---
title: "newspaper — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/newspaper"
last_updated: "2026-07-14T03:41:06.907Z"
locale: en
meta:
  description: "soft demand (-73.7% this quarter) — newspaper doesn't clear our bar today."
  "og:description": "soft demand (-73.7% this quarter) — newspaper doesn't clear our bar today."
  "og:title": "newspaper — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **newspaper**

**Skip it**

Soft demand (-73.7% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 0Conversion 43Competition 54Returns 85Price range 65Avg price 49Brand share 64Review moat 44Quality gap 35

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$5.94–$31.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.93**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,094.7**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$135K**

$135K/yr · 326K searches

**Growth**

**Bad****-73.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**24 **▲rising

**Sellers**

**30**

**Top-5 brand share**

**67%**

**Open market**

**29%**

- Bryco Goods17% - RUSPEPA17% - Larcenciel15% - MUMULULU12% - WAUPPY6% - Donyang4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$11K12%$16K16%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RUSPEPA 20 Sheets Kraft Newspaper Flower Wrapping Paper Reversible Floral Bouquet Paper White Kraft Newsprint Design for Birthday Florist Supply Wedding Valentines Day Mothers Day and DIY](https://m.media-amazon.com/images/I/51x7ykEF1vL.jpg)**RUSPEPA 20 Sheets Kraft Newspaper Flower Wrapping Paper Reversible Floral Bouquet Paper White Kraft Newsprint Design for Birthday Florist Supply Wedding Valentines Day Mothers Day and DIY**RUSPEPA**$8.31**4.6★108 rev](https://www.amazon.com/dp/B0DSVK2WW2) [2![144 PCS Junk Journal Pages Vintage Kraft Magazine Writing Paper Magazine Trash Newspaper Magazine Vintage Paper Scrapbooks and PaperCuts Decorate DIY Craft Background Paper](https://m.media-amazon.com/images/I/51k9oN99tyS.jpg)**144 PCS Junk Journal Pages Vintage Kraft Magazine Writing Paper Magazine Trash Newspaper Magazine Vintage Paper Scrapbooks and PaperCuts Decorate DIY Craft Background Paper**MUMULULU**$9.81**4.4★252 rev](https://www.amazon.com/dp/B092VBYDB3) [3![Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA](https://m.media-amazon.com/images/I/417+vW7JNDL.jpg)**Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA**Bryco Goods**$8.42**4.8★20,266 rev](https://www.amazon.com/dp/B0CBW3G6SB) [4![Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor](https://m.media-amazon.com/images/I/61g-3oT7QXL.jpg)**Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor**Larcenciel**$10.87**4.3★169 rev](https://www.amazon.com/dp/B0F3HW6194) [5![WAUPPY 70 Sheets Newsprint Packing Paper Sheets for Moving Shipping Box Filler Wrapping and Protecting Fragile Items 1.8 Lbs (26 x 15)](https://m.media-amazon.com/images/I/31rTcdSj1tL.jpg)**WAUPPY 70 Sheets Newsprint Packing Paper Sheets for Moving Shipping Box Filler Wrapping and Protecting Fragile Items 1.8 Lbs (26 x 15)**WAUPPY**$11.45**4.6★5,156 rev](https://www.amazon.com/dp/B0BPM5GRQW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts](https://m.media-amazon.com/images/I/515roM4gQLL.jpg)**100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts**Tnoeuz**$13.89**0 rev3mo ago](https://www.amazon.com/dp/B0GSGDZS9M) [![1 Roll of Vantage Newspaper Tissue Paper Mini Roll 17 in x 98.4 Ft Retro Magazine Newspaper Patterns Gift Wrapping Paper for Valentines Day DIY Crafts Wedding Birthday Anniversaries Party Supplies](https://m.media-amazon.com/images/I/51HI99f9mqL.jpg)**1 Roll of Vantage Newspaper Tissue Paper Mini Roll 17 in x 98.4 Ft Retro Magazine Newspaper Patterns Gift Wrapping Paper for Valentines Day DIY Crafts Wedding Birthday Anniversaries Party Supplies**GvoyTiuue**$11.31**14 rev6mo ago](https://www.amazon.com/dp/B0GDRR26M8) [![Yucenora 144 PCS Vintage Junk Journal Pages Handmade Scrapbook Sheets Newspaper Magazine Decorate DIY Craft Background Paper for Scrapbooking](https://m.media-amazon.com/images/I/41OtMAN9FsL.jpg)**Yucenora 144 PCS Vintage Junk Journal Pages Handmade Scrapbook Sheets Newspaper Magazine Decorate DIY Craft Background Paper for Scrapbooking**Yucenora**$8.90**5 rev12mo ago](https://www.amazon.com/dp/B0FHKS3R6R) [![Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Beige Black Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor](https://m.media-amazon.com/images/I/51rHz7WBXaL.jpg)**Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Beige Black Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor**Larcenciel**$12.29**169 rev12mo ago](https://www.amazon.com/dp/B0FHHDBR4B) [![Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor](https://m.media-amazon.com/images/I/61g-3oT7QXL.jpg)**Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor**Larcenciel**$10.87**169 rev1y ago](https://www.amazon.com/dp/B0F3HW6194)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts](https://m.media-amazon.com/images/I/515roM4gQLL.jpg)**100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts**Tnoeuz**$13.89**0.0★**▲ 680%**](https://www.amazon.com/dp/B0GSGDZS9M) [![WRAPAHOLIC 20 Sheets Kraft Newspaper Flower Wrapping Paper - 19.6 x 27.5 inch White Font Vintage Newsprint Design Reversible Floral Bouquet Wrapping Paper for Florist Supply Wedding Birthday Gift DIY](https://m.media-amazon.com/images/I/51x7ykEF1vL.jpg)**WRAPAHOLIC 20 Sheets Kraft Newspaper Flower Wrapping Paper - 19.6 x 27.5 inch White Font Vintage Newsprint Design Reversible Floral Bouquet Wrapping Paper for Florist Supply Wedding Birthday Gift DIY**WRAPAHOLIC**$6.93**4.5★**▲ 283%**](https://www.amazon.com/dp/B0DWSP85SZ) [![Yucenora 144 PCS Vintage Junk Journal Pages Handmade Scrapbook Sheets Newspaper Magazine Decorate DIY Craft Background Paper for Scrapbooking](https://m.media-amazon.com/images/I/41OtMAN9FsL.jpg)**Yucenora 144 PCS Vintage Junk Journal Pages Handmade Scrapbook Sheets Newspaper Magazine Decorate DIY Craft Background Paper for Scrapbooking**Yucenora**$8.90**4.5★**▲ 139%**](https://www.amazon.com/dp/B0FHKS3R6R) [![Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA](https://m.media-amazon.com/images/I/417+vW7JNDL.jpg)**Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA**Bryco Goods**$8.42**4.8★**▲ 131%**](https://www.amazon.com/dp/B0CBW3G6SB) [![WAUPPY 70 Sheets Newsprint Packing Paper Sheets for Moving Shipping Box Filler Wrapping and Protecting Fragile Items 1.8 Lbs (26 x 15)](https://m.media-amazon.com/images/I/31rTcdSj1tL.jpg)**WAUPPY 70 Sheets Newsprint Packing Paper Sheets for Moving Shipping Box Filler Wrapping and Protecting Fragile Items 1.8 Lbs (26 x 15)**WAUPPY**$11.45**4.6★**▲ 128%**](https://www.amazon.com/dp/B0BPM5GRQW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -73.7% search growth over the last 90 days.

