---
title: "nupastel — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/nupastel"
last_updated: "2026-07-14T02:41:15.130Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — nupastel doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — nupastel doesn't clear our bar today."
  "og:title": "nupastel — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **nupastel**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 17Conversion 46Competition 10Returns 83Price range 86Avg price 93Brand share 0Review moat 72Quality gap 20

**Avg price**

**Great****$51.41**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.80–$110.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****635.75**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$52K**

$52K/yr · 28K searches

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**17**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Prismacolor93% - Koh-I-Noor4% - Charvin3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$8K30%$16K45%$24K60%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading](https://m.media-amazon.com/images/I/41M9Da+51hL.jpg)**Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading**Prismacolor**$38.52**4.7★1,412 rev](https://www.amazon.com/dp/B000N2ZXLG) [2![27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)](https://m.media-amazon.com/images/I/51YRZAMAn1L.jpg)**27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)**Prismacolor**$97.56**4.6★151 rev](https://www.amazon.com/dp/B09HY23ZRC) [3![Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack](https://m.media-amazon.com/images/I/51+-oQafHiL.jpg)**Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack**Prismacolor**$110.01**4.8★572 rev](https://www.amazon.com/dp/B000N312EC) [4![Prismacolor 27049 Premier NuPastel Firm Pastel Color Sticks 24-Count](https://m.media-amazon.com/images/I/31YdOSND3PL.jpg)**Prismacolor 27049 Premier NuPastel Firm Pastel Color Sticks 24-Count**Prismacolor**$28.25**4.7★1,421 rev](https://www.amazon.com/dp/B000N3382G) [5![Prismacolor NuPastel Sets Standard Assortment Set of 24](https://m.media-amazon.com/images/I/31YdOSND3PL.jpg)**Prismacolor NuPastel Sets Standard Assortment Set of 24**Prismacolor**$27.95**4.8★246 rev](https://www.amazon.com/dp/B0038D3JUE)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)](https://m.media-amazon.com/images/I/51YRZAMAn1L.jpg)**27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)**Prismacolor**$97.56**151 rev4y ago](https://www.amazon.com/dp/B09HY23ZRC) [![Charvin Artist Colored Chalk Pastels (Set of 48) - Water Soluble Assorted Pastel Color Sticks for Wet & Dry Painting](https://m.media-amazon.com/images/I/51IGZVwqiYL.jpg)**Charvin Artist Colored Chalk Pastels (Set of 48) - Water Soluble Assorted Pastel Color Sticks for Wet & Dry Painting**Charvin**$26.41**447 rev7y ago](https://www.amazon.com/dp/B07ZT7PR19) [![Koh-I-Noor GIOCONDA 8112 Hard Pastel Pencils for the Artist (Pack of 12)](https://m.media-amazon.com/images/I/41+mvVD1c8L.jpg)**Koh-I-Noor GIOCONDA 8112 Hard Pastel Pencils for the Artist (Pack of 12)**Koh-I-Noor**$14.80**36 rev13y ago](https://www.amazon.com/dp/B001NUU0JW) [![Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading](https://m.media-amazon.com/images/I/41M9Da+51hL.jpg)**Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading**Prismacolor**$38.52**1,412 rev21y ago](https://www.amazon.com/dp/B000N2ZXLG) [![Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack](https://m.media-amazon.com/images/I/51+-oQafHiL.jpg)**Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack**Prismacolor**$110.01**572 rev21y ago](https://www.amazon.com/dp/B000N312EC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack](https://m.media-amazon.com/images/I/51+-oQafHiL.jpg)**Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack**Prismacolor**$110.01**4.8★**▲ 113%**](https://www.amazon.com/dp/B000N312EC) [![Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading](https://m.media-amazon.com/images/I/41M9Da+51hL.jpg)**Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading**Prismacolor**$38.52**4.7★**▲ 10%**](https://www.amazon.com/dp/B000N2ZXLG) [![Koh-I-Noor GIOCONDA 8112 Hard Pastel Pencils for the Artist (Pack of 12)](https://m.media-amazon.com/images/I/41+mvVD1c8L.jpg)**Koh-I-Noor GIOCONDA 8112 Hard Pastel Pencils for the Artist (Pack of 12)**Koh-I-Noor**$14.80**4.5★**— 6%**](https://www.amazon.com/dp/B001NUU0JW) [![Prismacolor Premier Nupastel Firm Pastel Color Sticks Adult Coloring 48 Pack](https://m.media-amazon.com/images/I/41BcN6qseZL.jpg)**Prismacolor Premier Nupastel Firm Pastel Color Sticks Adult Coloring 48 Pack**Prismacolor**$67.75**4.7★**— 8%**](https://www.amazon.com/dp/B000N337XG) [![27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)](https://m.media-amazon.com/images/I/51YRZAMAn1L.jpg)**27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)**Prismacolor**$97.56**4.6★**▼ 19%**](https://www.amazon.com/dp/B09HY23ZRC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 93 weeks — -16.3% search growth over the last 90 days.

900700Spike '25Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**50%

*“Colors are vibrant”*

**Quality-Overall**14%

*“These color sticks are high quality”*

**Value For Money**6%

*“Good Price”*

**Measurement/Reading Accuracy**5%

*“Reliable”*

**Pen/Pencil Quality**5%

*“I Love love love my prismacolor pencils”*

**Paper Brightness**5%

*“are smooth on the paper”*

**Ease Of Use**4%

*“easy to use”*

**Soft Feel**3%

*“Middle soft product”*

**Residue**3%

*“no residue in that slot”*

**Durability**1%

*“they seem to last a long time”*

### **What buyers complain about **

**Durability**100%

*“Break easily”*

### **Top return reasons **

**Color**23%

**Defective Material/Parts**20%

**Size-Overall**11%

**Adhesion/Stickiness**11%

**Value For Money**6%

**Hard Feel**5%

**Functionality-Overall**3%

**Advertised Vs Actual Product**3%

**Ease Of Use**3%

**Display Colors**3%