---
title: "oh craftie paint mat — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/oh-craftie-paint-mat"
last_updated: "2026-07-13T23:59:05.100Z"
locale: en
meta:
  description: "oh craftie paint mat shows a thin review moat (58 avg reviews), but a small market ($40K/yr) keeps it on the watch list."
  "og:description": "oh craftie paint mat shows a thin review moat (58 avg reviews), but a small market ($40K/yr) keeps it on the watch list."
  "og:title": "oh craftie paint mat — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **oh craftie paint mat**

**Worth a look**

Shows a thin review moat (58 avg reviews), but a small market ($40K/yr) keeps it on the watch list.

Market size 10Growth 96Conversion 80Competition 10Returns 91Price range 95Avg price 95Brand share 28Review moat 97Quality gap 21

**Review moat**

**Incredible****57.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Incredible****+166.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$24.83**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.40–$27.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$40K**

$40K/yr · 20K searches

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **

**Sellers**

**10**

**Top-5 brand share**

**88%**

**Open market**

**8%**

- WZWXXQ59% - Mikiwon12% - Elisel6% - YOUMAYSTORY6% - Amycoco5% - DarkWish4% - Open — no brand owns it (2 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$6K30%$12K45%$18K60%$24K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Painting Station Paint Brush Cleaner (Upgraded) and Silicone Painting Mat 20X16 with 10 Paint Brushes Leak Proof Paint Brush Rinser Gift for Adults Artist Beginners](https://m.media-amazon.com/images/I/41TCURX+GzL.jpg)**Painting Station Paint Brush Cleaner (Upgraded) and Silicone Painting Mat 20X16 with 10 Paint Brushes Leak Proof Paint Brush Rinser Gift for Adults Artist Beginners**WZWXXQ**$25.63**4.7★80 rev](https://www.amazon.com/dp/B0F1MNQZSJ) [2![Mikiwon Painting Station Paint Brush Cleaner and Silicone Art Mat 20X16 with 10 Paint Brushes Paint Brush Rinser Art Supplies Set (Pink)](https://m.media-amazon.com/images/I/51DejFGoDqL.jpg)**Mikiwon Painting Station Paint Brush Cleaner and Silicone Art Mat 20X16 with 10 Paint Brushes Paint Brush Rinser Art Supplies Set (Pink)**Mikiwon**$27.18**4.6★131 rev](https://www.amazon.com/dp/B0DCBWB6LQ) [3![Elisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)](https://m.media-amazon.com/images/I/51+BfMHUC4L.jpg)**Elisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)**Elisel**$18.40**4.8★46 rev](https://www.amazon.com/dp/B0GJ6XM4KD) [4![Painting Station Silicone Painting Mat and Paint Brush Cleaner 20X16 Silicone Art Mat with 10 Paint Brushes Paint Brush Rinser Art Painting Supplies Set (Blue)](https://m.media-amazon.com/images/I/51DL7llEXyL.jpg)**Painting Station Silicone Painting Mat and Paint Brush Cleaner 20X16 Silicone Art Mat with 10 Paint Brushes Paint Brush Rinser Art Painting Supplies Set (Blue)**YOUMAYSTORY**$26.25**4.6★59 rev](https://www.amazon.com/dp/B0D3PRP1H3) [5![Painting Station Silicone Painting Mat 20X16 and Paint Brush Cleaner (Pre-Assembled) 10 Paint Brushes and Foldable Silicone Paint Brush Cleaner Bowl for Artist Kids Adults Birthday Gifts (Green)](https://m.media-amazon.com/images/I/51M2fzah21L.jpg)**Painting Station Silicone Painting Mat 20X16 and Paint Brush Cleaner (Pre-Assembled) 10 Paint Brushes and Foldable Silicone Paint Brush Cleaner Bowl for Artist Kids Adults Birthday Gifts (Green)**Amycoco**$25.96**4.6★45 rev](https://www.amazon.com/dp/B0F1D5TV7J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Elisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)](https://m.media-amazon.com/images/I/51+BfMHUC4L.jpg)**Elisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)**Elisel**$18.40**46 rev5mo ago](https://www.amazon.com/dp/B0GJ6XM4KD) [![DreamingDay Painting Station Set Upgraded Paint Brush Cleaner and Silicone Painting Mat with 10 Paint Brushes Art Painting Supplies Set GiftsPurple](https://m.media-amazon.com/images/I/51md+dGMfwL.jpg)**DreamingDay Painting Station Set Upgraded Paint Brush Cleaner and Silicone Painting Mat with 10 Paint Brushes Art Painting Supplies Set GiftsPurple**DreamingDay**$25.81**8 rev6mo ago](https://www.amazon.com/dp/B0G7XK94VZ) [![Painting Station Including Paint Brush Cleaner 2016 Silicone Painting Mat 12-Color Acrylic Paint 10 Paint Brushes 1 Absorbent Sponge DIY Painting Gift for Adult Artist Beginners](https://m.media-amazon.com/images/I/51ZGxYpgyKL.jpg)**Painting Station Including Paint Brush Cleaner 2016 Silicone Painting Mat 12-Color Acrylic Paint 10 Paint Brushes 1 Absorbent Sponge DIY Painting Gift for Adult Artist Beginners**UXHLP**$22.61**2 rev7mo ago](https://www.amazon.com/dp/B0G7RHSCVV) [![Painting Station Paint Brush Cleaner (Upgraded) and Silicone Painting Mat 20X16 with 10 Paint Brushes Leak Proof Paint Brush Rinser Gift for Adults Artist Beginners](https://m.media-amazon.com/images/I/41TCURX+GzL.jpg)**Painting Station Paint Brush Cleaner (Upgraded) and Silicone Painting Mat 20X16 with 10 Paint Brushes Leak Proof Paint Brush Rinser Gift for Adults Artist Beginners**WZWXXQ**$25.63**80 rev1y ago](https://www.amazon.com/dp/B0F1MNQZSJ) [![Painting Station Silicone Painting Mat 20X16 and Paint Brush Cleaner (Pre-Assembled) 10 Paint Brushes and Foldable Silicone Paint Brush Cleaner Bowl for Artist Kids Adults Birthday Gifts (Green)](https://m.media-amazon.com/images/I/51M2fzah21L.jpg)**Painting Station Silicone Painting Mat 20X16 and Paint Brush Cleaner (Pre-Assembled) 10 Paint Brushes and Foldable Silicone Paint Brush Cleaner Bowl for Artist Kids Adults Birthday Gifts (Green)**Amycoco**$25.96**45 rev1y ago](https://www.amazon.com/dp/B0F1D5TV7J)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Elisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)](https://m.media-amazon.com/images/I/51+BfMHUC4L.jpg)**Elisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)**Elisel**$18.40**4.8★**▲ 797%**](https://www.amazon.com/dp/B0GJ6XM4KD) [![Painting Station Including Paint Brush Cleaner 2016 Silicone Painting Mat 12-Color Acrylic Paint 10 Paint Brushes 1 Absorbent Sponge DIY Painting Gift for Adult Artist Beginners](https://m.media-amazon.com/images/I/51ZGxYpgyKL.jpg)**Painting Station Including Paint Brush Cleaner 2016 Silicone Painting Mat 12-Color Acrylic Paint 10 Paint Brushes 1 Absorbent Sponge DIY Painting Gift for Adult Artist Beginners**UXHLP**$22.61**4.5★**▲ 763%**](https://www.amazon.com/dp/B0G7RHSCVV) [![DreamingDay Painting Station Set Upgraded Paint Brush Cleaner and Silicone Painting Mat with 10 Paint Brushes Art Painting Supplies Set GiftsPurple](https://m.media-amazon.com/images/I/51md+dGMfwL.jpg)**DreamingDay Painting Station Set Upgraded Paint Brush Cleaner and Silicone Painting Mat with 10 Paint Brushes Art Painting Supplies Set GiftsPurple**DreamingDay**$25.81**5.0★**▲ 705%**](https://www.amazon.com/dp/B0G7XK94VZ) [![DarkWish Kids Silicone Painting Mat Brush Cleaner & 10 Brushes Pink](https://m.media-amazon.com/images/I/51rSDmVHE2L.jpg)**DarkWish Kids Silicone Painting Mat Brush Cleaner & 10 Brushes Pink**DarkWish**$26.85**4.5★**▲ 110%**](https://www.amazon.com/dp/B0DPK21KCT) [![Mikiwon Painting Station Paint Brush Cleaner and Silicone Art Mat 20X16 with 10 Paint Brushes Paint Brush Rinser Art Supplies Set (Pink)](https://m.media-amazon.com/images/I/51DejFGoDqL.jpg)**Mikiwon Painting Station Paint Brush Cleaner and Silicone Art Mat 20X16 with 10 Paint Brushes Paint Brush Rinser Art Supplies Set (Pink)**Mikiwon**$27.18**4.6★**▲ 101%**](https://www.amazon.com/dp/B0DCBWB6LQ)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 25 weeks — +166.2% search growth over the last 90 days.

