---
title: "nightmare before christmas diamond painting — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/nightmare-before-christmas-diamond-painting"
last_updated: "2026-07-13T21:40:48.832Z"
locale: en
meta:
  description: "a small market ($33K/yr) — nightmare before christmas diamond painting doesn't clear our bar today."
  "og:description": "a small market ($33K/yr) — nightmare before christmas diamond painting doesn't clear our bar today."
  "og:title": "nightmare before christmas diamond painting — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **nightmare before christmas diamond painting**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 15Conversion 32Competition 69Returns 98Price range 63Avg price 70Brand share 79Review moat 79Quality gap 19

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****410.94**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$14.37**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$6.46–$141.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$33K**

$33K/yr · 90K searches

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**56%**

**Open market**

**39%**

- AIBOERL19% - VCLKDIY10% - Eterkosu10% - Bysincy10% - SJDIYSTORE7% - CAMOYAI6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9946%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Halloween Jack and Sally Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch](https://m.media-amazon.com/images/I/61Ugpt4lFTL.jpg)**Halloween Jack and Sally Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch**VCLKDIY**$7.97**4.8★113 rev](https://www.amazon.com/dp/B0F6VC76FT) [2![Halloween Diamond Art Painting Kits for Adults - Jack and Sally DIY 5D Paint with Diamonds Gem Art Painting Kits DIY Nightmare Before Christmas Round Full Drill Diamond Dots Paintings Adult Crafts](https://m.media-amazon.com/images/I/519cN2uZ9qL.jpg)**Halloween Diamond Art Painting Kits for Adults - Jack and Sally DIY 5D Paint with Diamonds Gem Art Painting Kits DIY Nightmare Before Christmas Round Full Drill Diamond Dots Paintings Adult Crafts**Eterkosu**$8.80**4.7★423 rev](https://www.amazon.com/dp/B0C71CV22B) [3![DIY Diamond Painting Jack and Sally Halloween 12x16Inch Full Round Drill Kits Nightmare Before Christmas Cross Stitch Mosaic Art for Adults Relax & Home Wall Decor Festival Gift](https://m.media-amazon.com/images/I/51h-sbBpz2L.jpg)**DIY Diamond Painting Jack and Sally Halloween 12x16Inch Full Round Drill Kits Nightmare Before Christmas Cross Stitch Mosaic Art for Adults Relax & Home Wall Decor Festival Gift**Bysincy**$10.10**4.7★3,251 rev](https://www.amazon.com/dp/B096VF8NMN) [4![Halloween Skeleton King 5D Diamond Art Kits for Adults DIY Full Round Drill Skull Jack Diamond Painting Kit for Beginners Scary Halloween Gem Art Paint by Diamonds Easy Home Wall Decor 12X16 Inch](https://m.media-amazon.com/images/I/61UuMd58RTL.jpg)**Halloween Skeleton King 5D Diamond Art Kits for Adults DIY Full Round Drill Skull Jack Diamond Painting Kit for Beginners Scary Halloween Gem Art Paint by Diamonds Easy Home Wall Decor 12X16 Inch**SJDIYSTORE**$6.94**4.8★108 rev](https://www.amazon.com/dp/B0FGW7G7CZ) [5![AIBOERL 3 Pack Diamond Painting Kits for Adults Halloween DIY 5D Diamond Art Kits Full Drill Diamond Dots Paintings with Diamonds Gem Art and Crafts Home Decor 12x16inch](https://m.media-amazon.com/images/I/51pBqwFFgFL.jpg)**AIBOERL 3 Pack Diamond Painting Kits for Adults Halloween DIY 5D Diamond Art Kits Full Drill Diamond Dots Paintings with Diamonds Gem Art and Crafts Home Decor 12x16inch**AIBOERL**$13.88**4.7★448 rev](https://www.amazon.com/dp/B0FQJHP14B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Halloween Large Diamond Art Kits for Adults Christmas Vintage Diamond Painting Kits for Beginner Diamond Dots Full Drill Crafts for Gem Art Home Wall Decor for Teens Girls 5D DIY 15 .727.5in](https://m.media-amazon.com/images/I/51eOmhq9ZlL.jpg)**Halloween Large Diamond Art Kits for Adults Christmas Vintage Diamond Painting Kits for Beginner Diamond Dots Full Drill Crafts for Gem Art Home Wall Decor for Teens Girls 5D DIY 15 .727.5in**LEZHIJIA**$9.21**14 rev2mo ago](https://www.amazon.com/dp/B0GXZ3N5H5) [![VIGEGU Halloween Diamond Art Kits for Adults Beginners The Nightmare Before Christmas Diamond Painting Kits for Adults 5D Full Drill DIY Diamond Dot Gem Art Kit Wall Home Decor Arts Craft 12x16 inch](https://m.media-amazon.com/images/I/51-9sLqeNPL.jpg)**VIGEGU Halloween Diamond Art Kits for Adults Beginners The Nightmare Before Christmas Diamond Painting Kits for Adults 5D Full Drill DIY Diamond Dot Gem Art Kit Wall Home Decor Arts Craft 12x16 inch**VIGEGU**$6.46**65 rev3mo ago](https://www.amazon.com/dp/B0GWLCYJ2Y) [![Jack and Sally Pumpkin Flower Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 11.8x15.7 Inch](https://m.media-amazon.com/images/I/51IOAZXLo5L.jpg)**Jack and Sally Pumpkin Flower Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 11.8x15.7 Inch**LKHMVCA**$8.98**8 rev3mo ago](https://www.amazon.com/dp/B0GV712K3W) [![Jack and Sally Moon Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch](https://m.media-amazon.com/images/I/61vxUffU7rL.jpg)**Jack and Sally Moon Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch**LKHMVCA**$8.97**8 rev3mo ago](https://www.amazon.com/dp/B0GV6Z3NSJ) [![Halloween Jack and Sally Bat Diamond Art Painting Kits for Adults Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Diamond Dot Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch](https://m.media-amazon.com/images/I/51bJDdwJUAL.jpg)**Halloween Jack and Sally Bat Diamond Art Painting Kits for Adults Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Diamond Dot Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch**AWLNKMC**$8.75**3 rev3mo ago](https://www.amazon.com/dp/B0GTFJZS7G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Halloween Large Diamond Art Kits for Adults Christmas Vintage Diamond Painting Kits for Beginner Diamond Dots Full Drill Crafts for Gem Art Home Wall Decor for Teens Girls 5D DIY 15 .727.5in](https://m.media-amazon.com/images/I/51eOmhq9ZlL.jpg)**Halloween Large Diamond Art Kits for Adults Christmas Vintage Diamond Painting Kits for Beginner Diamond Dots Full Drill Crafts for Gem Art Home Wall Decor for Teens Girls 5D DIY 15 .727.5in**LEZHIJIA**$9.21**4.5★**▲ 423%**](https://www.amazon.com/dp/B0GXZ3N5H5) [![Jack and Sally Pumpkin Flower Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 11.8x15.7 Inch](https://m.media-amazon.com/images/I/51IOAZXLo5L.jpg)**Jack and Sally Pumpkin Flower Diamond Art Kits for Adults 5D Diamond Painting Kits for Adults Beginners DIY Full Round Drill Diamond Dot Painting Gem Art Kits for Adult Home Wall Decor 11.8x15.7 Inch**LKHMVCA**$8.98**4.7★**▲ 423%**](https://www.amazon.com/dp/B0GV712K3W) [![GQYCZZ Halloween DIY 5D Diamond Painting Kits for Adults Beginners Full Round Drill Kits Nightmare Before Christmas Mosaic Art for Adults Relax & Home Wall Decor Festival Gift with 12x16Inch](https://m.media-amazon.com/images/I/51XJGPyROwL.jpg)**GQYCZZ Halloween DIY 5D Diamond Painting Kits for Adults Beginners Full Round Drill Kits Nightmare Before Christmas Mosaic Art for Adults Relax & Home Wall Decor Festival Gift with 12x16Inch**GQYCZZ**$7.20**4.7★**▲ 420%**](https://www.amazon.com/dp/B0GW8BGTZ4) [![Halloween Jack and Sally Bat Diamond Art Painting Kits for Adults Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Diamond Dot Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch](https://m.media-amazon.com/images/I/51bJDdwJUAL.jpg)**Halloween Jack and Sally Bat Diamond Art Painting Kits for Adults Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Diamond Dot Gem Art Kits for Adult Home Wall Decor 13.8x13.8 Inch**AWLNKMC**$8.75**5.0★**▲ 415%**](https://www.amazon.com/dp/B0GTFJZS7G) [![VIGEGU Halloween Diamond Art Kits for Adults Beginners The Nightmare Before Christmas Diamond Painting Kits for Adults 5D Full Drill DIY Diamond Dot Gem Art Kit Wall Home Decor Arts Craft 12x16 inch](https://m.media-amazon.com/images/I/51-9sLqeNPL.jpg)**VIGEGU Halloween Diamond Art Kits for Adults Beginners The Nightmare Before Christmas Diamond Painting Kits for Adults 5D Full Drill DIY Diamond Dot Gem Art Kit Wall Home Decor Arts Craft 12x16 inch**VIGEGU**$6.46**4.6★**▲ 414%**](https://www.amazon.com/dp/B0GWLCYJ2Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

