---
title: "newspaper wrapping paper — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/newspaper-wrapping-paper"
last_updated: "2026-07-14T03:47:13.020Z"
locale: en
meta:
  description: "soft demand (-72.9% this quarter) — newspaper wrapping paper doesn't clear our bar today."
  "og:description": "soft demand (-72.9% this quarter) — newspaper wrapping paper doesn't clear our bar today."
  "og:title": "newspaper wrapping paper — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **newspaper wrapping paper**

**Skip it**

Soft demand (-72.9% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 39Competition 65Returns 85Price range 46Avg price 42Brand share 52Review moat 71Quality gap 30

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****642.25**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.77–$22.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.99**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$22K**

$22K/yr · 65K searches

**Growth**

**Bad****-72.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**74%**

**Open market**

**22%**

- Larcenciel28% - RUSPEPA24% - LeZakaa11% - WRAPAHOLIC5% - kawaarashi5% - GvoyTiuue5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6616%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RUSPEPA 20 Sheets Kraft Newspaper Flower Wrapping Paper Reversible Floral Bouquet Paper Black Font Kraft Newsprint Design for Birthday Florist Supply Wedding Valentines Day Mothers Day and DIY](https://m.media-amazon.com/images/I/51+T+7MN6UL.jpg)**RUSPEPA 20 Sheets Kraft Newspaper Flower Wrapping Paper Reversible Floral Bouquet Paper Black Font Kraft Newsprint Design for Birthday Florist Supply Wedding Valentines Day Mothers Day and DIY**RUSPEPA**$8.04**4.6★108 rev](https://www.amazon.com/dp/B0DSVK4HMX) [2![Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor](https://m.media-amazon.com/images/I/61g-3oT7QXL.jpg)**Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor**Larcenciel**$10.87**4.3★169 rev](https://www.amazon.com/dp/B0F3HW6194) [3![Larcenciel 100 Sheet Vintage Newspaper Tissue Paper Old News Print Gift Wrapping Tissue Paper for Gift Bags Packaging Black Beige Art Tissue for Wedding Birthday Party Holiday Decor Craft 20x14inch](https://m.media-amazon.com/images/I/51PE3AXK6OL.jpg)**Larcenciel 100 Sheet Vintage Newspaper Tissue Paper Old News Print Gift Wrapping Tissue Paper for Gift Bags Packaging Black Beige Art Tissue for Wedding Birthday Party Holiday Decor Craft 20x14inch**Larcenciel**$10.60**4.6★798 rev](https://www.amazon.com/dp/B0DJLWJZZQ) [4![Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Beige Black Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor](https://m.media-amazon.com/images/I/51rHz7WBXaL.jpg)**Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Beige Black Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor**Larcenciel**$12.29**4.3★169 rev](https://www.amazon.com/dp/B0FHHDBR4B) [5![LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper - Reversible Floral Bouquet Paper - White Newsprint Design for Valentines Day Mothers Day Parties Birthdays Weddings Baby Shower](https://m.media-amazon.com/images/I/51x7ykEF1vL.jpg)**LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper - Reversible Floral Bouquet Paper - White Newsprint Design for Valentines Day Mothers Day Parties Birthdays Weddings Baby Shower**LeZakaa**$7.55**4.7★219 rev](https://www.amazon.com/dp/B0D8BFWKLB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![RUSPEPA 250 Years Anniversary Patriotic Wrapping Paper Roll Vintage Newspaper Independence Day Kraft Gift Wrap with Statue of Liberty Design for 4th of July](https://m.media-amazon.com/images/I/51+dRBbaddL.jpg)**RUSPEPA 250 Years Anniversary Patriotic Wrapping Paper Roll Vintage Newspaper Independence Day Kraft Gift Wrap with Statue of Liberty Design for 4th of July**RUSPEPA**$9.58**92 rev3mo ago](https://www.amazon.com/dp/B0GWJHHLSK) [![100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts](https://m.media-amazon.com/images/I/515roM4gQLL.jpg)**100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts**Tnoeuz**$13.89**0 rev3mo ago](https://www.amazon.com/dp/B0GSGDZS9M) [![Tnoeuz 18 Pack Vintage Newspaper Wrapping Paper Retro Old Newspaper Wrapping Paper Sheets Gift Wrap Paper for Birthday Christmas Valentines Day Gift Packing DIY Crafts](https://m.media-amazon.com/images/I/61LnRqvb-iL.jpg)**Tnoeuz 18 Pack Vintage Newspaper Wrapping Paper Retro Old Newspaper Wrapping Paper Sheets Gift Wrap Paper for Birthday Christmas Valentines Day Gift Packing DIY Crafts**Tnoeuz**$12.75**0 rev3mo ago](https://www.amazon.com/dp/B0GSG3K1TN) [![RUSPEPA 10 Sheets Kraft Newspaper Mothers Day Flower Wrapping Paper Rustic Retro Brown Best Mom Ever Vintage Newspaper Style Kraft Floral Bouquet Wrap for Florist Mom Grandma Wife Mothers Day](https://m.media-amazon.com/images/I/51sgcfj1XIL.jpg)**RUSPEPA 10 Sheets Kraft Newspaper Mothers Day Flower Wrapping Paper Rustic Retro Brown Best Mom Ever Vintage Newspaper Style Kraft Floral Bouquet Wrap for Florist Mom Grandma Wife Mothers Day**RUSPEPA**$9.62**18 rev4mo ago](https://www.amazon.com/dp/B0GMSPCHF4) [![RUSPEPA 60th Vintage Birthday Newspaper Wrapping Paper Roll Mini Roll Vintage 1966 The Year You Were Born Retro Newspaper White Kraft Gift Wrap for Adult Milestone Birthday 17 Inches x 16.4 Feet](https://m.media-amazon.com/images/I/61dHNDueGrL.jpg)**RUSPEPA 60th Vintage Birthday Newspaper Wrapping Paper Roll Mini Roll Vintage 1966 The Year You Were Born Retro Newspaper White Kraft Gift Wrap for Adult Milestone Birthday 17 Inches x 16.4 Feet**RUSPEPA**$11.17**12 rev5mo ago](https://www.amazon.com/dp/B0GKFSDP4S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RUSPEPA 10 Sheets Kraft Newspaper Graduation Flower Wrapping Paper Vintage Brown The Graduation Times Design with Cap & Diploma Kraft Floral Bouquet Wrap for Florist 2026 Graduates Party](https://m.media-amazon.com/images/I/51kb0OiDhHL.jpg)**RUSPEPA 10 Sheets Kraft Newspaper Graduation Flower Wrapping Paper Vintage Brown The Graduation Times Design with Cap & Diploma Kraft Floral Bouquet Wrap for Florist 2026 Graduates Party**RUSPEPA**$9.50**4.9★**▲ 633%**](https://www.amazon.com/dp/B0G1SX8GVS) [![100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts](https://m.media-amazon.com/images/I/515roM4gQLL.jpg)**100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts**Tnoeuz**$13.89**0.0★**▲ 613%**](https://www.amazon.com/dp/B0GSGDZS9M) [![RUSPEPA 10 Sheets Kraft Newspaper Mothers Day Flower Wrapping Paper Rustic Retro Brown Best Mom Ever Vintage Newspaper Style Kraft Floral Bouquet Wrap for Florist Mom Grandma Wife Mothers Day](https://m.media-amazon.com/images/I/51sgcfj1XIL.jpg)**RUSPEPA 10 Sheets Kraft Newspaper Mothers Day Flower Wrapping Paper Rustic Retro Brown Best Mom Ever Vintage Newspaper Style Kraft Floral Bouquet Wrap for Florist Mom Grandma Wife Mothers Day**RUSPEPA**$9.62**4.9★**▲ 609%**](https://www.amazon.com/dp/B0GMSPCHF4) [![Tnoeuz 18 Pack Vintage Newspaper Wrapping Paper Retro Old Newspaper Wrapping Paper Sheets Gift Wrap Paper for Birthday Christmas Valentines Day Gift Packing DIY Crafts](https://m.media-amazon.com/images/I/61LnRqvb-iL.jpg)**Tnoeuz 18 Pack Vintage Newspaper Wrapping Paper Retro Old Newspaper Wrapping Paper Sheets Gift Wrap Paper for Birthday Christmas Valentines Day Gift Packing DIY Crafts**Tnoeuz**$12.75**0.0★**▲ 609%**](https://www.amazon.com/dp/B0GSG3K1TN) [![RUSPEPA 250 Years Anniversary Patriotic Wrapping Paper Roll Vintage Newspaper Independence Day Kraft Gift Wrap with Statue of Liberty Design for 4th of July](https://m.media-amazon.com/images/I/51+dRBbaddL.jpg)**RUSPEPA 250 Years Anniversary Patriotic Wrapping Paper Roll Vintage Newspaper Independence Day Kraft Gift Wrap with Statue of Liberty Design for 4th of July**RUSPEPA**$9.58**4.8★**▲ 600%**](https://www.amazon.com/dp/B0GWJHHLSK)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 30 weeks — -72.9% search growth over the last 90 days.