40K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 7.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“The tissue paper itself is a very high-quality”*

**Value For Money**13%

*“Great value”*

**Paper Quality**10%

*“Beautiful paper”*

**Advertised Vs Actual Product**9%

*“Exactly as advertised”*

**Size-Overall**9%

*“Perfect size for my collection items”*

**Ease Of Use**5%

*“Easy to use”*

**Durability**4%

*“Sheets are thick, easy to use and shape, durable”*

**Thickness**3%

*“Solid thickness”*

**Portability**2%

*“Easy to Use and transport”*

**Design-Overall**2%

*“has a unique design”*

### **What buyers complain about **

**Size-Overall**25%

*“Not the right size”*

**Thickness**19%

*“Thin paper”*

**Value For Money**13%

*“It seems expensive to me”*

**Paper Quality**12%

*“This packing paper is very thin”*

**Advertised Vs Actual Product**5%

*“Deceptive advertising”*

**Quality-Overall**2%

*“Its cheap and you run the risk of typos despite checking your product”*

**Smell**2%

*“Bad smell”*

**Print Quality**1%

*“Tiny newsprint”*

**Moist/Dry**1%

*“the tissue paper was completely dry”*

**Thin**1%

*“Thin and small”*

### **Top return reasons **

**Size-Overall**48%

**Value For Money**11%

**Advertised Vs Actual Product**11%

**Thin**7%

**Paper Quality**7%

**Thickness**2%

**Quality-Overall**2%

**Material Quality**2%

**Color**1%

**Functionality-Overall**1%