3K2KSpike '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gifting Purpose**13%

*“Fun gift”*

**Color**13%

*“Love the colors”*

**Ease Of Use**13%

*“Easy to use”*

**Quality-Overall**11%

*“tray good quality”*

**Advertised Vs Actual Product**11%

*“Exactly as described”*

**Fun/Entertainment Experience**10%

*“Fun and easy project”*

**Design-Overall**6%

*“Completely gorgeous and easy to do well designed”*

**Value For Money**6%

*“Good deal”*

**Assembly/Installation**3%

*“Love the easy set up”*

**Image/Picture Clarity**3%

*“the picture is clear”*

### **What buyers complain about **

**Color**24%

*“Color codes are a bit weird”*

**Quality-Overall**20%

*“The quality of the boards are a little cheap”*

**Ease Of Use**16%

*“chart is difficult to read”*

**Size-Overall**8%

*“The were a lot of drills that were undersized or oversized”*

**Adhesion/Stickiness**7%

*“Zero stickiness”*

**Print Quality**3%

*“There is no clarity in the print”*

**Ease Of Cleaning**2%

*“The gems themselves arent cut clean”*

**Advertised Vs Actual Product**2%

*“the way the picture is turning out is absolutely horrific”*

**Frame Quality**2%

*“there was 3 large folds from top to bottom which did not fully lay flat after the drills were applied so I could not display it in the frame without the glass”*

### **Top return reasons **

**Advertised Vs Actual Product**26%

**Size-Overall**15%

**Value For Money**9%

**Adhesion/Stickiness**7%

**Quality-Overall**7%

**Color**6%

**Functionality-Overall**6%

**Print Quality**4%

**Defective Material/Parts**4%

**Gifting Purpose**3%