6K4KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“The tissue paper itself is a very high-quality”*

**Size-Overall**9%

*“perfect size for my needs”*

**Value For Money**8%

*“Good price”*

**Paper Quality**8%

*“The paper was good it was clean”*

**Gifting Purpose**7%

*“Book gift giving”*

**Advertised Vs Actual Product**6%

*“What I needed”*

**Ease Of Use**4%

*“Easy to use”*

**Durability**4%

*“Holds up well”*

**Thickness**3%

*“Solid thickness”*

**Strength**2%

*“Very sturdy and easy to fold”*

### **What buyers complain about **

**Size-Overall**25%

*“Not the right size”*

**Thickness**21%

*“The paper itself is thick”*

**Value For Money**11%

*“It seems expensive to me”*

**Paper Quality**10%

*“Small pack of paper”*

**Smell**2%

*“Bad smell”*

**Color**2%

*“Not as dark as I expected”*

**Strength**2%

*“fragile wine glasses”*

**Moist/Dry**2%

*“the tissue paper was completely dry”*

**Water Resistance**2%

*“This is definitely not a waterproof wrap for florals”*

**De-Grease**2%

*“Not grease proof”*

### **Top return reasons **

**Size-Overall**44%

**Value For Money**11%

**Advertised Vs Actual Product**9%

**Thin**9%

**Paper Quality**6%

**Color**3%

**Material Quality**3%

**Thickness**3%

**Quality-Overall**3%

**Functionality-Overall**1%