---
title: "oil based colored pencils — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/oil-based-colored-pencils"
last_updated: "2026-07-14T23:42:57.182Z"
locale: en
meta:
  description: "soft demand (-14.2% this quarter) — oil based colored pencils doesn't clear our bar today."
  "og:description": "soft demand (-14.2% this quarter) — oil based colored pencils doesn't clear our bar today."
  "og:title": "oil based colored pencils — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **oil based colored pencils**

**Skip it**

Soft demand (-14.2% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 18Conversion 30Competition 41Returns 96Price range 56Avg price 60Brand share 44Review moat 20Quality gap 21

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$13.19**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$1.69–$31.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$164K**

$164K/yr · 517K searches

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,035.48**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**67**

**Top-5 brand share**

**79%**

**Open market**

**16%**

- Soucolor25% - KALOUR21% - Crayola20% - Kird Barken7% - Yagol6% - PRINA5% - Open — no brand owns it (8 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$33K30%$49K40%$66K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift](https://m.media-amazon.com/images/I/51k65xYBt3L.jpg)**Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift**Soucolor**$10.82**4.7★30,292 rev](https://www.amazon.com/dp/B01N09ZDEI) [2![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [3![Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+](https://m.media-amazon.com/images/I/51lzLx6NcNL.jpg)**Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+**Crayola**$5.13**4.8★49,791 rev](https://www.amazon.com/dp/B00006RVTS) [4![Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults](https://m.media-amazon.com/images/I/51Cr0CmlngL.jpg)**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**4.6★849 rev](https://www.amazon.com/dp/B0F23SDMVM) [5![Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.](https://m.media-amazon.com/images/I/51WB6B3vguL.jpg)**Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.**Yagol**$12.20**4.7★4,514 rev](https://www.amazon.com/dp/B0C2YPJDFL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults](https://m.media-amazon.com/images/I/51Cr0CmlngL.jpg)**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**849 rev1y ago](https://www.amazon.com/dp/B0F23SDMVM) [![V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting](https://m.media-amazon.com/images/I/51cS7o6uTuL.jpg)**V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting**V-Opitos**$7.39**942 rev1y ago](https://www.amazon.com/dp/B0D9YBG7QF) [![iBayam Art Supplies 149-Pack Drawing Kit Painting Art Set Art Kits Gifts Box Arts and Crafts for Kids Girls Boys with Coloring Book Crayons Pastels Pencils Watercolor Pens & Cakes (Pink)](https://m.media-amazon.com/images/I/61vZPGWKkXL.jpg)**iBayam Art Supplies 149-Pack Drawing Kit Painting Art Set Art Kits Gifts Box Arts and Crafts for Kids Girls Boys with Coloring Book Crayons Pastels Pencils Watercolor Pens & Cakes (Pink)**iBayam**$12.51**2,638 rev2y ago](https://www.amazon.com/dp/B0C1N8PP7Y) [![Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching](https://m.media-amazon.com/images/I/51ZvER-NmmL.jpg)**Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching**Shuttle Art**$9.67**26,530 rev3y ago](https://www.amazon.com/dp/B0C85KHW6D) [![Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.](https://m.media-amazon.com/images/I/51WB6B3vguL.jpg)**Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.**Yagol**$12.20**4,514 rev3y ago](https://www.amazon.com/dp/B0C2YPJDFL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids](https://m.media-amazon.com/images/I/51hh7QXWCnL.jpg)**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★**▲ 171%**](https://www.amazon.com/dp/B0B7N2Q1NQ) [![Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential](https://m.media-amazon.com/images/I/51L8QmZLu8L.jpg)**Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential**Cra-Z-Art**$1.69**4.6★**▲ 149%**](https://www.amazon.com/dp/B00KDCIA0M) [![Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults](https://m.media-amazon.com/images/I/51Cr0CmlngL.jpg)**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**4.6★**▲ 114%**](https://www.amazon.com/dp/B0F23SDMVM) [![Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8](https://m.media-amazon.com/images/I/41DPTl+KcML.jpg)**Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8**Crayola**$5.80**4.7★**▲ 64%**](https://www.amazon.com/dp/B000PCWKBA) [![V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting](https://m.media-amazon.com/images/I/51cS7o6uTuL.jpg)**V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting**V-Opitos**$7.39**4.5★**▲ 25%**](https://www.amazon.com/dp/B0D9YBG7QF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**39%

*“Amazing colors”*

**Quality-Overall**13%

*“Good quality and good container”*

**Value For Money**10%

*“Great deal”*

**Pen/Pencil Quality**5%

*“Great Pencils”*

**Soft Feel**3%

*“So soft”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Ease Of Use**3%

*“easy to work with”*

**Durability**2%

*“Durable and strong”*

**Fun/Entertainment Experience**2%

*“Fun to use”*

**Drawing Experience**2%

*“A great drawing product”*

### **What buyers complain about **

**Color**27%

*“Dull color”*

**Quality-Overall**9%

*“Disappointed in the quality”*

**Durability**8%

*“Falls apart easily”*

**Sharpness**5%

*“they arent very sharp”*

**Value For Money**2%

*“Thought this would be worth the price”*

**Nib/Tip Quality**2%

*“sometimes the tip breaks with very little pressure”*

**Display Colors**2%

*“disappointing the colors are so far off”*

**Strength**2%

*“And breaks apart fairly quickly”*

**Advertised Vs Actual Product**2%

*“not as advertised”*

**Size-Overall**2%

*“pretty disappointed in the size”*

### **Top return reasons **

**Color**25%

**Value For Money**13%

**Quality-Overall**8%

**Advertised Vs Actual Product**8%

**Size-Overall**5%

**Display Colors**5%

**Product Condition**5%

**Functionality-Overall**4%

**Defective Material/Parts**4%

**Gifting Purpose**2%