200150Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**28%

*“Clever Sleeves and Easy Cleanup”*

**Quality-Overall**9%

*“The product is of good quality”*

**Ease Of Use**8%

*“Easy to use”*

**Gifting Purpose**7%

*“Would make a nice gift”*

**Assembly/Installation**7%

*“Easy set up”*

**Advertised Vs Actual Product**6%

*“accurately matches its description”*

**Value For Money**6%

*“is a good value”*

**Color**4%

*“Shipping was fast and the pieces looked well made and colorful”*

**Fun/Entertainment Experience**3%

*“My granddaughters love doing this activity”*

**Organizing Capabilities**2%

*“✨YES✨ This is a great way to help your little stay organized”*

### **What buyers complain about **

**Design-Overall**14%

*“Poorly made”*

**Color**12%

*“do not order if the child you are buying for does not like pink”*

**Quality-Overall**10%

*“Disappointed in the quality - very flimsy plastic”*

**Water Resistance**8%

*“Just a heads-up: it can get a bit messy if you aren't careful with the water”*

**Paint Quality**8%

*“I feel the paint is kind of low quality”*

### **Top return reasons **

**Leak-Proof**19%

**Paint Quality**18%

**Quality-Overall**9%

**Cleaning Modes**6%

**Dispensing Mechanism**6%

**Defective Material/Parts**6%

**Product Condition**6%

**Material Quality**5%

**Functionality-Overall**5%

**Instructions/User Manual/Troubleshooting**3%