniversary Wood Box Set - Set of 150 30th Anniversary Wood Box**Holbein**$569.58**3 rev1y ago](https://www.amazon.com/dp/B0CLGCCHRY) [![Holbein Artists Colored Pencil Pastel Tone 50 Colors Set](https://m.media-amazon.com/images/I/410XY4Vla8L.jpg)**Holbein Artists Colored Pencil Pastel Tone 50 Colors Set**Holbein**$180.00**224 rev8y ago](https://www.amazon.com/dp/B076F6ZR1D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Odorless Mineral Spirits 100ml Odorless Paint Thinner for Oil Based Paint Premium Mineral Spirits for Cleaning Refined Solvent for Artists Oil Painting Supplies for Studio & Classroom(120g)](https://m.media-amazon.com/images/I/51dEWGX5MQL.jpg)**Odorless Mineral Spirits 100ml Odorless Paint Thinner for Oil Based Paint Premium Mineral Spirits for Cleaning Refined Solvent for Artists Oil Painting Supplies for Studio & Classroom(120g)**Wonshine**$9.43**4.3★**▲ 286%**](https://www.amazon.com/dp/B0GK75SMN4) [![Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies](https://m.media-amazon.com/images/I/51mZwLrDshL.jpg)**Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies**Bellisinno**$10.28**4.3★**▲ 136%**](https://www.amazon.com/dp/B0FP4TKBWL) [![Holbein Artists Colored Pencils - Assorted Tones Set of 150 Wood Box](https://m.media-amazon.com/images/I/41coCpTZyeL.jpg)**Holbein Artists Colored Pencils - Assorted Tones Set of 150 Wood Box**Holbein**$709.31**3.7★**▲ 36%**](https://www.amazon.com/dp/B00IPDNQEQ) [![Gamblin Gamsol Odorless Mineral Spirits for Oil Painting 8.5 Fluid Ounce Bottle](https://m.media-amazon.com/images/I/31ilaX34i0L.jpg)**Gamblin Gamsol Odorless Mineral Spirits for Oil Painting 8.5 Fluid Ounce Bottle**Gamblin**$19.10**4.5★**▲ 35%**](https://www.amazon.com/dp/B0DKM719WJ) [![Gamsol Odorless Mineral Spirits 128 oz](https://m.media-amazon.com/images/I/31tiu6+JAUL.jpg)**Gamsol Odorless Mineral Spirits 128 oz**Gamblin**$66.75**4.9★**▲ 16%**](https://www.amazon.com/dp/B000GL7IVM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.

5K3KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**18%

*“It helps the paint flow smoothly”*

**Quality-Overall**17%

*“The miracle blender for pencils”*

**Smell**17%

*“Doesnt stink”*

**Ease Of Cleaning**13%

*“it helps me clean my brushes”*

**Value For Money**7%

*“worth the price”*

**Ease Of Use**5%

*“easy to work with”*

**Color**5%

*“Pastelicious colors”*

**Brightness/Shine/Glow**2%

*“Perfect 👌 I loved it—it leaves an exceptional shine”*

**Durability**2%

*“Amazing product, it works perfectly and lasts a long time”*

**Advertised Vs Actual Product**2%

*“as described”*

### **What buyers complain about **

**Value For Money**17%

*“This stuff is expensive”*

**Paint Quality**12%

*“Dont use to strip paint”*

**Leak-Proof**8%

*“After sealing the bottle it leaked all over my bag”*

**Size-Overall**8%

*“Bottle is very small, fyi”*

**Ease Of Cleaning**8%

*“it will not clean oil paint from a brush”*

**Thickness**8%

*“He says it is way thinned down”*

**Quality-Overall**8%

*“Beware very very little quality”*

**Functionality-Overall**6%

*“Didnt work for me”*

**Smell**5%

*“It doesn't have a strong smell like other similar products”*

**Paper Compatibility**3%

*“Didnt blend and puckered the thick paper”*

### **Top return reasons **

**Size-Overall**28%

**Functionality-Overall**15%

**Value For Money**14%

**Advertised Vs Actual Product**12%

**Leak-Proof**10%

**Paint Quality**6%

**Cleaning Modes**5%

**Stain Resistance**2%

**Smell**2%

**Defective Material/Parts**1%